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Test and scale marketing tactics that increase ROI across every channel
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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • traffic
    Buzz-Building Email
    As you’re gearing up for a big launch, send an email in the week leading up to it informing your users or waiting list subscribers of the launch. This gets them excited about what’s to come and reminds them about your product.
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    +57%
  • traffic
    Contact Journalists On MuckRack
    Find journalists who are working on stories that you could contribute to.
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    +17%
  • traffic
    HARO
    Use HARO to get intros to reporters in your niche. HARO is a platform that provides journalists with a database of sources for upcoming stories on a variety of topics. Become a source on HARO and get notified whenever a journalist is looking for a source in your business’s area of expertise. By using HARO, you can build up a series of quality press and backlinks to your website over time with minimal effort required on your end.
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    +16%
  • traffic
    Milestone Journalist Pitch
    Hitting an important milestone, whether it’s the initial launch of your product, a major and exciting update, a favorable ranking from an influential ratings site, or any other major news is a perfect opportunity to pitch journalists directly. If they pick up the news and write articles, you’ll earn more awareness and site traffic from interested readers. Pitch your milestone to journalists who cover your space to ensure the news is relevant to them and their readers.
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    +17%
  • traffic
    Publish On LinkedIn
    The reach of your content can be greatly amplified when you use LinkedIn’s native publishing platform, Pulse. The platform reaches a significant audience of influencers with large followings who may decide to share your content. Further, well-performing posts can be featured on Pulse, resulting in more views, likes, comments, and shares. Include quotes from influencers and let them know they’re featured as a way to incentivize them to share.
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    +17%
  • traffic
    PR Domino Effect
    Once you land your first big piece of PR coverage from a large press outlet or a major blog, you’ll be able to take advantage of that article as proof for your next round of PR outreach. Send a link to the piece to your list of reporters and you’ll find that many smaller sites will want to cover you. Then, as you get more coverage, you’ll be able to further take advantage of the domino effect to attract other outlets.
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    +20%
  • traffic
    Top 10 List Placement
    Create top 10 lists for products/startups in your industry and get each startup / product to push the content to their audience in return for being featured. This type of content is really easy to put together and can yield a high return on effort.
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    +11%
  • traffic
    PR Email Outreach
    Get press by scraping emails from journalists and emailing them to write up an article about you. Ensure you're only targeting journalists who write articles relevant to your business/products. Draw their interest with a highly catered email referencing a specific article they wrote and why they and their audience would be interested in hearing more about you.
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    +19%
  • traffic
    Competitor Comparison PR
    Prior to launching your product, compile a list of relevant journalists and bloggers in your industry - ones who have written about your competitors. Send them a full comparison of yourself against those competitors, listing all the ways you’re interesting or do something better when compared to them. It’s a great way to drive up interest and get coverage early in your product’s lifecycle.
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    +14%
  • traffic
    Journalist Email Guess
    There are a number of services that can be used to guess the email of a journalist to reach out to them. Tools like Rapportive and Clearbit Connect plug directly into Gmail and enable you to test different emails in the To: field in Compose. Use guesses like [email protected], trying different combinations until you find the right address. Then write your pitch email and hit send.
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    +12%

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