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Test and scale marketing tactics that increase ROI across every channel
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Growth Tactics
Across Every Channel
Tactics Added
In Last 30 Days
ROI Increase
Reported on average
  • traffic
    Bid Optimization Target
    Depending on which networks your campaign is targeting, consider optimizing your Google AdWords bids to focus on increasing the overall number of clicks, conversions, views, or impressions your ads receive. For instance, if you want to generate more traffic to your website, focusing on Cost-per-click (CPC) bidding. Likewise, to increase views or interactions with your ads, you can use cost-per-view (CPV) bidding.
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  • traffic
    Search Query Report
    Remove negative matches from your search terms. Google AdWords has a search terms report that can show you how your ads perform when they have been triggered by specific words. Mark words that aren’t as relevant to your business as negative words and avoid spending money on people who aren’t interested in your ad.
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