Leverage the anchoring effect in your copy by creating an “anchor” that helps people make decisions without hesitation. People have the tendency to rely too heavily on the information that is first presented to them; take advantage of this tendency. Connect your offer with a specific price-point or a more well-known brand to give potential customers a frame of reference. Examples: “5 blades, only 1 dollar.” “50% softer than Kleenex.” “Laptops that perform better than Apple products.”