Grow your business
without the guesswork

Test and scale marketing tactics that increase ROI across every channel
Enter your business e-mail
853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • retention
    Explaining Not Assuming
    In your UI, don’t count on a user just being able to intuit exactly what is needed. What might seem obvious to you is not necessarily obvious to the user-- so don’t be afraid to explain and give context for actions the user is being prompted to take. Give users a reason for what they’re doing and an explanation as to what their actions mean.
    Learn more
    +14%
  • conversion
    Upfront Progress
    People are more driven to finish a task as it nears completion. This is known as the Goal Gradient Effect. An example of this working in real-time is a sandwich shop giving away a punch card that offers a free sandwich after your tenth purchase, but with the first two holes punched. People consistently prefer completing eight tasks with two done for them over eight tasks with none done for them. Giving your customers the feeling of making progress will have a positive effect on their experience.
    Learn more
    +38%
  • conversion
    Softer Prompts
    Throwing up a modal window is a good way to get attention, but they can be a turnoff for visitors. They might be inconvenient to navigate around, they might cause other processes the user is doing to stop, or they might simply just be a cause of annoyance for a user. Try a subtler prompt, and you might find happier users.
    Learn more
    +20%
  • retention
    User Survey Emails
    Send users emails surveying their experience. Just feeling like they're being heard is enough to keep some people sticking around. Make sure you act on the most actionable and priority pieces of feedback and respond to your users in order to further the feeling that you're responsive and actively making changes based on valid suggestions. You can do this via email or a product update blog post.
    Learn more
    +79%
  • retention
    Mobile App Onboarding
    Using a mobile app is different from using the web version of your product, so create a customized onboarding flow for new mobile users. Explaining your app, showing each section and its functions, and guiding users through their first action immediately engages them with your app and ensures that they don’t bounce early due to confusion or lack of context.
    Learn more
    +11%
  • retention
    Pre-Fill User Data
    Your new users’ phones have tons of accounts connected to them. Pre-filling user data with information you can draw from their phones - names, Twitter handles, phone numbers, etc… - is a fast and easy way to dramatically increase conversion. The easier you make it for your users to fill out a form or mobile, the more likely they are to complete it from start to finish and convert.
    Learn more
    +14%
  • retention
    Registration Source Onboarding
    Changing your onboarding process based on the source from which your new user came to your app is a great way to properly cater your app’s experience to specific custom user cases. For example, if someone came in through a Google search, a full onboarding tutorial can work well. But someone who found you via Product Hunt might want to dive right into your product, so a lightweight onboarding may work better.
    Learn more
    +11%
  • retention
    Recognition Not Recall
    In your design, use recognition instead of recall. People might tend to think better when given cues or hints, as opposed to being asked to free associate. Imagine you’re being asked to make a list of your favorite movies: Is it easier to grab movies willy-nilly from your memory, or for you to pick from a list of movies? Guide a user with things they recognize, instead of making them pull ideas out of their own brains.
    Learn more
    +16%
  • retention
    App Performance
    After launching your app, focus on quick turnaround on bug fixes, increasing transition speeds and smoothness, decreasing app crash rates, and focusing on end to end stability and speed optimization. This will ensure that you get high app store ratings from happy users and that you won’t lose users who find your app frustrating and difficult to use.
    Learn more
    +17%
  • retention
    Personalized Onboarding
    Personalizing the onboarding experience of each user when they first sign up is a great way to introduce them to your app and get them to the content they’re looking for. Use their names, reference friends who are also using your app if they signed up with a social login, and customize their experience based on the preferences they indicate.
    Learn more
    +11%

Want 312 more tactics, test scripts and an automated marketing plan?

Enter business e-mail