As a marketer you have a solid understanding of why people are attracted to your offer. Spell out that reason by incorporating a playful rhyme. Put on your Dr. Seuss hat and rhyme your way to successful advertising. (Note: this can be difficult if your offer is oranges.) Example: “For that smooth shave you crave” “A new, energy efficient light for your delight.” “Visit a new shore that you are bound to adore.”