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Test and scale marketing tactics that increase ROI across every channel
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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • traffic
    Gain Status Ad Copy
    Many ads target our innate human desire to gain status among our peers. Writing ad copy that references the ambitions, hopes, and dreams your audience holds for their future - standing out among their friends, being prominent and popular, etc... - can drive interest in your product and lead them to click on your ad.
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    +60%
  • conversion
    Ask For Work Email Rather Than Just Email
    If your leads aren't the best quality because they're personal email addresses, try asking for asking for a "Work Email".This can help bring the email address most valuable to you.
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    +38%
  • conversion
    Test Discount/Offer Values
    If you're offering a $100 discount, try A/B testing with a $200 discount or a $50 discount. You'll learn if a larger offer converts more, OR you might even find that a lower offer converts just as well - allowwing you to save costs.
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    +55%
  • traffic
    Page Title Optimization
    The page title is the first thing a person sees when they visit your website: make sure it is optimized to create conversions. A title should be accurate, exciting and succinct. Ideally you will want to optimize your title for search and social, but never do this at the expense of having it sound clunky. A/B test any new title ideas and measure the impact on your conversion rate.
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    +20%
  • conversion
    Telling Who It's For
    Taking a precision approach to targeting your audience can be very rewarding. Sometimes if you’re targeting everyone, you’re targeting no one. With that in mind, one option is to tell your audience exactly who your product is intended for. This can be a risk/reward play: on one hand, you will immediately disqualify a segment of your potential customers, but on the other hand, you might create a more personal connection with customers who do fall into the categories you’ve targeted.
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    +43%
  • traffic
    Copy Best Adwords Ads For Meta Title / Description
    Leverage your paid ads to test best versions and roll out on organic. You gather a lot of data from the performance of your ads - how well they do with your audience, how many leads they generate, etc… That data can be used to advance your SEO efforts, since you already know what works best from your ads.
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    +11%
  • traffic
    Social Media Post Content
    A/B testing the copy and content of your social media posts is a smart way to find out what topics your audience is most drawn to. Use a Bit.ly URL for each post to track which approaches get more clicks. This helps determine what kind of voice your audience responds to better - whether more formal with article titles and images, more casual with a conversational tone, or some other approach.
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    +42%
  • conversion
    App Page Description (ASO)
    Optimize your app description to increase app install rate and your app page's conversion rate. Use keyword optimization tactics and high-quality copy, treating your app store page as a landing page of its own. This can increase interest in your app and drive users to install.
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    +19%
  • traffic
    Short Paragraphs
    Never go over 3 sentences in a paragraph in order to break up long blocks of text and make it more readable. This decreases bounce rate and increases SEO ranking.
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    +18%
  • traffic
    Highly Specific Ad Copy
    If you offer multiple products, or a broad category of products, test honing in on just one specific product or aspect of your product offering. You can target a different product or category to each audience. For example, if you’re a fashion retailer, target men who love watches with ad copy and creative showcasing men’s watches.
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    +60%
  • conversion
    USPs Above The Fold
    Displaying the unique selling points of your offering above the fold can increase activation. Often times the hero copy, in size 30pt font or larger works best. This allows users to quickly determine whether the product is relevant to them before they waste any more time on your site. Alternatively they would typically get confused and leave anyway.
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    +79%
  • conversion
    Being Direct
    Be direct with your landing page and CTA button copy. Rather than using flowery or roundabout language, get to the point quickly and authoritatively. This sends a clearer, stronger message to visitors that they should pay attention and sign up.
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    +4%
  • conversion
    Beginner's Guide Landing Page
    Landing a potential customer on a "beginner's" guide content piece may be a less forceful but ultimately more profitable way to improve conversion. Instead of visitors navigating your general website, you can require them to go to a beginner's guide landing page to direct them exactly where you want them to go by removing navigation elements
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    +57%
  • traffic
    Direct Ad Copy
    Being more direct in the ad copy can give your users more context before clicking resulting in higher-intent. You can write this way by first writing how you'd normally write it, then aggressively editing to get to a shorter, simpler version. Just say it like it is and boil the product down to its essential components. Your audience will thank you for it.
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    +68%
  • traffic
    Short Post Introductions
    Use Short Introductions for your blog post (4-9 sentences) so that you draw the user into the content without putting them off with a rambling story. This decreases bounce rate and increases time on site.
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    +18%
  • conversion
    Fear Of Missing Out
    Fear of missing out (FOMO) can be a strong driving point to inspire action in an individual. Showing a visitor to your site that they’re missing out on something that everyone else is buying into is an effective way to get them to buy in. Adding a deadline to the sign-up or purchase process is an additional consequence that people will want to avoid by acting. Use tools like Ryan Kulp's Fomo to set up a quick and easy social proof prompt.
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    +60%
  • conversion
    Page Body Copy Test
    Changing the body copy of your landing page can help you improve conversion by better targeting your visitors based on their interests, where they came from, and how they respond to different marketing copy. Test different body copy for your landing page, using different terms, formats, length, and amounts to see which approach drives the highest conversion rate. Iterate on your most successful body copy while getting rid of underperforming copy, A/B testing along the way to understand how well your new body copy works compared to old versions.
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    +63%
  • traffic
    Concise Copy
    Instead of filling your copy with unnecessary words, try using concise copy. It will make your message easier to understand and your page more digestible. Say what you mean in fewer and shorter sentences to keep visitors hooked.
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    +54%
  • conversion
    Eliminate Landing Page Links
    Too many links that navigate away from your landing page can result in the splitting and distraction of a user’s actions. Try removing most or all outbound links from your landing page to increase conversion by having users focus exclusively on your primary CTA. This will target user attention on what you want them to look at - your convincing landing page copy and imagery - and prevent them from bouncing too early.
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    +54%
  • traffic
    Gender Focused Ad Copy
    Products and offers are commonly advertised differently to different genders. Your copy should reflect this fact. Use gender targeting and create gender focused copy (and creative) to better engage with potential customers. However, be very cognizant that you are not perpetuating harmful gender stereotypes - which could lead to a PR disaster. Examples:“A rugged, strong truck for game day tailgates. You need this, dude.”“The perfect romance novel for when he falls asleep in his man cave.”
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    +4%
  • conversion
    Landing Page Hero Copy
    Try testing the most prominent line of copy used on your landing page. As the first part of your site users see, optimizing this text can have a great impact on your conversion rate.
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    +80%
  • conversion
    Page Lede
    Try changing the lede on your landing page to improve conversions. Highlight new product features, a recent testimonial, or some impressive stats about your product. Including eye-catching and impressive copy and images above the fold of your landing page instantly shows your product’s value to new visitors and can drive an increase in conversions.
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    +18%
  • traffic
    Target Audience Callout
    Call out your target audience to catch their attention AND qualify leads. That a double win for CTR! This tactic is useful if your target audience shares a particular trait, profession, or identity. (Note: have a comprehensive understanding of your target audience before trying this tactic.)NOTE: For Facebook Ads, make sure your callout does not assert or imply anything about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record, or name. See policy for details.
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    +10%
  • traffic
    Product Name Variations
    In the early stages of working towards product-market fit, try promoting the same product with several name variations to determine which is most appealing to your target audience. (Tip: try testing these variations through in-person interviews and virtual surveys.)
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    +56%
  • conversion
    Match Landing Page Messaging To Ad Copy
    Make sure your landing page's copy/messaging matches the copy/messaging used in the ad that directed visitors there. Consistent & synchronised messaging reassures visitors, increases conversion rate, AND increase the quality/relevance score of your ads.
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    +22%
  • conversion
    Internationalize Your Page
    To better serve a more international audience, try localizing your page based on the location of your visitors. This will help you tap into an audience that may not read your native language but would be interested in your products or services. It’s a smart way to expand your customer base geographically and reach new markets.
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    +13%
  • traffic
    Emotional Theme Copy
    Great marketing is about connecting the right emotion to the product you're selling in the mind of your customer. Rather than using direct, matter-of-fact copy, try humanizing your offer. By alluding to an emotional theme, you're driving a deeper engagement with your audience and therefore driving more of them to your website or app.
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    +34%
  • traffic
    Longform Ad Copy
    Best practice is typically to write short form ad copy as that's what sells. Conversely sometimes the opposite works - users are less likely to dismiss longform copy as an 'ad' and there can be space to really tell a personalized editorial story.
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    +63%
  • traffic
    Bullets And Subheadings
    Break up big blocks of text with bullet points and sub headings to improve readability and increase SEO performance.
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    +15%
  • conversion
    Authentic Imperfection
    Copy that's too polished can come across as inauthentic. Make sure that there is an ethos of authenticity in your messaging: There’s no shame in telling the truth. Being seen as transparent by a potential customer goes a long way towards building trust, so don’t be afraid to step away from filling your page with stock images. Remember to be real, charitable, consistent, and to back up what you say. You might also consider allowing a small amount of negative reviews to be seen along with the good: it shows that you aren’t afraid to be open and honest with potential customers.
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    +17%
  • conversion
    Your Vs. My
    On your CTA, instead of using “Your” - i.e. “Start your trial today” - try using “My” - i.e. “Start my trial today”. Test this approach to see if your audience responds well to copy that indicates their ownership over a piece of your product. It can increase CTA click-through and land you more subscribers, users, or demos.You can also use this approach in your ads, giving them an extra bit of oomph and personalization for your audience.
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    +14%
  • retention
    Implement How-To Guides
    Improve retention by providing dedicated how-to guides that show users how to get the most from your product. How-to guides help users independently solve any issues that may arise - saving headaches for your support team and the users themselves. (Tip: create multiple how-to guides if your product has a steeper learning curve.)
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    +18%
  • traffic
    Survey-Informed Landing Page
    Use surveys of your current customers to determine what your landing page copy should be. Ask customers what words and phrases they would use to describe your product. You can either adapt the answers into your own versions or directly insert them as social proof quotes in your landing page.
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    +18%
  • conversion
    Discount Popup Copy
    Test discount popup copy to see what level of discount is needed to draw your potential customers from consideration to purchase. You can try percentage-off, free shipping, BOGO, or any other discount approach.
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    +10%
  • traffic
    Question Ad Copy
    Try rephrasing your ad copy as a leading question to give your customers something to respond to. The answer should indicate why your service is valuable to them! i.e. "Want more customers?" "Need higher conversion rates?"
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    +63%

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