Grow your business
without the guesswork

Test and scale marketing tactics that increase ROI across every channel
Enter your business e-mail
853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • conversion
    Lazy Password Creation
    Leave the password creation until the user has already given an email and filled in other info. Once they’re already within the platform, a modal or prompt can pop up asking them to create a password. They’ve already been guided into the platform, removing the small but critical bit of friction of password creation from the registration process entirely.
    Learn more
    +19%
  • retention
    Top Tips Welcome
    Send a welcome email with top tips for getting the most out of the product. This type of email can educate your customer right at the time they need it most and can help them reach that 'aha' moment which makes them stick around.
    Learn more
    +57%
  • retention
    Step-By-Step Reactivation Email
    Inactive users and users who signed up but never used your app may want to come back but have no idea where to start. Sending them a step by step reactivation email where you guide them through the process of using your app can get them to come back and give you another try. You can leverage existing content - blog posts, FAQs, product documentation - to create a workflow for them.
    Learn more
    +11%
  • retention
    Educational Onboarding Email
    When onboarding new users, sending an educational email that explains how others have used and found success with your app is a great way to get them engaged with your product. This can be targeted specifically at users that have bounced early in their use of your app. It can help get them past a “how/why would I use this?” dilemma.
    Learn more
    +60%
  • retention
    Deferred Deep Linking
    You can set up a deep link that carries context all the way through the app store download. This lets you create full user journeys that are contextualized for the user in question. So for example, if a user clicks on a web banner and it takes them to the app store, you can still send them to the same content they were viewing on the mobile web after the app downloads. 
    Learn more
    +19%
  • retention
    Mobile App Onboarding
    Using a mobile app is different from using the web version of your product, so create a customized onboarding flow for new mobile users. Explaining your app, showing each section and its functions, and guiding users through their first action immediately engages them with your app and ensures that they don’t bounce early due to confusion or lack of context.
    Learn more
    +11%
  • retention
    Onboard Users Manually
    Great user onboarding can impress the user and make a brand more desired. Offer to onboard users manually to improve retention. Contact your customer or potential customer personally via email, live chat, demos, etc.
    Learn more
    +16%
  • retention
    Onboarding Email Interview Request
    Gain insight from new customers by asking them to talk in exchange for a reward (e.g. a $25 Amazon gift card). Conduct interviews online to make thing easier and more cost-effective. This tactic will help you gain feedback that a survey can't capture.Example Questions:"Why did you decide to upgrade to a paid subscription?""Which products were you using prior to trying out product?""How will you evaluate the success of our product?"
    Learn more
    +10%
  • retention
    Registration Source Onboarding
    Changing your onboarding process based on the source from which your new user came to your app is a great way to properly cater your app’s experience to specific custom user cases. For example, if someone came in through a Google search, a full onboarding tutorial can work well. But someone who found you via Product Hunt might want to dive right into your product, so a lightweight onboarding may work better.
    Learn more
    +11%
  • retention
    Aggressive Live Chat Prompts
    Prompt users to contact you via in app messages to improve onboarding. Furthermore, create custom rules to trigger prompts such as: sending after X amount of web sessions, or to users that have been inactive over X amount of days. We recommend trying Intercom because they make this easy to execute.
    Learn more
    +10%
  • conversion
    Mandatory Onboarding
    Block all other actions in your UI until a new user has gone through your onboarding tutorial. You’ll be able to guide them through the proper usage of each part of your platform with a tour and demo. Introducing your users to each major part of your platform at the sign-up helps avoid early churn. Mandating the process while blocking other actions ensures that every new user goes through the onboarding tutorial.
    Learn more
    +19%
  • retention
    Custom Onboarding Through Deep Links
    Use deep links to customize the onboarding experience. Your deep links can collect data from the unique source that led a user to install your app. For example, if a friend referred a new user, the user should be able to see that in a personalized onboarding flow. For example, you can include an image of a friend that referred them to your app through Facebook. 
    Learn more
    +15%
  • retention
    Personalized Onboarding
    Personalizing the onboarding experience of each user when they first sign up is a great way to introduce them to your app and get them to the content they’re looking for. Use their names, reference friends who are also using your app if they signed up with a social login, and customize their experience based on the preferences they indicate.
    Learn more
    +11%
  • retention
    Implement How-To Guides
    Improve retention by providing dedicated how-to guides that show users how to get the most from your product. How-to guides help users independently solve any issues that may arise - saving headaches for your support team and the users themselves. (Tip: create multiple how-to guides if your product has a steeper learning curve.)
    Learn more
    +18%
  • retention
    Delay Welcome Email
    If your welcome email comes immediately after someone signs up for your app, you’re automatically drawing them away from it and distracting them from taking their first actions. Instead, delay your welcome email by an hour or two. They’re already in your app - they just signed up! - so give them the time to go through onboarding and their first few use cases before giving them the official welcome.
    Learn more
    +12%
  • retention
    Eliminate Free Trials
    Get rid of your no credit card free trial and replace it with an upfront payment to access the content/app or require a credit card to start limited free trial. This will target only qualified and driven users to signup. It can increase monthly paid customer onboarding.
    Learn more
    +16%

Want 312 more tactics, test scripts and an automated marketing plan?

Enter business e-mail