Privacy Policy Last Updated: 2/10/2025
Ladder Digital Inc (“Ladder,” “we,” “our,” or “us”) operates the website
www.ladder.io (the “Site”) and provides marketing, analytics, creative, and AI-powered services to clients (the “Services”).This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our Site, engage with our content, or use our Services.By using our Site or Services, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We collect personal information in the following ways:
1.1 Information You Provide Directly
When you:Fill out a form on our websiteRequest a proposal or consultationSubscribe to communicationsBecome a client and onboard into our workflowCommunicate with us (email, calls, video meetings)We may collect:NameCompany nameEmail addressPhone numberJob titleBilling informationProject details and marketing goalsAny files, creative assets, or data you choose to share
1.2 Information We Collect Automatically
When you visit our Site, we automatically collect:IP addressDevice typeBrowser typeUsage data and interactionsReferral sourcesPages visited and time spentCookies and tracking technologies (e.g., pixels, tags, analytics scripts)We may use:Google AnalyticsMeta PixelLinkedIn Insight TagOther marketing analytics tools
These tools may collect behavioral and demographic data.
1.3 Client Marketing Data
As part of delivering Services, clients may provide:Ad account access (e.g., Meta, Google, TikTok, LinkedIn)Creative assetsTarget audience dataConversion and attribution dataProduct catalog feedsCRM data or email lists (if directly engaged for such work)We only access or process client marketing data
for the purpose of performing contracted services.
1.4 Information from Third PartiesWe may receive data from:Advertising partnersAnalytics providersLead generation platformsPublicly available sourcesPayment processorsAI tools integrated into our workflow
1.3 Client Marketing Data
As part of delivering Services, clients may provide:Ad account access (e.g., Meta, Google, TikTok, LinkedIn)Creative assetsTarget audience dataConversion and attribution dataProduct catalog feedsCRM data or email lists (if directly engaged for such work)We only access or process client marketing data
for the purpose of performing contracted services.
1.4 Information from Third Parties
We may receive data from:Advertising partnersAnalytics providersLead generation platformsPublicly available sourcesPayment processorsAI tools integrated into our workflow
2. How We Use Personal InformationWe use the information we collect to:Provide and improve our ServicesCommunicate with you (proposals, updates, project information)Optimize marketing strategies and performanceAnalyze user behaviorPersonalize website contentImprove our Site and service deliveryProcess payments and invoicingComply with legal obligationsEnhance our internal training, quality assurance, and securityWe may use aggregated or anonymized data for reporting, benchmarking, and internal analytics. This data
cannot identify an individual.
3. How We Share InformationWe
do not sell personal information.
We may share information with:
3.1 Service ProvidersTrusted vendors who support our operations, such as:Cloud hosting (e.g., Google Cloud, AWS)Analytics toolsAd platformsCRM systemsCreative and project management toolsAI tools that assist with research, analysis, creative production, or reportingThese providers only access data as needed to perform services on our behalf.
3.2 Advertising & Analytics PartnersFor Site visitors, we may share limited pseudonymous data with:MetaGoogleLinkedInOther ad platforms and trackers governed by their own privacy terms. This is used for: Measuring campaign performance Retargeting, Improving content relevance.
3.3 Legal, Compliance, and Protection
We may disclose information:If required by lawTo respond to legal requestsTo protect our rights, users, or propertyTo prevent fraud or security risks
3.4 Business TransactionsIf Ladder undergoes an acquisition, merger, sale, or reorganization, data may be transferred as part of that transaction.
4. Cookies and Tracking Technologies
We use cookies and similar technologies to:Improve website functionalityAnalyze usageMeasure marketing effectivenessPersonalize user experienceYou can manage or disable cookies in your browser settings.
5. Client Data Security
We implement administrative, technical, and physical safeguards to protect client data, including:Access controlsEncryptionSecure authenticationVendor security reviewsLimited data retention policiesNo method of transmission is 100% secure, but we take commercially reasonable steps to protect information.
6. AI Tools and Data Usage
We use AI tools in the delivery of certain services.
These tools may process:Creative assetsMarketing dataText, images, and other inputs clients provideWe only use AI platforms that provide enterprise-grade privacy controls and contractual commitments prohibiting the use of client inputs for model training unless explicitly authorized.We do
not use client data to train proprietary models without consent.
7. Data Retention
We retain personal and client data only as long as necessary to:Provide the ServicesMeet legal obligationsResolve disputesMaintain business recordsClients may request deletion or export at any time (subject to lawful requirements).
8. International Data Transfers
As a U.S.-based company serving global clients, data may be transferred and processed outside your country.
We use appropriate safeguards such as:Standard contractual clausesData processing agreementsVendor security assessments
9. Email & Marketing Communications
If you join our newsletter or request information, we may send:Industry insightsCase studiesCompany updatesEvent invitationsYou can unsubscribe at any time using the link in any email or by contacting us directly.
10. Children’s Privacy
Our Site and Services are not directed to individuals under 18.
We do not knowingly collect personal information from minors.
11. Changes to This Privacy Policy
We may update this policy periodically.
When changes occur, we will update the “Last Updated” date at the top of this page.
12. Contact Us
For questions about this Privacy Policy or your data, contact:
Ladder Digital IncEmail:
access@ladder.ioWebsite:
www.ladder.io