Demonstrate the logical appeal of cost-savings to your customer by examining the benefits of your offer from the customer’s perspective. Quantify the monetary savings. Think about how much money your offer saves a customer in a day, week, year, etc.. Lay out the cost benefits clearly and and potential customers will be able to justify their investment. Examples: “Save $50 a day by switching to us.” “Average weekly savings of over $500” “The most fuel efficient car in the market. Stop spending so much on gas.”