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Test and scale marketing tactics that increase ROI across every channel
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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • traffic
    GDN Affinity Audience
    Target people who Google recognises as having an affinity for relevant product categories via their browsing behaviour with banner ads across site categories.
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    +40%
  • traffic
    Category Exclusion
    Exclude certain categories from showing your ads (e.g. don't show your ads on crime related sites).
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    +20%
  • traffic
    Dynamic Retargeting
    When retargeting users who have visited your site in the past, try using a dynamic creative that’s based on the products they’ve browsed through. Doing so directly reminds them of the awesome products they saw and encourages them to return. Each ad impression will be relevant to the individual that sees it based on prior interest rather than generic for all viewers.
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    +61%
  • traffic
    Frequency Capping
    Cap the number of impressions a person gets via retargeting on GDN, helping save ad spend and optimize performance.
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    +13%
  • traffic
    Large Rectangle Ad (336x280)
    Large rectangle ads are a popular ad format on the Google Display Network (GDN) because of their effectiveness. Generally, wider ads tend to perform better than taller ads due to their reader friendly format.
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    +19%
  • traffic
    Placement Exclusion
    Remove a placement that hasn't performed for you historically on the GDN.
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    +78%
  • traffic
    Day Of Week Exclusion
    Believe it or not, chances are the performance of your ad could be affected by the days it is displayed. Consider removing certain days of week to determine if they perform better for your company than others.  
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    +83%
  • traffic
    Time Of Day Exclusion
    Remove certain times of day if they perform worse for you. This is a great way to figure out where you might be spending a lot of money on ads but not getting any return on that investment. For example, you might find that early morning hours result in very few conversions or significantly lower conversion rates, but equal or even higher spend and clicks. This will enable you to optimize spend on times of day that do in fact drive positive ROI.
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    +15%
  • traffic
    Portrait Ad (300x1050)
    Popular portrait ad pixel size 300 x 1050 px and can be 150 KB in file size with JPEG, JPG or GIF file types with GDN ad format.
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    +16%
  • traffic
    Square Ad (250x250)
    Square ads are a popular ad format on the Google Display Network (GDN) because of their flexibility. This format can fit into small spaces that large rectangles ads cannot.
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    +19%
  • traffic
    Topic Audience Targeting
    Most of the major ad platforms allow you to target your audience by site topic, displaying your ad on multiple pages with the same type of content. Choose topics relevant to your message and gain exposure on many sites without needing to identify and target them one by one.
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    +24%
  • traffic
    Location Exclusion
    Stop wasting ad spend. Exclude certain locations in your advertising targeting to avoid serving ads in areas that historically do not convert. Also exclude locations that do not fit your target audience's profile. E.g. don't advertise a luxury product in a poorer area.
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    +20%
  • traffic
    Responsive Ad
    In today's world, users are viewing advertisements on a wide array of displays. Utilize the responsive ad feature within Adwords for running on the Google Display Network (GDN). Your ad will change to the size needed for placement, allowing for better readability and more conversions.
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    +7%

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