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Test and scale marketing tactics that increase ROI across every channel
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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • traffic
    Host Live Video
    Use Periscope or Facebook live to broadcast what you're doing in the moment and get highly engaged users. These users will be more likely to interact with you through the broadcasting platforms and you’ll be able to build relationships with them directly.
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    +10%
  • traffic
    Video At Top Of Page
    Putting your video at the top of the page makes it more likely that you'll get indexed by Google.
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    +60%
  • traffic
    Keyword In Video Title, Description, Filename
    Add your keyword in at least one of your title, description and filename when uploading to Youtube as Google still doesn't know what the video is about until you tell it.
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    +20%
  • traffic
    Video Ads For App Installs
    The cost per install of video ads is significantly lower than that of static ads. Create a video ad for your app and promote it on social media and in other apps. Video ads are highly effective, as they grab attention, showcase your product features, and make a direct case for your app’s value while being generally unskippable.
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    +18%
  • traffic
    Promote YouTube Videos To Your Email List
    Your email list is a valuable asset that can be tapped on to surge traffic to your content. Encourage your email list to engage with your brand on YouTube by embedding a video into a promotional email. (Hint: do not promote old or duplicate content that the email list has likely seen.)
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    +20%
  • traffic
    Longer Videos
    Longer viewing time is a ranking signal for Google on Youtube.
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    +14%
  • traffic
    Video "Open Loops"
    Mention something at the beginning of the video that's coming at the end. That increases your user's dwell time as they stick around to hear what you promised would be coming up. Longer viewing time is a key ranking indicator for Youtube.
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    +13%
  • traffic
    Disrupt Competitors' Videos Via YouTube Ads
    1. Create the most watchable TrueView ad you can, adding in how much you're willing to spend.2. Target your video ads so that whenever someone searches for the YouTube videos of your competitor that they'll see your ad first. If you play it right, they might not even watch your competitor’s video!
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    +15%
  • traffic
    Long Video Description
    Google can't "see" what's in the video, so write a long description for them to analyze to convince them to rank you higher for the right keywords.
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    +11%
  • traffic
    End Slate Next Video Link
    Custom End slate is the last part of a video that usually has CTA to promote one of your other videos to increase the average session time (a key ranking indicator) and subscriber booster. End slate is a great way to strengthen your brand and take away users attention from related videos.
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    +14%
  • conversion
    Video Email Capture
    You can capture an email address at the midpoint of a video. Video Email Capture, also known as “Gating,” is a creative solution to make your videos interactive and generate leads. Basically, it makes watching, or continuing to watch, your video dependent on the user entering their email address. This generates very high-quality leads, as you’re getting an email address from people who have already proven themselves willing to commit to engaging with your content. Brightcove has a great explanation of how it works, and Wistia makes a great tool to implement it.
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    +10%
  • traffic
    Like Video CTA
    Remind your watchers to like your video - just this one action can increase likes by 2-5x. This will help your video spread to other audiences and get more views.
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    +11%
  • traffic
    Video Retargeting Audience
    Retargeting people who have watched your video is a powerful way to turn brand awareness into traffic. A user that's seen your video is much more likely to engage with your ad and will be less annoyed with a harder sell. Some platforms like Facebook allow you to target based on how much of the video was watched, so make sure you experiment with that.
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    +63%
  • conversion
    Video Testimonials
    Adding a video testimonial can make your page look more professional and make it more engaging, increasing conversion rate. The content of the video is very important - take care not to make the testimonial look too staged or scripted. It should be as natural and honest as possible (even if that means the customer isn't being 100% deferential to your product).
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    +7%
  • traffic
    Video-Centric Landing Page
    Incorporating / adjusting a landing page's design to showcase a video (~1 minute at most) can increase conversion with minimal content. This approach maintains focus on two elements: the video itself and the form submission. No other information or copy gets in the way of your visitors and the CTA.
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    +17%
  • traffic
    Subscribe End Slate CTA
    At the end of your video (end slate) prompt people with a call to action to subscribe to your channel.
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    +13%

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