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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • retention
    Partner Product Emails
    Send emails promoting partners' complementary products to demonstrate that you ultimately care about providing value to your customers over padding your own pockets. In exchange, have partners do the same for your prodct. (Tip: avoid cannabalizing your own offerings.)
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    +18%
  • retention
    Mobile Optimized Card Page
    Involuntary churn occurs when customers are lost due to failed payment attempts, often the result of an expired credit card. Avoid this by optimizing your Credit Card Update page for mobile. This means your customers should simply need to click on a link, fill out a form and move on, without any login requirements or unnecessary navigation or copy. The more hurdles you put in front of them, the less likely they are to update.
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    +16%
  • retention
    Mentioned In Post That's Liked
    If a post is liked that user mentioned in, send a notification. This is a great way to reactivate them and bring them back to your platform.
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    +11%
  • retention
    Share Like Notification
    If someone likes a user's share, notify them. People share things online with hopes that their friends and colleagues will benefit from the information. Send users an indicator that what they have shared is receiveing some love. (Note: do not oversend these notifications or you may annoy your most active users.)
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    +19%
  • retention
    Knowledge Base
    Implement a knowledge base for your customers in case they have questions. Saves on customer support.
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    +20%
  • retention
    All-Hands On Deck Support
    Rather than a dedicated account manager that can cause bottlenecks, have dynamic routing so that anyone from the team can provide support depending on what you need.
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    +18%
  • retention
    Deferred Deep Linking
    You can set up a deep link that carries context all the way through the app store download. This lets you create full user journeys that are contextualized for the user in question. So for example, if a user clicks on a web banner and it takes them to the app store, you can still send them to the same content they were viewing on the mobile web after the app downloads. 
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    +19%
  • retention
    Better Luck Next Time Email
    Most people that enter contests don't win them. Send out emails to the contestants that did not win and offer them a discount on your product. This tactic works particularly well if the contest was for a specific product because the CTA can be aligned with the user's interest.
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    +58%
  • retention
    Top Content Email
    Many subscribers to your email list have never seen the best content you've produced. Therefore it makes sense to send out an email showcasing your top content, with links to each individual piece. This should drive retention as you show your best side to people who haven't seen it, and even those who have seen the content get reminded of your value.
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    +71%
  • retention
    User Group Meeting
    Focus groups aren't dead... and they are often an overlooked strategy for SaaS companies looking to gain product feedback. Get a few key users together in a room and talk out issues with using the product. An in-person meeting can generate surprising insight that can't be captured online. (Tip: reward users for taking part.)
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    +20%
  • traffic
    Focus On Quality Users
    Some easy, big-win acquisition channels may seem too good to be true for a reason. They may end up giving you a ton of low quality users that are impossible to retain. This skews your numbers and can make growth difficult to measure. Focus in on quality user growth, narrowing your acquisition efforts to channels that provide you with the most engaged users. Once you reach critical mass you can begin focusing on broad audience expansion.
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    +12%
  • retention
    Share Re-Shared Notification
    If content the user has shared, has been reshared, notify them. Nothing is better than seeing that others enjoyed your content so much that they had to share it with their circle. (Note: similar to sharing "like" notifications, do not oversend these notifications.)
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    +19%
  • retention
    Qualaroo Mobile Vs. Desktop Need Discrepancies
    Users visiting your site on mobile may have different wants/needs than desktop users. A mobile user may just be there to learn about your product, while a desktop user wants to reach your pricing page. A Qualaroo survey asking mobile and desktop users what they wanted to accomplish on your site at their time of visit can give you insights into whether your landing page serves them properly.
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    +18%
  • retention
    Webinar For Customers
    Webinars can be a wonderful +1 for paying customers, but they can also be used as a content marketing tool to attract new customers. Webinars offer an intimate experience with potential customers that generates trust and newfound knowledge. Position your webinar around a relevant topic and don’t mention your product until the closing. A rule of thumb is to spend around 45 minutes educating and 10-15 minutes pitching your product. (Hint: to further push the value of your webinar, distill the insights into a blog post to be published afterwards.)
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    +19%
  • retention
    Onboard Users Manually
    Great user onboarding can impress the user and make a brand more desired. Offer to onboard users manually to improve retention. Contact your customer or potential customer personally via email, live chat, demos, etc.
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    +16%
  • retention
    Handwritten Thank You Cards
    Send your customers handwritten “Thank You” cards to make them feel valued and important to your business. It’s a small investment that can bring huge returns, decreasing churn and turning your customers into advocates for your business.
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    +12%
  • retention
    Aggressive Live Chat Prompts
    Prompt users to contact you via in app messages to improve onboarding. Furthermore, create custom rules to trigger prompts such as: sending after X amount of web sessions, or to users that have been inactive over X amount of days. We recommend trying Intercom because they make this easy to execute.
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    +10%
  • retention
    Dedicated Payments Page
    Make sure the payments page is standalone so that any changes to the code of the navigation or page template etc won't affect the styling / functionality of the payments page (customers are highly sensitive when visiting this page and anything out of line can hurt retention).
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    +12%
  • retention
    Friend Joins Notification
    If a friend (from address book) joins the service, notify user.
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    +14%
  • retention
    Tailor Emails Vs Always Sending
    Don't always send every single notification email, tailor them to the user by prioritizing the most interesting ones and capping to ensure user isn't spammed with too much frequency.
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    +20%
  • retention
    Implement How-To Guides
    Improve retention by providing dedicated how-to guides that show users how to get the most from your product. How-to guides help users independently solve any issues that may arise - saving headaches for your support team and the users themselves. (Tip: create multiple how-to guides if your product has a steeper learning curve.)
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    +18%
  • retention
    Follow Recommendation Emails
    Use collaborative filtering to send emails recommending followers, connections, or friends a user would like. By offering suggestions you are helping sustain network effects and simultaneously encouraging users to stay active within your community.
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    +19%
  • retention
    Content Performance Emails
    Send emails reporting on the performance of the content your users have shared.
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    +16%

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