Grow your business
without the guesswork

Test and scale marketing tactics that increase ROI across every channel
Enter your business e-mail
853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • conversion
    Video Description CTA
    Add a link in the description in your YouTube videos to click back to your email list signup or other CTA. It’s a great way to capture emails of prospects who saw and enjoyed your videos. Include a link to a promotion or sale in your video’s description and consider referencing it in the video itself with a graphic. Use tracked Bitly links to track performance.
    Learn more
    +11%
  • traffic
    Add Job Applicants To Newsletter
    By posting a job listing you are inherently promoting your brand and content.When an applicant applies to a job, add them to your email list and start sending them emails on a regular basis. Take advantage of networks such as: LinkedIn and Indeed. (Note: don't create fake job postings because that is highly unethical and possibly illegal.)
    Learn more
    +19%
  • retention
    Partner Product Emails
    Send emails promoting partners' complementary products to demonstrate that you ultimately care about providing value to your customers over padding your own pockets. In exchange, have partners do the same for your prodct. (Tip: avoid cannabalizing your own offerings.)
    Learn more
    +18%
  • conversion
    Daily Deal Promotion
    Send your product out in a daily deal promotion on sites like AppSumo and offer a discount to members. This can drive thousands of relevant customers from app promotion sites that have a wide distribution.
    Learn more
    +10%
  • traffic
    Complementary Contest
    You could run a giveaway with a product related to yours. Giveaways can be a highly cost-effective way of growing an email list. Curating a selection of related products that your users might be into allows you to target market segments much more precisely, as your email list will fill up with people signing up to try to receive a product similar to yours. SumoMe provides a step-by-step of how to organize your promotional giveaway, as well as a great tool to put your giveaway into action.
    Learn more
    +20%
  • retention
    Tools Email
    Send an email explaining all the tools that you use to do your job - it will be relevant and helpful to some of your user base. People are always interested in what type of tech allows you to do your job, and therefore this type of email has a high open rate. It also positions you as innovative, forward thinking and productive.
    Learn more
    +14%
  • retention
    Customer Re-Engagement
    Send an email or series of emails to win back customers who haven't purchased in a specific timeframe. Offer discounts, promotions, or exclusive products to draw them back to your site. Use this to increase LTV by getting more customers to make repeat purchases.
    Learn more
    +56%
  • conversion
    Email Form In Checkout
    Add an email capture form (or checkbox) during your checkout process. Most users are already pretty happy with your brand if they're ready to buy from you, so adding a (checked) email opt in box as part of purchase rarely interrupts the flow. In fact this is so common that many users would be confused to buy something from you and NOT get your emails!
    Learn more
    +18%
  • traffic
    Buzz-Building Email
    As you’re gearing up for a big launch, send an email in the week leading up to it informing your users or waiting list subscribers of the launch. This gets them excited about what’s to come and reminds them about your product.
    Learn more
    +57%
  • retention
    Helping Email
    Send an email asking your subscribers for help on what to write next. Ask them about challenges they’ve faced, recent successes they’ve had, or what they think of specific topics. Use the responses you get to guide your writing and tackle new topics. You can even use direct quotes from their replies to add extra meat to your content.
    Learn more
    +12%
  • conversion
    Inquisitive Subject Line
    Ask your audience a question in your email subject line to get them to act and respond. i.e. " Be honest - how are we doing?" "How can you say 'No' to this face?"
    Learn more
    +57%
  • traffic
    Acquire Newsletters
    Reach out to a relevant author who is no longer blogging and ask to buy their list. Usually you can buy the list for pennies on the dollar as they're no longer doing anything with it. Make sure you buy the right author's list as relevance can vary wildly depending on what topics they blogged on. Get them to send out an initial introduction email to build credibility and increase the value of the list.
    Learn more
    +12%
  • retention
    Post-Purchase Follow-Up: Specific Product
    Send an email or series of emails when a customer purchases a specific product. Personalize your emails knowing the specific product this customer - and segment - is interested in.Increase repeat purchase rates and LTV by maximizing engagement from customers who recently purchased from you.
    Learn more
    +12%
  • retention
    Post Purchase Discount
    After a first purchase, a customer has a 27% chance of returning to your store. Customers who return a second or third time have a 54% chance of returning again. Email a post purchase discount to a first time buyer so they are more likely to move down the funnel from one-time buyer to devoted customer.
    Learn more
    +11%
  • traffic
    Facebook Lead Ads
    A lead capture ad is a social media ad format that allows email capture without the user having to enter anything. It’s a one click opt-in ad encouraging users to sign up for an email list, with all the necessary form fields already filled out from their profiles. Lead capture ads are designed to be as quick and painless as possible, enabling you to capture emails from interested social media users with little action on their end.
    Learn more
    +67%
  • conversion
    Contact Email Guesser
    There are a number of sites that will help you guess a work email for a contact you want to reach. When you’re researching a list of leads, you’ll need to find appropriate contact information so your emails land in the right inbox. Use an email finding site or tools like Rapportive/Connectifier/Clearbit Connect to find the right email for each contact.
    Learn more
    +18%
  • conversion
    Lead Magnets
    Provide premium content in exchange for an email address as a great way to fill your funnel with new qualified leads. Hide an enticing piece of content behind a simple requirement for an email address to encourage visitors to give you their contact information. Later you’ll be able to reach out to them in a sales email, pointing back to the piece of content you gave away as a starting point for the conversation.
    Learn more
    +52%
  • conversion
    Work Email Filter Script
    Add a script to your Unbounce pages to disallow users to submit a personal email, which gives you more qualified leads and fewer spam accounts.
    Learn more
    +70%
  • retention
    Comment Mention Alert
    Alert users when they’re mentioned in a comment by another user to get them to return to your platform. This helps continue conversations between users and creates a community among your users. Your platform becomes more interactive and draws users back more regularly.
    Learn more
    +19%
  • retention
    User Survey Emails
    Send users emails surveying their experience. Just feeling like they're being heard is enough to keep some people sticking around. Make sure you act on the most actionable and priority pieces of feedback and respond to your users in order to further the feeling that you're responsive and actively making changes based on valid suggestions. You can do this via email or a product update blog post.
    Learn more
    +79%
  • retention
    Top Tips Welcome
    Send a welcome email with top tips for getting the most out of the product. This type of email can educate your customer right at the time they need it most and can help them reach that 'aha' moment which makes them stick around.
    Learn more
    +57%
  • retention
    Step-By-Step Reactivation Email
    Inactive users and users who signed up but never used your app may want to come back but have no idea where to start. Sending them a step by step reactivation email where you guide them through the process of using your app can get them to come back and give you another try. You can leverage existing content - blog posts, FAQs, product documentation - to create a workflow for them.
    Learn more
    +11%
  • conversion
    Email Drip Course
    Provide an email course on a relevant topic over a series of days. Include high quality content each day in separate lessons, teaching best practices and imparting expertise while building interest for your product. At the end, add an upsell for your product to sell to a qualified audience of readers who went through the course.
    Learn more
    +76%
  • conversion
    Free Trial Ended Email
    When a user finishes their free trial of your product, they should be prompted to switch to a paid subscription. This is a huge opportunity to onboard paying customers and the completion of the free trial should trigger an automated email. In the email, make it easy for users to start paying. Make the experience of upgrading to a paid subscription seamless. Send them directly to a page where they can input their credit card information and continue enjoying your product. (Tip: this is also a valuable time to collect feedback.)
    Learn more
    +19%
  • traffic
    SumoMe Instant Landing Page
    Using Welcome Mat's 'Instant Landing Page' feature you can lock the signup page in place so users can't scroll down without signing up. A full screen minimalist landing page like this works wonders for activation rates. In some cases we've seen 10%-30% conversion to email signup! Be sure to test different variations of design and copy as it can make a big difference to performance. If you find this too intrusive for the first visit, it can still be very effective if shown on visit 2 or on the 2nd page visited.
    Learn more
    +13%
  • retention
    Educational Onboarding Email
    When onboarding new users, sending an educational email that explains how others have used and found success with your app is a great way to get them engaged with your product. This can be targeted specifically at users that have bounced early in their use of your app. It can help get them past a “how/why would I use this?” dilemma.
    Learn more
    +60%
  • traffic
    Missed Referral Email
    When the friends of a user join your platform, send an email to the user informing them that they missed out on referring a friend for credit. It reminds your users that they have friends who would also enjoy your product while creating a sense of urgency that they don’t miss out on money or rewards for referrals. That sense of urgency will drive them to act in the future and will increase the number of referrals you receive.
    Learn more
    +16%
  • traffic
    Email Winner Referral
    Emailing a subset of your top users to inform them they’ve won some form of competition can drive referral behavior. Create some sort of competition among your users, such as a rating of the highest level of activity or the most shared content and send out an email letting them know about their success. This can be made into a weekly or monthly email that includes sharing functions and a referral link encouraging top users to invite their friends.
    Learn more
    +17%
  • conversion
    Basket Abandonment Email
    Send an email to users who add a product to their shopping cart, but don’t buy. As per the Baymard Institute, the average cart abandonment rate is 68.63%. That may seem like an extremely high number-- but you can get those users to follow through on the purchasing process. Put simply, follow-up with users who abandon their cart has to be an integral part of marketing strategy, due to how often it occurs.
    Learn more
    +52%
  • retention
    Testimonial Email
    Send an email with a testimonial from one of your clients to remind everyone how useful your product is. You'd be surprised how few of your user base is even aware of all of your product features or use cases. These types of emails can open up a whole new world of functionality for them and therefore improve retention rates.
    Learn more
    +20%
  • conversion
    Joking Subject Line
    Make your readers laugh with catchy jokes and classic puns. i.e. "Read between the wines" "Holiday looks your grandma might not hate"
    Learn more
    +15%
  • retention
    Unexpected Freebie Email
    Give your subscribers a free gift unexpectedly to increase engagement. It doesn't have to be anything too costly - an industry report, discount on complementary products or the chance to win a prize all work well without costing too much.
    Learn more
    +15%
  • conversion
    "Snappy" Subject Line
    Stay short & sweet, and human. Grab people’s interest and get them straight into your email. i.e. "TGIF!" "Need a hand?"
    Learn more
    +11%
  • conversion
    SMS Text Opt-Ins
    Give your users or people who are watching you speak at an event a number they can text to opt in to your email list. By prompting them to do this in a social environment where you're in a position of authority as a speaker, you'll drive very high conversion rates and those subscribers are likely to be very highly engaged.
    Learn more
    +13%
  • retention
    Discount For Deactivated Customers
    When trying to bring back customers that haven’t made a purchase in a while or were formerly subscribed to your service, offering a discount - % off next order, discounted first-month rate - can bring them back into the fold. Send an email to your deactivated users with a welcome back offer to get them to shop or sign up again.
    Learn more
    +12%
  • conversion
    Premium Upsell Email
    Upgrade emails drive users to switch from free to paid accounts, or from lower-tier to higher-tier accounts. This works via the psychology of loss aversion. Basically, people feel a sense of ownership over something they possess, even if it was given to them for free. People are naturally disinclined to give up something they possess, and will pay to keep it-- and so, upselling on a product they already use can be very effective.
    Learn more
    +59%
  • conversion
    "Negative" Subject Line
    Turn a negative into a positive. i.e. " 7 annoying cover letter mistakes" "8 ways to ruin a business relationship"
    Learn more
    +17%
  • conversion
    Teasing Subject Line
    Pique interest by being coy with your readers. Grab their attention by withholding information with a tease. i.e. "The secret's out!" "You won't want to miss this"
    Learn more
    +18%
  • retention
    Followed By X Influencer
    When notifying a user someone engaged with them on your platform, call it out in the subject line of the email if that person is followed by any recognizable influencers. i.e. John Smith (followed by Hiten Shah) upvoted your answer on Quora. It’s an easy way to draw people back to your platform when others interact with them.
    Learn more
    +16%
  • conversion
    Celebratory Subject Line
    Announce something new and exciting! Share some great news and your latest products with your readers. i.e. "June arrivals: what's in store for you" "New pottery classes now available!"
    Learn more
    +16%
  • traffic
    Getting To Know You Email
    Send an email to your subscribers asking for more info about them so you can better understand their needs. You’ll want to know about your subscribers in detail so you can cater content, ads, and products to them. In your email, ask them to respond with their stories and the challenges they face. The answers will give you a clear picture of what kind of person is signing up for your emails.
    Learn more
    +71%
  • conversion
    Discount Welcome Email
    When someone signs up for your email list, offering them a discount in your welcome email can inspire them to make a purchase immediately. Offer a % off coupon code for signing up to capture emails and include it in your automated welcome email. This will drive interested customers to return to your site and browse your products, eventually convincing a portion of them to make a purchase with the coupon.
    Learn more
    +63%
  • conversion
    ESP Landing Page
    Your Email Service Provider (ESP) often provides a signup page for your email list. Rather than investing the resource to build a whole landing page on your own, why not just use their mechanism first? That way with a simple hyperlink you can test whether people actually want to sign up to a list before you commit too much resource to it.
    Learn more
    +14%
  • conversion
    Flash Sale
    Try running a flash sale! Offering a limited time discount or promotion can give on the fence consumers a sense of urgency to buy your product. Heavily advertise your flash sale in advance to attract new customers and increase loyalty to your brand from existing customers.
    Learn more
    +16%
  • conversion
    Pique Curiosity
    Rather than putting the whole piece of content behind an email sign-up form, try giving away a preview of some of that content first to pique curiosity. Gating an entire article or whitepaper behind a call to action asks that interested readers take a leap of faith and trust that giving away their email address will be worth it. Providing a section of the content up front instead makes them want more, making the sign-up process a no brainer.
    Learn more
    +59%
  • retention
    Top Tips Drip
    Set up an email drip campaign to regularly share top tips for your industry. This typically works best as a 10 part series with one tip per week, or a five part series with one per day.
    Learn more
    +18%
  • retention
    Follower Activity Recommendation Emails
    Email users to tell them what activity you'd recommend based on their followers' activity. I.e. on Twitter check out tweets your followers are liking.
    Learn more
    +13%
  • retention
    Founder Welcome Email
    In general, welcome emails result in 320% more revenue per email than normal bulk marketing emails. Make sure to get the most out of this first email by asking for feedback with an open-ended question from a founder. This will both let your new subscriber know you care enough to engage with them one on one and also allow you to discover if and how your product or service fits the subscriber’s need, increasing the potential of starting the sales cycle.
    Learn more
    +9%
  • retention
    Best Customers Email
    Improve your retention and LTV by sending an email or series of emails to acknowledge and reward your best customers. Bonus: include a "special" offer to reward them.
    Learn more
    +18%
  • conversion
    Inactive Account Holders Email
    Send a reminder email (or a drip campaign!) to users who have registered on your site, but never engaged with your product beyond that initial subscription. There is already some level of interest in your product, so a high likelihood of converting these people to users.
    Learn more
    +17%
  • conversion
    Specific Product Update Email
    When new products or features become available, send updates to users who have previously demonstrated interest in a specific category or product. Segmenting your mailing list by interest categories can increase the relevancy of your email offers. (Hint: send users directly to the product page.)
    Learn more
    +58%
  • conversion
    Email Signature Opt-In
    Your email signature line is a great place to add a link and a CTA for email sign-ups. Every email you send can result in a sign-up. Simply add a bit of copy and a link driving people to your content or newsletter, turning your signature line from an overlooked footer into a conversion driver for your email list.
    Learn more
    +17%
  • retention
    Better Luck Next Time Email
    Most people that enter contests don't win them. Send out emails to the contestants that did not win and offer them a discount on your product. This tactic works particularly well if the contest was for a specific product because the CTA can be aligned with the user's interest.
    Learn more
    +58%
  • conversion
    Subscribers-Only Group
    Start a Facebook Group only for your email subscribers. People will join for access, get involved in conversations, and develop a community around your content. Your list retention will go up and your email list will grow. The larger the group the more people want to join, and if a requirement to join is a newsletter signup, you’ll end up capturing more emails and growing your email list.
    Learn more
    +12%
  • retention
    Top Content Email
    Many subscribers to your email list have never seen the best content you've produced. Therefore it makes sense to send out an email showcasing your top content, with links to each individual piece. This should drive retention as you show your best side to people who haven't seen it, and even those who have seen the content get reminded of your value.
    Learn more
    +71%
  • conversion
    Show Don't Tell
    Include CTAs, buttons, and links instead of telling people what to do. Create a seamless experience for people to walk through. This works because psychologically we look for clues as to what the default action is. If there is a clear default action the majority of users will take that action without thinking. If you make them think, you risk losing them.
    Learn more
    +16%
  • retention
    New Content Posted Alert
    When users that your users follow post new content, sending an email notification can drive them to return to your platform. This helps users with content discovery and increases retention on your platform. Simply have an automated email message send out to the followers of a user whenever they post new content with a link and a short excerpt.
    Learn more
    +10%
  • conversion
    Smart Bar
    SumoMe's Smart Bar sits at the top of any page you want it to appear on and can be used for many purposes. From allowing your visitors to join your newsletter to linking them to your site, you can pick exactly what you want to show on your site. A smart bar is much less aggressive and more effective than email capture exit intent or scroll boxes.Example: our blog has a top bar that directs you to our homepage with a single click.
    Learn more
    +80%
  • retention
    Personalize Subject Line
    Personalize your email subject line based on user info. Experian, MailerMailer and Mailchimp have done studies showing that personalised a subject lines results in a 22.3 percent increase in open rate over emails without personalization. Many companies choose not to collect any personal data with email addresses to keep their sign up forms as frictionless as possible. If you want to send emails with personalized subject lines while keeping your sign up forms simple, you should at least collect first names with email addresses.
    Learn more
    +11%
  • traffic
    Find Email Partners
    You read a lot of newsletters in your field and follow a lot of blogs that promote best practices and news in your industry. You could reach out to those newsletters with an offer to promote their product to your list in exchange for a promotion of your product to theirs. This mutual exchange of sponsorship is a free and low effort way to increase your reach.
    Learn more
    +56%
  • retention
    Fear Of Missing Out Email
    Send an email to users who are missing out on platform activity. It is a well known marketing rule that activating new customers is six to seven times costlier than keeping existing ones. CarDelMar successfully re-engaged their lapsed customers by gamifying their campaign, utilizing the mechanics of fun. Find fun, dynamic ways to revitalize your brand’s image and mobilize inactive customers.
    Learn more
    +19%
  • retention
    Post-Purchase Follow-Up: Category
    Send an email or series of emails when a customer purchases a product from a specific category. Personalize your emails knowing which product category - and segment - these customers belong to. Get customers to purchase more of the products they're interested while your brand is still fresh in their mind.
    Learn more
    +58%
  • traffic
    Analogy Ad Copy
    Using an analogy might be a good way to position your business to people who don't know you. People know ubiquitous businesses like Uber and AirBnB. Tying yourself to a prominent business with an analogy - Uber for X, AirBnB for X, etc… - can help people immediately understand what you do. Rather than being confused by your ad, they’ll get the point instantly and know if it’s right for them.Example:“The Rolls Royce of razors”
    Learn more
    +13%
  • traffic
    Email Sponsoring
    Paying to sponsor a relevant email newsletter can help you access a highly relevant audience. Target regular email newsletters in your industry that you know will be read by your target audience. A good way to figure this out is to sign up for and read newsletters you find interesting.
    Learn more
    +16%
  • traffic
    Scraped Email Drip
    Scraping emails of businesses from company data aggregators can help you regularly fill the top of your sales funnel with potential highly qualified leads. Use tools like Import.io or Kimono to scrape data on relevant businesses. Get really narrow with your scraping to target specific businesses by geography, size, funding, and more. Once you have your list, create an email drip campaign pitching your product or service.
    Learn more
    +69%
  • traffic
    Send Email By Time Zone
    When you send emails at "3pm" you aren't really hitting your users at that time - for some people on earlier timezones it's early morning, and late evening for others. Using something like Mailchimp's Timewarp or Intercom's advanced timezone feature, you can make sure it hits them at the right time.
    Learn more
    +18%
  • conversion
    Emojis In Subject Line
    Add emojis to your email subject line to really catch your audience's attention. Eye-catching emojis stand out from the crowd of other emails instantly. Look at your inbox, for example - all words, all phrases, all text that melts together. An emoji subject line demands that you look at it, so try it out to see if you'll get a sharp bump in open rates.
    Learn more
    +60%
  • conversion
    Strong Email CTA
    Try testing a stronger call to action within emails to see if you can focus your reader’s attention. Treat the email as a landing page and include an obvious, eye-catching CTA. This can improve click-through rate of your emails and result in higher conversion.
    Learn more
    +52%
  • conversion
    Scroll Box
    Add an email capture box that appears on scroll. Maybe you don’t want to flash an email signup form right in your visitors faces immediately as they view your page. A kinder, gentler option is to have your signup form exist in a box that shows as you scroll down the page-- this way they’ll see it after they’ve finished reading your post or product page. Buffer talks about how they doubled their email list using this tactic, and Sumo Me has a great tool for implementing it.
    Learn more
    +59%
  • conversion
    Homepage Signup Box
    Put a prominent signup box directly on your homepage. Influencers like Noah Kagan (OkDork), Bryan Balfour (CoElevate) and Neil Patel all employ this method as it works very effectively to drive more activations. If a user isn't ready to sign up yet, they'll just scroll down and click through to blog posts, but after seeing the homepage prompt a couple of times they'll likely give in and sign up.
    Learn more
    +58%
  • conversion
    Sincere Subject Line
    Sincerity in an email subject line can activate users and customers that have been loyal or have dropped off your service. i.e. "We can't thank you enough", "You're what makes us great", "Because we've missed you. Enjoy 15% off"
    Learn more
    +11%
  • conversion
    Ask For Email On The Phone
    Whenever you’re on the phone with a current or prospective customer, ask them if they’re on your email list. If they’re not, ask them for their email and sign them up on the spot while you’re on the phone. Whether it’s a newsletter, whitepaper, or any piece of content, by the end of the call you’ll have a new sign-up for your content.
    Learn more
    +15%
  • conversion
    Auto-Responder Post-Signup
    Send new leads a customized message series after they sign up for your email list to remind them that they opted in. Each message should include useful content to reward readers and serve as a guideline for what they can expect out of your newsletter. Include information on the timing of email messages, regularity, and content plans.
    Learn more
    +57%
  • conversion
    Urgent Subject Line
    Urgency is compelling, as well as timeliness. Drive urgency with your subject lines to get readers to act on the spot in fear of missing out on a deal or event. i.e. "Last Chance: 20% off until Friday" "[Webinar Tomorrow] Using Twitter Ads"
    Learn more
    +18%
  • retention
    Onboarding Email Interview Request
    Gain insight from new customers by asking them to talk in exchange for a reward (e.g. a $25 Amazon gift card). Conduct interviews online to make thing easier and more cost-effective. This tactic will help you gain feedback that a survey can't capture.Example Questions:"Why did you decide to upgrade to a paid subscription?""Which products were you using prior to trying out product?""How will you evaluate the success of our product?"
    Learn more
    +10%
  • conversion
    Last Day Of Offer Email
    Be sure to send an email on the last day of an offer. People respond differently to a situation when urgency is introduced: we suspend normal thought patterns and react to the urgent need. A reminder that the offer they have the opportunity to take is expiring creates a scenario where they are forced to make a decision immediately.
    Learn more
    +11%
  • retention
    Automatic Password Reset
    If a user enters their password wrong 3 times, you should automatically send them a password reset email to make it easier on them. This will make the password reset process a lot simpler and ensure that you don’t lose users because they can’t remember their passwords. The simpler the reset process, the more active users on your platform.
    Learn more
    +19%
  • traffic
    Cross-Promote Apps
    An exchange of promotion with another app - you promote their app to your users, and vice versa - is a cheap, mutually beneficial way to reach a new and relevant audience for your app. Small or large, your user base is valuable, so reach out to complementary apps to build cross-promotion partnerships. For example, if you have a job search app, a money management app’s audience could be highly useful for your user growth, and your audience of job seekers likely need money management advice as well.
    Learn more
    +19%
  • traffic
    Referral Link In Invoice
    Providing a referral promotion link for users who need to pay their next bill can incentivize them to share your product and cut the cost of their next bill. It’s an easy way to build a viral loop around your product while gaining access to the qualified leads of your current customer base. Simply add a link to your referral program with a bit of information about the potential benefits to the user at the bottom of the invoice for their latest payment.
    Learn more
    +15%
  • traffic
    Email Referral Prompt
    Write an email asking your customers for a friend referral. A study by Goethe University Frankfurt and University of Pennsylvania found that referred customers had 25% higher profit margins and were 18% less likely to leave the company. Successful referral programs not only give you more customers, they also give you better customers.
    Learn more
    +20%
  • retention
    Archive Email
    If you have a really popular piece of content that you sent in a newsletter a while ago, consider re-sending it to your email list again. Most of your users, especially ones you’ve attracted since you sent the newsletter, have probably never seen it. Since the content already worked so well in the past, it’s likely to perform again, driving up click and open rates on your email.
    Learn more
    +14%
  • conversion
    Introduction Subject Line
    Leading with a professional "Introduction: [company]<>[company] set up the email as a partnership and was ranked on Hubspot as one the best cold email subject lines. Removing the benefit makes it seem less salesy, and more about a professional introduction. 
    Learn more
    +19%
  • conversion
    Email On Different Day Of The Week
    This tactic is all about experimentation and tracking customer engagement. Try changing the days of the week your automated emails are sent out and test to see if you email list engagement increases. For example, an email sent out on Tuesday may be opened by a greater percentage of your email list on a Thursday. Same email. Different day. Try it out. (Note: do not alter the email content or subject line because that will pollute your data.)
    Learn more
    +59%
  • retention
    Tutorial Email
    Many people who sign up to use your product will not be fully aware of the value it can provide. Ensure these people do not become lapsed users simply because they don’t understand what your product can do for them by sending a tutorial email. Asana designed their tutorial email to teach users how to use the product in their projects and maximize their productivity. While you should include multiple resources that display the full power of your product, focus on the one thing users must do to understand the value of your product.
    Learn more
    +86%
  • conversion
    Pin Signup Post
    Some social networks (like Twitter) allow you to pin a post to the top of your feed. Use this functionality to pin a email signup link to the top. Whenever someone visits your profile, the very first thing they’ll see is your pinned CTA. They’ll immediately be primed to sign up with an easy to find link.
    Learn more
    +18%
  • conversion
    Pinned Twitter Lead Card
    Grow your subscriber list by creating a pinned tweet lead card. First, create a Twitter card inside of Mailchimp. Next, submit the card to your Twitter Ads account. Finally, add the card to a tweet. If integrated properly, all email signups will be added to your list in Mailchimp.
    Learn more
    +17%
  • traffic
    Referral Link In Recap Email
    You send thousands of recap emails every day - why miss an opportunity to ask for a referral? In your daily, weekly, and monthly recap emails, add a line with your referral program. Your users already love your product so give them the chance to tell their friends and get something in return. You’ll get new customers via word of mouth while strengthening your relationship with your current users.
    Learn more
    +15%
  • retention
    Re-Send To Unopens
    Re-send emails to people who did not open them the first time to increase your open rate. While it is true that you run the minor risk of a spam complaint, that risk can be thoroughly minimized. Wait a number of days before re-sending emails, change the subject line of your second email, or state in the body of your new email that it is a re-send to avoid being mistaken as spam.
    Learn more
    +38%
  • conversion
    Personal Sales Email Drip
    Nobody wants to have conversation with "No Reply" from your company. Add a personal touch by targeting leads with an automated email drip from a personal account to create the impression of one-on-one interaction.
    Learn more
    +72%
  • conversion
    Emotional Subject Line
    Pull at your readers' heartstrings to get them to act / click. i.e. "Let's rebuild Nepal. Together"
    Learn more
    +13%
  • traffic
    Update Email List Lookalike Audience
    Unlike website lookalike audiences, a lookalike built from an import email list is not updated in real time. So, creating a new lookalike audience based on a newly expanded email list can clarify your audience AND keep your targeting updated.
    Learn more
    +69%
  • conversion
    Manually Export From Platform
    If you're using another platform to sell or acquire users, you may be able to pull those emails out and manually import into your Email Service Provider list. Examples: Etsy, LinkedIn, Gmail contacts, Shopify, etc. This may take some time, but it will be worth it to build an instant list of qualified subscribers. Be careful to properly explain where the email came from when you first send out an email blast to these people, or you could see large unsubscribe rates.
    Learn more
    +18%
  • conversion
    Back In Stock Email
    Send an email when a product someone looked at comes back in stock. Great news! Your products are being bought so quickly that you haven’t been able to restock. Bad news! A customer getting an “out of stock” notification when they try to buy your product might look elsewhere. Obviously you don’t want a customer looking elsewhere for your product, so making sure that they know when it’s available is crucial. MarketingSherpa’s case study showed a 22.45% conversion rate via Back in Stock emails.
    Learn more
    +20%
  • conversion
    Content Offer
    Offering a piece of content for an email address can improve activation rates. Create a PDF or eBook out of some longform piece of content you have on your blog, or write a whitepaper or special piece of content specifically for the offer. Then, gate it behind an email capture form to get visitors interested enough to want to give you their emails or register for an account to get it.
    Learn more
    +60%
  • traffic
    Qualaroo Product-Market Fit Survey
    Launched a product but not sure if you've found product-market fit? Try sending a post-NPS survey follow-up of your users asking whether they would be negatively impacted by the loss of your product. If a large portion of your users think your product is essential in their lives, chances are you've found product-market fit.
    Learn more
    +15%
  • retention
    Expectation Email
    For new subscribers, it’s important to let them know what they can expect out of you in terms of frequency of contact, speed of response for support requests, what time to expect emails, and what content to expect. Setting these expectations in a welcome email builds anticipation for your future contact efforts while ensuring that they’ll know to expect your emails in their inbox.
    Learn more
    +11%
  • conversion
    One Click Opt-Ins
    A one click opt-in for meetings and calendar invites is an essential tool for people who don’t want to fight with their scheduling tools. That same idea can also be applied for instant email list sign-ups as long as it’s sufficiently clear what the person is signing up for. Removing the friction of having to enter a name and email address makes it a much easier decision to sign up for an email list.
    Learn more
    +15%
  • conversion
    Video CTA
    Add a link in an annotation in your YouTube videos to click back to your email list signup or other CTA. It’s a great way to capture emails of prospects who saw and enjoyed your videos. Include a link to a promotion or sale in a video annotation and consider referencing it in the video itself with a graphic. Use tracked Bitly links to track performance.
    Learn more
    +5%
  • conversion
    Block Public Content Until Signup
    Only share some of your content publicly. Lock the rest behind a registration gate, requiring users to sign up to see it. Your public content will leave users wanting more and increase the likelihood they register while your gated content will reward those who went through the registration process.
    Learn more
    +16%
  • conversion
    Static Sidebar Signup Form
    You can put a static signup form on the sidebar of your blog or website. Because this is unobtrusive but still noticeable, it's one of the most appealing ways to drive activations from your blog content. The design of this box and the copy you use is of the utmost importance, and you'll want to test it multiple times to find the best combination.
    Learn more
    +13%
  • conversion
    "From" Name Manipulation
    Shake things up by manipulating your sender "From" name to be something besides your brand or a human name. To make your emails stand out from the crowd and increase open rate % try unique language that heightens the impact of your subject lines.
    Learn more
    +19%
  • retention
    Start Here Email
    Provide a list of your top content for new users who have just joined your list. This type of 'start here' email gives them a good idea of what you're about and what your content can help them with. This should increase engagement with your content and help long term retention by providing more value up front.
    Learn more
    +57%
  • retention
    Delay Welcome Email
    If your welcome email comes immediately after someone signs up for your app, you’re automatically drawing them away from it and distracting them from taking their first actions. Instead, delay your welcome email by an hour or two. They’re already in your app - they just signed up! - so give them the time to go through onboarding and their first few use cases before giving them the official welcome.
    Learn more
    +12%
  • retention
    Follow Recommendation Emails
    Use collaborative filtering to send emails recommending followers, connections, or friends a user would like. By offering suggestions you are helping sustain network effects and simultaneously encouraging users to stay active within your community.
    Learn more
    +19%
  • conversion
    "Bold" Subject Line
    Use strong, impactful statements. i.e. "Weekend plans? We've got you covered" "Don't underestimate your impact!" to grab attention and increase open rates.
    Learn more
    +16%
  • retention
    Unused Feature Email
    Try sending an email to existing users who haven't used a particular feature. The vast majority of your users probably aren't even aware you have that feature, so showcasing it can solve a problem for them and keep them using your product for longer.
    Learn more
    +14%
  • conversion
    "Loud" Subject Line
    Throw in some onomatopoeia. i.e. "Shhh... you're the first to know" "Woo-hoo! Registration deadline extended"
    Learn more
    +13%
  • retention
    Content Performance Emails
    Send emails reporting on the performance of the content your users have shared.
    Learn more
    +16%
  • conversion
    Eccentric Subject Line
    Don't blend in, stand out! An eccentric subject line is catchy and draws attention, increasing the likelihood that readers will open your emails. i.e. "Green with Envy: Avacado vs Pistachio" "What your dog knows better than you"
    Learn more
    +10%
  • conversion
    Pen & Paper Email List
    At an event or in-store, have a pen and paper list and ask directly for people to sign up and fill out their email. It’s an effective low-tech way to get new sign-ups for your email list. It drives you to actively seek people out and make a face-to-face case for signing up.
    Learn more
    +11%

Want 312 more tactics, test scripts and an automated marketing plan?

Enter business e-mail