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Test and scale marketing tactics that increase ROI across every channel
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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • traffic
    Keyword In First 100 Words
    This is the most standard best practice you should be using in your content marketing efforts. The keyword you’re trying to rank for in search engines? Make sure it’s in the very first 100 words of the post you’re about to publish. It may not be as helpful for crawlers as it was in the past, but it certainly can’t hurt and it can help make the connection between the content and title for your readers a lot more seamless.
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    +19%
  • traffic
    Fix Title Tag Issues
    Use the Google search console to find and fix any title tag issues you have. This will have an immeasurable impact on SEO down the line, as Google's crawler bot will be more able to properly understand, catalog, and rank your pages.
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    +13%
  • traffic
    Optimize Search Position
    The vast majority of SEO traffic comes from links in the top 3 positions in any given search results page. If you can crack the top 3 by optimizing anything in position 4-5, you'll see a big boost in traffic. This works regardless of whether you’re on page 1 or page 3, so even if you can’t crack the top 10 for a search, put in a bit of effort to make sure you’re top of the specific page you’re ranking on.
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    +70%
  • traffic
    Use Images
    Adding at least one image massively increases your chance of ranking. Google's algorithms prefer content that has a good mix of imagery and text, especially when the imagery is given proper alt text.
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    +40%
  • traffic
    Convert Mentions To Links
    Reach out to people who mention you online but don't link to you. You derserve those links. There are several tools to go about this dicover process - we like Buzzsumo. They have a tool called 'no link' that finds these opportunities for you.
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    +20%
  • traffic
    Time Your Outreach Emails
    Not everyone on your email list has the same daily routine... nor do they all live in the same timezone. Segment your email list and send out outreach emails that engage potential customers at the ideal time. Use a tool like Boomerang help you execute perfect timing.
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    +20%
  • traffic
    Gain Status Ad Copy
    Many ads target our innate human desire to gain status among our peers. Writing ad copy that references the ambitions, hopes, and dreams your audience holds for their future - standing out among their friends, being prominent and popular, etc... - can drive interest in your product and lead them to click on your ad.
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    +60%
  • traffic
    Contact Journalists On MuckRack
    Find journalists who are working on stories that you could contribute to.
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    +17%
  • traffic
    Google Shopping Ads
    Google Shopping allows you to show a price and image of the product in your ad. This often dramatically increases performance as people are more likely to click on an ad when they know the price up front. It helps you set expectations for an item’s price immediately rather than allowing the ad viewer to assume your product is too expensive.
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    +76%
  • traffic
    Transcribe Video/Audio Content
    When you create audio or video content (podcasts, explainer videos, live talks, etc…), transcribe them into text and publish them alongside the video. This is a simple and easy way to get keyword-rich content. The transcribing process can also be outsourced easily via freelancing sites like Fiverr or UpWork.
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    +59%
  • traffic
    Scarcity Ad Copy
    By indicating that an offer is due to run out or an item is going to run out of stock, you're more likely to inspire action. People won't want to miss out on something they think will soon be gone, so they'll be driven to click. Try running an ad referencing a time-limited offer or a "last chance to get X product" to drive up click through rate.Examples:“Only 15 limited edition razors left!”“Last chance to get the designer-branded jacket line!”“Only 10 spots left in our email marketing webinar!”
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    +12%
  • traffic
    Video At Top Of Page
    Putting your video at the top of the page makes it more likely that you'll get indexed by Google.
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    +60%
  • traffic
    Contact Authors Who Just Published
    Use a link alert system to get notified when someone has just published a blog in your niche - they're much more likely to update it and add a link to your site at that point.
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    +13%
  • traffic
    Copy Best Adwords Ads For Meta Title / Description
    Leverage your paid ads to test best versions and roll out on organic. You gather a lot of data from the performance of your ads - how well they do with your audience, how many leads they generate, etc… That data can be used to advance your SEO efforts, since you already know what works best from your ads.
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    +11%
  • traffic
    Complement Keyword Audience
    Target audiences with keywords that complement your product category. For example, target luxury products if what you sell is also a luxury product - i.e. people interested in Porsche are likely to be interested in expensive watches. Consider what other items and item categories your audience buys and make ads that target those keywords.
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    +36%
  • traffic
    Pro Quality Images
    Elevate your content by incorporating professional quality images. Nothing screams laziness like a pixelated image. Don't let good content go to waste by skimping out on visuals. (Note: not only do pro images look better, they also receive twice as many shares.)
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    +19%
  • traffic
    Find Keyword Ideas On Quora
    Quora is the most popular Q&A site on the web with over 80 million users a month. Take advantage of the vast number of questions posted by translating questions into keywords. Take this tactic a step further by putting Quora questions into Google Adwords Keyword Planner to generate specific keyword suggestions.
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    +60%
  • traffic
    Find Branded Links
    If someone is linking to your competitor with their brand name as the alt text, it's likely this is a sponsored or guest post, and they might be willing to do one for you too.
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    +16%
  • traffic
    Have Public WhoIs Information
    Google has been rumored to use public WhoIs information as a trust signal. Alternatively, a private WhoIs could be a sign of "something to hide." (Tip: match your contact page info with your WhoIs info.)
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    +19%
  • traffic
    Keyword In Video Title, Description, Filename
    Add your keyword in at least one of your title, description and filename when uploading to Youtube as Google still doesn't know what the video is about until you tell it.
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    +20%
  • traffic
    Publish Collections
    By grouping your content into thematic collections, you can republish old content to your audience in a new way, targeting specific personas with your themes. When you have enough content, start dividing articles up into different collections based on the various themes they fit into. Publish these collections as new articles to drive your audience to relevant pieces of content.
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    +20%
  • traffic
    Find Keywords Through Competitors
    This should be first stop when you’re doing keyword research. What keywords are your competitors ranking for / trying to rank for? What keywords are they advertising on? This research will help you determine which keywords you should be targeting with your ads, copy, and content efforts.
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    +36%
  • traffic
    Keyword In Meta Titles
    Adding the most important keyword you’re targeting into the meta titles of your page is a good way to increase organic search traffic. Prioritize the front end of your meta titles for the highest-importance keywords and make them relevant to the page content itself. Keep it short, simple, and easily readable by both individuals and search engines.
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    +11%
  • traffic
    Feature Showcase Ad Copy
    “Wide base titanium head for maximum surface area”Showcasing the important features of your product in your ad creative can be a way to successfully differentiate yourself from your competitors. Focus on features that may not be immediately visible in images but would be considered important to potential customers. This lets the most important attributes of your product do the selling.
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    +30%
  • traffic
    Delete Low Performing Blog Posts
    If your blog post isn't getting much traffic and hasn't attracted many links, you should actually delete it as it could be harming your site's reputation.
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    +11%
  • traffic
    Business Model Ad Copy
    It’s possible to quickly validate different business models by split-testing in your ad copy. If you’re trying to decide whether to charge a monthly subscription or a flat yearly fee for your service, for example, A/B test ad copy that references each model to see which one performs best with your audience. You’ll quickly learn what it is your customers would prefer.
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    +13%
  • traffic
    Find Competitor's Guest Posts
    Search for the author's name of your competitor's content person to see where else that person has been featured on the web. They'll probably allow you to post there as well!
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    +14%
  • traffic
    Short Paragraphs
    Never go over 3 sentences in a paragraph in order to break up long blocks of text and make it more readable. This decreases bounce rate and increases SEO ranking.
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    +18%
  • traffic
    Find Linking Hubs
    Find pieces of content that link to more than one competitor as they will likely be a 'roundup' post that could link to you too. Reach out to the blogger, writer, or content marketing person at the blog that wrote the post and offer your own post as an addition to the list. Make sure your post provides both relevant content and appropriate added value over the other links in the roundup.
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    +14%
  • traffic
    Smarter Process Ad Copy
    Messaging that communicates the way your product improves a companies' process is a great ad-copy tactic (especially in the B2B space). Communicating that you CAN solve the problem is often a higher priority than HOW you will solve the problem.
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    +5%
  • traffic
    Skyscraper Technique
    Skyscraper is a classic technique that can help you create content that ranks higher than your competitors. Here’s how it works: You read a ton of great blog posts every day. Find one that’s link-worthy, write your own unique version and make it better, and then do outreach for backlinks. Think of it as a skyscraper size race - make your own content a dozen stories higher than the competing product.
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    +17%
  • traffic
    Switch To Premium Hosting
    Don’t be thrifty with your web hosting solutions. If you suddenly have a blog post explode and go viral, your cheap hosting solution will crumble to bits. More importantly, fast page load times are a big deal for SEO and can help you rank faster by making your site a lot easier for bots to crawl.
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    +18%
  • traffic
    Promote YouTube Videos To Your Email List
    Your email list is a valuable asset that can be tapped on to surge traffic to your content. Encourage your email list to engage with your brand on YouTube by embedding a video into a promotional email. (Hint: do not promote old or duplicate content that the email list has likely seen.)
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    +20%
  • conversion
    Search Page Destination
    Increase conversion rate by sending traffic to a specific landing page that matches the ad messaging/creative. There are very few instances when you should send someone to your homepage, generally you want people to take an action and homepages are full of distractions, AND they have too many variables that won't match your ad copy/creative. Best practice is always to match the ads messaging/creative with the landing pages messaging/creative: this increases the relevancy and the quality score of the ad, which often increases CVR while decreasing CPC. Win-win!
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    +80%
  • traffic
    Event Keyword Targeting
    Targeting keywords for an upcoming event can be a great way of driving relevant traffic to your site. Find events in your industry where you know that your target audience will be present and set up ads that target them directly. For example, if you’re selling high fashion for women, in New York City, targeting keywords related to New York Fashion Week is a well-timed way to reach your audience.
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    +14%
  • traffic
    Longer Videos
    Longer viewing time is a ranking signal for Google on Youtube.
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    +14%
  • traffic
    Limit Title Tag To 60 Chars
    Only 60 characters show up on Google, so limit your title tags to the length that Google will be able to properly display. No one wants to see a ... at the end of your page title on a Google search!
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    +15%
  • traffic
    Notify Featured Influencers
    This is an obvious way to get more backlinks and social sharing, but most people get lazy and don't do it. Take advantage of the fact that you quote, reference, and feature different influencers in your content. Send them a quick email saying “Hey! We featured your quote/post/etc… in our blog! Check it out. Would love to hear your thoughts on the post.”
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    +8%
  • traffic
    Re-Promote Old Content
    Most users never see your content the first time you post it. It might have gotten lost in the feed or maybe they weren't even a follower back when your best content came out. By re-promoting your best old content on a regular basis you can drive much more traffic from social with little extra effort.
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    +17%
  • traffic
    Fix HTML Errors
    Having clean, semantic HTML can produce a generous effect to your website's SEO. Avoid common mistakes such as: having unnecessary dive and having empty HTML tags. Clean up your HTML you will have a stronger website infrastructure and faster load times. (Tip: use a HTML validator to speed up the process.)
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    +20%
  • traffic
    Product Keyword Audience
    Targeting people who are searching for the product you sell can drive highly qualified users. For example, if you sell employee training software, target keywords like ‘training software’. You’ll access an audience searching for exactly the product you’re selling.
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    +42%
  • traffic
    Video "Open Loops"
    Mention something at the beginning of the video that's coming at the end. That increases your user's dwell time as they stick around to hear what you promised would be coming up. Longer viewing time is a key ranking indicator for Youtube.
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    +13%
  • traffic
    Find Keywords With Google Correlate
    Input primary keywords to find long-tail keyword ideas using Google Correlate. Google Correlate finds patterns and correlations related to search queries using real-world data. (Tip: enter your own data for more powerful functionality.)
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    +18%
  • traffic
    Urgency Ad Copy
    Using urgency in your ad copy can improve the likelihood of someone clicking and taking action. There are many ways to do this, but make sure it's a credible reason for urgency. For example is your sale ending soon? Is the product only available for a limited time? Is there a limited amount of stock? Are there additional benefits to buying now?
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    +59%
  • traffic
    Find Recurring Backlink Sources
    Find out which sources are giving competitors backlinks again and again. Then start reaching out to them for backlinks to your own content with better articles, better infographics, etc... Combine this with the Skyscraper Technique tactic.
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    +15%
  • traffic
    Fill Out Thin Content
    Use a tool like Raven Tools to find thin content and improve it by adding more words. Thin content doesn't help much with SEO and doesn't add any real value to your readers. Padding it out with more data and information can give you a sizable traffic and SEO boost, the latter because Google tends to prioritize more valuable content that better explains a topic.
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    +15%
  • traffic
    Short Post Introductions
    Use Short Introductions for your blog post (4-9 sentences) so that you draw the user into the content without putting them off with a rambling story. This decreases bounce rate and increases time on site.
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    +18%
  • traffic
    Category Keyword Audience
    Targeting people who are searching for the type of product you sell can drive highly qualified users. For example, if you’re a travel booking site, targeting terms like ‘cheap flights’ or 'Spain vacations' will have your ad show up in front of people searching for exactly the services you’re offering.
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    +54%
  • traffic
    Longform Content
    Longform content is our highest-performing content at Ladder. Our biggest blog posts (10,000 words or more) tend to do extremely well on all important SEO metrics - sessions, pageviews, time on page, sharing, returning users, etc… That’s because this type of content is both immediately actionable & useful, and is long enough that people bookmark it for later visits.
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    +14%
  • traffic
    "Click Magnet" Words
    A word affects the definition, spirit, and motivation. Words like "new", "proven", "now" are known words that improve clickthrough rate. Test "click magnet" words in your title tags.
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    +16%
  • traffic
    Embed Longtail Keywords
    Embed long tail keywords ('best red shoes' and 'cheap red shoes' instead of just 'red shoes') in your content to increase your chances of ranking.
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    +58%
  • traffic
    New Ad Platform
    Different advertising platforms take different approaches to the way they reach audiences. Targeting the same audience with the same creative across multiple platforms can be a good way to determine relative volume and efficiency. You’ll be able to see how your audience on each network responds to your creative and adjust your ad spending and copy.
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    +60%
  • traffic
    Translate Other's Content
    Suffering from writer’s block or simply feel your content is getting stale? Find interesting content in another language and translate it to English. Put it on your site, and ask the original author to link to it. Not only will you have new content to share but more backlinks to your site as well, which will help boost your page’s SEO!
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    +16%
  • traffic
    Day Of Week Exclusion
    Believe it or not, chances are the performance of your ad could be affected by the days it is displayed. Consider removing certain days of week to determine if they perform better for your company than others.  
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    +83%
  • traffic
    Reverse Image Search To Find Link Opportunities
    If you produce original imagery for your blog, then chances are someone has reposted your images. A quick Google reverse image search on your images can help you pull up a list of places where your images have been posted. You can then contact them and ask them for a link, which is a lot more valuable for SEO than getting them to take the image down.
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    +19%
  • traffic
    Publish Unique Data
    A great way to attract backlinks is to publish data nobody else has. You likely collect a lot of great unique data from your clients, users, purchasers, etc... Figure out a way to build a narrative around the data and come to data-driven conclusions that can be helpful to other businesses. This can lead to tons of traffic and interest, as well as healthy SEO boosts from backlinking.
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    +15%
  • traffic
    Newsjacking
    Write about topics that have just been made newsworthy. For example if a political candidate says something about your industry, there will suddenly be lots of people searching for that topic. Inserting yourself into the conversation with timely responses, analysis, and news-worthy content of your own is a great way to get social activity and backlinks for your site.
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    +38%
  • traffic
    Last Updated Vs Published On
    You should always be thinking about your blogs this way - as constantly updated products and not one off pieces. You can only write about the same topic over and over again before your writing begins to resemble itself. A good way to increase sharing and search ranking for your most important content keywords is to update your posts with new content, new insights, etc…
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    +60%
  • traffic
    Value Proposition Ad
    There are multiple benefits to buying or using your product - are you sure which one is most engaging? With the advent of the various major ad platforms, it's now trivial to A/B test various value propositions for each of your audiences and figure out what works (or doesn't).
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    +61%
  • traffic
    Use Brackets In Your Title (Or Parentheses)
    Usingbrackets (or parentheses) in your title makes it stand out and increases CTR from the SERP. A/B test your titles using brackets versus not using brackets to see if your target audience is more receptive to the former.
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    +18%
  • traffic
    Long Video Description
    Google can't "see" what's in the video, so write a long description for them to analyze to convince them to rank you higher for the right keywords.
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    +11%
  • traffic
    Analogy Ad Copy
    Using an analogy might be a good way to position your business to people who don't know you. People know ubiquitous businesses like Uber and AirBnB. Tying yourself to a prominent business with an analogy - Uber for X, AirBnB for X, etc… - can help people immediately understand what you do. Rather than being confused by your ad, they’ll get the point instantly and know if it’s right for them.Example:“The Rolls Royce of razors”
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    +13%
  • traffic
    No-Index Dynamic URLs
    If you have any dynamic URLs (for example using parameters) make sure you no-index them. By including a "no-index" meta tag on your webpage you are signaling to search engines that you do not the page included in a SERP.
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    +20%
  • traffic
    Internal Linking
    Link from each page of your site to all the other relevant pages on your site, to associate related topics. Great for increasing pages per view, but also looked at by Google as a relevancy factor and makes your site easier to crawl.
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    +16%
  • traffic
    End Slate Next Video Link
    Custom End slate is the last part of a video that usually has CTA to promote one of your other videos to increase the average session time (a key ranking indicator) and subscriber booster. End slate is a great way to strengthen your brand and take away users attention from related videos.
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    +14%
  • traffic
    Discount Copy
    To improve performance and increase customer acquisition, try adding a % discount or amount of money off for your products. This can be tied to an email capture form or a banner presenting a limited time offer. The offer can make interested visitors more likely to browse further and make a purchase rather than miss out on a deal.
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    +54%
  • traffic
    Get Interviewed On Podcasts
    Podcast hosts love to interview entrepreneurs, influencers, and experienced players in their space. If you get the opportunity to be interviewed on a podcast, take it. It’s a high impact, low effort way of getting in front of a highly engaged user base. Go a step further by researching podcasts in your space, reaching out, and pitching them on an interview. This tactic is also a great way to gain backlinks for SEO purposes.
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    +20%
  • traffic
    Supplier Brand Keywords
    Bidding on the brand keywords for the suppliers of the products you stock usually yields relatively cheap traffic. You do have to be careful as many supplier or affiliate relationships expressly forbid this and either way they may tell you to turn this off. However this tactic works so well that it's common practice amongst aggregation sites.
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    +39%
  • traffic
    Resource Pages
    Many sites include a list of resources for users to gain more information on a topic. These lists can be great sources for backlinks to your content. Reach out to site publishers any time you see such opportunities. This will work especially well if you reach out to sites with outdated, broken links that need to be replaced.
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    +16%
  • traffic
    Search Query Report
    Remove negative matches from your search terms. Google AdWords has a search terms report that can show you how your ads perform when they have been triggered by specific words. Mark words that aren’t as relevant to your business as negative words and avoid spending money on people who aren’t interested in your ad.
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    +17%
  • traffic
    Book Table Of Contents Keywords
    Developing a successful SEO strategy is all about your keywords. Where to find these keywords? Find the most popular books on your topic in Amazon and open up the Table of Contents. Type the name of each chapter into Google Keyword Planner and you'll be surprised to find some really great ones (e.g. "Grocery shopping for the Paleo Diet") hiding in plain site!
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    +16%
  • traffic
    Remove Duplicate Content
    Google penalizes sites that have duplicate content - you should remove the duplicate content OR use a rel canonical tag to indicate which one is the original. Removing duplicate content can help your pages properly rank rather than competing against one another. Comb through your site, find places where you have the same exact copy, and make changes and removals where necessary. A site audit tool can help you automate the discovery process for duplicate content.
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    +16%
  • traffic
    Like Video CTA
    Remind your watchers to like your video - just this one action can increase likes by 2-5x. This will help your video spread to other audiences and get more views.
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    +11%
  • traffic
    Emotional Theme Copy
    Great marketing is about connecting the right emotion to the product you're selling in the mind of your customer. Rather than using direct, matter-of-fact copy, try humanizing your offer. By alluding to an emotional theme, you're driving a deeper engagement with your audience and therefore driving more of them to your website or app.
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    +34%
  • traffic
    Reverse Guest-Posting
    Want to boost your site’s credibility? Influencer marketing is a great way to leverage the authority and following of credible individuals in your industry. Do this by asking an influential blogger to guest post on your site. Not only will this add to site’s credibility but you will likely see an influx of new traffic to your page.
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    +14%
  • traffic
    Demographic Targeting
    Narrow your audience by relevant demographics to your business. Let’s say your ideal customer is a 25-34 year-old male: you can target that group specifically in many of the major ad platforms.
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    +43%
  • traffic
    Find Keywords In Conference Agendas
    Search through conference agendas to find good ideas for keywords. Conference writers and speakers want their content to be seen beyond just the conference, especially in the aftermath, so they'll consciously or subconsciously use keywords that will help them rank on Google. These keywords will help you generate content ideas.
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    +11%
  • traffic
    Location Targeting
    Narrowing your targeting to hit only audiences in a specific location, will ensure you're getting the best quality traffic. Start by looking through your analytics platform and seeing which locations have the most (or least) valuable traffic. You can turn off the least valuable locations or only opt-in for the locations most valuable to you on most ad platforms.
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    +31%
  • traffic
    Bullets And Subheadings
    Break up big blocks of text with bullet points and sub headings to improve readability and increase SEO performance.
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    +15%
  • traffic
    Ask For Specific Link Page (And Place)
    Don't just email asking for a link. Ask them to link from a certain place on their site, to a specific page on your site. Makes it simpler for them to say yes.
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    +20%
  • traffic
    301 Redirect Old Pages
    If the page name has changed, make sure you 301 redirect any traffic to the correct page. This will give that page the SEO benefits of the original page (backlinks, ranking, etc...) and will make sure you don't lose out on that traffic.
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    +13%
  • traffic
    Bid Optimization By Time
    Optimize your bids/budget based on time of day, week, month, or year. Website sales can go through a great deal of variance over the course of a year. Understanding the specific times at which your conversion rates are highest, and then optimizing your bidding strategy based on that data, can be an efficient way to drive your business. Most major ads and analytics platforms have the ability to report by time of day, week, month and year.
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    +64%
  • traffic
    App Indexing For Deep Links
    You can index your app so that you can deep link to any page in the app straight from a Google search. Google's App Indexing project lets you set up app indexing with development resources. On the other hand, you can also use services like Branch.io to have that implemented for you. Then you can get people straight to your app from an AdWords ad or Google Search.
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    +17%
  • traffic
    Quality Ad Copy
    “Highest quality razor on the market”Comparing the quality of your service against the alternatives can be a good way to position your product. Whether comparing on price, customer service, ease of use, or quality, a favorable comparison against your competition can drive customers to buy from you instead. A great way to do this is to target alternatives to your service based on their negative customer feedback i.e. 'tired of lousy service?'.
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    +64%
  • traffic
    Buy A Domain And Redirect
    If you can find domains that are relevant and already have link authority, you can buy them and 301 redirect them to your site to pass on the link equity.
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    +12%
  • traffic
    Loss-Aversion Ad Copy
    Pointing to a potential loss of not buying your product can be an effective way to drive clicks. Ad copy like “Only X items left!” or “Sale ends in X minutes!” drives a sense of urgency for a customer to avoid losing out on an item they’re interested in or a money-saving opportunity. This is because people are naturally risk averse and would prefer to avoid losing out on an opportunity to get a better deal or miss out on an item they want.
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    +56%
  • traffic
    Website Retargeting Audience
    Targeting an audience that has been on the website, but not activated and get them to activate. This is one of the most popular tactics in our database because it almost always works. People get distracted easily when browsing the web - if someone left your site it's highly likely they were just distracted and can't remember (or isn't thinking about) how to get back. A small banner ad prompt can be all you need to get them back to the site to sign up.
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    +68%
  • traffic
    Short URLs
    Using short URLs is a better user experience and there are indications that Google ranks shorter URLs higher than longer ones (all things being equal).
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    +10%
  • traffic
    Factoid Ad Copy
    A good way to get clicks on your ads is to include a fact in your ad copy. Facts backed up by research provide proof of the value of your product or service, so including them in your ad can draw additional attention to it.Example:“89% of men say our razor is better than the competition”
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    +38%
  • traffic
    Free Tool / Widget
    Build a free tool or widget to attract backlinks. For example, a personal finance company can build a free mortgage calculator to help their visitors. This is both a useful service and one that will attract links from blogs and other companies, as well as help you submit to sites like Product Hunt to drive traffic. At Ladder, we built the Ladder Playbook as this sort of free resource.
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    +11%
  • traffic
    Subscribe End Slate CTA
    At the end of your video (end slate) prompt people with a call to action to subscribe to your channel.
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    +13%
  • traffic
    Keywords Through Google Suggest
    Utilizing Google Suggest aka Google's autocomplete function is a way to quickly generate keywords from your web browser. Simply type a word or phrase into Google and see what follows. (Tip: experiment using characters such as : "_" to find even more unique keywords.)
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    +19%
  • traffic
    Schema Mark Up
    Using Google's schema markup can help you get a higher clickthrough rate on your search results. Using structured snippets and data to beautify the way your pages appear on Google search will offer more options to searchers and potentially result in more organic traffic to your pages.
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    +13%
  • traffic
    Glossary Of Terms
    Provide the definitions for a number of popular industry terms and jargon to attract backlinks while simultaneously gaining authority in your industry. Providing definitions also offers the opportunity for your content to be indexed as a Google featured snippet.
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    +20%
  • traffic
    Location Exclusion
    Stop wasting ad spend. Exclude certain locations in your advertising targeting to avoid serving ads in areas that historically do not convert. Also exclude locations that do not fit your target audience's profile. E.g. don't advertise a luxury product in a poorer area.
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    +20%
  • traffic
    Subfolders Vs Subdomains
    Though Google says there is no preference, subfolders seem to a smarter solution for SEO purposes. Avoid potentially losing site traffic and domain authority by sticking with subfolders over subdomains. The reason... Google is not perfect and it may not recognize that a subdomain is connected to your main domain.
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    +19%
  • traffic
    Campaign Structure Test
    If you're running multiple ads at the same time, it's easy to become overwhelmed or disorganized. For this tactic, we'll launch multiple Campaign Structure tests to measure performance, test new audiences, and optimize your best performing ads.
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    +82%
  • traffic
    Larger Font Size
    Don't make your font size too small or people will bounce and that will hurt your rankings. This will help with time on site, which is a critical metric for better ranking on Google search.
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    +11%
  • traffic
    Narrow Keyword Audience
    Narrowing down your target keywords by creating ad-specific groups will help you reach a more targeted audience. Create specific groups with specific ads for high-intent niche search terms, catering your ad copy and imagery to the specific audience you’re targeting. This lets you serve unique ads with targeted copy and creative to each segment of your audience.
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    +82%
  • traffic
    Co-Produce Content
    Similar to a guest post, but more involved. Co-produce content with an authoritative guest and publish to both of your audiences. This will result in a greater reach and a more diverse set of eyeballs on your content. Join forces with a complementary company for the best effect.
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    +20%
  • traffic
    Remove Low Performing Product Pages
    If you have hundreds or thousands of product pages that aren't getting much traffic and sales, you're using up your 'crawl budget' and this could be hurting your SEO. Remove them and you should see a boost.
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    +13%

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