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Using short URLs is a better user experience and there are indications that Google ranks shorter URLs higher than longer ones (all things being equal).
seo
content
url
search
organic
google
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Testing different CTA text options on Facebook Ads. Different CTAs can resonate differently with audiences. Learn More can be less pushy than Sign Up, etc......
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TBC
Hashtags can be great qualifiers for targeting, and this tactic will allow you to target events not listed under Twitters internal event targeting. To create a list based on a hashtag (i.e. for an event) you will need to: 1. Create a Twitter list (make sure you select "private"; ...
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Products and offers are commonly advertised differently to different genders. Your copy should reflect this fact. Use gender targeting and create gender focused copy (and creative) to better engage with potential customers. However, be very cognizant that you are not perpetuating...
