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Test and scale marketing tactics that increase ROI across every channel
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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • conversion
    Remove Homepage Sliders
    Sliders might seem fun and interesting, but in reality they can negatively affect conversion and bounce rates. This is because they can dramatically lower page loading time, cause “banner blindness” and push your content below the fold. Beyond these three reasons, they also tend to run poorly on mobile devices. Remove homepage sliders to improve your site performance and bring focus to what is most important for you to display.
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    +60%
  • retention
    Trending Widget
    Try adding a widget that shows users trending posts / products. This gives a user somewhere to go if they decide the current page they're on isn't relevant, rather than losing that user forever. Many users will come back purely to check what's trending - popular sites like Product Hunt and Reddit are built around this mechanism.
    Learn more
    +13%
  • traffic
    Articulate Revenue Benefits
    Make sure you clearly articulate the benefits in terms of revenue from using your product, in the app store description.
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    +37%
  • conversion
    Shorter Landing Page
    Making the landing page shorter by removing unnecessary elements and keeping as much as possible "above-the-fold" can increase conversion rate. Brevity is less distracting, and therefore leverages impulse behavior.
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    +60%
  • conversion
    Blog Purpose On Homepage
    Putting the purpose or theme of your blog explicitly in the hero copy on the homepage will set the expectations of your readers and draw them in to the content.
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    +10%

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