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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • conversion
    Embedded Tweets
    The love your users give you on social media is a strong form of social proof you can take advantage of to grow your business. You can embed Tweets from happy users on your site as a way to show new visitors why everyone loves your products. It’s an easy and effective customer testimonial that increases trust and credibility.
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    +15%
  • conversion
    Longform Testimonials
    Try adding a longform story testimonial to your site. Have current and former happy customers tell their story of their time before and after they started using your product. Let them focus on their pain points beforehand and highlight how your product made their lives easier This can be an engaging way to improve trust and tell the story of your product.
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    +17%
  • conversion
    Gazing Social Proof
    Try putting an image or photo of a person looking at the call to action on your site. It's a nice psychological trick to improve trust and draw attention to the CTA. It directs an arrow of vision directly at the part of your site you want a visitor to see.
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    +10%
  • retention
    Testimonial Email
    Send an email with a testimonial from one of your clients to remind everyone how useful your product is. You'd be surprised how few of your user base is even aware of all of your product features or use cases. These types of emails can open up a whole new world of functionality for them and therefore improve retention rates.
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    +20%
  • conversion
    Influencer Testimonials
    Try adding testimonials from industry influencers to your page. Reach out to influencers that use your product or that you have a close relationship with and ask them to give a brief testimonial. People who know and value the opinions of the influencer will come to see you as more trustworthy. This increases social proof and therefore conversion.
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    +7%
  • conversion
    Social Proofed Pricing Page
    Adding social proof to your pricing page can make your product more attractive. Add testimonials, logos of products you integrate with, logos and links to glowing press and reviews, and more to gain customer trust and make them more likely to convert.
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    +57%
  • conversion
    Quote Testimonials
    Adding a quote or testimonial from a real customer to your landing page is one of the most surefire ways to increase conversion. Make sure the quote is believable, and from a recognizable company if possible. Typically you'd want to include 3 different quotes, all covering different USPs of the product.
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    +42%
  • traffic
    Social Proof CTA
    Using social proof as a part of your CTA adds legitimacy/authority, and people are more likely to follow a crowd. Find a strong and applicable quote about your product from a client or influencer and include it with a CTA button. This tactic can be effective for listbuilding, app installs, lead collection, etc. 
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    +6%
  • conversion
    Media Social Proof
    Listing out the publications that have featured your business on your landing page or in a separate press page proves legitimacy to visitors who may not have heard of you or aren’t sure about the quality of your product. Adding big names of major publications on your site adds credibility and encourages visitors to trust you.
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    +17%
  • conversion
    Quantity Social Proof
    Try listing the total number of people using your product to increase trust and therefore conversion. X many people can't be wrong! Try experimenting with a rolling number, a precise number or a number rounded up to the nearest hundred / thousand / million to see what converts best.
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    +9%
  • conversion
    Reviews Social Proof
    Try adding customer ratings and reviews on your site. This is one of the most credible ways to build trust. The perfect place to put these reviews is just below the buy button. Don't make the mistake of faking reviews - users typically go to great lengths to validate the reviews are real and will quickly abandon the purchase if that trust is broken.
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    +34%
  • conversion
    Social Testimonials
    Try adding testimonials from social media to your page. These can be tweets, facebook posts or even just direct quotes from customer support emails. This increases trust and is a very credible source of social proof - when it was posted by an actual person it's much harder to fake. Increased trust is likely to directly translate into increased conversion rate.
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    +13%
  • conversion
    Mashup Testimonials
    Try combining multiple variations of testimonial in one audio or video testimonial on your landing page, featuring the voices and faces of your clients and customers as they talk about what they value in your business. A direct quote by a customer is a lot more effective when a visitor can see and hear it said by them. This helps lend your business credibility and makes visitors want to experience the same value for themselves.
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    +19%
  • conversion
    Case Study Testimonials
    Try adding a success story or case study to your site. Hearing about the successful use of your product by their peers will give credibility to your business and make prospects trust that your product will make them successful too.
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    +19%
  • traffic
    Give Testimonials
    Give testimonials for tools you use and like. This serves several functions for your business. It will get you a backlink for your website, will help increase brand awareness, builds relationships with other businesses and influencers, and can position you as an influential figure with a valued opinion in your space.Offer to give testimonials to your favorite tools and services. In return, make sure they actually link to your website in that testimonial.
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    +14%
  • conversion
    Peer Testimonials
    People are more likely to buy a product if others like them are happy owners or users of that product. Your product has an ideal target audience, so including testimonials from people or businesses in that segment makes it more attractive to potential customers. For example, if your business targets small startups, highlighting peer testimonials from that segment will help other small startups better relate to your product. This increases trust and makes them more likely to convert.
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    +15%
  • conversion
    Certifications Social Proof
    Official certifications that you or your business have learned lend credibility and legitimacy. Use them in your landing page to cultivate trust with site visitors who may not be familiar with you or want to know more about your background and skills.
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    +13%
  • conversion
    Partners Social Proof
    Listing all the tools you integrate or partner with on your site is an easy way to show social proof for your product. If your platform works with major and highly known products, including them in an integrations section on your landing page will help your product gain credibility. Further, showing you’re integrated with major players in the industry helps display the value and ease of use of your product.
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    +57%
  • conversion
    Interview Testimonials
    Try interviewing customers on how they use your product and add it to your site. This can be a more engaging and convincing form of social proof. Reach out to an active portion of your user base or a segment of happy or repeat customers and ask them to give a short review of your product, including specific interview-style questions you’ve written yourself. Ideally, record these testimonials in audio or video form for an additional trust layer.
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    +15%
  • conversion
    Rankings Social Proof
    When researching different products, services, restaurants, bars, or anything that involves a purchase decision, chances are you go to a recommendation site and look for the top provider in that category. Providing this information up front for your customers when you’re highly ranked in your industry can help you earn trust through social proof. Go for the most impressive of ranking lists to show visitors how great others think your products are.
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    +5%

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