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Test and scale marketing tactics that increase ROI across every channel
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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • conversion
    Interview Call To Action
    Offer an exclusive interview with an industry celebrity as a prize for signing up. The industry celebrity will give credibility to your CTA and potential customers will be more likely to convert due to a fear of missing out (FOMO). The scalability of this tactic is limited, but it can be a great technique for generating your first 100 signups.
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    +19%
  • traffic
    Free Trial Vs Demo Landing Page
    Offering a free trial of your product can be a smoother entry and more enticing offer than scheduling a demo. Try offering a free trial, and guiding those users into a paid account.
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    +10%
  • conversion
    Content Exit Intent Popup
    Exit intent doesn’t just have to give visitors a discount to get them to stay on your site. It can also serve them with a relevant high-value piece of new content. If you want to bolster your content marketing or keep users on your blog reading more of your posts, an exit intent popup directing them to another post can get them interested in reading more.
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    +35%
  • conversion
    Consultation Call To Action
    Offer a free consultation as your call to action to begin developing a relationship with potential customers. Offer helpful, actionable consulting that will build trust. In the future, these individuals will remember your goodwill and will be more likely to invest in your services.
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    +18%
  • conversion
    Email Course Call To Action
    Email courses are great for B2B companies that strive to first educate potential customers before making sales. Send out a series of automated emails at constant intervals that build upon each other. Think of an email course as being similar to a blog series. (Hint: at the end of the course ask using to sign up for a free account.)
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    +20%
  • conversion
    Match CTA To Traffic 'Temperature'
    Different traffic sources have different levels of intent to buy. Retargeted customers are much more likely to buy, so a weak call to action or too much information can actually convince them otherwise - you should go strong with a more forceful call to action. On the flipside, if a prospect has never heard of you they would need a much more gentle introduction and a softer call to action is necessary.
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    +8%
  • traffic
    CTA Popup: One-On-One Demo
    A time-delayed or exit intent CTA popup that offers a one-on-one demo can instantly drive highly qualified leads straight to your sales team. Sometimes people come to your site and see something they like, only to leave because there was no way to learn more. A one-on-one demo offer via a popup will reach them right when they’re actively engaging with your site.
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    +53%
  • traffic
    Ebook Call To Action
    Offer an ebook as your call to action.
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    +12%
  • conversion
    Incentivized Live Chat
    Live chat is a great way to drive up purchasing intent, but getting people to actually engage with your live chat can be a challenge. Providing an incentive for visitors to use your live chat, such as a discount or free first month, is effective at getting them to click on the chat button and talk to your sales representatives.
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    +12%
  • conversion
    Video Course Call To Action
    Offer a free video course as a Call To Action to move prospective leads through your sales funnel. Creating value for potential users is an effective way to begin the nurture phase. A free video course will give these users an incentive to provide you with valuable information, such as email addresses, that you can later use to move them further towards conversion.
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    +17%
  • conversion
    Product Giveaway Call To Action
    Your call to action needs to display a reward to your users to help intrigue them to your call to action. Offer a free product in return for signing up, so there is benefit to your call to action button and it increases you click through rate.
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    +17%
  • conversion
    Survey Results Call To Action
    Offer the results of a user-completed survey as your CTA. This tactic can lead to high conversion rates because people have invested time into taking your survey and they are eager to see their results. Beyond being used as a lead-generation tool, you can also glean insight into how to improve your product by asking targeted questions and incorporating user feedback.
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    +20%
  • conversion
    Discount Call To Action
    Offer a discount as part of your call to action (cta). 
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    +13%
  • conversion
    Reduced Single CTA
    Multiple call to action buttons can confuse visitors. Try reducing the number of CTAs on any given page to drive visitors to the most important one. If your landing page is meant to drive registrations to your app, including a CTA for your newsletter alongside your registration buttons will serve to divert visitor attention away from your primary CTA.
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    +83%
  • traffic
    SumoMe Click Trigger
    Using a SumoMe, you can set up a trigger so that a List Builder pops up when you click on a link or button. Just go into the SumoMe dashboard, set up a List Builder campaign, and click on Click Triggers in the sidebar menu. There you'll be able to set up exactly which action happens when someone clicks on a button. SumoMe assigns a specific URL for that click trigger that you can then use as your hyperlink for a button.
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    +72%
  • conversion
    Remove Registration Step
    Removing unnecessary steps from registration can improve signup rate. Asking a user for their last name may not necessary to register, so leave it until the onboarding phase post-registration. Remove any steps that might slow down a person’s registration process and gather the information for fields you’ve removed after they’ve already signed up for an account.
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    +82%
  • traffic
    Share Content With CTAs
    Share other people's content but using a tool like Sniply to bring them back to your site to convert. Sniply loads the content in an iFrame, which allows them to place a popup CTA in the bottom right corner, or on the top of the website, leading back to your site. This is a great way to get the benefits of being a content curator, but provide a direct way for the user to come back to your site.
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    +20%
  • traffic
    Social Proof CTA
    Using social proof as a part of your CTA adds legitimacy/authority, and people are more likely to follow a crowd. Find a strong and applicable quote about your product from a client or influencer and include it with a CTA button. This tactic can be effective for listbuilding, app installs, lead collection, etc. 
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    +6%
  • conversion
    CTA Above The Fold
    If there's not already a CTA above the fold you're likely not optimizing for most of your visitors ... as most (say 65%?) never make it below the fold.
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    +35%
  • conversion
    Toolkit Call To Action
    Building trust and brand equity by providing valuable information can help start the process of funneling a user from awareness to conversion. Engage users who have yet to move beyond the awareness stage of the funnel by offering useful information in the form of a toolkit i.e. “Content Marketing Toolkit” in exchange for email addresses.
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    +16%
  • traffic
    Free Quote Call To Action
    Offer a free quote as your call to action.
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    +13%
  • conversion
    Page CTA Design
    Try changing the call to action of the landing page to improve conversion. Test out different colors, button copy, sign-up forms, and placement on the page to see what works best. Using Optimizely or other A/B testing tools, track which CTA approach results in the highest conversion rate for your landing page. Keep testing and iterating as you learn more about how your audience responds to different copy, colors, etc…
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    +52%
  • conversion
    Strong Email CTA
    Try testing a stronger call to action within emails to see if you can focus your reader’s attention. Treat the email as a landing page and include an obvious, eye-catching CTA. This can improve click-through rate of your emails and result in higher conversion.
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    +52%
  • conversion
    '>>' CTA Button
    Adding ‘>>’ to the end of your CTA button copy is a quick and easy way to drive more clicks and conversions. It’s a small psychological trick that gets users thinking that it’s a next step. Simply take your current CTA button copy - “Sign Up” - and add ‘>>’ to the end - “Sign Up >>”. You can A/B test your original CTA button copy and the ‘>>’ copy to see which one has a higher click rate.
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    +16%
  • conversion
    Repeat Primary CTA
    Repeating your primary CTA in the middle and at the bottom of your landing page is a simple way to increase conversion. It prompts visitors to click through after they’ve had a chance to read your marketing copy and know more about your product/service. Providing the extra options, especially when you have a long landing page, makes it easier for visitors to find and use signup forms, CTA buttons, etc…
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    +17%
  • traffic
    Slideshare End CTA
    Inserting CTA slides at the end of a Slideshare presentation will help leverage/direct Slideshare traffic. This can be particularly useful for B2B leads: "SlideShare has up to 5 times more traffic from business owners than Twitter, Facebook, YouTube, and even LinkedIn!"
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    +15%
  • conversion
    Button Color
    Test a new call to action button color to improve conversions. Many studies have been done on the effects of call to action button color on conversions. And while it is clear that button color plays a significant role, there are many factors that determine which button color works best for your site (psychology, industry, brand colors, etc). Take these factors into consideration and A/B test a few different options to determine the call to action color that maximizes your conversion rate.
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    +44%
  • conversion
    Your Vs. My
    On your CTA, instead of using “Your” - i.e. “Start your trial today” - try using “My” - i.e. “Start my trial today”. Test this approach to see if your audience responds well to copy that indicates their ownership over a piece of your product. It can increase CTA click-through and land you more subscribers, users, or demos.You can also use this approach in your ads, giving them an extra bit of oomph and personalization for your audience.
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    +14%
  • conversion
    Swipe File Call To Action
    Offer a swipe file of best practice designs as your call to action.
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    +10%
  • traffic
    Facebook Call To Action
    Testing different CTA text options on Facebook Ads. Different CTAs can resonate differently with audiences. Learn More can be less pushy than Sign Up, etc...
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    +2%
  • traffic
    Landing Page CTA Ad
    Ads that look like ads tend to get ignored. So instead of creating a whole new ad creative that might get ignored, take a hint from your most effective landing page CTA approach. Make your ad look as similar to that CTA - copy, color of button, background color/pattern. When someone is served with your ad, they won’t see an ad but a relevant and effective CTA.
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    +12%
  • conversion
    T-Shirt Call To Action
    Offer a free company t shirt for signing up.
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    +14%
  • conversion
    Free Tickets Call To Action
    Studies have proven the power of the word “free” in marketing. Generate conversions (assuming your goal is not direct revenue) by offering free tickets to an industry event as the call to action in your advertisements or on your website. When done effectively, you can use this tactic to capture email addresses, drive traffic to your website, or increase attendance to a lead-generating event.
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    +16%
  • conversion
    Benefit Buttons
    Instead of going with simple task-based button descriptions like ‘Register’, try going with something that highlights the benefit of signing up to visitors. For example, if you’re a productivity app, saying ‘Simplify my workflow’ rather than ‘Sign up’ can be more appealing and lead to higher conversion.
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    +8%

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