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849
Growth Tactics
Across Every Channel
68
Tactics Added
In Last 30 Days
27%
ROI Increase
Reported on average
  • traffic
    Leverage Caching
    Cache key CSS and images to decrease site load times. This will help users get to your content and products faster without having to deal with frustrating slowdown. An increase in speed results in a decrease in friction in your product and landing page for visitors.
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    +12%
  • traffic
    Two-Sided Referral
    Try offering an incentive to users to refer you and for new users to join. This gives incentives to the person who shares (who benefits directly) and decreases anxiety for the person they share with (they also benefit, so they aren't worried about the person who shares getting an incentive).
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    +6%
  • conversion
    Remove Homepage Sliders
    Sliders might seem fun and interesting, but in reality they can negatively affect conversion and bounce rates. This is because they can dramatically lower page loading time, cause “banner blindness” and push your content below the fold. Beyond these three reasons, they also tend to run poorly on mobile devices. Remove homepage sliders to improve your site performance and bring focus to what is most important for you to display.
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    +60%
  • retention
    Variable Rewards
    Rather than predictable rewards for actions, offering variable rewards seems to make a product more addictive. For example when you scroll down a Facebook timeline you aren't sure if you'll see an incredibly engaging post or the worst post of your life. Another example is a slot machine - if you knew exactly what you'd get, you'd never pull the lever. Introducing variable rewards has proven time and time again to make a product addictive and therefore improve retention.
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    +16%
  • traffic
    Geographical Beta Expansion
    If your app is highly popular in one country and you want to expand to other parts of the globe, a country- or geography-specific beta can help you reach a new set of users. This lets you test your app in a foreign market, make adjustments based on beta feedback to better cater to that audience, and refine your marketing pitch outside your native geography.
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    +17%
  • retention
    About Page
    Add an about page to your site that informs users about your mission. People who come to your ‘about’ page, want to know who your brand is, what your story is, and what you represent. Use this opportunity to establish a connection with your customers and potential customers. This is the one page where you should not be making your sales pitch. Find out what your customers care about and use a voice that is relatable to the types of people who will be using your product.
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    +19%
  • conversion
    Forgiving Inputs
    Allow more room to maneuver in your inputs. For instance, if you have a form that requires a phone number, allow for more entry than just (XXX) XXX-XXXX. This can go a long way towards making your UI more user-friendly.
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    +11%
  • retention
    Inject Personality
    Instead of being generic, try showing personality when displaying your products or services on your landing page. Talk about the way your product was made, hype up its awesome features, or tell your business or personal story. It helps you look more relatable and conversational in the way you communicate your product to customers.
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    +18%
  • conversion
    Lazy Password Creation
    Leave the password creation until the user has already given an email and filled in other info. Once they’re already within the platform, a modal or prompt can pop up asking them to create a password. They’ve already been guided into the platform, removing the small but critical bit of friction of password creation from the registration process entirely.
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    +19%
  • retention
    Visual Hierarchy
    Use visual hierarchy to make your platform easy to use without thinking. This is most commonly done by clever use of color, a grid system and/or typography. Decreasing your user's mental load will directly increase retention for your product.
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    +10%
  • traffic
    Page Title Optimization
    The page title is the first thing a person sees when they visit your website: make sure it is optimized to create conversions. A title should be accurate, exciting and succinct. Ideally you will want to optimize your title for search and social, but never do this at the expense of having it sound clunky. A/B test any new title ideas and measure the impact on your conversion rate.
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    +20%
  • conversion
    Offer Free Consulting
    Offer consulting for free along with a purchase of your product. It will let you get to know your target audience directly with face-to-face conversations, helps increase conversion, and will help you learn about what your audience needs and what challenges they face. Those learnings will help improve your product and marketing approach in the future.
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    +6%
  • conversion
    Time-Delay List Builder
    Rather than the default 'exit intent' popup, you can try showing your email popup at a certain number of seconds after the user hits your site. A time-delay list builder popup is typically shown to many more people than an exit intent popup so it can be a good way to improve number of activations. You should also experiment with how many seconds to wait, as it can make a big difference to activations and the quality of the leads you get.
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    +63%
  • retention
    Image Carousel
    An image carousel is a UI element in which multiple images or pieces of content rotate through a single coveted space on a page. Many experts argue that carousels pose a huge accessibility issue and that users often scroll right past them and do not engage at all. When used correctly, however, image carousels are a good way to save space, increase user engagement, and consolidate media. If you think an image carousel could be right for your site, consider these tips from Nielsen Norman Group to maximize your carousel’s effectiveness.
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    +6%
  • conversion
    Upfront Progress
    People are more driven to finish a task as it nears completion. This is known as the Goal Gradient Effect. An example of this working in real-time is a sandwich shop giving away a punch card that offers a free sandwich after your tenth purchase, but with the first two holes punched. People consistently prefer completing eight tasks with two done for them over eight tasks with none done for them. Giving your customers the feeling of making progress will have a positive effect on their experience.
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    +38%
  • conversion
    Center CTA Landing Page
    Putting a large call to action button in the center of your page can increase activation. The positioning will immediately draw attention to the CTA when someone lands on your page. Make sure the CTA stands out distinctly away from dense copy or complex images.
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    +6%
  • retention
    Thanking On Confirm
    By thanking a user once the signup or conversion is confirmed, you put their mind at ease that everything has gone correctly and they don't have anything to worry about. This helps ease their concerns and they can go on with using the product. This is also a great spot to place a link to whatever the next action you'd like them to take is.
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    +13%
  • conversion
    Inline Validation
    During a sign-up or registration process, use inline validation instead of tallying up errors at the end. If they make an error along the way, like not filling out a required field, a red border or exclamation point can indicate that something went wrong. This makes the registration process more streamlined and makes it a lot less likely that a user will bounce.
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    +13%
  • conversion
    Lead Magnets
    Provide premium content in exchange for an email address as a great way to fill your funnel with new qualified leads. Hide an enticing piece of content behind a simple requirement for an email address to encourage visitors to give you their contact information. Later you’ll be able to reach out to them in a sales email, pointing back to the piece of content you gave away as a starting point for the conversation.
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    +52%
  • retention
    Undos Not Prompts
    Give users an undo option instead of prompting for confirmation. Although confirmation prompts are very popular in user interface, an undo option is preferable in the vast majority of instances. Confirm prompts make the user uneasy as they question whether the action they are undertaking is the right decision. Assume that your users know what they are doing and make them feel in control by enabling them to undo an action if they deem it necessary.
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    +16%
  • retention
    Annual Payments
    Offer a discount to customers who sign up for annual payments. For example, if your normal monthly subscription costs $20 a month, try charging $180 for a whole year at a $15 a month. This rate will increase the longevity of your contracts by encouraging customers to save money by signing up for the whole year.
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    +18%
  • traffic
    Invite-Only Beta
    Restrict your product beta to invite-only users to keep the quality of users high in the beginning. Then provide referral rewards for users who share your beta with others, allowing them to jump the queue and get to the front of the line. This is an easy way to drive virality for your beta while increasing registrations and allowing excited registrants to remain a vital part of the process.
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    +17%
  • conversion
    Softer Prompts
    Throwing up a modal window is a good way to get attention, but they can be a turnoff for visitors. They might be inconvenient to navigate around, they might cause other processes the user is doing to stop, or they might simply just be a cause of annoyance for a user. Try a subtler prompt, and you might find happier users.
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    +20%
  • retention
    Exposing Options
    Instead of hiding options behind dropdown menus in your UI, exposing options can make the use of your platform a lot simpler for users. For options that are critical to the workflow of users in your platform, hiding them behind menus increases the amount of time they have to spend on navigation. Expose them while reserving drowpdown menus for secondary options.
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    +15%
  • conversion
    Gradual Engagement
    Don’t just immediately demand information from your users: instead, try letting them interact with your content first. Let them realize how worthwhile your product is by performing a task with it. Try to keep in mind the idea that you should always be asking a user for the minimum amount of data.
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    +15%
  • conversion
    Disqualified Passthrough
    A good way to monetize users that don’t qualify for your product is to pass them on to an affiliate. This lets you make money off users you wouldn’t otherwise be able to due to limiting factors in your product. Build relationships with companies that are logical passthroughs for disqualified users to create an effective network of affiliates.
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    +16%
  • retention
    Add Favicon
    A favicon is the tiny square image that appears in your web browser as a graphical representation of your site. It may seem like a minute detail, but adding a favicon can help communicate your brand’s legitimacy, make your company’s bookmark recognizable, and improve user experience.
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    +14%
  • conversion
    Longform Testimonials
    Try adding a longform story testimonial to your site. Have current and former happy customers tell their story of their time before and after they started using your product. Let them focus on their pain points beforehand and highlight how your product made their lives easier This can be an engaging way to improve trust and tell the story of your product.
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    +17%
  • retention
    Provide Feedback
    When a user completes an action on your website, they will expect some form of confirmation to assure them that the action registered on the site. Providing a simple feedback message upon the completion of an action is an easy but important way to improve your customers’ experience and get them to keep coming back to your site.
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    +17%
  • traffic
    Have Public WhoIs Information
    Google has been rumored to use public WhoIs information as a trust signal. Alternatively, a private WhoIs could be a sign of "something to hide." (Tip: match your contact page info with your WhoIs info.)
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    +19%
  • retention
    Trending Widget
    Try adding a widget that shows users trending posts / products. This gives a user somewhere to go if they decide the current page they're on isn't relevant, rather than losing that user forever. Many users will come back purely to check what's trending - popular sites like Product Hunt and Reddit are built around this mechanism.
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    +13%
  • retention
    Logo Link
    Link your logo on your website to your homepage. Having a clickable logo on your website that links to your homepage is a standard practice that improves your website’s usability and is generally expected of any good website. If your logo doesn’t currently link to your homepage, make it happen.
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    +14%
  • traffic
    Keyword In Meta Titles
    Adding the most important keyword you’re targeting into the meta titles of your page is a good way to increase organic search traffic. Prioritize the front end of your meta titles for the highest-importance keywords and make them relevant to the page content itself. Keep it short, simple, and easily readable by both individuals and search engines.
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    +11%
  • conversion
    Less Choice
    Give a visitor less choice, instead of too many options. Too much choice can limit conversions: The more options you give a potential customer, the harder their decision-making process becomes. Barry Schwartz’s famous Ted Talk on the Paradox of Choice gives a great overview of how too much choice can lead to over-analysis and buyer’s remorse. There is an argument to be made that giving the customer a lot of choice can be freeing for them, but as with all solutions, the best approach is probably to rigorously test each hypothesis.
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    +10%
  • retention
    Onboarding Tutorial
    Guiding new users through the onboarding process for your app is a crucial tactic to increase retention and ensure users are effectively using your platform. Creating an onboarding process that has the user run through each part of the app with descriptive and interactive elements ensures that they’re not frustrated by lack of guidance and unclear UX/UI. Further, a guided onboarding tutorial will enable you to learn information about your user that you weren’t able to during registration.
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    +11%
  • conversion
    Price Increase
    You could try just increasing the price of your product.: As per the social scientist Robert Cialdini, in “markets in which people are not completely sure of how to assess quality, they use price as a stand-in for quality.” Raising prices could help you be seen as a leader in quality in the market. It is also possible that you may be undervaluing your product due to a misreading of the market.
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    +18%
  • traffic
    Limit Functionality Until Share
    Limiting the functionality of your product or the amount of content you display for those users that haven’t shared it with others is a great way to drive up sharing and increase reach. Give away a bit up front, whether it’s content or product functionality, and then limit how much a user can see until they hit share.
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    +20%
  • conversion
    USPs Above The Fold
    Displaying the unique selling points of your offering above the fold can increase activation. Often times the hero copy, in size 30pt font or larger works best. This allows users to quickly determine whether the product is relevant to them before they waste any more time on your site. Alternatively they would typically get confused and leave anyway.
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    +72%
  • conversion
    Being Direct
    Be direct with your landing page and CTA button copy. Rather than using flowery or roundabout language, get to the point quickly and authoritatively. This sends a clearer, stronger message to visitors that they should pay attention and sign up.
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    +5%
  • retention
    Knowledge Base
    Implement a knowledge base for your customers in case they have questions. Saves on customer support.
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    +20%
  • conversion
    Gazing Social Proof
    Try putting an image or photo of a person looking at the call to action on your site. It's a nice psychological trick to improve trust and draw attention to the CTA. It directs an arrow of vision directly at the part of your site you want a visitor to see.
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    +10%
  • retention
    Recommend Widget
    Adding a widget that shows users recommended posts and products based on their behavior and the current page they’re on can increase time on site, drive conversion for related products, or increase readership of your other articles. Populate a widget at the bottom of an article or product page with other relevant content or similar products. Visitors who don’t find the items they need or want to continue browsing will have an easily visible way to find fresh content and products and stay on your site.
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    +19%
  • conversion
    Informal Copy Popup
    Using informal, conversational, or friendly language on a popup can be a good way of collecting more email addresses. Informal language lets your popups convey a more exciting message about your product or offering, catching the attention of visitors and driving them to sign up for your email list.
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    +63%
  • traffic
    Switch To Premium Hosting
    Don’t be thrifty with your web hosting solutions. If you suddenly have a blog post explode and go viral, your cheap hosting solution will crumble to bits. More importantly, fast page load times are a big deal for SEO and can help you rank faster by making your site a lot easier for bots to crawl.
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    +18%
  • retention
    Auto-Import Contacts
    Auto-import a new user's contacts from another social network (or email account / phone contact book) to help them connect to their friends who are already on your platform. This can help solve the 'empty room' problem and keep new users engaged.
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    +13%
  • conversion
    Influencer Testimonials
    Try adding testimonials from industry influencers to your page. Reach out to influencers that use your product or that you have a close relationship with and ask them to give a brief testimonial. People who know and value the opinions of the influencer will come to see you as more trustworthy. This increases social proof and therefore conversion.
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    +7%
  • retention
    Multifunctional Controls
    Instead of multiple choices, filters, and distractions in the control set of your UI, try using multifunctional controls. This focus on ease of use and simplicity makes it easier for visitors to find what they need without being paralyzed by a flood of functions. Decrease clutter in your UI while retaining a high level of discoverability to make site navigation and item discovery a breeze for visitors.
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    +19%
  • retention
    Putting Others First
    Always construct conversations in terms of value added to your users rather than promoting your own self interest. When you can align your value-add to something your customer needs customers are more likely to trust you, repeat business with you, and refer you to friends.
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    +17%
  • traffic
    Fix HTML Errors
    Having clean, semantic HTML can produce a generous effect to your website's SEO. Avoid common mistakes such as: having unnecessary dive and having empty HTML tags. Clean up your HTML you will have a stronger website infrastructure and faster load times. (Tip: use a HTML validator to speed up the process.)
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    +20%
  • conversion
    Product Giveaway Call To Action
    Your call to action needs to display a reward to your users to help intrigue them to your call to action. Offer a free product in return for signing up, so there is benefit to your call to action button and it increases you click through rate.
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    +17%
  • conversion
    Pique Curiosity
    Rather than putting the whole piece of content behind an email sign-up form, try giving away a preview of some of that content first to pique curiosity. Gating an entire article or whitepaper behind a call to action asks that interested readers take a leap of faith and trust that giving away their email address will be worth it. Providing a section of the content up front instead makes them want more, making the sign-up process a no brainer.
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    +17%
  • conversion
    Remove Unnecessary Fields
    When creating sign-up forms, having too many fields can actually decrease sign-up rate. Optimize your forms to only ask for information necessary to the registration process. This decreases the amount of effort and attention a user has to invest into signing up and will result in increased sign-ups and form submissions. Remember that you can also ask for the information in the fields you remove during onboarding or at a later stage in your relationship with that user/client.
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    +12%
  • conversion
    Landing Page Phone Number
    Adding a phone number to a signup page can improve conversion over just asking for email. This works in our experience because people are much more likely to answer their phone vs opening an email, and are again much more likely to convert after talking on the phone vs clicking from an email. This does however tend to decrease the landing page conversion rate to form submission, because people are less likely to give their number. So make sure you track whether the dip in form submission is worth the higher conversion rate to purchase.
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    +56%
  • retention
    Infinite Scroll
    If you have too much content on a website it might load slow. The solution, to add a 'false bottom' or pagination to the page, solves that problem. However it introduces a new problem - the user is much more likely to bounce rather than click to go to the next page, particularly on mobile. The solution is called 'infinite scroll' - you essentially load more content on the page automatically as soon as a user hits the bottom of the page. This uninterrupted scroll is popular on many sites now as it has a large positive effect on retention.
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    +17%
  • conversion
    Money Back Guarantee
    Offering a money back guarantee on your products can greatly increase conversion. It creates a sense of security and trust for customers who aren’t sure about your products or may not be convinced that they need what you’re offering. A money back guarantee will encourage customers to buy with peace of mind, allowing your product to speak for itself and wow them.
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    +15%
  • conversion
    Page Layout
    Try changing the layout of your landing page to improve conversion. If you find that your current landing page is underperforming, change the way you place images, copy, and sections on the page to see how it will perform. Use A/B testing tools like Optimizely to see how well (or poorly) the changes perform and tweak as necessary until you come up with a highly converting site.
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    +14%
  • conversion
    Adding Urgency
    You might add urgency to your copy. Urgency is a word that gives some people pause: of course it reminds you of a cheap voice-over announcing “Quick! While supplies last!” With that said, that if used correctly, urgency is a highly effective marketing tactic. Using implied urgency, adding a time-sensitive incentive, or mentioning the quantity of product available are all examples of strategies that can cause a jump in conversion rate.
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    +9%
  • retention
    Product Documentation
    Try publishing detailed product documentation of a frequent issue for users. This is a great way to provide effective customer service and decrease frustration with your product. A strong FAQ or product documentation page can help users better familiarize themselves with your product and use it more effectively.
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    +12%
  • conversion
    Page Body Copy Test
    Changing the body copy of your landing page can help you improve conversion by better targeting your visitors based on their interests, where they came from, and how they respond to different marketing copy. Test different body copy for your landing page, using different terms, formats, length, and amounts to see which approach drives the highest conversion rate. Iterate on your most successful body copy while getting rid of underperforming copy, A/B testing along the way to understand how well your new body copy works compared to old versions.
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    +55%
  • retention
    Keyboard Shortcuts
    Implement keyboard shortcuts alongside buttons in your platform for easier navigation. For example, allow the use of the arrow keys or some other set of keys for easier forward-backward navigation of parts of your UI. This helps more advanced users or ones who prefer to use their keyboard over their mouse have an easier and quicker time of getting around to different parts of the platform.
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    +19%
  • retention
    Responsive Layouts
    In an age where 25% of internet users only access the internet on mobile and more new web browsing compatible devices are being created every year, it is increasingly important to have a responsive layout that is coded to adapt to all screen sizes. Responsive layouts load much more quickly than static layouts on smaller screens, which is crucial when, according to Website Magazine, 40 percent of site visitors will leave a page if it takes over 3 seconds to load. If you’re still not convinced, you should also know that responsive layouts are better for SEO.
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    +58%
  • conversion
    Quote Testimonials
    Adding a quote or testimonial from a real customer to your landing page is one of the most surefire ways to increase conversion. Make sure the quote is believable, and from a recognizable company if possible. Typically you'd want to include 3 different quotes, all covering different USPs of the product.
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    +47%
  • retention
    Style Consistency
    If elements that are functionally similar in a product have consistent styles throughout, the cognitive burden of using that product is lessened. Consistency breeds familiarity and builds trust. This can have a very positive effect on retention.
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    +18%
  • conversion
    Geo-Targeted Testimonials
    When displaying testimonials, it’s important to match which ones you show with the country or geography the site visitor is browsing from. It’s more impactful to show testimonials from Spanish companies or individuals to a visitor from Spain than ones from Americans. They’re more likely to recognize the brands you show and will therefore put more trust in you.
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    +19%
  • retention
    Change Transitions
    Instant changes in your UI can be jarring to users. Try animated transitions, such as a sidebar that slides into view instead of displaying instantly, to give them a sense of logical change in your app. Keep transitions visible but short to avoid wasting users’ time with long delays.
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    +11%
  • traffic
    Post Purchase Review
    Emailing a customer to ask for a review or feedback just after a purchase is an easy way to establish a connection and obtain information on how you can improve your business. Warby Parker’s post purchase review emails are successful because they make customers feel valued and provide a bonus for completing a review. Use this approach to craft a post purchase review email that is a win-win for you and your customers.
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    +20%
  • retention
    Designing For Zero Data
    When designing your UI, you’ll be confronted with zero data states where users will have nothing input in your interface. The most common appearance of this is in brand new users. Designing for this state - creating a system where the very first data entry is guided - gives context and helps onboard users. It helps them get past the learning curve of your product while ensuring they don’t drop off due to confusion.
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    +17%
  • retention
    Payment Method Expiration Notices
    Automatically notify users if their credit card has expired or can’t be charged. Rather than allow them to churn, sending a notification via email or in-app that their payment method has failed will help to retain users that want to remain subscribed. Allowing their subscription to end without notifying them of payment errors can result in a permanently lost subscriber.
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    +11%
  • conversion
    Remove Copy From Images
    For a cleaner, less busy look on your landing page, get rid of copy from images. Placing words on top of images makes the copy more difficult to read and decreases the potential impact of the images you choose. Instead, use the space between and alongside your images to talk about your product. This simple design choice can help you more easily draw potential customers to conversion.
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    +13%
  • conversion
    Show Don't Tell
    Include CTAs, buttons, and links instead of telling people what to do. Create a seamless experience for people to walk through. This works because psychologically we look for clues as to what the default action is. If there is a clear default action the majority of users will take that action without thinking. If you make them think, you risk losing them.
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    +16%
  • conversion
    Eliminate Landing Page Links
    Too many links that navigate away from your landing page can result in the splitting and distraction of a user’s actions. Try removing most or all outbound links from your landing page to increase conversion by having users focus exclusively on your primary CTA. This will target user attention on what you want them to look at - your convincing landing page copy and imagery - and prevent them from bouncing too early.
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    +54%
  • conversion
    Media Social Proof
    Listing out the publications that have featured your business on your landing page or in a separate press page proves legitimacy to visitors who may not have heard of you or aren’t sure about the quality of your product. Adding big names of major publications on your site adds credibility and encourages visitors to trust you.
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    +17%
  • retention
    User Group Meeting
    Focus groups aren't dead... and they are often an overlooked strategy for SaaS companies looking to gain product feedback. Get a few key users together in a room and talk out issues with using the product. An in-person meeting can generate surprising insight that can't be captured online. (Tip: reward users for taking part.)
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    +20%
  • conversion
    Quantity Social Proof
    Try listing the total number of people using your product to increase trust and therefore conversion. X many people can't be wrong! Try experimenting with a rolling number, a precise number or a number rounded up to the nearest hundred / thousand / million to see what converts best.
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    +9%
  • retention
    Image Galleries
    Try adding multiple images in a gallery to your pages. Create a gallery that depicts your product at all angles and with all features, giving a detailed visual walkthrough of what it's like to experience. This display of your product will give interested customers more information about what they will be getting for buying in or signing up.
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    +18%
  • conversion
    Preference Collection Page
    Gain insights into audience preferences by sending traffic to a page where visitors must make a choice about which section of the site to visit. Offering choices can also increase conversion.
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    +59%
  • conversion
    Page Lede
    Try changing the lede on your landing page to improve conversions. Highlight new product features, a recent testimonial, or some impressive stats about your product. Including eye-catching and impressive copy and images above the fold of your landing page instantly shows your product’s value to new visitors and can drive an increase in conversions.
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    +18%
  • conversion
    Reviews Social Proof
    Try adding customer ratings and reviews on your site. This is one of the most credible ways to build trust. The perfect place to put these reviews is just below the buy button. Don't make the mistake of faking reviews - users typically go to great lengths to validate the reviews are real and will quickly abandon the purchase if that trust is broken.
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    +35%
  • retention
    'At Risk' Tagging
    Start with data analysis on what leads to churn on your platform. Once done, automatically tag users ‘at risk’ of churning and target them with increased customer support, incentives, etc... By getting ahead of the problems that a user at risk of churning is experiencing, you’ll be more likely to retain them and alleviate their issues with your service.
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    +18%
  • traffic
    Last Updated Vs Published On
    You should always be thinking about your blogs this way - as constantly updated products and not one off pieces. You can only write about the same topic over and over again before your writing begins to resemble itself. A good way to increase sharing and search ranking for your most important content keywords is to update your posts with new content, new insights, etc…
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    +60%
  • retention
    Merge Similar Functions
    Simplify your site’s UI by merging similar functions under the same button or link. For example, you can combine your contact and support information under a single “Contact Us” function rather than listing out each option on the page. This reduces clutter on the page and helps users focus on what actually matters - using your product without obstacles, distractions, and confusion.
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    +14%
  • retention
    Social Commitments
    Give your users the opportunity to share when or how they will interact with your brand or use your product on social media. People who make a social commitment to an action in front of others feel more accountable to actually follow through than people who commit in solitude.
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    +11%
  • retention
    Latest Widget
    Try adding a widget that shows users the latest posts or products uploaded to your website. This encourages them to look at and try the newest offerings on your site and makes it easier to find brand new content and items. By adding this widget, you’ll be actively driving traffic straight to what’s new on your site or blog.
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    +16%
  • retention
    Default Continuity
    To ensure high retention numbers, have your app or platform automatically renew a subscription by default. Make the ending of a subscription an opt-out action by the user and retain their payment information for regular monthly service. This prevents users who want to remain subscribers from being dropped off the service while retaining uncertain users as customers until they decide to commit to unsubscribing or remaining.
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    +18%
  • retention
    Inject Humor
    Businesses may be serious, but the way you present yourself or your products to your users doesn’t have to be. You can inject humor into your UI and copy rather than formality. Make sure you understand what your users like and what they respond to best and before trying humor. If it’s appropriate, it can help you build a closer, more personal relationship with them.
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    +6%
  • conversion
    Social Testimonials
    Try adding testimonials from social media to your page. These can be tweets, facebook posts or even just direct quotes from customer support emails. This increases trust and is a very credible source of social proof - when it was posted by an actual person it's much harder to fake. Increased trust is likely to directly translate into increased conversion rate.
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    +13%
  • conversion
    Internationalize Your Page
    To better serve a more international audience, try localizing your page based on the location of your visitors. This will help you tap into an audience that may not read your native language but would be interested in your products or services. It’s a smart way to expand your customer base geographically and reach new markets.
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    +13%
  • traffic
    No-Index Dynamic URLs
    If you have any dynamic URLs (for example using parameters) make sure you no-index them. By including a "no-index" meta tag on your webpage you are signaling to search engines that you do not the page included in a SERP.
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    +20%
  • retention
    One Column Layout
    Employing a one column layout on your landing page is helps better guide visitors from the top to the bottom of the page without overloading them with information. You can avoid distracting visitors with extraneous information in side columns and instead lead them straight to your site’s call to action.
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    +18%
  • conversion
    Page CTA Design
    Try changing the call to action of the landing page to improve conversion. Test out different colors, button copy, sign-up forms, and placement on the page to see what works best. Using Optimizely or other A/B testing tools, track which CTA approach results in the highest conversion rate for your landing page. Keep testing and iterating as you learn more about how your audience responds to different copy, colors, etc…
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    +45%
  • retention
    Latest Features On Logout
    Displaying your latest features on the logout screen is an effective way to keep users coming back. Set up a post-logout redirect page that shows your logged out users what new features they’re missing out on. You’ll take advantage of your last opportunity to catch a user’s attention and thus increase retention.
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    +17%
  • retention
    Natural Language
    Instead of using dry text like Name: or Email:, try using natural, informal, or conversational language. For example, prompt visitors with a short, conversational Mad Libs style paragraph where they are prompted to enter their name, email address, and the product they’re interested in learning more about.
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    +15%
  • conversion
    Mashup Testimonials
    Try combining multiple variations of testimonial in one audio or video testimonial on your landing page, featuring the voices and faces of your clients and customers as they talk about what they value in your business. A direct quote by a customer is a lot more effective when a visitor can see and hear it said by them. This helps lend your business credibility and makes visitors want to experience the same value for themselves.
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    +19%
  • retention
    Chrome Extension
    Build a basic browser extension of your app to make it easier to use. Sites like Evernote build extensions to allow for one-click feature usage without forcing users to return to their site. Simplify and streamline platform usage by taking a highly popular feature and developing a browser extension.
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    +20%
  • conversion
    Case Study Testimonials
    Try adding a success story or case study to your site. Hearing about the successful use of your product by their peers will give credibility to your business and make prospects trust that your product will make them successful too.
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    +19%
  • conversion
    Left Side CTA Landing Page
    Try placing your call to action on the left side of the landing page to increase activation. This will keep the CTA above the fold for all screen sizes and catch the attention of visitors. It makes the CTA more prominent and easily accessible, potentially resulting in a higher likelihood of conversion.
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    +57%
  • retention
    Extra Padding
    Rather than crowding the elements on your page together, try including more white space or extra padding between elements. This will make your website much easier to read, resulting in an improved user experience. Check out Unbounce’s tip for using whitespace as a suggestive cue on a landing page.
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    +19%
  • conversion
    Country Currency
    Try showing dominant currency for a region by country TLD (eg. show Euros on example.fr) by default. This small bit of localization makes a big difference when an international audience is interested in your products as it removes currency conversion friction from the process and prevents visitors from thinking you don’t ship to or serve customers in their country.
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    +58%
  • conversion
    Flat Per-User Pricing
    Implementing a simple flat per user pricing model can remove complexity around purchasing your product. Providing too many pricing choices for various business sizes and account types can lead to confusion and paralysis of choice for users. By offering this simple pricing structure, you can remove the friction of pricing complexity from your sales process.
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    +16%
  • conversion
    Keeping Focus
    Keeping focus on a specific area will push more users through the funnel, rather than them getting lost or distracted by other links. Avoid too many distractions in the form of links, large and bold text, and secondary CTAs and instead highlight your primary CTA on your page. Removing these distractions will help visitors focus better on what you actually want them to do - follow your primary CTA to sign up, make a purchase, or register for an account.
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    +56%
  • conversion
    Incentivized Social Login
    At registration or email collection, offer an incentive for a user to connect via Facebook, Twitter, etc... The incentive can be anything from early access to new products to a larger discount coupon. This gives you more information on that user, such as their friends list, likes/interests, and birthday. You can use that to better tailor offers and communication further down the line.
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    +16%
  • retention
    Showing State
    Try showing the state of an item/email/shipping/submission/etc instead of being 'state agnostic'. "Informing users about the particular state in which [something] is in, is a good way of providing feedback. Interface states can help people understand whether or not their past actions have been successfully carried out, as well as whether an action should be taken." -goodui.org
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    +17%
  • retention
    Automatic Password Reset
    If a user enters their password wrong 3 times, you should automatically send them a password reset email to make it easier on them. This will make the password reset process a lot simpler and ensure that you don’t lose users because they can’t remember their passwords. The simpler the reset process, the more active users on your platform.
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    +19%
  • conversion
    Smart Default Plan
    By making the option you want people to take the default plan, you can encourage the behavior you want users to exhibit, increasing revenue. Studies have shown that people are less likely to opt-in AND less likely to opt-out, thus "presumed-consent" is a more effective way to direct behavior.
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    +55%
  • conversion
    Peer Testimonials
    People are more likely to buy a product if others like them are happy owners or users of that product. Your product has an ideal target audience, so including testimonials from people or businesses in that segment makes it more attractive to potential customers. For example, if your business targets small startups, highlighting peer testimonials from that segment will help other small startups better relate to your product. This increases trust and makes them more likely to convert.
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    +15%
  • retention
    Fewer Borders
    While borders are a nice framing device for different parts of your UI, having too many borders can distract from your platform or content. Cut down on the number of borders you use to prevent wasting attention of your visitors. Fewer boxes and borders used only in places where they’re necessary makes your site look less noisy to users.
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    +13%
  • traffic
    Social Page Feed
    Most of the content that exists about a business is often generated by fans and followers sharing photos, videos and text updates. Turn your users into brand ambassadors by sharing their best content in a feed on your site. Black Milk Clothing ties each of their products to a social media hashtag and includes a user feed at the bottom of every individual product page. This practice simultaneously drives user engagement and spreads brand awareness through their customers’ networks.
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    +11%
  • conversion
    Certifications Social Proof
    Official certifications that you or your business have learned lend credibility and legitimacy. Use them in your landing page to cultivate trust with site visitors who may not be familiar with you or want to know more about your background and skills.
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    +13%
  • retention
    Popular Items Widget
    Add a widget to your landing page that shows visitors popular posts or products. It’s an effective way to use social proof - what people are reading, sharing, or buying - to drive visitors to view popular content. Since people are more likely to read or buy things others are enjoying, providing information of your top selling products up front will help to increase conversion and time on site.
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    +15%
  • conversion
    Partners Social Proof
    Listing all the tools you integrate or partner with on your site is an easy way to show social proof for your product. If your platform works with major and highly known products, including them in an integrations section on your landing page will help your product gain credibility. Further, showing you’re integrated with major players in the industry helps display the value and ease of use of your product.
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    +57%
  • retention
    Vector Images
    Vector images scale without losing definition. This makes them perfectly suited for responsive websites that must deal with multiple screen sizes. The higher quality you get with vector images provides an overall better user experience and ultimately improves retention.
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    +20%
  • conversion
    Button Color
    Test a new call to action button color to improve conversions. Many studies have been done on the effects of call to action button color on conversions. And while it is clear that button color plays a significant role, there are many factors that determine which button color works best for your site (psychology, industry, brand colors, etc). Take these factors into consideration and A/B test a few different options to determine the call to action color that maximizes your conversion rate.
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    +44%
  • retention
    Dedicated Payments Page
    Make sure the payments page is standalone so that any changes to the code of the navigation or page template etc won't affect the styling / functionality of the payments page (customers are highly sensitive when visiting this page and anything out of line can hurt retention).
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    +12%
  • traffic
    301 Redirect Old Pages
    If the page name has changed, make sure you 301 redirect any traffic to the correct page. This will give that page the SEO benefits of the original page (backlinks, ranking, etc...) and will make sure you don't lose out on that traffic.
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    +13%
  • retention
    Set Collections
    Try advertising set collections instead of independent items. People natuarlly want to complete sets, and often find sets to be an easier investment (especially if the the set is synergistic). PLUS, a set is a higher value offer which 20% of your big spenders would likely take.
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    +17%
  • retention
    SumoMe Contact Form
    Adding a SumoMe contact form to your page makes it easier for users to reach you with their questions and concerns. Strong communication with users is a great way to keep them on your platform and decrease churn.
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    +18%
  • retention
    Direct Manipulation
    Add context to elements in your user interface by allowing for direct, individual manipulation instead of separate menus. For example, when you want a user to be able to manipulate items in a list, adding manipulation tools as an on-hover tooltip rather than a separate list of actions will make your UI look cleaner and more easily navigable.
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    +15%
  • retention
    Distinct Clickable Styles
    When visually styling links on your page, try a single distinct style for clickable elements and a separate one for selected elements. This clarifies both where a user is situated on your page and where they can go without having to pay too much attention to different colors or styles. It will help them more easily learn and navigate your interface.
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    +20%
  • retention
    Anticipate Intent
    In your UI design, try anticipating the intent of your users to ensure that their experience is smooth and free of frustration. For example, if they’ve opened a hover-over menu, moving their mouse slightly off the menu by accident shouldn’t automatically close it. Instead, anticipate intent by inserting short delays and interactions to keep them happy with your UI.
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    +12%
  • conversion
    Useful Calculations
    Try useful calculations instead of asking to do math. Most people aren't able or willing to do basic calculations, so spelling it out for them can improve conversion. For example telling them how quickly they'll run out of credit, how long ago a post was posted (rather than just a timestamp) and how much they'll save from a discount (rather than a %).
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    +10%
  • traffic
    Free Tool / Widget
    Build a free tool or widget to attract backlinks. For example, a personal finance company can build a free mortgage calculator to help their visitors. This is both a useful service and one that will attract links from blogs and other companies, as well as help you submit to sites like Product Hunt to drive traffic. At Ladder, we built the Ladder Playbook as this sort of free resource.
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    +11%
  • conversion
    Right Side CTA Landing Page
    Place your call to action form or button on the right side of your landing page to increase activation. Focusing on the right side of your landing page rather than the center, especially when the form remains visible while scrolling down the page, keeps registration forms and CTA buttons above the fold and easily accessible for visitors. This reduces friction between reading your marketing copy and signing up for a demo or free account.
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    +84%
  • retention
    Recognition Not Recall
    In your design, use recognition instead of recall. People might tend to think better when given cues or hints, as opposed to being asked to free associate. Imagine you’re being asked to make a list of your favorite movies: Is it easier to grab movies willy-nilly from your memory, or for you to pick from a list of movies? Guide a user with things they recognize, instead of making them pull ideas out of their own brains.
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    +16%
  • traffic
    Schema Mark Up
    Using Google's schema markup can help you get a higher clickthrough rate on your search results. Using structured snippets and data to beautify the way your pages appear on Google search will offer more options to searchers and potentially result in more organic traffic to your pages.
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    +13%
  • conversion
    Page Hero Image
    Many landing pages have a hero image as a background as this can be a nice way to set the scene for explaining what your product does. A/B testing this image can have a very large effect on conversion rate.
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    +81%
  • conversion
    Exposing Fields
    Try exposing fields instead of creating extra pages. It can decrease landing page complexity and show the user they only have a little left to do. For example, rather than hiding an email field behind a CTA button, including the field alongside the button can cut out extra steps in the process toward conversion.
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    +56%
  • conversion
    Content Offer
    Offering a piece of content for an email address can improve activation rates. Create a PDF or eBook out of some longform piece of content you have on your blog, or write a whitepaper or special piece of content specifically for the offer. Then, gate it behind an email capture form to get visitors interested enough to want to give you their emails or register for an account to get it.
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    +69%
  • retention
    Site Search
    Users will want to be able to search sites with a lot of information so that they can quickly find the information they are looking for. Including site search utility can improve your website’s interactivity and keeps users on your site longer. Still, many websites include site search features that do not deliver relevant results, and thus decrease user engagement.
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    +11%
  • traffic
    Subfolders Vs Subdomains
    Though Google says there is no preference, subfolders seem to a smarter solution for SEO purposes. Avoid potentially losing site traffic and domain authority by sticking with subfolders over subdomains. The reason... Google is not perfect and it may not recognize that a subdomain is connected to your main domain.
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    +19%
  • retention
    Visual Clarity
    Design every page on your website with an intended purpose and make sure that every element on each page clearly contributes to achieving that purpose. Creating visual clarity with both suggestive cues and explicit cues makes the actions your users should take readily apparent.
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    +15%
  • traffic
    Qualaroo Product-Market Fit Survey
    Launched a product but not sure if you've found product-market fit? Try sending a post-NPS survey follow-up of your users asking whether they would be negatively impacted by the loss of your product. If a large portion of your users think your product is essential in their lives, chances are you've found product-market fit.
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    +15%
  • retention
    More Contrast
    When designing your CTA buttons and sign-up forms, try using more contrasting colors and designs rather than following the same feel and styling of the rest of your landing page. This makes the CTA stand out prominently and can catch the eye of visitors, distinguishing it from the rest of your page and drawing more clicks. Pick brighter, complementary colors from your landing page’s color palate to make the button stand out without clashing.
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    +12%
  • retention
    Conventions Not Inventions
    Reinventing the wheel in your UI can work sometimes, but conventions exist for a reason. Putting forward to the right and back to the left or a close button in the top right corner feels natural. It’s also consistent with other UI that a user might interact with daily. Adhering to those conventions makes your platform feel familiar to users old and new from the get-go.
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    +16%
  • retention
    Downsell On Cancellation
    When a user wants to end their subscription to your product or remove items from their cart, chances are it’s because of price or how much of your product they need. Try a downsell during the cancellation process to get them to sign on for a cheaper subscription that provides less of what you offer or provides them with a discount. This can keep price-conscious users retained.
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    +17%
  • traffic
    Larger Font Size
    Don't make your font size too small or people will bounce and that will hurt your rankings. This will help with time on site, which is a critical metric for better ranking on Google search.
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    +11%
  • conversion
    Interview Testimonials
    Try interviewing customers on how they use your product and add it to your site. This can be a more engaging and convincing form of social proof. Reach out to an active portion of your user base or a segment of happy or repeat customers and ask them to give a short review of your product, including specific interview-style questions you’ve written yourself. Ideally, record these testimonials in audio or video form for an additional trust layer.
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    +15%
  • traffic
    About Page Keyword Optimization
    Adding your highest volume keyword target to meta titles and descriptions in your about page will improve your rankings on that keyword. About pages usually have a lot more text than images compared to other pages on your site. This provides ample extra room for keyword optimization throughout the page.
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    +20%
  • retention
    Grouping Related Items
    Instead of using a disordered set of buttons and UI elements, try grouping related items under dropdowns. This increases usability and cleans up your UI, making it easier for your users to find what they’re looking for without having to fight with or get confused by a clunky interface. Group items logically based on their functional similarities. https://www.goodui.org/#32
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    +12%
  • conversion
    Rankings Social Proof
    When researching different products, services, restaurants, bars, or anything that involves a purchase decision, chances are you go to a recommendation site and look for the top provider in that category. Providing this information up front for your customers when you’re highly ranked in your industry can help you earn trust through social proof. Go for the most impressive of ranking lists to show visitors how great others think your products are.
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    +10%
  • conversion
    Blog Purpose On Homepage
    Putting the purpose or theme of your blog explicitly in the hero copy on the homepage will set the expectations of your readers and draw them in to the content.
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    +10%
  • retention
    Pre-Filled Form 'Smart Defaults'
    "Pre-filling form fields with educated guesses removes the amount of work users have to do. This is a common technique for helping users move through forms faster by being respectful of their limited time." -goodui.org
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    +16%
  • retention
    Icon Labels
    Instead of leaving your icons open to interpretation, try actually labeling them. For example, label your share button as “Share” and your contact button as “Contact Us.” This removes ambiguity and potential sources of confusion in your site and makes icons more understandable for visitors. A text label will make sure that an icon is never misinterpreted as serving a different function.
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    +17%
  • traffic
    Easter Egg
    Add an easter egg to your site to engage users and increase word of mouth. An easter egg is a secret feature, message or inside joke that is hidden within a website. Easter eggs engage users in a unique and dynamic way while also increasing word of mouth around your site and showing your brand to be exciting and fun.
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    +17%
  • retention
    Eliminate Free Trials
    Get rid of your no credit card free trial and replace it with an upfront payment to access the content/app or require a credit card to start limited free trial. This will target only qualified and driven users to signup. It can increase monthly paid customer onboarding.
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    +16%
  • retention
    Progressive Reduction
    Progressive reduction is based on the idea that as users spend more time interacting with your website, many of the functions that seemed complex when they first joined become simpler over time. As a user becomes more familiar with your website’s functions, progressively reduce instructions and tutorial prompts to improve usability for your repeat visitors.
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    +17%
  • traffic
    One-Sided Referral
    Offering incentives to users to refer you to their friends or as a thank you for signing up is a great way to drive conversion for your products and an easy way to drive people to share you with their friends. Try offering either or both forms of one-sided referrals in the form of X% off a next order or next invoice for a referral or as a signup reward to get access to new users and increase user loyalty.
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    +13%
  • conversion
    Benefit Buttons
    Instead of going with simple task-based button descriptions like ‘Register’, try going with something that highlights the benefit of signing up to visitors. For example, if you’re a productivity app, saying ‘Simplify my workflow’ rather than ‘Sign up’ can be more appealing and lead to higher conversion.
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    +8%

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