ROI: 

+

7

%

Conversion

Difficulty

Marketing

Design

Dev

Intermediate

5

4

0.0

Adding a video testimonial can make your page look more professional and make it more engaging, increasing conversion rate. The content of the video is very important - take care not to make the testimonial look too staged or scripted. It should be as natural and honest as possible (even if that means the customer isn't being 100% deferential to your product).

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Curious about the performance data that this tactic might help?
Learn more at Growth Benchmarks →

Video Testimonials

cro

video