ROI: 

+

10

%

Conversion

Difficulty

Marketing

Design

Dev

Intermediate

1

0

0.0

Most email links send users to the mobile web version for a website. Deep linked emails, on the other hand, link directly to content inside of a mobile app, if that mobile app is installed on a user's device. This provides a superior end user experience, as mobile apps are typically faster and better-optimized than mobile websites. It also gives users the full featureset of a dedicated mobile app over the limited features of a responsive mobile site.

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Email To App Deep Linking

deep-linking

mobile

app