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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • retention
    Partner Product Emails
    Send emails promoting partners' complementary products to demonstrate that you ultimately care about providing value to your customers over padding your own pockets. In exchange, have partners do the same for your prodct. (Tip: avoid cannabalizing your own offerings.)
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    +18%
  • retention
    Mentioned In Post That's Liked
    If a post is liked that user mentioned in, send a notification. This is a great way to reactivate them and bring them back to your platform.
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    +11%
  • retention
    Share Like Notification
    If someone likes a user's share, notify them. People share things online with hopes that their friends and colleagues will benefit from the information. Send users an indicator that what they have shared is receiveing some love. (Note: do not oversend these notifications or you may annoy your most active users.)
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    +19%
  • retention
    Comment Mention Alert
    Alert users when they’re mentioned in a comment by another user to get them to return to your platform. This helps continue conversations between users and creates a community among your users. Your platform becomes more interactive and draws users back more regularly.
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    +19%
  • retention
    User Survey Emails
    Send users emails surveying their experience. Just feeling like they're being heard is enough to keep some people sticking around. Make sure you act on the most actionable and priority pieces of feedback and respond to your users in order to further the feeling that you're responsive and actively making changes based on valid suggestions. You can do this via email or a product update blog post.
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    +79%
  • traffic
    Email Winner Referral
    Emailing a subset of your top users to inform them they’ve won some form of competition can drive referral behavior. Create some sort of competition among your users, such as a rating of the highest level of activity or the most shared content and send out an email letting them know about their success. This can be made into a weekly or monthly email that includes sharing functions and a referral link encouraging top users to invite their friends.
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    +17%
  • conversion
    Discount Welcome Email
    When someone signs up for your email list, offering them a discount in your welcome email can inspire them to make a purchase immediately. Offer a % off coupon code for signing up to capture emails and include it in your automated welcome email. This will drive interested customers to return to your site and browse your products, eventually convincing a portion of them to make a purchase with the coupon.
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    +63%
  • retention
    Follower Activity Recommendation Emails
    Email users to tell them what activity you'd recommend based on their followers' activity. I.e. on Twitter check out tweets your followers are liking.
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    +13%
  • retention
    Founder Welcome Email
    In general, welcome emails result in 320% more revenue per email than normal bulk marketing emails. Make sure to get the most out of this first email by asking for feedback with an open-ended question from a founder. This will both let your new subscriber know you care enough to engage with them one on one and also allow you to discover if and how your product or service fits the subscriber’s need, increasing the potential of starting the sales cycle.
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    +9%
  • retention
    New Content Posted Alert
    When users that your users follow post new content, sending an email notification can drive them to return to your platform. This helps users with content discovery and increases retention on your platform. Simply have an automated email message send out to the followers of a user whenever they post new content with a link and a short excerpt.
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    +10%
  • retention
    Share Re-Shared Notification
    If content the user has shared, has been reshared, notify them. Nothing is better than seeing that others enjoyed your content so much that they had to share it with their circle. (Note: similar to sharing "like" notifications, do not oversend these notifications.)
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    +19%
  • retention
    Personalize Subject Line
    Personalize your email subject line based on user info. Experian, MailerMailer and Mailchimp have done studies showing that personalised a subject lines results in a 22.3 percent increase in open rate over emails without personalization. Many companies choose not to collect any personal data with email addresses to keep their sign up forms as frictionless as possible. If you want to send emails with personalized subject lines while keeping your sign up forms simple, you should at least collect first names with email addresses.
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    +11%
  • traffic
    Send Email By Time Zone
    When you send emails at "3pm" you aren't really hitting your users at that time - for some people on earlier timezones it's early morning, and late evening for others. Using something like Mailchimp's Timewarp or Intercom's advanced timezone feature, you can make sure it hits them at the right time.
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    +18%
  • traffic
    Email Referral Prompt
    Write an email asking your customers for a friend referral. A study by Goethe University Frankfurt and University of Pennsylvania found that referred customers had 25% higher profit margins and were 18% less likely to leave the company. Successful referral programs not only give you more customers, they also give you better customers.
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    +20%
  • conversion
    Email On Different Day Of The Week
    This tactic is all about experimentation and tracking customer engagement. Try changing the days of the week your automated emails are sent out and test to see if you email list engagement increases. For example, an email sent out on Tuesday may be opened by a greater percentage of your email list on a Thursday. Same email. Different day. Try it out. (Note: do not alter the email content or subject line because that will pollute your data.)
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    +59%
  • retention
    Aggressive Live Chat Prompts
    Prompt users to contact you via in app messages to improve onboarding. Furthermore, create custom rules to trigger prompts such as: sending after X amount of web sessions, or to users that have been inactive over X amount of days. We recommend trying Intercom because they make this easy to execute.
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    +10%
  • retention
    Friend Joins Notification
    If a friend (from address book) joins the service, notify user.
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    +14%
  • retention
    Tailor Emails Vs Always Sending
    Don't always send every single notification email, tailor them to the user by prioritizing the most interesting ones and capping to ensure user isn't spammed with too much frequency.
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    +20%
  • retention
    Unused Feature Email
    Try sending an email to existing users who haven't used a particular feature. The vast majority of your users probably aren't even aware you have that feature, so showcasing it can solve a problem for them and keep them using your product for longer.
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    +14%
  • retention
    Content Performance Emails
    Send emails reporting on the performance of the content your users have shared.
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    +16%

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