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Test and scale marketing tactics that increase ROI across every channel
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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • conversion
    Match CTA To Traffic 'Temperature'
    Different traffic sources have different levels of intent to buy. Retargeted customers are much more likely to buy, so a weak call to action or too much information can actually convince them otherwise - you should go strong with a more forceful call to action. On the flipside, if a prospect has never heard of you they would need a much more gentle introduction and a softer call to action is necessary.
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    +8%
  • conversion
    Personalized Landing Pages From Share
    When a user shares your app with a friend, try creating a personalized landing page for that friend. This can include a social profile of the person who referred them, a special promo code, or some other incentive to sign up. This can greatly increase your chance to activate that new user and get them to sign up.
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    +16%
  • conversion
    Search Page Destination
    Increase conversion rate by sending traffic to a specific landing page that matches the ad messaging/creative. There are very few instances when you should send someone to your homepage, generally you want people to take an action and homepages are full of distractions, AND they have too many variables that won't match your ad copy/creative. Best practice is always to match the ads messaging/creative with the landing pages messaging/creative: this increases the relevancy and the quality score of the ad, which often increases CVR while decreasing CPC. Win-win!
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    +80%
  • conversion
    Reduced Single CTA
    Multiple call to action buttons can confuse visitors. Try reducing the number of CTAs on any given page to drive visitors to the most important one. If your landing page is meant to drive registrations to your app, including a CTA for your newsletter alongside your registration buttons will serve to divert visitor attention away from your primary CTA.
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    +83%
  • traffic
    Concise Copy
    Instead of filling your copy with unnecessary words, try using concise copy. It will make your message easier to understand and your page more digestible. Say what you mean in fewer and shorter sentences to keep visitors hooked.
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    +54%
  • traffic
    Lead Generation Website Analysis
    Perform a free analysis on a potential customer’s website. No email necessary. This is a great way to evoke curiosity about your product’s capabilities. For example, analyze a website for missing links or errors and then create a brief report of your findings. Ask for email address to see the full report.
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    +19%
  • conversion
    Homepage Signup Box
    Put a prominent signup box directly on your homepage. Influencers like Noah Kagan (OkDork), Bryan Balfour (CoElevate) and Neil Patel all employ this method as it works very effectively to drive more activations. If a user isn't ready to sign up yet, they'll just scroll down and click through to blog posts, but after seeing the homepage prompt a couple of times they'll likely give in and sign up.
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    +58%
  • conversion
    Your Vs. My
    On your CTA, instead of using “Your” - i.e. “Start your trial today” - try using “My” - i.e. “Start my trial today”. Test this approach to see if your audience responds well to copy that indicates their ownership over a piece of your product. It can increase CTA click-through and land you more subscribers, users, or demos.You can also use this approach in your ads, giving them an extra bit of oomph and personalization for your audience.
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    +14%
  • traffic
    Survey-Informed Landing Page
    Use surveys of your current customers to determine what your landing page copy should be. Ask customers what words and phrases they would use to describe your product. You can either adapt the answers into your own versions or directly insert them as social proof quotes in your landing page.
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    +18%
  • conversion
    Discount Popup Copy
    Test discount popup copy to see what level of discount is needed to draw your potential customers from consideration to purchase. You can try percentage-off, free shipping, BOGO, or any other discount approach.
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    +10%

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