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Test and scale marketing tactics that increase ROI across every channel
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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • traffic
    Competitor Interest Audience
    Target the social media followers of your competition for a great resource of potential new users or qualified leads. By targeting people who like or follow your competitors on social media, you can tap into an audience base that has already indicated interest in products similar to yours. Your ads will appear in front of a highly targeted segment, helping build awareness with people who are interested in your competitors.
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    +60%
  • traffic
    Gain Status Ad Copy
    Many ads target our innate human desire to gain status among our peers. Writing ad copy that references the ambitions, hopes, and dreams your audience holds for their future - standing out among their friends, being prominent and popular, etc... - can drive interest in your product and lead them to click on your ad.
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    +60%
  • traffic
    Scarcity Ad Copy
    By indicating that an offer is due to run out or an item is going to run out of stock, you're more likely to inspire action. People won't want to miss out on something they think will soon be gone, so they'll be driven to click. Try running an ad referencing a time-limited offer or a "last chance to get X product" to drive up click through rate.Examples:“Only 15 limited edition razors left!”“Last chance to get the designer-branded jacket line!”“Only 10 spots left in our email marketing webinar!”
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    +12%
  • traffic
    Stock Image
    Stock imagery can be a good neutral placeholder to test before you get hold of better proprietary pictures. Try to use images that look more natural and less posed, as these are likely to outperform photos that clearly look like stock photos. There are lots of stock photo sites out there with various prices from free to thousands of dollars per image.
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    +10%
  • traffic
    Income Targeting
    Limiting an audience based on income allows you to target people who you know have money to afford your product or service. This is a great way to improve audience quality and bring in the type of customers that can afford your offering.
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    +35%
  • traffic
    Wealth Targeting
    Limiting an audience based on net worth allows you to target people who you know have money to afford your product or service. This is a great way to improve audience quality and bring in the type of customers that can afford your offering.
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    +19%
  • traffic
    Dynamic Retargeting
    When retargeting users who have visited your site in the past, try using a dynamic creative that’s based on the products they’ve browsed through. Doing so directly reminds them of the awesome products they saw and encourages them to return. Each ad impression will be relevant to the individual that sees it based on prior interest rather than generic for all viewers.
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    +61%
  • traffic
    Business Behavior Audience
    Targeting audiences based on their business behaviors. Options on twitter include company size, business type, company age, occupation category, sales revenue, industry and seniority. This can be an effective way for B2B businesses to reach their target customers.
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    +30%
  • traffic
    LinkedIn Group Targeting
    LinkedIn allows you to target both public and private groups on the platform. Groups can offer a pre-narrowed audience, for example: "Marketing Executives Group". Group targeting is another method of interest targeting that can lead to qualified prospects.
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    +46%
  • traffic
    Emotional Theme Creative
    Great marketing is about connecting the right emotion to the product you're selling in the mind of your customer. By alluding to an emotional theme, you're driving a deeper engagement with your audience and therefore driving more of them to your website or app.
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    +27%
  • traffic
    Job Function Audiences And Landing Pages
    When you’re trying to reach a certain kind of professional with your ads, you can try target specific job functions. Cater your ad copy and creative with messaging specific to the audience.
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    +70%
  • traffic
    Funny/Meme Ad
    Funny images and/or copy can be more eye-catching, plus they can feel more down-to-earth and less like an ad. Humor invokes a feeling, which is the goal of most advertising.
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    +18%
  • traffic
    Day Of Week Exclusion
    Believe it or not, chances are the performance of your ad could be affected by the days it is displayed. Consider removing certain days of week to determine if they perform better for your company than others.  
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    +83%
  • traffic
    Narrow By Spending Method
    Facebook allows you to target people who based on their credit card spending habits. Narrow your Facebook ad targeting to focus on this audience. For example, if you have a more expensive product or want to tap into an audience of high-volume shoppers, you can target high spenders. Narrow down further by other demographic and interest categories to get an even more targeted reach.
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    +10%
  • traffic
    Target Audience Callout
    Call out your target audience to catch their attention AND qualify leads. That a double win for CTR! This tactic is useful if your target audience shares a particular trait, profession, or identity. (Note: have a comprehensive understanding of your target audience before trying this tactic.)NOTE: For Facebook Ads, make sure your callout does not assert or imply anything about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record, or name. See policy for details.
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    +10%
  • traffic
    Focused Audience Expansion
    If current campaigns are working well, expanding the audience in a way that doesn't broaden its focus/niche will increase the pool of quality leads. *For example, if running a campaign targeting the top 100 marketing agencies, expand to the top 200.
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    +45%
  • traffic
    Past Customers Custom Audience
    Target people who have purchased from you in the past, by using their email addresses as unique IDs (UIDs) on ad platforms. Past customers already trust your website, and therefore they are more likely to make repeat purchases. Getting them to buy from you originally was the hard part - focus on getting them to continue to come back.
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    +60%
  • traffic
    Dormant Retargeting
    Retarget users that have fallen dormant. As per 500.co, between 60-75% of subscribers on the average email list are dormant-- they haven’t opened an email from that list in at least six months. An AdRoll survey showed that 90% of marketers said that “retargeted ads are as good or better than the gold standard in digital marketing.” Using paid ads or email to retarget dormant subscribers with a new offer can be exceptionally effective.
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    +38%
  • traffic
    Promoted Social Post
    Promote a social post to get cheap visits to a website and capture emails. High quality social posts can be targeted to reach specific audiences based on interests, shopping habits, browsing habits, and more. Publish a post on a social network and use their native advertising tools to promote it. Choose your target audience, set a budget, and watch the clicks and visits roll in.
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    +85%
  • traffic
    Fan/Follower Targeting
    When you want to reach your current audience of fans with ads on Facebook, target them by choosing “People who like your Page” in the Targeting section of Facebook’s ad creation. You can go a step further by targeting the friends of your fans to further expand your reach.
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    +45%
  • traffic
    Tools Interest Audience
    Targeting the followers or fans of specific technology tools allows you to come at an audience from a whole new angle. Knowing what tools a person already buys reveals a lot about what type of customer they would be for you - this is a great way to improve lead quality and bring in the type of customers that can afford your offering.
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    +59%
  • traffic
    Subscriber Retargeting
    You will have many subscribers to your email list that haven't yet purchased from you. These people potentially have high intent and definitely have high brand recognition - by using custom audiences on Facebook and Twitter you can target these people and convince them to purchase your product.
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    +64%
  • traffic
    Emotional Theme Copy
    Great marketing is about connecting the right emotion to the product you're selling in the mind of your customer. Rather than using direct, matter-of-fact copy, try humanizing your offer. By alluding to an emotional theme, you're driving a deeper engagement with your audience and therefore driving more of them to your website or app.
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    +34%
  • traffic
    Longform Ad Copy
    Best practice is typically to write short form ad copy as that's what sells. Conversely sometimes the opposite works - users are less likely to dismiss longform copy as an 'ad' and there can be space to really tell a personalized editorial story.
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    +63%
  • traffic
    Demographic Targeting
    Narrow your audience by relevant demographics to your business. Let’s say your ideal customer is a 25-34 year-old male: you can target that group specifically in many of the major ad platforms.
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    +43%
  • traffic
    Fans Lookalike Audience
    Fans / followers of your business on social media are a strong indicator of the audience you should target. Create a lookalike audience of your social media following by setting your ad to target people similar to them. This will give you access to a highly qualified audience with the same traits as people who have already indicated interest in you. If you have fans who aren’t part of your ideal audience, you can narrow down further with demographic targeting.
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    +68%
  • traffic
    Bid Optimization By Time
    Optimize your bids/budget based on time of day, week, month, or year. Website sales can go through a great deal of variance over the course of a year. Understanding the specific times at which your conversion rates are highest, and then optimizing your bidding strategy based on that data, can be an efficient way to drive your business. Most major ads and analytics platforms have the ability to report by time of day, week, month and year.
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    +64%
  • traffic
    Update Email List Lookalike Audience
    Unlike website lookalike audiences, a lookalike built from an import email list is not updated in real time. So, creating a new lookalike audience based on a newly expanded email list can clarify your audience AND keep your targeting updated.
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    +69%
  • traffic
    Location Exclusion
    Stop wasting ad spend. Exclude certain locations in your advertising targeting to avoid serving ads in areas that historically do not convert. Also exclude locations that do not fit your target audience's profile. E.g. don't advertise a luxury product in a poorer area.
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    +20%
  • traffic
    Budget/Spend Optimization
    Redirect spend to that which is performing best. If you have 3 campaign running, all of which are bringing in leads, but one has a much higher ROI, divert budget to champion campaign to maximize ROI.
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    +60%
  • traffic
    Deep Linked Install Ads On Facebook
    Send users directly to your app in the app store when they click on your advertisement in Facebook. After downloading the app, the user will be deep linked to their "point of inspiration" that motivated them to click-through. For instance, a particular deal on a hotel for a travel app. Deep linking ensures that users get to the point of activation quicker.
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    +13%

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