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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • retention
    Partner Product Emails
    Send emails promoting partners' complementary products to demonstrate that you ultimately care about providing value to your customers over padding your own pockets. In exchange, have partners do the same for your prodct. (Tip: avoid cannabalizing your own offerings.)
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    +18%
  • retention
    Mentioned In Post That's Liked
    If a post is liked that user mentioned in, send a notification. This is a great way to reactivate them and bring them back to your platform.
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    +11%
  • retention
    Share Like Notification
    If someone likes a user's share, notify them. People share things online with hopes that their friends and colleagues will benefit from the information. Send users an indicator that what they have shared is receiveing some love. (Note: do not oversend these notifications or you may annoy your most active users.)
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    +19%
  • retention
    User Survey Emails
    Send users emails surveying their experience. Just feeling like they're being heard is enough to keep some people sticking around. Make sure you act on the most actionable and priority pieces of feedback and respond to your users in order to further the feeling that you're responsive and actively making changes based on valid suggestions. You can do this via email or a product update blog post.
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    +79%
  • retention
    Follower Activity Recommendation Emails
    Email users to tell them what activity you'd recommend based on their followers' activity. I.e. on Twitter check out tweets your followers are liking.
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    +13%
  • retention
    Top Content Email
    Many subscribers to your email list have never seen the best content you've produced. Therefore it makes sense to send out an email showcasing your top content, with links to each individual piece. This should drive retention as you show your best side to people who haven't seen it, and even those who have seen the content get reminded of your value.
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    +71%
  • retention
    Share Re-Shared Notification
    If content the user has shared, has been reshared, notify them. Nothing is better than seeing that others enjoyed your content so much that they had to share it with their circle. (Note: similar to sharing "like" notifications, do not oversend these notifications.)
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    +19%
  • retention
    Friend Joins Notification
    If a friend (from address book) joins the service, notify user.
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    +14%
  • retention
    Tailor Emails Vs Always Sending
    Don't always send every single notification email, tailor them to the user by prioritizing the most interesting ones and capping to ensure user isn't spammed with too much frequency.
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    +20%
  • retention
    Follow Recommendation Emails
    Use collaborative filtering to send emails recommending followers, connections, or friends a user would like. By offering suggestions you are helping sustain network effects and simultaneously encouraging users to stay active within your community.
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    +19%
  • retention
    Content Performance Emails
    Send emails reporting on the performance of the content your users have shared.
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    +16%

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