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Test and scale marketing tactics that increase ROI across every channel
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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • traffic
    Keyword In First 100 Words
    This is the most standard best practice you should be using in your content marketing efforts. The keyword you’re trying to rank for in search engines? Make sure it’s in the very first 100 words of the post you’re about to publish. It may not be as helpful for crawlers as it was in the past, but it certainly can’t hurt and it can help make the connection between the content and title for your readers a lot more seamless.
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    +19%
  • traffic
    Fix Title Tag Issues
    Use the Google search console to find and fix any title tag issues you have. This will have an immeasurable impact on SEO down the line, as Google's crawler bot will be more able to properly understand, catalog, and rank your pages.
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    +13%
  • traffic
    Use Images
    Adding at least one image massively increases your chance of ranking. Google's algorithms prefer content that has a good mix of imagery and text, especially when the imagery is given proper alt text.
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    +40%
  • traffic
    Contact Journalists On MuckRack
    Find journalists who are working on stories that you could contribute to.
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    +17%
  • traffic
    Transcribe Video/Audio Content
    When you create audio or video content (podcasts, explainer videos, live talks, etc…), transcribe them into text and publish them alongside the video. This is a simple and easy way to get keyword-rich content. The transcribing process can also be outsourced easily via freelancing sites like Fiverr or UpWork.
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    +59%
  • traffic
    Video At Top Of Page
    Putting your video at the top of the page makes it more likely that you'll get indexed by Google.
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    +60%
  • traffic
    Add Location To Posts
    When you're publishing social media posts you're trying to target at a specific geographical audience, make sure you tag the post with a location. Adding a location to your posts can improve engagement - it instantly becomes more relevant to readers from that area and they're more likely to click/like/reply.
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    +17%
  • traffic
    Contact Authors Who Just Published
    Use a link alert system to get notified when someone has just published a blog in your niche - they're much more likely to update it and add a link to your site at that point.
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    +13%
  • traffic
    Copy Best Adwords Ads For Meta Title / Description
    Leverage your paid ads to test best versions and roll out on organic. You gather a lot of data from the performance of your ads - how well they do with your audience, how many leads they generate, etc… That data can be used to advance your SEO efforts, since you already know what works best from your ads.
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    +11%
  • traffic
    Pro Quality Images
    Elevate your content by incorporating professional quality images. Nothing screams laziness like a pixelated image. Don't let good content go to waste by skimping out on visuals. (Note: not only do pro images look better, they also receive twice as many shares.)
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    +19%
  • traffic
    Find Keyword Ideas On Quora
    Quora is the most popular Q&A site on the web with over 80 million users a month. Take advantage of the vast number of questions posted by translating questions into keywords. Take this tactic a step further by putting Quora questions into Google Adwords Keyword Planner to generate specific keyword suggestions.
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    +60%
  • traffic
    Have Public WhoIs Information
    Google has been rumored to use public WhoIs information as a trust signal. Alternatively, a private WhoIs could be a sign of "something to hide." (Tip: match your contact page info with your WhoIs info.)
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    +19%
  • traffic
    Keyword In Video Title, Description, Filename
    Add your keyword in at least one of your title, description and filename when uploading to Youtube as Google still doesn't know what the video is about until you tell it.
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    +20%
  • traffic
    Number Of Hashtags
    Experiment with the number of hashtags you add to your social posts to find optimum engagement levels. Readers on different social media platforms respond differently to hashtags, so be sure to vary your approach based on what works best for each platform. If you normally use only one hashtag, try two or more. If you use a lot of hashtags, try toning it down. Use whatever works best for each platform to increase click rates and social sharing.
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    +18%
  • traffic
    Find Keywords Through Competitors
    This should be first stop when you’re doing keyword research. What keywords are your competitors ranking for / trying to rank for? What keywords are they advertising on? This research will help you determine which keywords you should be targeting with your ads, copy, and content efforts.
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    +36%
  • traffic
    Delete Low Performing Blog Posts
    If your blog post isn't getting much traffic and hasn't attracted many links, you should actually delete it as it could be harming your site's reputation.
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    +11%
  • traffic
    Find Competitor's Guest Posts
    Search for the author's name of your competitor's content person to see where else that person has been featured on the web. They'll probably allow you to post there as well!
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    +14%
  • traffic
    Short Paragraphs
    Never go over 3 sentences in a paragraph in order to break up long blocks of text and make it more readable. This decreases bounce rate and increases SEO ranking.
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    +18%
  • traffic
    Find Linking Hubs
    Find pieces of content that link to more than one competitor as they will likely be a 'roundup' post that could link to you too. Reach out to the blogger, writer, or content marketing person at the blog that wrote the post and offer your own post as an addition to the list. Make sure your post provides both relevant content and appropriate added value over the other links in the roundup.
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    +14%
  • traffic
    Skyscraper Technique
    Skyscraper is a classic technique that can help you create content that ranks higher than your competitors. Here’s how it works: You read a ton of great blog posts every day. Find one that’s link-worthy, write your own unique version and make it better, and then do outreach for backlinks. Think of it as a skyscraper size race - make your own content a dozen stories higher than the competing product.
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    +17%
  • traffic
    Longer Videos
    Longer viewing time is a ranking signal for Google on Youtube.
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    +14%
  • traffic
    Limit Title Tag To 60 Chars
    Only 60 characters show up on Google, so limit your title tags to the length that Google will be able to properly display. No one wants to see a ... at the end of your page title on a Google search!
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    +15%
  • traffic
    Notify Featured Influencers
    This is an obvious way to get more backlinks and social sharing, but most people get lazy and don't do it. Take advantage of the fact that you quote, reference, and feature different influencers in your content. Send them a quick email saying “Hey! We featured your quote/post/etc… in our blog! Check it out. Would love to hear your thoughts on the post.”
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    +8%
  • traffic
    Re-Promote Old Content
    Most users never see your content the first time you post it. It might have gotten lost in the feed or maybe they weren't even a follower back when your best content came out. By re-promoting your best old content on a regular basis you can drive much more traffic from social with little extra effort.
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    +17%
  • traffic
    Fix HTML Errors
    Having clean, semantic HTML can produce a generous effect to your website's SEO. Avoid common mistakes such as: having unnecessary dive and having empty HTML tags. Clean up your HTML you will have a stronger website infrastructure and faster load times. (Tip: use a HTML validator to speed up the process.)
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    +20%
  • traffic
    Video "Open Loops"
    Mention something at the beginning of the video that's coming at the end. That increases your user's dwell time as they stick around to hear what you promised would be coming up. Longer viewing time is a key ranking indicator for Youtube.
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    +13%
  • traffic
    Founder Interviews
    If you are a publishing company giving other companies some press, then you could use your articles as leverage to ask if you can setup an interview. Founder stories are popular and get shared a tonne. As an added benefit, most founders are influencers themselves so if they share your interview it can drive traffic and help you rank higher (thanks to the links).
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    +18%
  • traffic
    Fill Out Thin Content
    Use a tool like Raven Tools to find thin content and improve it by adding more words. Thin content doesn't help much with SEO and doesn't add any real value to your readers. Padding it out with more data and information can give you a sizable traffic and SEO boost, the latter because Google tends to prioritize more valuable content that better explains a topic.
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    +15%
  • traffic
    Short Post Introductions
    Use Short Introductions for your blog post (4-9 sentences) so that you draw the user into the content without putting them off with a rambling story. This decreases bounce rate and increases time on site.
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    +18%
  • traffic
    Longform Content
    Longform content is our highest-performing content at Ladder. Our biggest blog posts (10,000 words or more) tend to do extremely well on all important SEO metrics - sessions, pageviews, time on page, sharing, returning users, etc… That’s because this type of content is both immediately actionable & useful, and is long enough that people bookmark it for later visits.
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    +14%
  • traffic
    "Click Magnet" Words
    A word affects the definition, spirit, and motivation. Words like "new", "proven", "now" are known words that improve clickthrough rate. Test "click magnet" words in your title tags.
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    +16%
  • traffic
    You Vs. Competitor Page
    There are usually people searching for 'competitor alternative' or 'product vs competitor' - these are incredibly high value searches because these users are actively searching for a solution. Create a page full of content comparing the relative advantages of your product over that solution. As well as helping you rank on the more niche 'you vs competitor' search terms, you may find you start ranking on the competitor's search terms also.
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    +14%
  • traffic
    Embed Longtail Keywords
    Embed long tail keywords ('best red shoes' and 'cheap red shoes' instead of just 'red shoes') in your content to increase your chances of ranking.
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    +58%
  • traffic
    Reverse Image Search To Find Link Opportunities
    If you produce original imagery for your blog, then chances are someone has reposted your images. A quick Google reverse image search on your images can help you pull up a list of places where your images have been posted. You can then contact them and ask them for a link, which is a lot more valuable for SEO than getting them to take the image down.
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    +19%
  • traffic
    Stickers & Wild Postings
    In highly concentrated urban areas, many eye-balls can be captured with a simple, well positioned sticker or poster. These low cost tactics are used by rapidly growing startups, particularly those whose customers all congregate in a specific area (for example many developer tools use this method).
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    +11%
  • traffic
    Newsjacking
    Write about topics that have just been made newsworthy. For example if a political candidate says something about your industry, there will suddenly be lots of people searching for that topic. Inserting yourself into the conversation with timely responses, analysis, and news-worthy content of your own is a great way to get social activity and backlinks for your site.
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    +38%
  • traffic
    Last Updated Vs Published On
    You should always be thinking about your blogs this way - as constantly updated products and not one off pieces. You can only write about the same topic over and over again before your writing begins to resemble itself. A good way to increase sharing and search ranking for your most important content keywords is to update your posts with new content, new insights, etc…
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    +60%
  • traffic
    Use Brackets In Your Title (Or Parentheses)
    Usingbrackets (or parentheses) in your title makes it stand out and increases CTR from the SERP. A/B test your titles using brackets versus not using brackets to see if your target audience is more receptive to the former.
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    +18%
  • traffic
    Long Video Description
    Google can't "see" what's in the video, so write a long description for them to analyze to convince them to rank you higher for the right keywords.
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    +11%
  • traffic
    Internal Linking
    Link from each page of your site to all the other relevant pages on your site, to associate related topics. Great for increasing pages per view, but also looked at by Google as a relevancy factor and makes your site easier to crawl.
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    +16%
  • traffic
    End Slate Next Video Link
    Custom End slate is the last part of a video that usually has CTA to promote one of your other videos to increase the average session time (a key ranking indicator) and subscriber booster. End slate is a great way to strengthen your brand and take away users attention from related videos.
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    +14%
  • traffic
    Top 10 List Placement
    Create top 10 lists for products/startups in your industry and get each startup / product to push the content to their audience in return for being featured. This type of content is really easy to put together and can yield a high return on effort.
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    +11%
  • traffic
    Get Interviewed On Podcasts
    Podcast hosts love to interview entrepreneurs, influencers, and experienced players in their space. If you get the opportunity to be interviewed on a podcast, take it. It’s a high impact, low effort way of getting in front of a highly engaged user base. Go a step further by researching podcasts in your space, reaching out, and pitching them on an interview. This tactic is also a great way to gain backlinks for SEO purposes.
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    +20%
  • traffic
    Resource Pages
    Many sites include a list of resources for users to gain more information on a topic. These lists can be great sources for backlinks to your content. Reach out to site publishers any time you see such opportunities. This will work especially well if you reach out to sites with outdated, broken links that need to be replaced.
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    +16%
  • traffic
    Book Table Of Contents Keywords
    Developing a successful SEO strategy is all about your keywords. Where to find these keywords? Find the most popular books on your topic in Amazon and open up the Table of Contents. Type the name of each chapter into Google Keyword Planner and you'll be surprised to find some really great ones (e.g. "Grocery shopping for the Paleo Diet") hiding in plain site!
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    +16%
  • traffic
    Like Video CTA
    Remind your watchers to like your video - just this one action can increase likes by 2-5x. This will help your video spread to other audiences and get more views.
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    +11%
  • traffic
    Conference Speaking
    Many young conferences need talent to attend and give talks. Reach out and get an opportunity to give a talk. This organically gives you an opportunity to talk about your product, lets you develop a reputation as an influencer, and enables you to connect with people in your target audience face to face.
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    +12%
  • traffic
    Reverse Guest-Posting
    Want to boost your site’s credibility? Influencer marketing is a great way to leverage the authority and following of credible individuals in your industry. Do this by asking an influential blogger to guest post on your site. Not only will this add to site’s credibility but you will likely see an influx of new traffic to your page.
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    +14%
  • traffic
    Find Keywords In Conference Agendas
    Search through conference agendas to find good ideas for keywords. Conference writers and speakers want their content to be seen beyond just the conference, especially in the aftermath, so they'll consciously or subconsciously use keywords that will help them rank on Google. These keywords will help you generate content ideas.
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    +11%
  • traffic
    Bullets And Subheadings
    Break up big blocks of text with bullet points and sub headings to improve readability and increase SEO performance.
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    +15%
  • conversion
    Pinned Twitter Lead Card
    Grow your subscriber list by creating a pinned tweet lead card. First, create a Twitter card inside of Mailchimp. Next, submit the card to your Twitter Ads account. Finally, add the card to a tweet. If integrated properly, all email signups will be added to your list in Mailchimp.
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    +17%
  • traffic
    Ask For Specific Link Page (And Place)
    Don't just email asking for a link. Ask them to link from a certain place on their site, to a specific page on your site. Makes it simpler for them to say yes.
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    +20%
  • traffic
    301 Redirect Old Pages
    If the page name has changed, make sure you 301 redirect any traffic to the correct page. This will give that page the SEO benefits of the original page (backlinks, ranking, etc...) and will make sure you don't lose out on that traffic.
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    +13%
  • retention
    Podcast Creation
    Create a podcast sharing stories about your industry, showcasing products, interviewing founders, and providing regular valuable insight to listeners. You have a lot of expertise in your field and sharing it is an effective way to reach an audience that loves to listen to personalities but may not be as likely to read blog posts. Publish on iTunes and other podcast networks and produce new content regularly. You can use the podcast as a lead generation tool for your product or as a way to earn affiliate advertising revenue.
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    +12%
  • traffic
    Diversify Hashtags
    As you add hashtags to your social media content, using too many of the similar hashtags will only get you in front of the same audience. Broaden the range of topics or areas your hashtags cover to get in front of new audiences. Add ones that reference your industry, the features of the product you’re promoting, and the audience you’re trying to reach. Each will reach a different segment of your a
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    +20%
  • traffic
    Commenter Pre-Outreach
    Contact people who typically comment on your posts and notify them that you will be releasing a new piece of content at a given time. This will boost engagement by bringing your followers together.
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    +18%
  • traffic
    Buy A Domain And Redirect
    If you can find domains that are relevant and already have link authority, you can buy them and 301 redirect them to your site to pass on the link equity.
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    +12%
  • traffic
    Short URLs
    Using short URLs is a better user experience and there are indications that Google ranks shorter URLs higher than longer ones (all things being equal).
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    +10%
  • traffic
    Sniply Tags
    Publish relevant industry content that will get shared around - but include a Sniply link with a CTA button prompting people to learn more on your site. All content shared via a Sniply link will be branded with a small CTA popup of your design.
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    +85%
  • traffic
    Free Tool / Widget
    Build a free tool or widget to attract backlinks. For example, a personal finance company can build a free mortgage calculator to help their visitors. This is both a useful service and one that will attract links from blogs and other companies, as well as help you submit to sites like Product Hunt to drive traffic. At Ladder, we built the Ladder Playbook as this sort of free resource.
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    +11%
  • traffic
    Subscribe End Slate CTA
    At the end of your video (end slate) prompt people with a call to action to subscribe to your channel.
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    +13%
  • traffic
    Schema Mark Up
    Using Google's schema markup can help you get a higher clickthrough rate on your search results. Using structured snippets and data to beautify the way your pages appear on Google search will offer more options to searchers and potentially result in more organic traffic to your pages.
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    +13%
  • traffic
    Guest-Posting
    Get your name out in front of your audience by guest-writing articles and sharing your expertise. Figure out the top blogs and writers in your space. Make sure they appeal to your target audience and have a decent readership. Ask if you can contribute a guest post on their blogs - they’re almost always looking for new content to push to their readers. Write high quality guest posts to establish yourself as an industry leader and organically push your product.
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    +16%
  • traffic
    Glossary Of Terms
    Provide the definitions for a number of popular industry terms and jargon to attract backlinks while simultaneously gaining authority in your industry. Providing definitions also offers the opportunity for your content to be indexed as a Google featured snippet.
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    +20%
  • traffic
    Subfolders Vs Subdomains
    Though Google says there is no preference, subfolders seem to a smarter solution for SEO purposes. Avoid potentially losing site traffic and domain authority by sticking with subfolders over subdomains. The reason... Google is not perfect and it may not recognize that a subdomain is connected to your main domain.
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    +19%
  • traffic
    Larger Font Size
    Don't make your font size too small or people will bounce and that will hurt your rankings. This will help with time on site, which is a critical metric for better ranking on Google search.
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    +11%
  • traffic
    Co-Produce Content
    Similar to a guest post, but more involved. Co-produce content with an authoritative guest and publish to both of your audiences. This will result in a greater reach and a more diverse set of eyeballs on your content. Join forces with a complementary company for the best effect.
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    +20%
  • traffic
    Remove Low Performing Product Pages
    If you have hundreds or thousands of product pages that aren't getting much traffic and sales, you're using up your 'crawl budget' and this could be hurting your SEO. Remove them and you should see a boost.
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    +13%

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