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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • traffic
    Negative Keywords
    Adding negative keywords to your AdWords / Bing campaigns can help you get higher quality clicks for your spend. If you look at Dimensions in AdWords you can see exactly which search terms landed you clicks and conversions. Finding that a keyword like "B2B marketing plan template" lands you a lot of clicks but no conversions, for example, might be a strong sign that you should add that keyword as a negative so your ads don't appear on that keyword. This can save you a ton of budget for higher quality clicks.
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    +72%
  • traffic
    LinkedIn Lead Ads
    LinkedIn recently introduced a new Lead Gen Forms system where you can run lead ads similar to Facebook. "Lead Gen Forms make it easy to collect leads from the nearly 500 million professionals, influencers, and business decision-makers who use LinkedIn. When members click on one of your ads, their LinkedIn profile information automatically populates an in-app form that they can submit instantly -- without having to type in their info by hand." - LinkedIn
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    +61%

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