Craft bold copy that exclaims the finality of your offer. People will no longer have to search for alternatives after finding your solution. Finished. Finito. Their problems will be alleviated and you will be the hero. Make your offer their final, indefinite solution. Examples: “The last razor you will ever have to buy.” “An ERP system to end all ERP systems.” “Stop searching for the perfect pen, we have the only pen you’ll ever need.”