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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • conversion
    Interview Call To Action
    Offer an exclusive interview with an industry celebrity as a prize for signing up. The industry celebrity will give credibility to your CTA and potential customers will be more likely to convert due to a fear of missing out (FOMO). The scalability of this tactic is limited, but it can be a great technique for generating your first 100 signups.
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    +19%
  • conversion
    Embedded Tweets
    The love your users give you on social media is a strong form of social proof you can take advantage of to grow your business. You can embed Tweets from happy users on your site as a way to show new visitors why everyone loves your products. It’s an easy and effective customer testimonial that increases trust and credibility.
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    +15%
  • conversion
    Remove Homepage Sliders
    Sliders might seem fun and interesting, but in reality they can negatively affect conversion and bounce rates. This is because they can dramatically lower page loading time, cause “banner blindness” and push your content below the fold. Beyond these three reasons, they also tend to run poorly on mobile devices. Remove homepage sliders to improve your site performance and bring focus to what is most important for you to display.
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    +60%
  • conversion
    Storytelling Over Facts
    Many marketers make the mistake of simply listing facts and the positive attributes of their products. People react much more favorably to products when introduced to them in story form. Tell the journey of where the product came from and why it's relevant to their lives. Add drama and emotion to the features of the product to humanize the transaction. This should have a large impact on conversion.
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    +17%
  • traffic
    Hero Section Layout Test
    A/B testing the hero section of a website can have substantial effects on site performance. Hero sections have a strong influence because they are typically above the fold and are the first thing visitors see. Make a good first impression so visitors will be less likely to bounce AND more likely to convert.
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    +55%
  • conversion
    Landing Page Hero Image
    Increase conversion rate on landing page with a better, more visual hero image as part of your landing page design. Pick an image that catches visitors' eyes without distracting from or clashing with your CTA/landing page copy. Use the image as a framing and focus device for your CTA to get users engaged and increase conversion.
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    +68%
  • conversion
    Qualaroo Pricing Page Survey
    If your pricing structure is confusing or your price is driving away customers, you may find a high bounce rate on your pricing page. An on-page Qualaroo survey tell you exactly why people aren't signing up. Maybe they want a free trial. Maybe they have no idea which pricing tier to pick. Survey results will help you guide conversion-focused changes to your pricing page.
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    +12%
  • conversion
    Ask For Work Email Rather Than Just Email
    If your leads aren't the best quality because they're personal email addresses, try asking for asking for a "Work Email".This can help bring the email address most valuable to you.
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    +38%
  • conversion
    Forgiving Inputs
    Allow more room to maneuver in your inputs. For instance, if you have a form that requires a phone number, allow for more entry than just (XXX) XXX-XXXX. This can go a long way towards making your UI more user-friendly.
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    +11%
  • conversion
    Telling Who It's For
    Taking a precision approach to targeting your audience can be very rewarding. Sometimes if you’re targeting everyone, you’re targeting no one. With that in mind, one option is to tell your audience exactly who your product is intended for. This can be a risk/reward play: on one hand, you will immediately disqualify a segment of your potential customers, but on the other hand, you might create a more personal connection with customers who do fall into the categories you’ve targeted.
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    +43%
  • conversion
    Qualaroo Nudge To Action
    Users that stick around on your page for a long time but don't convert likely have a valid reason for it. Want to find out the reason? Ask them! Maybe your landing page is unclear. Maybe your pricing structure is confusing. Use a Qualaroo time-delayed survey asking for reasons preventing a user from signing up to learn how you can better conversion-optimize your landing page.
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    +19%
  • conversion
    Pre-Completed Progress Meter
    If the user has completed some steps before they get to the progress bar, you can make them feel a sense of accomplishment and increase motivation by showing those completed steps in the UI.
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    +15%
  • conversion
    Inline Validation
    During a sign-up or registration process, use inline validation instead of tallying up errors at the end. If they make an error along the way, like not filling out a required field, a red border or exclamation point can indicate that something went wrong. This makes the registration process more streamlined and makes it a lot less likely that a user will bounce.
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    +13%
  • conversion
    Lead Magnets
    Provide premium content in exchange for an email address as a great way to fill your funnel with new qualified leads. Hide an enticing piece of content behind a simple requirement for an email address to encourage visitors to give you their contact information. Later you’ll be able to reach out to them in a sales email, pointing back to the piece of content you gave away as a starting point for the conversation.
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    +52%
  • conversion
    Email Course Call To Action
    Email courses are great for B2B companies that strive to first educate potential customers before making sales. Send out a series of automated emails at constant intervals that build upon each other. Think of an email course as being similar to a blog series. (Hint: at the end of the course ask using to sign up for a free account.)
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    +20%
  • conversion
    Adding Scarcity
    Drive up user interest and increase likelihood of conversion by indicating scarcity of an offer. For example, provide a limited-time sale, a limited edition product, or an attendance-limited event like a webinar. The sense of scarcity and potential for missing out on a product or deal will drive users to click buy.
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    +19%
  • conversion
    Attention Grabs
    Direct attention towards the elements you want your users to focus on. If it’s a “Buy Now” button, you could try a simple move like making the button bigger or altering the color to make it stand out. GoodUI showed evidence existing for a net positive effect from this tactic.
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    +57%
  • conversion
    Seasonal Discount
    Try offering a discount to purchases within a specific season / holiday. This tactic is often paired with the "Seasonal Email" tactic, as seasonally themed promotions, events, new items, etc. are an easy way to reconnect/engage your subscriber list to keep your brand top-of-mind.
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    +38%
  • conversion
    Gradual Engagement
    Don’t just immediately demand information from your users: instead, try letting them interact with your content first. Let them realize how worthwhile your product is by performing a task with it. Try to keep in mind the idea that you should always be asking a user for the minimum amount of data.
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    +15%
  • conversion
    Recommended Option
    Paralysis of choice is a major problem to consider when designing a landing page. Providing too many choices can lead visitors to overanalyze the services you’re providing. A recommended choice decreases the chance that the user will be paralyzed with too much choice. Try highlighting the choice you recommend or your most popular choice to potential customers while also listing other available choices. This will direct them straight to the best option for their needs.
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    +17%
  • conversion
    Fewer Form Fields
    When creating sign-up forms, having too many fields can actually decrease sign-up rate. Optimize your forms to only ask for information necessary to the registration process. This decreases the amount of effort and attention a user has to invest into signing up and will result in increased sign-ups and form submissions. Remember that you can also ask for the information in the fields you remove during onboarding or at a later stage in your relationship with that user/client.
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    +69%
  • conversion
    Longform Testimonials
    Try adding a longform story testimonial to your site. Have current and former happy customers tell their story of their time before and after they started using your product. Let them focus on their pain points beforehand and highlight how your product made their lives easier This can be an engaging way to improve trust and tell the story of your product.
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    +17%
  • conversion
    Match CTA To Traffic 'Temperature'
    Different traffic sources have different levels of intent to buy. Retargeted customers are much more likely to buy, so a weak call to action or too much information can actually convince them otherwise - you should go strong with a more forceful call to action. On the flipside, if a prospect has never heard of you they would need a much more gentle introduction and a softer call to action is necessary.
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    +8%
  • conversion
    Anchoring Price
    Instead of simply providing a price up front, use an anchoring price to make potential customers think that they’re getting a better deal on an item. For example, having a slashed suggested retail price alongside a lower “Current” price can drive visitors to buy while they think that an item is going for a lower than normal price. This can often lead people to pay for a higher priced product.
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    +38%
  • conversion
    Less Choice
    Give a visitor less choice, instead of too many options. Too much choice can limit conversions: The more options you give a potential customer, the harder their decision-making process becomes. Barry Schwartz’s famous Ted Talk on the Paradox of Choice gives a great overview of how too much choice can lead to over-analysis and buyer’s remorse. There is an argument to be made that giving the customer a lot of choice can be freeing for them, but as with all solutions, the best approach is probably to rigorously test each hypothesis.
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    +10%
  • conversion
    Price Illusions
    Breaking prices down to a per-unit price can make the product seem a lot less expensive. By doing so, you help customers judge the value and affordability of your product based on how low the per-unit price rather than on the total cost of the product. This is especially useful in situations where you’re selling monthly subscriptions or larger item bundles. Showing customers how much they can save by increasing their up-front purchase is an effective way to increase conversion.
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    +20%
  • traffic
    Ebook Call To Action
    Offer an ebook as your call to action.
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    +12%
  • conversion
    Smaller Commitments
    Think about how you’re getting your opt-ins. Using a series of smaller commitments, instead of one large one, can be more efficacious, as it plays into a user’s sense of self-identity. For example, you could try asking small questions, like the old sales technique of getting a customer to start saying yes. Instead of just asking for a user’s email address right away, ask if they’re interested in looking around, then follow that with a prompt to see more content, then follow that with a request for their email.
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    +11%
  • conversion
    Recent Purchase Notifications
    By showing users how recently someone bought a product, you can increase trust and therefore increase conversion rate. Have a notification pop up for visitors whenever a purchase is made on your site to make them more likely to buy.
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    +16%
  • retention
    Enabling Corrections
    You can make your UI more responsive by making it easier for users to make corrections. Maybe they’ve made a mistake in filling out a form, maybe they want to change the size or type of their order, or maybe they need to change profile information. Whatever the case may be, it is a good rule to allow a user to have a more natural experience interacting with your brand.
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    +11%
  • conversion
    Being Direct
    Be direct with your landing page and CTA button copy. Rather than using flowery or roundabout language, get to the point quickly and authoritatively. This sends a clearer, stronger message to visitors that they should pay attention and sign up.
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    +4%
  • conversion
    Gazing Social Proof
    Try putting an image or photo of a person looking at the call to action on your site. It's a nice psychological trick to improve trust and draw attention to the CTA. It directs an arrow of vision directly at the part of your site you want a visitor to see.
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    +10%
  • conversion
    Selling Benefits
    Sell benefits instead of features. A benefit solves a higher order need and will convince a user to pay more. For example, you don't purchase a disposable camera because it's cheap, but rather because you want to capture memories without stressing about valuable equipment.
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    +5%
  • conversion
    Informal Copy Popup
    Using informal, conversational, or friendly language on a popup can be a good way of collecting more email addresses. Informal language lets your popups convey a more exciting message about your product or offering, catching the attention of visitors and driving them to sign up for your email list.
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    +63%
  • conversion
    Multiple Reassurances
    Reassuring your users multiple times and in multiple ways that everything will be ok is effective at reducing friction when trying to close a sale. Satisfaction guarantees, money-back reassurances, free shipping indicators, and other risk-reduction notifiers can ensure that your customers will feel safe and secure in making a purchase, thus increasing the likelihood that they’ll convert.
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    +15%
  • conversion
    Exit Intent Popup
    Try showing a popup on exit or after a specific amount of time on page to get emails. If your blog or website is getting a lot of visitors, but not generating a lot of emails, you should offer readers the opportunity to engage more fully with your content before they leave the page. A Wordstream case study showed that using an exit popup reduced bounce rate by over 60% and increased time on page by over 50%. SumoMe has a great tool that makes building your exit popup easy.
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    +77%
  • conversion
    First Purchase Discount
    Extend a discount or offer to a person visiting your site for the first time to provide the push needed to turn that visitor into a paying customer. This will help form a consumer-friendly first impression of your brand and increase the likelihood that first time visitors return to your site.
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    +55%
  • conversion
    Video Course Call To Action
    Offer a free video course as a Call To Action to move prospective leads through your sales funnel. Creating value for potential users is an effective way to begin the nurture phase. A free video course will give these users an incentive to provide you with valuable information, such as email addresses, that you can later use to move them further towards conversion.
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    +17%
  • conversion
    Influencer Testimonials
    Try adding testimonials from industry influencers to your page. Reach out to influencers that use your product or that you have a close relationship with and ask them to give a brief testimonial. People who know and value the opinions of the influencer will come to see you as more trustworthy. This increases social proof and therefore conversion.
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    +7%
  • conversion
    Product Giveaway Call To Action
    Your call to action needs to display a reward to your users to help intrigue them to your call to action. Offer a free product in return for signing up, so there is benefit to your call to action button and it increases you click through rate.
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    +17%
  • conversion
    Survey Results Call To Action
    Offer the results of a user-completed survey as your CTA. This tactic can lead to high conversion rates because people have invested time into taking your survey and they are eager to see their results. Beyond being used as a lead-generation tool, you can also glean insight into how to improve your product by asking targeted questions and incorporating user feedback.
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    +20%
  • conversion
    Checklist Call To Action
    Building trust and brand equity by providing valuable information can help start the process of funneling a user from awareness to conversion. Engage users who have yet to move beyond the awareness stage of the funnel by offering useful information in the form of a checklist i.e. “SEO Checklist for Website Owners,” in exchange for email addresses.
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    +17%
  • conversion
    Discount Call To Action
    Offer a discount as part of your call to action (cta). 
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    +13%
  • conversion
    Fear Of Missing Out
    Fear of missing out (FOMO) can be a strong driving point to inspire action in an individual. Showing a visitor to your site that they’re missing out on something that everyone else is buying into is an effective way to get them to buy in. Adding a deadline to the sign-up or purchase process is an additional consequence that people will want to avoid by acting. Use tools like Ryan Kulp's Fomo to set up a quick and easy social proof prompt.
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    +60%
  • conversion
    Money Back Guarantee
    Offering a money back guarantee on your products can greatly increase conversion. It creates a sense of security and trust for customers who aren’t sure about your products or may not be convinced that they need what you’re offering. A money back guarantee will encourage customers to buy with peace of mind, allowing your product to speak for itself and wow them.
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    +15%
  • conversion
    Page Layout
    Try changing the layout of your landing page to improve conversion. If you find that your current landing page is underperforming, change the way you place images, copy, and sections on the page to see how it will perform. Use A/B testing tools like Optimizely to see how well (or poorly) the changes perform and tweak as necessary until you come up with a highly converting site.
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    +57%
  • conversion
    Adding Urgency
    You might add urgency to your copy. Urgency is a word that gives some people pause: of course it reminds you of a cheap voice-over announcing “Quick! While supplies last!” With that said, that if used correctly, urgency is a highly effective marketing tactic. Using implied urgency, adding a time-sensitive incentive, or mentioning the quantity of product available are all examples of strategies that can cause a jump in conversion rate.
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    +9%
  • conversion
    Page Body Copy Test
    Changing the body copy of your landing page can help you improve conversion by better targeting your visitors based on their interests, where they came from, and how they respond to different marketing copy. Test different body copy for your landing page, using different terms, formats, length, and amounts to see which approach drives the highest conversion rate. Iterate on your most successful body copy while getting rid of underperforming copy, A/B testing along the way to understand how well your new body copy works compared to old versions.
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    +63%
  • conversion
    Friendly Comparisons
    Make it easy for a user to compare options across packages to make the purchase decision easier. The tradeoff between pricing and features can be extremely confusing for users so by alleviating this pain point and making it easier to compare, you'll increase conversion rate considerably. This format also opens up the option to explore other conversion and revenue techniques like Anchoring.
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    +16%
  • conversion
    Quote Testimonials
    Adding a quote or testimonial from a real customer to your landing page is one of the most surefire ways to increase conversion. Make sure the quote is believable, and from a recognizable company if possible. Typically you'd want to include 3 different quotes, all covering different USPs of the product.
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    +42%
  • conversion
    Remove Registration Step
    Removing unnecessary steps from registration can improve signup rate. Asking a user for their last name may not necessary to register, so leave it until the onboarding phase post-registration. Remove any steps that might slow down a person’s registration process and gather the information for fields you’ve removed after they’ve already signed up for an account.
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    +82%
  • conversion
    Geo-Targeted Testimonials
    When displaying testimonials, it’s important to match which ones you show with the country or geography the site visitor is browsing from. It’s more impactful to show testimonials from Spanish companies or individuals to a visitor from Spain than ones from Americans. They’re more likely to recognize the brands you show and will therefore put more trust in you.
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    +19%
  • retention
    Retries And Redos
    Web forms aren’t always reliable. Rather than throwing up obscure error messages or berating potential customers for making mistakes, try retries and redos that give them a second chance when something goes wrong. If an upload fails, for example, users shouldn’t be forced to re-fill the entire form. A retry or redo is an easy way to avoid frustration and failed conversions.
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    +14%
  • conversion
    CTA Above The Fold
    If there's not already a CTA above the fold you're likely not optimizing for most of your visitors ... as most (say 65%?) never make it below the fold.
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    +35%
  • conversion
    Smart Mode List Builder
    Also know as "Exit-intent Popups", Sumome's List Builder’s Smart Mode technology detects the exact moment when a visitors is about to leave. Immediately, a beautiful lightbox pops up asking for the visitor’s email address.
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    +55%
  • conversion
    Remove Copy From Images
    For a cleaner, less busy look on your landing page, get rid of copy from images. Placing words on top of images makes the copy more difficult to read and decreases the potential impact of the images you choose. Instead, use the space between and alongside your images to talk about your product. This simple design choice can help you more easily draw potential customers to conversion.
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    +13%
  • conversion
    Media Social Proof
    Listing out the publications that have featured your business on your landing page or in a separate press page proves legitimacy to visitors who may not have heard of you or aren’t sure about the quality of your product. Adding big names of major publications on your site adds credibility and encourages visitors to trust you.
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    +17%
  • conversion
    Toolkit Call To Action
    Building trust and brand equity by providing valuable information can help start the process of funneling a user from awareness to conversion. Engage users who have yet to move beyond the awareness stage of the funnel by offering useful information in the form of a toolkit i.e. “Content Marketing Toolkit” in exchange for email addresses.
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    +16%
  • conversion
    Quantity Social Proof
    Try listing the total number of people using your product to increase trust and therefore conversion. X many people can't be wrong! Try experimenting with a rolling number, a precise number or a number rounded up to the nearest hundred / thousand / million to see what converts best.
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    +9%
  • conversion
    Landing Page Hero Copy
    Try testing the most prominent line of copy used on your landing page. As the first part of your site users see, optimizing this text can have a great impact on your conversion rate.
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    +80%
  • conversion
    Page Lede
    Try changing the lede on your landing page to improve conversions. Highlight new product features, a recent testimonial, or some impressive stats about your product. Including eye-catching and impressive copy and images above the fold of your landing page instantly shows your product’s value to new visitors and can drive an increase in conversions.
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    +18%
  • conversion
    Reviews Social Proof
    Try adding customer ratings and reviews on your site. This is one of the most credible ways to build trust. The perfect place to put these reviews is just below the buy button. Don't make the mistake of faking reviews - users typically go to great lengths to validate the reviews are real and will quickly abandon the purchase if that trust is broken.
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    +34%
  • traffic
    Free Quote Call To Action
    Offer a free quote as your call to action.
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    +13%
  • conversion
    Match Landing Page Messaging To Ad Copy
    Make sure your landing page's copy/messaging matches the copy/messaging used in the ad that directed visitors there. Consistent & synchronised messaging reassures visitors, increases conversion rate, AND increase the quality/relevance score of your ads.
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    +22%
  • conversion
    Pinterest Style Blog
    Use a blog template that looks similar to Pinterest. This format can work well for blogs that intend to be image heavy, such as fashion or food blogs, but can work across industries if there's lots of high quality custom imagery.
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    +10%
  • conversion
    Social Testimonials
    Try adding testimonials from social media to your page. These can be tweets, facebook posts or even just direct quotes from customer support emails. This increases trust and is a very credible source of social proof - when it was posted by an actual person it's much harder to fake. Increased trust is likely to directly translate into increased conversion rate.
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    +13%
  • conversion
    Internationalize Your Page
    To better serve a more international audience, try localizing your page based on the location of your visitors. This will help you tap into an audience that may not read your native language but would be interested in your products or services. It’s a smart way to expand your customer base geographically and reach new markets.
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    +13%
  • conversion
    Bigger Click Areas
    Increasing the size of the area in which a user can click to convert will typically improve the conversion rate. Small CTA buttons and forms are less likely to be clicked/filled in, so increase the size of your CTAs - within reason - to draw more attention to them.
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    +16%
  • conversion
    Opt-Out Not In
    Instead of asking users to opt-in when signing up, make it the default choice while making opting out the secondary choice. For example, if you want new users to sign up for a newsletter alongside your product, make the newsletter sign-up checkbox ticked off by default. Most users will choose the default choice without thinking, so it’s always better to make opting in default and opting out secondary.
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    +14%
  • conversion
    Page CTA Design
    Try changing the call to action of the landing page to improve conversion. Test out different colors, button copy, sign-up forms, and placement on the page to see what works best. Using Optimizely or other A/B testing tools, track which CTA approach results in the highest conversion rate for your landing page. Keep testing and iterating as you learn more about how your audience responds to different copy, colors, etc…
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    +52%
  • conversion
    '>>' CTA Button
    Adding ‘>>’ to the end of your CTA button copy is a quick and easy way to drive more clicks and conversions. It’s a small psychological trick that gets users thinking that it’s a next step. Simply take your current CTA button copy - “Sign Up” - and add ‘>>’ to the end - “Sign Up >>”. You can A/B test your original CTA button copy and the ‘>>’ copy to see which one has a higher click rate.
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    +16%
  • conversion
    Mashup Testimonials
    Try combining multiple variations of testimonial in one audio or video testimonial on your landing page, featuring the voices and faces of your clients and customers as they talk about what they value in your business. A direct quote by a customer is a lot more effective when a visitor can see and hear it said by them. This helps lend your business credibility and makes visitors want to experience the same value for themselves.
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    +19%
  • conversion
    Case Study Testimonials
    Try adding a success story or case study to your site. Hearing about the successful use of your product by their peers will give credibility to your business and make prospects trust that your product will make them successful too.
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    +19%
  • conversion
    Revamp Landing Page(s) Completely
    Incremental changes are not always the answer. Quit screwing around with the color of buttons, and determine if your landing page needs a complete overhaul. Heed inspiration from your favorite sites and take an empathetic approach to landing page design. We love the functionality of Unbounce.
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    +31%
  • conversion
    Country Currency
    Try showing dominant currency for a region by country TLD (eg. show Euros on example.fr) by default. This small bit of localization makes a big difference when an international audience is interested in your products as it removes currency conversion friction from the process and prevents visitors from thinking you don’t ship to or serve customers in their country.
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    +58%
  • conversion
    Keeping Focus
    Keeping focus on a specific area will push more users through the funnel, rather than them getting lost or distracted by other links. Avoid too many distractions in the form of links, large and bold text, and secondary CTAs and instead highlight your primary CTA on your page. Removing these distractions will help visitors focus better on what you actually want them to do - follow your primary CTA to sign up, make a purchase, or register for an account.
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    +56%
  • conversion
    Concise Copy
    Instead of filling your copy with unnecessary words, try using concise copy. It will make your message easier to understand and your page more digestible. Say what you mean in fewer and shorter sentences to keep visitors hooked.
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    +8%
  • conversion
    Incentivized Social Login
    At registration or email collection, offer an incentive for a user to connect via Facebook, Twitter, etc... The incentive can be anything from early access to new products to a larger discount coupon. This gives you more information on that user, such as their friends list, likes/interests, and birthday. You can use that to better tailor offers and communication further down the line.
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    +16%
  • conversion
    Reaffirming Freedom
    Try reaffirming freedom instead of implying it. When providing a potential customer with a choice (such as in a pricing page), simply telling them that they have that choice can drive them to action. For example, saying "You're free to buy any time" may state the obvious but it can improve conversion. It's a weird psychological trick, but it works!
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    +19%
  • conversion
    Peer Testimonials
    People are more likely to buy a product if others like them are happy owners or users of that product. Your product has an ideal target audience, so including testimonials from people or businesses in that segment makes it more attractive to potential customers. For example, if your business targets small startups, highlighting peer testimonials from that segment will help other small startups better relate to your product. This increases trust and makes them more likely to convert.
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    +15%
  • conversion
    Certifications Social Proof
    Official certifications that you or your business have learned lend credibility and legitimacy. Use them in your landing page to cultivate trust with site visitors who may not be familiar with you or want to know more about your background and skills.
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    +13%
  • conversion
    Partners Social Proof
    Listing all the tools you integrate or partner with on your site is an easy way to show social proof for your product. If your platform works with major and highly known products, including them in an integrations section on your landing page will help your product gain credibility. Further, showing you’re integrated with major players in the industry helps display the value and ease of use of your product.
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    +57%
  • conversion
    Small Menu Plus Hero Image Blog
    Establish credibility and get straight to the point by creating a blog that focuses on the essentials. Your content and your company's reason for existing. Create a hero image above the fold that succinctly expresses your USP or value proposition. And complement the hero image by removing unnecessary menu components.
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    +19%
  • conversion
    Video Testimonials
    Adding a video testimonial can make your page look more professional and make it more engaging, increasing conversion rate. The content of the video is very important - take care not to make the testimonial look too staged or scripted. It should be as natural and honest as possible (even if that means the customer isn't being 100% deferential to your product).
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    +7%
  • conversion
    Button Color
    Test a new call to action button color to improve conversions. Many studies have been done on the effects of call to action button color on conversions. And while it is clear that button color plays a significant role, there are many factors that determine which button color works best for your site (psychology, industry, brand colors, etc). Take these factors into consideration and A/B test a few different options to determine the call to action color that maximizes your conversion rate.
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    +44%
  • conversion
    Authentic Imperfection
    Copy that's too polished can come across as inauthentic. Make sure that there is an ethos of authenticity in your messaging: There’s no shame in telling the truth. Being seen as transparent by a potential customer goes a long way towards building trust, so don’t be afraid to step away from filling your page with stock images. Remember to be real, charitable, consistent, and to back up what you say. You might also consider allowing a small amount of negative reviews to be seen along with the good: it shows that you aren’t afraid to be open and honest with potential customers.
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    +17%
  • conversion
    Useful Calculations
    Try useful calculations instead of asking to do math. Most people aren't able or willing to do basic calculations, so spelling it out for them can improve conversion. For example telling them how quickly they'll run out of credit, how long ago a post was posted (rather than just a timestamp) and how much they'll save from a discount (rather than a %).
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    +10%
  • conversion
    Progressive Disclosure
    Progressive Disclosure keeps a user from becoming distracted by clutter. Instead of showing them every available piece of information about your product, it gradually reveals necessary information as the user progresses through your interface. This decreases effort and provides a streamlined, manageable experience.
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    +11%
  • conversion
    Page Hero Image
    Many landing pages have a hero image as a background as this can be a nice way to set the scene for explaining what your product does. A/B testing this image can have a very large effect on conversion rate.
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    +77%
  • conversion
    Swipe File Call To Action
    Offer a swipe file of best practice designs as your call to action.
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    +10%
  • conversion
    Exposing Fields
    Try exposing fields instead of creating extra pages. It can decrease landing page complexity and show the user they only have a little left to do. For example, rather than hiding an email field behind a CTA button, including the field alongside the button can cut out extra steps in the process toward conversion.
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    +56%
  • conversion
    Interview Testimonials
    Try interviewing customers on how they use your product and add it to your site. This can be a more engaging and convincing form of social proof. Reach out to an active portion of your user base or a segment of happy or repeat customers and ask them to give a short review of your product, including specific interview-style questions you’ve written yourself. Ideally, record these testimonials in audio or video form for an additional trust layer.
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    +15%
  • retention
    Live Chat
    Add live chat to your site and talk directly to potential purchasers. An ATG global consumer trend study found that 90% of consumers consider live chat helpful, 62% are more likely to purchase again from a site that has live chat, and 38% of respondents made their purchase due to the live chat itself. Ensure that every person who visits your site and wants to buy your product is able to do so by keeping a person on hand to answer questions and help confused customers.
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    +55%
  • conversion
    Rankings Social Proof
    When researching different products, services, restaurants, bars, or anything that involves a purchase decision, chances are you go to a recommendation site and look for the top provider in that category. Providing this information up front for your customers when you’re highly ranked in your industry can help you earn trust through social proof. Go for the most impressive of ranking lists to show visitors how great others think your products are.
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    +5%
  • conversion
    Updated Content Page
    Sometimes you update content on a page that you've been using to drive conversions, but you aren't sure if the new content will perform as well as the old page did. The best practice is to A/B test new vs. old and see if there's a difference before switching it out fully. Split the percentage of visitors that land on each page and collect data over a few days to see which one works best.
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    +9%
  • conversion
    T-Shirt Call To Action
    Offer a free company t shirt for signing up.
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    +14%
  • conversion
    Benefit Buttons
    Instead of going with simple task-based button descriptions like ‘Register’, try going with something that highlights the benefit of signing up to visitors. For example, if you’re a productivity app, saying ‘Simplify my workflow’ rather than ‘Sign up’ can be more appealing and lead to higher conversion.
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    +8%

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