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Test and scale marketing tactics that increase ROI across every channel
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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • traffic
    Add Job Applicants To Newsletter
    By posting a job listing you are inherently promoting your brand and content.When an applicant applies to a job, add them to your email list and start sending them emails on a regular basis. Take advantage of networks such as: LinkedIn and Indeed. (Note: don't create fake job postings because that is highly unethical and possibly illegal.)
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    +19%
  • conversion
    Email Form In Checkout
    Add an email capture form (or checkbox) during your checkout process. Most users are already pretty happy with your brand if they're ready to buy from you, so adding a (checked) email opt in box as part of purchase rarely interrupts the flow. In fact this is so common that many users would be confused to buy something from you and NOT get your emails!
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    +18%
  • conversion
    Ask For Work Email Rather Than Just Email
    If your leads aren't the best quality because they're personal email addresses, try asking for asking for a "Work Email".This can help bring the email address most valuable to you.
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    +38%
  • traffic
    Save For Later PDF
    Capture the email addresses of busy viewers of your content (that don’t have time to read your article now) by turning articles into PDFs and sending them directly to potential customers for later consumption. This tactic takes advantage of the notion that people are busy. It is a great lead-generation tactic and it can be executed by putting an email form at the beginning of an article. (Tip: this tactic is most effective for long-form content or step-by-step guides.)
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    +56%
  • conversion
    Time-Delay List Builder
    Rather than the default 'exit intent' popup, you can try showing your email popup at a certain number of seconds after the user hits your site. A time-delay list builder popup is typically shown to many more people than an exit intent popup so it can be a good way to improve number of activations. You should also experiment with how many seconds to wait, as it can make a big difference to activations and the quality of the leads you get.
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    +63%
  • conversion
    Work Email Filter Script
    Add a script to your Unbounce pages to disallow users to submit a personal email, which gives you more qualified leads and fewer spam accounts.
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    +70%
  • conversion
    Qualaroo Lead Gen Survey
    You can use a Qualaroo website survey to turn web traffic into real leads for your business. The survey can be as simple as a prompt to enter your email and sign up for a newsletter. Or if you want to get more sophisticated with qualifying the leads, have an actual survey asking users segmenting questions with an email signup CTA at the end. This survey integrates well with Salesforce.
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    +13%
  • conversion
    SMS Text Opt-Ins
    Give your users or people who are watching you speak at an event a number they can text to opt in to your email list. By prompting them to do this in a social environment where you're in a position of authority as a speaker, you'll drive very high conversion rates and those subscribers are likely to be very highly engaged.
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    +13%
  • traffic
    Social Proof CTA
    Using social proof as a part of your CTA adds legitimacy/authority, and people are more likely to follow a crowd. Find a strong and applicable quote about your product from a client or influencer and include it with a CTA button. This tactic can be effective for listbuilding, app installs, lead collection, etc. 
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    +6%
  • conversion
    Referral Contest/Sweepstakes
    Set up a referral sweepstakes to acquire emails, awareness and new customers.i.e. Refer 3 friends for a chance to win X, refer 5 for a chance to win XX, Refer the most to win grand prize!
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    +79%
  • conversion
    Homepage Signup Box
    Put a prominent signup box directly on your homepage. Influencers like Noah Kagan (OkDork), Bryan Balfour (CoElevate) and Neil Patel all employ this method as it works very effectively to drive more activations. If a user isn't ready to sign up yet, they'll just scroll down and click through to blog posts, but after seeing the homepage prompt a couple of times they'll likely give in and sign up.
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    +58%
  • conversion
    Pinned Twitter Lead Card
    Grow your subscriber list by creating a pinned tweet lead card. First, create a Twitter card inside of Mailchimp. Next, submit the card to your Twitter Ads account. Finally, add the card to a tweet. If integrated properly, all email signups will be added to your list in Mailchimp.
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    +17%
  • traffic
    Transparent Email Capture Layer
    Use a transparent email capture that shows your website in the background to increase activation. When users see the email capture, they’ll get some of your content in the background and become more likely to sign up. Make your copy and CTA stand out with color and sizing tweaks while keeping the transparency layer clear enough to have your landing page shine through.
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    +12%
  • conversion
    Manually Export From Platform
    If you're using another platform to sell or acquire users, you may be able to pull those emails out and manually import into your Email Service Provider list. Examples: Etsy, LinkedIn, Gmail contacts, Shopify, etc. This may take some time, but it will be worth it to build an instant list of qualified subscribers. Be careful to properly explain where the email came from when you first send out an email blast to these people, or you could see large unsubscribe rates.
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    +18%
  • conversion
    Content Offer
    Offering a piece of content for an email address can improve activation rates. Create a PDF or eBook out of some longform piece of content you have on your blog, or write a whitepaper or special piece of content specifically for the offer. Then, gate it behind an email capture form to get visitors interested enough to want to give you their emails or register for an account to get it.
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    +60%
  • conversion
    Static Sidebar Signup Form
    You can put a static signup form on the sidebar of your blog or website. Because this is unobtrusive but still noticeable, it's one of the most appealing ways to drive activations from your blog content. The design of this box and the copy you use is of the utmost importance, and you'll want to test it multiple times to find the best combination.
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    +13%

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