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Test and scale marketing tactics that increase ROI across every channel
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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • retention
    Partner Product Emails
    Send emails promoting partners' complementary products to demonstrate that you ultimately care about providing value to your customers over padding your own pockets. In exchange, have partners do the same for your prodct. (Tip: avoid cannabalizing your own offerings.)
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    +18%
  • retention
    Tools Email
    Send an email explaining all the tools that you use to do your job - it will be relevant and helpful to some of your user base. People are always interested in what type of tech allows you to do your job, and therefore this type of email has a high open rate. It also positions you as innovative, forward thinking and productive.
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    +14%
  • retention
    Customer Re-Engagement
    Send an email or series of emails to win back customers who haven't purchased in a specific timeframe. Offer discounts, promotions, or exclusive products to draw them back to your site. Use this to increase LTV by getting more customers to make repeat purchases.
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    +56%
  • traffic
    Buzz-Building Email
    As you’re gearing up for a big launch, send an email in the week leading up to it informing your users or waiting list subscribers of the launch. This gets them excited about what’s to come and reminds them about your product.
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    +57%
  • retention
    Helping Email
    Send an email asking your subscribers for help on what to write next. Ask them about challenges they’ve faced, recent successes they’ve had, or what they think of specific topics. Use the responses you get to guide your writing and tackle new topics. You can even use direct quotes from their replies to add extra meat to your content.
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    +12%
  • retention
    Mentioned In Post That's Liked
    If a post is liked that user mentioned in, send a notification. This is a great way to reactivate them and bring them back to your platform.
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    +11%
  • retention
    Post-Purchase Follow-Up: Specific Product
    Send an email or series of emails when a customer purchases a specific product. Personalize your emails knowing the specific product this customer - and segment - is interested in.Increase repeat purchase rates and LTV by maximizing engagement from customers who recently purchased from you.
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    +12%
  • retention
    Post Purchase Discount
    After a first purchase, a customer has a 27% chance of returning to your store. Customers who return a second or third time have a 54% chance of returning again. Email a post purchase discount to a first time buyer so they are more likely to move down the funnel from one-time buyer to devoted customer.
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    +11%
  • retention
    New & Trending Email
    Send an email newsletter or product update email to tell your users what’s new and trending on your platform. Doing so not only informs them of the latest news about your product, but also helps reactivate users that have dropped off and increasing the number of active users on your platform.
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    +16%
  • retention
    Share Like Notification
    If someone likes a user's share, notify them. People share things online with hopes that their friends and colleagues will benefit from the information. Send users an indicator that what they have shared is receiveing some love. (Note: do not oversend these notifications or you may annoy your most active users.)
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    +19%
  • retention
    Feature Request Follow-Up
    Whenever a customer requests a feature, make a note directly in that feature's trello card / asana task. When that feature is released, email those people personally to let them know the new feature they requested has been launched. This will massively improve retention for those users, even bringing them back from dormant / churned status. It really doesn't take very long, but you can automate this process with your CRM if needed.
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    +19%
  • conversion
    Disqualified Passthrough
    A good way to monetize users that don’t qualify for your product is to pass them on to an affiliate. This lets you make money off users you wouldn’t otherwise be able to due to limiting factors in your product. Build relationships with companies that are logical passthroughs for disqualified users to create an effective network of affiliates.
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    +16%
  • retention
    Comment Mention Alert
    Alert users when they’re mentioned in a comment by another user to get them to return to your platform. This helps continue conversations between users and creates a community among your users. Your platform becomes more interactive and draws users back more regularly.
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    +19%
  • retention
    User Survey Emails
    Send users emails surveying their experience. Just feeling like they're being heard is enough to keep some people sticking around. Make sure you act on the most actionable and priority pieces of feedback and respond to your users in order to further the feeling that you're responsive and actively making changes based on valid suggestions. You can do this via email or a product update blog post.
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    +79%
  • retention
    Top Tips Welcome
    Send a welcome email with top tips for getting the most out of the product. This type of email can educate your customer right at the time they need it most and can help them reach that 'aha' moment which makes them stick around.
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    +57%
  • traffic
    Pushcrew Notifications
    Browser notifications are an easy way to engage your users and customers based on their recent site behavior. Send users Pushcrew notifications when a new relevant update occurs, such as a purchase notification or cart expiration reminder. The pop-up is more engaging than an additional email in an inbox and is more likely to catch their attention.
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    +60%
  • conversion
    Free Trial Ended Email
    When a user finishes their free trial of your product, they should be prompted to switch to a paid subscription. This is a huge opportunity to onboard paying customers and the completion of the free trial should trigger an automated email. In the email, make it easy for users to start paying. Make the experience of upgrading to a paid subscription seamless. Send them directly to a page where they can input their credit card information and continue enjoying your product. (Tip: this is also a valuable time to collect feedback.)
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    +19%
  • retention
    Slipping Away
    Email former frequent users/visitors who haven't been back recently (30-90 days). Retaining your VIPs can have a large impact on sales, engagement, community, referrals, etc. PLUS, reactivating a former VIP is often easier/more cost effective than acquiring new prospects.
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    +16%
  • traffic
    Email Winner Referral
    Emailing a subset of your top users to inform them they’ve won some form of competition can drive referral behavior. Create some sort of competition among your users, such as a rating of the highest level of activity or the most shared content and send out an email letting them know about their success. This can be made into a weekly or monthly email that includes sharing functions and a referral link encouraging top users to invite their friends.
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    +17%
  • conversion
    Basket Abandonment Email
    Send an email to users who add a product to their shopping cart, but don’t buy. As per the Baymard Institute, the average cart abandonment rate is 68.63%. That may seem like an extremely high number-- but you can get those users to follow through on the purchasing process. Put simply, follow-up with users who abandon their cart has to be an integral part of marketing strategy, due to how often it occurs.
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    +52%
  • retention
    Testimonial Email
    Send an email with a testimonial from one of your clients to remind everyone how useful your product is. You'd be surprised how few of your user base is even aware of all of your product features or use cases. These types of emails can open up a whole new world of functionality for them and therefore improve retention rates.
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    +20%
  • retention
    Unexpected Freebie Email
    Give your subscribers a free gift unexpectedly to increase engagement. It doesn't have to be anything too costly - an industry report, discount on complementary products or the chance to win a prize all work well without costing too much.
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    +15%
  • conversion
    Premium Upsell Email
    Upgrade emails drive users to switch from free to paid accounts, or from lower-tier to higher-tier accounts. This works via the psychology of loss aversion. Basically, people feel a sense of ownership over something they possess, even if it was given to them for free. People are naturally disinclined to give up something they possess, and will pay to keep it-- and so, upselling on a product they already use can be very effective.
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    +59%
  • retention
    Exclusive Content Email
    Sending out emails with exclusive content to your business’ VIPs is a great way to reward them for their patronage with discounts and gifts. It helps build loyalty to your brand and will make VIPs more likely to talk about you to their friends and family.
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    +16%
  • retention
    Followed By X Influencer
    When notifying a user someone engaged with them on your platform, call it out in the subject line of the email if that person is followed by any recognizable influencers. i.e. John Smith (followed by Hiten Shah) upvoted your answer on Quora. It’s an easy way to draw people back to your platform when others interact with them.
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    +16%
  • traffic
    Getting To Know You Email
    Send an email to your subscribers asking for more info about them so you can better understand their needs. You’ll want to know about your subscribers in detail so you can cater content, ads, and products to them. In your email, ask them to respond with their stories and the challenges they face. The answers will give you a clear picture of what kind of person is signing up for your emails.
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    +71%
  • conversion
    Discount Welcome Email
    When someone signs up for your email list, offering them a discount in your welcome email can inspire them to make a purchase immediately. Offer a % off coupon code for signing up to capture emails and include it in your automated welcome email. This will drive interested customers to return to your site and browse your products, eventually convincing a portion of them to make a purchase with the coupon.
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    +63%
  • retention
    Top Tips Drip
    Set up an email drip campaign to regularly share top tips for your industry. This typically works best as a 10 part series with one tip per week, or a five part series with one per day.
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    +18%
  • retention
    Follower Activity Recommendation Emails
    Email users to tell them what activity you'd recommend based on their followers' activity. I.e. on Twitter check out tweets your followers are liking.
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    +13%
  • retention
    Founder Welcome Email
    In general, welcome emails result in 320% more revenue per email than normal bulk marketing emails. Make sure to get the most out of this first email by asking for feedback with an open-ended question from a founder. This will both let your new subscriber know you care enough to engage with them one on one and also allow you to discover if and how your product or service fits the subscriber’s need, increasing the potential of starting the sales cycle.
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    +9%
  • retention
    Best Customers Email
    Improve your retention and LTV by sending an email or series of emails to acknowledge and reward your best customers. Bonus: include a "special" offer to reward them.
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    +18%
  • retention
    Top Content Email
    Many subscribers to your email list have never seen the best content you've produced. Therefore it makes sense to send out an email showcasing your top content, with links to each individual piece. This should drive retention as you show your best side to people who haven't seen it, and even those who have seen the content get reminded of your value.
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    +71%
  • retention
    Payment Method Expiration Notices
    Automatically notify users if their credit card has expired or can’t be charged. Rather than allow them to churn, sending a notification via email or in-app that their payment method has failed will help to retain users that want to remain subscribed. Allowing their subscription to end without notifying them of payment errors can result in a permanently lost subscriber.
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    +11%
  • retention
    New Content Posted Alert
    When users that your users follow post new content, sending an email notification can drive them to return to your platform. This helps users with content discovery and increases retention on your platform. Simply have an automated email message send out to the followers of a user whenever they post new content with a link and a short excerpt.
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    +10%
  • retention
    Share Re-Shared Notification
    If content the user has shared, has been reshared, notify them. Nothing is better than seeing that others enjoyed your content so much that they had to share it with their circle. (Note: similar to sharing "like" notifications, do not oversend these notifications.)
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    +19%
  • retention
    Personalize Subject Line
    Personalize your email subject line based on user info. Experian, MailerMailer and Mailchimp have done studies showing that personalised a subject lines results in a 22.3 percent increase in open rate over emails without personalization. Many companies choose not to collect any personal data with email addresses to keep their sign up forms as frictionless as possible. If you want to send emails with personalized subject lines while keeping your sign up forms simple, you should at least collect first names with email addresses.
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    +11%
  • retention
    Fear Of Missing Out Email
    Send an email to users who are missing out on platform activity. It is a well known marketing rule that activating new customers is six to seven times costlier than keeping existing ones. CarDelMar successfully re-engaged their lapsed customers by gamifying their campaign, utilizing the mechanics of fun. Find fun, dynamic ways to revitalize your brand’s image and mobilize inactive customers.
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    +19%
  • retention
    Post-Purchase Follow-Up: Category
    Send an email or series of emails when a customer purchases a product from a specific category. Personalize your emails knowing which product category - and segment - these customers belong to. Get customers to purchase more of the products they're interested while your brand is still fresh in their mind.
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    +58%
  • traffic
    Automatic Calendar Invite
    When someone selects a time in a sales-person's calendar - The calendar invite should be immediately sent.
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    +55%
  • conversion
    Price Drop Email
    Try emailing users who looked at a product but didn’t buy it to let them know that its price dropped. Often, potential customers fail to convert because they perceive an item as too expensive or don’t have the money to buy it. Letting them know that the price is lower than when they first saw the item can regain their interest and drive them to make a purchase.
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    +16%
  • conversion
    Last Day Of Offer Email
    Be sure to send an email on the last day of an offer. People respond differently to a situation when urgency is introduced: we suspend normal thought patterns and react to the urgent need. A reminder that the offer they have the opportunity to take is expiring creates a scenario where they are forced to make a decision immediately.
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    +11%
  • traffic
    Email Referral Prompt
    Write an email asking your customers for a friend referral. A study by Goethe University Frankfurt and University of Pennsylvania found that referred customers had 25% higher profit margins and were 18% less likely to leave the company. Successful referral programs not only give you more customers, they also give you better customers.
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    +20%
  • retention
    Archive Email
    If you have a really popular piece of content that you sent in a newsletter a while ago, consider re-sending it to your email list again. Most of your users, especially ones you’ve attracted since you sent the newsletter, have probably never seen it. Since the content already worked so well in the past, it’s likely to perform again, driving up click and open rates on your email.
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    +14%
  • conversion
    Email On Different Day Of The Week
    This tactic is all about experimentation and tracking customer engagement. Try changing the days of the week your automated emails are sent out and test to see if you email list engagement increases. For example, an email sent out on Tuesday may be opened by a greater percentage of your email list on a Thursday. Same email. Different day. Try it out. (Note: do not alter the email content or subject line because that will pollute your data.)
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    +59%
  • retention
    Tutorial Email
    Many people who sign up to use your product will not be fully aware of the value it can provide. Ensure these people do not become lapsed users simply because they don’t understand what your product can do for them by sending a tutorial email. Asana designed their tutorial email to teach users how to use the product in their projects and maximize their productivity. While you should include multiple resources that display the full power of your product, focus on the one thing users must do to understand the value of your product.
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    +86%
  • retention
    Re-Send To Unopens
    Re-send emails to people who did not open them the first time to increase your open rate. While it is true that you run the minor risk of a spam complaint, that risk can be thoroughly minimized. Wait a number of days before re-sending emails, change the subject line of your second email, or state in the body of your new email that it is a re-send to avoid being mistaken as spam.
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    +38%
  • conversion
    Personal Sales Email Drip
    Nobody wants to have conversation with "No Reply" from your company. Add a personal touch by targeting leads with an automated email drip from a personal account to create the impression of one-on-one interaction.
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    +72%
  • traffic
    Email Subscription Confirmation
    When you get a user’s email address, prompt them to give you a confirmation. Double Opt-In email marketing sounds like it shouldn’t be more effective: after all, you’re asking a user to go through a two-step process when giving you their email address instead of one. However, a two-step process is crucial for weeding out spam signups. Email marketing is not just about the breadth of your email list, but also about the quality of the leads.
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    +59%
  • retention
    Friend Joins Notification
    If a friend (from address book) joins the service, notify user.
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    +14%
  • retention
    Seasonal Email
    Try sending a seasonally themed email to your list. Seasonally themed promotions, events, new items, etc. are an easy way to reconnect/engage your subscriber list to keep your brand top-of-mind.
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    +7%
  • retention
    Feature Launch Email
    When you launch a new feature for your platform, send out an email to your users to inform them of the news. This will reactivate many users whose use of your platform may have dropped off while informing your current active users of what they can expect when they log in next. Highlight user-requested features to show responsiveness in development and attract users that may have dropped off due to a missing or broken feature.
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    +16%
  • conversion
    Back In Stock Email
    Send an email when a product someone looked at comes back in stock. Great news! Your products are being bought so quickly that you haven’t been able to restock. Bad news! A customer getting an “out of stock” notification when they try to buy your product might look elsewhere. Obviously you don’t want a customer looking elsewhere for your product, so making sure that they know when it’s available is crucial. MarketingSherpa’s case study showed a 22.45% conversion rate via Back in Stock emails.
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    +20%
  • retention
    Tailor Emails Vs Always Sending
    Don't always send every single notification email, tailor them to the user by prioritizing the most interesting ones and capping to ensure user isn't spammed with too much frequency.
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    +20%
  • retention
    Expectation Email
    For new subscribers, it’s important to let them know what they can expect out of you in terms of frequency of contact, speed of response for support requests, what time to expect emails, and what content to expect. Setting these expectations in a welcome email builds anticipation for your future contact efforts while ensuring that they’ll know to expect your emails in their inbox.
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    +11%
  • retention
    Recommendation Email
    If you're tracking the types of products a user is purchasing or looking at, you should be able to recommend to a high degree of accuracy other products that user might be interested in. This type of email can be an excellent way to increase LTV and drive repeat purchases.
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    +16%
  • conversion
    "From" Name Manipulation
    Shake things up by manipulating your sender "From" name to be something besides your brand or a human name. To make your emails stand out from the crowd and increase open rate % try unique language that heightens the impact of your subject lines.
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    +19%
  • retention
    Start Here Email
    Provide a list of your top content for new users who have just joined your list. This type of 'start here' email gives them a good idea of what you're about and what your content can help them with. This should increase engagement with your content and help long term retention by providing more value up front.
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    +57%
  • retention
    Follow Recommendation Emails
    Use collaborative filtering to send emails recommending followers, connections, or friends a user would like. By offering suggestions you are helping sustain network effects and simultaneously encouraging users to stay active within your community.
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    +19%
  • retention
    Unused Feature Email
    Try sending an email to existing users who haven't used a particular feature. The vast majority of your users probably aren't even aware you have that feature, so showcasing it can solve a problem for them and keep them using your product for longer.
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    +14%
  • retention
    Content Performance Emails
    Send emails reporting on the performance of the content your users have shared.
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    +16%
  • retention
    First Action Welcome
    When a user first registers, send them a welcome email explaining the first action they should take. This prompts them to immediately return to your platform and start using it in a guided manner. You can combine this with a mandatory onboarding process for your platform to properly teach new users how to best use the service.
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    +82%

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