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Test and scale marketing tactics that increase ROI across every channel
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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • conversion
    Inquisitive Subject Line
    Ask your audience a question in your email subject line to get them to act and respond. i.e. " Be honest - how are we doing?" "How can you say 'No' to this face?"
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    +57%
  • conversion
    Joking Subject Line
    Make your readers laugh with catchy jokes and classic puns. i.e. "Read between the wines" "Holiday looks your grandma might not hate"
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    +15%
  • conversion
    "Snappy" Subject Line
    Stay short & sweet, and human. Grab people’s interest and get them straight into your email. i.e. "TGIF!" "Need a hand?"
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    +11%
  • conversion
    "Negative" Subject Line
    Turn a negative into a positive. i.e. " 7 annoying cover letter mistakes" "8 ways to ruin a business relationship"
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    +17%
  • conversion
    Teasing Subject Line
    Pique interest by being coy with your readers. Grab their attention by withholding information with a tease. i.e. "The secret's out!" "You won't want to miss this"
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    +18%
  • conversion
    Celebratory Subject Line
    Announce something new and exciting! Share some great news and your latest products with your readers. i.e. "June arrivals: what's in store for you" "New pottery classes now available!"
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    +16%
  • conversion
    Emojis In Subject Line
    Add emojis to your email subject line to really catch your audience's attention. Eye-catching emojis stand out from the crowd of other emails instantly. Look at your inbox, for example - all words, all phrases, all text that melts together. An emoji subject line demands that you look at it, so try it out to see if you'll get a sharp bump in open rates.
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    +60%
  • conversion
    Sincere Subject Line
    Sincerity in an email subject line can activate users and customers that have been loyal or have dropped off your service. i.e. "We can't thank you enough", "You're what makes us great", "Because we've missed you. Enjoy 15% off"
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    +11%
  • conversion
    Urgent Subject Line
    Urgency is compelling, as well as timeliness. Drive urgency with your subject lines to get readers to act on the spot in fear of missing out on a deal or event. i.e. "Last Chance: 20% off until Friday" "[Webinar Tomorrow] Using Twitter Ads"
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    +18%
  • conversion
    Personal Sales Email Drip
    Nobody wants to have conversation with "No Reply" from your company. Add a personal touch by targeting leads with an automated email drip from a personal account to create the impression of one-on-one interaction.
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    +72%
  • conversion
    Emotional Subject Line
    Pull at your readers' heartstrings to get them to act / click. i.e. "Let's rebuild Nepal. Together"
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    +13%
  • conversion
    "From" Name Manipulation
    Shake things up by manipulating your sender "From" name to be something besides your brand or a human name. To make your emails stand out from the crowd and increase open rate % try unique language that heightens the impact of your subject lines.
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    +19%
  • conversion
    "Bold" Subject Line
    Use strong, impactful statements. i.e. "Weekend plans? We've got you covered" "Don't underestimate your impact!" to grab attention and increase open rates.
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    +16%
  • conversion
    "Loud" Subject Line
    Throw in some onomatopoeia. i.e. "Shhh... you're the first to know" "Woo-hoo! Registration deadline extended"
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    +13%
  • conversion
    Eccentric Subject Line
    Don't blend in, stand out! An eccentric subject line is catchy and draws attention, increasing the likelihood that readers will open your emails. i.e. "Green with Envy: Avacado vs Pistachio" "What your dog knows better than you"
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    +10%

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