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Test and scale marketing tactics that increase ROI across every channel
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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • traffic
    Keyword In First 100 Words
    This is the most standard best practice you should be using in your content marketing efforts. The keyword you’re trying to rank for in search engines? Make sure it’s in the very first 100 words of the post you’re about to publish. It may not be as helpful for crawlers as it was in the past, but it certainly can’t hurt and it can help make the connection between the content and title for your readers a lot more seamless.
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    +19%
  • traffic
    Fix Title Tag Issues
    Use the Google search console to find and fix any title tag issues you have. This will have an immeasurable impact on SEO down the line, as Google's crawler bot will be more able to properly understand, catalog, and rank your pages.
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    +13%
  • conversion
    Start A Fire
    Using the tool Start A Fire to help users discover more relevant content by adding recommendations within links you share. This pops a small box in the bottom right corner of the content, which shows related articles back on your website to visit next. This way you're driving organic traffic back to the links from the content you share.
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    +17%
  • traffic
    Use Images
    Adding at least one image massively increases your chance of ranking. Google's algorithms prefer content that has a good mix of imagery and text, especially when the imagery is given proper alt text.
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    +40%
  • traffic
    Inspirational Quotes In Slideshare
    Slideshare is a powerful platform for sharing content to a wide audience. However, it can be difficult to craft a presentation that will stand out. Keep audiences engaged by incorporating inspirational quotes throughout your presentation. And then to squeeze more value from this tactic, reach out directly to the person you quoted and ask them to share the Slideshare presentation. This can help widen distribution and forge relationships with relevant thought leaders.Examples:“Growth Hackers rule the world.” - Stacy Growthington“Dreams are achieved one step at a time. Keep moving forward.” - Steve Motivator“Unlock your full potential through determination and grit.” - Tory Gritsgood
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    +15%
  • traffic
    SlideShare Summary
    Slideshare's easy-to-digest format can increase shares and engagement of a long-form post. AND it's particularly effective for B2B: "SlideShare has up to 5 times more traffic from business owners than Twitter, Facebook, YouTube, and even LinkedIn...[AND] It gets plenty of organic traffic on its own because of its high authority (top 150+ sites in the world) on search and the nature of the content is highly shareable."
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    +16%
  • conversion
    Content Exit Intent Popup
    Exit intent doesn’t just have to give visitors a discount to get them to stay on your site. It can also serve them with a relevant high-value piece of new content. If you want to bolster your content marketing or keep users on your blog reading more of your posts, an exit intent popup directing them to another post can get them interested in reading more.
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    +35%
  • traffic
    Contact Journalists On MuckRack
    Find journalists who are working on stories that you could contribute to.
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    +17%
  • traffic
    Transcribe Video/Audio Content
    When you create audio or video content (podcasts, explainer videos, live talks, etc…), transcribe them into text and publish them alongside the video. This is a simple and easy way to get keyword-rich content. The transcribing process can also be outsourced easily via freelancing sites like Fiverr or UpWork.
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    +59%
  • traffic
    Viral Content Buzz
    Get your product / content promoted for free by influencers in return for promoting their content. This is essentially like a karma-based system. You share other's content and they share yours in return. This can be a great way to get yourself in front of a new audience for free.
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    +14%
  • traffic
    Save For Later PDF
    Capture the email addresses of busy viewers of your content (that don’t have time to read your article now) by turning articles into PDFs and sending them directly to potential customers for later consumption. This tactic takes advantage of the notion that people are busy. It is a great lead-generation tactic and it can be executed by putting an email form at the beginning of an article. (Tip: this tactic is most effective for long-form content or step-by-step guides.)
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    +56%
  • traffic
    Interlinking Blog Posts
    Whenever you publish a new post, go back through your old posts and see where they can be linked to the new post (and vice versa). This will lead your readers down a rabbit hole of evergreen content. Focus on keeping the interlinked posts relevant to one another to prevent an overabundance of links that distract from your content.
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    +19%
  • traffic
    Video At Top Of Page
    Putting your video at the top of the page makes it more likely that you'll get indexed by Google.
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    +60%
  • traffic
    Contact Authors Who Just Published
    Use a link alert system to get notified when someone has just published a blog in your niche - they're much more likely to update it and add a link to your site at that point.
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    +13%
  • traffic
    Unsolicited Advice
    Try offering an influential site owner unsolicited advice to get a link back to your content. This can be time consuming and you aren't guaranteed a link back... which is precisely why it's so effective! Not many people take the chance to do the work on spec. Remember to share as a blog post - that way even if the original target doesn't acknowledge you, you're still getting a tonne of value from the other people who are interested in seeing your advice.
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    +14%
  • traffic
    Pro Quality Images
    Elevate your content by incorporating professional quality images. Nothing screams laziness like a pixelated image. Don't let good content go to waste by skimping out on visuals. (Note: not only do pro images look better, they also receive twice as many shares.)
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    +19%
  • traffic
    Guest Article Publishing
    Be open to accepting guest articles from relevant authors for publishing on your blog. You can manually recruit these people by offering a quid-pro-quo (offer to write for their blog) or just as a way for them to increase their exposure. You get free content without having to write it yourself, and the credibility of the influencer who published on your site.
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    +11%
  • traffic
    Keyword Only URLs
    Another SEO best practice for all blogs, instead of having random strings or the blog post title as your URL, use the keyword you’re trying to rank the blog post for as your URL slug. This both helps you have a clean URL that’s easy to understand for your readers, and whenever the link is copy-pasted, it acts as anchor text, which is great for retaining the SEO benefit of your link.Example:Instead of https://blog.ladder.io/144-actionable-growth-strategies-for-your-business/We use https://blog.ladder.io/growth-strategies/
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    +11%
  • traffic
    Influencer Roundup
    By asking a single question (or list of questions) to multiple influencers, you can get engaging content from a diverse pool of opinions. More importantly, you’ll be able to get multiple backlinks and social shares from individuals with large followings and dedicated audiences. This will help you reach a new audience that’s more likely to give you their trust.
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    +18%
  • traffic
    Keyword In Video Title, Description, Filename
    Add your keyword in at least one of your title, description and filename when uploading to Youtube as Google still doesn't know what the video is about until you tell it.
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    +20%
  • traffic
    Quote Influencers In SlideShare
    When writing content for your SlideShare deck, insert relevant and informative quotes from influencers in the field. Then, once the SlideShare presentation is posted, notify the influencers that you’ve included their writing, link to the post, and give a quick word of thanks. This incentivizes them to share your SlideShare content with their social media audience.
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    +17%
  • traffic
    Publish Collections
    By grouping your content into thematic collections, you can republish old content to your audience in a new way, targeting specific personas with your themes. When you have enough content, start dividing articles up into different collections based on the various themes they fit into. Publish these collections as new articles to drive your audience to relevant pieces of content.
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    +20%
  • retention
    Step-By-Step Reactivation Email
    Inactive users and users who signed up but never used your app may want to come back but have no idea where to start. Sending them a step by step reactivation email where you guide them through the process of using your app can get them to come back and give you another try. You can leverage existing content - blog posts, FAQs, product documentation - to create a workflow for them.
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    +11%
  • traffic
    Delete Low Performing Blog Posts
    If your blog post isn't getting much traffic and hasn't attracted many links, you should actually delete it as it could be harming your site's reputation.
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    +11%
  • traffic
    Ebook Call To Action
    Offer an ebook as your call to action.
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    +12%
  • traffic
    Short Paragraphs
    Never go over 3 sentences in a paragraph in order to break up long blocks of text and make it more readable. This decreases bounce rate and increases SEO ranking.
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    +18%
  • traffic
    Tagging Authors
    Curate a “best of” list on a specific topic relevant to your readers. For example, it can be a list of the top bloggers in your industry or the best apps for your workflow. Write a brief description for each and why they’re awesome. When sharing the content on Twitter, tag each of the authors or businesses individually in a series of Tweets. Schedule the Tweets to be spread out over time and watch as many of those you featured retweet, favorite, or send a thanks, helping you reach their audience.
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    +18%
  • traffic
    Enable Non-Registered Users To View Restricted Content
    Remove restrictions around what content is available publicly. Some visitors will be turned off by the requirement to create an account before viewing content so removing these restrictions should open up the potential audience. Additionally, this enables users to better understand your site by viewing the content before signing up and therefore your registered user base should be more relevant.
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    +12%
  • traffic
    Skyscraper Technique
    Skyscraper is a classic technique that can help you create content that ranks higher than your competitors. Here’s how it works: You read a ton of great blog posts every day. Find one that’s link-worthy, write your own unique version and make it better, and then do outreach for backlinks. Think of it as a skyscraper size race - make your own content a dozen stories higher than the competing product.
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    +17%
  • conversion
    Reposted Content
    Rewrite the copy for a single piece of reposted social content so it's perceived as a unique piece of content for each post.Examples:- Re-styling: “Did you read our recent post on…?” - Quote an interesting or controversial line from the post. - “Our hottest read from last month: ” - Show numbers and figures: “This strategy helped us grow X%” / “How we gained X customers.” - State the facts: “Did you know that X% of teams across the United States don’t have…?”
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    +14%
  • traffic
    Use Content Delivery Networks (CDN)
    Most websites host their content on U.S. servers which impacts the performance of people visiting your website from outside the United States. International visits can be plagued by slow loading times and decreased website performance - this is where using a CDN comes into play. CDNs distribute copies of your static content to different endpoints in different countries resulting in better load times for visitors from across the globe. Two non-technical solutions include: Cloudflare and Max CDN.
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    +15%
  • traffic
    Promote YouTube Videos To Your Email List
    Your email list is a valuable asset that can be tapped on to surge traffic to your content. Encourage your email list to engage with your brand on YouTube by embedding a video into a promotional email. (Hint: do not promote old or duplicate content that the email list has likely seen.)
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    +20%
  • traffic
    Longer Videos
    Longer viewing time is a ranking signal for Google on Youtube.
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    +14%
  • traffic
    Limit Title Tag To 60 Chars
    Only 60 characters show up on Google, so limit your title tags to the length that Google will be able to properly display. No one wants to see a ... at the end of your page title on a Google search!
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    +15%
  • traffic
    Data PR Pitch
    If you have interesting facts or pieces of proprietary data gathered by your platform or through research, consider pitching them to journalists and bloggers writing about your niche. By offering them information they need to write their articles, you can get a link in return and gain access to their audience.
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    +19%
  • traffic
    Notify Featured Influencers
    This is an obvious way to get more backlinks and social sharing, but most people get lazy and don't do it. Take advantage of the fact that you quote, reference, and feature different influencers in your content. Send them a quick email saying “Hey! We featured your quote/post/etc… in our blog! Check it out. Would love to hear your thoughts on the post.”
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    +8%
  • traffic
    Video "Open Loops"
    Mention something at the beginning of the video that's coming at the end. That increases your user's dwell time as they stick around to hear what you promised would be coming up. Longer viewing time is a key ranking indicator for Youtube.
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    +13%
  • traffic
    Founder Interviews
    If you are a publishing company giving other companies some press, then you could use your articles as leverage to ask if you can setup an interview. Founder stories are popular and get shared a tonne. As an added benefit, most founders are influencers themselves so if they share your interview it can drive traffic and help you rank higher (thanks to the links).
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    +18%
  • conversion
    Content Scheduling
    Sharing new content on social channels has limited reach because of varying presence of a social audience when content is posted (ex: timezone differences). Schedule content to re-post at varying times optimized for each active social channel. Tools like Buffer can help you space these posts out automatically based on the best times for engagement.
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    +20%
  • traffic
    Submit To Hacker News
    By submitting your post to hacker news you're getting in front of a highly technical and influential community of influencers. Make sure that the post itself doesn't come across as "salesy" and instead asks for feedback.Be ready to answer highly sophisticated comments and defend various aspects of your product.
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    +18%
  • traffic
    Alt Tags For Images
    This is an absolute basic SEO tactic, but everyone forgets it consistently. Alt tags for images not only help explain to Googlebot what images are on your site, but can be strong SEO juice in and of themselves. Google will be able to understand what each image is and how to index it. Keep your alt tags relevant to the content on the site and the image itself so that it both explains what’s going on in the image and what the content is that surrounds it.
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    +56%
  • conversion
    Checklist Call To Action
    Building trust and brand equity by providing valuable information can help start the process of funneling a user from awareness to conversion. Engage users who have yet to move beyond the awareness stage of the funnel by offering useful information in the form of a checklist i.e. “SEO Checklist for Website Owners,” in exchange for email addresses.
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    +17%
  • traffic
    User Case Study Content
    Get your users to write blog posts about how your product helped them achieve their goals. As well as providing a valuable case study you can link to from your landing pages, this type of content typically ranks well and is keyword rich for SEO benefit. It can also lead to more social and referral traffic.
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    +55%
  • traffic
    Fill Out Thin Content
    Use a tool like Raven Tools to find thin content and improve it by adding more words. Thin content doesn't help much with SEO and doesn't add any real value to your readers. Padding it out with more data and information can give you a sizable traffic and SEO boost, the latter because Google tends to prioritize more valuable content that better explains a topic.
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    +15%
  • conversion
    PDF Download Page
    Try sending traffic to a page where they can download a PDF they may be interested in. This will build your credibility and exemplify authority on a subject. Further, it will enable you to capture email addresses for new visitors who might be interested in your product. It’s an easy way to fill the top of your funnel with qualified leads.
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    +70%
  • conversion
    Time Of Day Posting
    Your audience will react wildly differently to different pieces of content at different times of day. To maximize your engagement you need to test what time of day is best to post what type of content. You can also use Buffer's 'Optimal Timing Tool' to schedule social posts during the most engaged times of day.
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    +14%
  • traffic
    SumoMe Click Trigger
    Using a SumoMe, you can set up a trigger so that a List Builder pops up when you click on a link or button. Just go into the SumoMe dashboard, set up a List Builder campaign, and click on Click Triggers in the sidebar menu. There you'll be able to set up exactly which action happens when someone clicks on a button. SumoMe assigns a specific URL for that click trigger that you can then use as your hyperlink for a button.
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    +72%
  • traffic
    Publish On LinkedIn
    The reach of your content can be greatly amplified when you use LinkedIn’s native publishing platform, Pulse. The platform reaches a significant audience of influencers with large followings who may decide to share your content. Further, well-performing posts can be featured on Pulse, resulting in more views, likes, comments, and shares. Include quotes from influencers and let them know they’re featured as a way to incentivize them to share.
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    +17%
  • traffic
    Longform Content
    Longform content is our highest-performing content at Ladder. Our biggest blog posts (10,000 words or more) tend to do extremely well on all important SEO metrics - sessions, pageviews, time on page, sharing, returning users, etc… That’s because this type of content is both immediately actionable & useful, and is long enough that people bookmark it for later visits.
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    +14%
  • traffic
    Share Content With CTAs
    Share other people's content but using a tool like Sniply to bring them back to your site to convert. Sniply loads the content in an iFrame, which allows them to place a popup CTA in the bottom right corner, or on the top of the website, leading back to your site. This is a great way to get the benefits of being a content curator, but provide a direct way for the user to come back to your site.
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    +20%
  • traffic
    "Click Magnet" Words
    A word affects the definition, spirit, and motivation. Words like "new", "proven", "now" are known words that improve clickthrough rate. Test "click magnet" words in your title tags.
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    +16%
  • traffic
    Milestone Post
    When your company reaches a significant milestone, publishing a post on it can drive lots of qualified traffic and convince people you're a force to be reckoned with. When a big milestone rolls around, such as a new product launch or major update, write, publish, and share a blog post on it. This approach can help you build excitement for your product, driving signups and conversions with a strong narrative about your major news.
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    +11%
  • traffic
    Find Competitor's Best Content
    Do your competitors have excellent content? Leverage it. Set up alerts to notify you when a post by a competitor receives a backlink. Write a post on the same topic and ask the backlinking site to link to back to yours as well. This works especially well with sites linking back to more than just one of your competitors.
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    +14%
  • traffic
    You Vs. Competitor Page
    There are usually people searching for 'competitor alternative' or 'product vs competitor' - these are incredibly high value searches because these users are actively searching for a solution. Create a page full of content comparing the relative advantages of your product over that solution. As well as helping you rank on the more niche 'you vs competitor' search terms, you may find you start ranking on the competitor's search terms also.
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    +14%
  • traffic
    Embed Longtail Keywords
    Embed long tail keywords ('best red shoes' and 'cheap red shoes' instead of just 'red shoes') in your content to increase your chances of ranking.
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    +58%
  • retention
    Top Content Email
    Many subscribers to your email list have never seen the best content you've produced. Therefore it makes sense to send out an email showcasing your top content, with links to each individual piece. This should drive retention as you show your best side to people who haven't seen it, and even those who have seen the content get reminded of your value.
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    +71%
  • traffic
    Translate Other's Content
    Suffering from writer’s block or simply feel your content is getting stale? Find interesting content in another language and translate it to English. Put it on your site, and ask the original author to link to it. Not only will you have new content to share but more backlinks to your site as well, which will help boost your page’s SEO!
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    +16%
  • traffic
    Reverse Image Search To Find Link Opportunities
    If you produce original imagery for your blog, then chances are someone has reposted your images. A quick Google reverse image search on your images can help you pull up a list of places where your images have been posted. You can then contact them and ask them for a link, which is a lot more valuable for SEO than getting them to take the image down.
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    +19%
  • traffic
    Data Blog Post
    Content around interesting data you have on your users or industry is a great way to get attention and PR for your business. You collect a lot of data and insights about your customers that can shine a revealing light on different parts of your industry and your own business’ performance. Sharing that data with the world as content is sure to grab attention with journalists and in your industry.
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    +20%
  • traffic
    Publish Unique Data
    A great way to attract backlinks is to publish data nobody else has. You likely collect a lot of great unique data from your clients, users, purchasers, etc... Figure out a way to build a narrative around the data and come to data-driven conclusions that can be helpful to other businesses. This can lead to tons of traffic and interest, as well as healthy SEO boosts from backlinking.
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    +15%
  • traffic
    Newsjacking
    Write about topics that have just been made newsworthy. For example if a political candidate says something about your industry, there will suddenly be lots of people searching for that topic. Inserting yourself into the conversation with timely responses, analysis, and news-worthy content of your own is a great way to get social activity and backlinks for your site.
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    +38%
  • traffic
    Last Updated Vs Published On
    You should always be thinking about your blogs this way - as constantly updated products and not one off pieces. You can only write about the same topic over and over again before your writing begins to resemble itself. A good way to increase sharing and search ranking for your most important content keywords is to update your posts with new content, new insights, etc…
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    +60%
  • traffic
    Content Giveaway
    Offer a giveaway at the end of a blog post or piece of content as a simple but effective CTA for readers. Have the giveaway require sharing the article to increase the amount of shares the post will get. It’s also a great way to capture email addresses and fill your funnel.
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    +14%
  • traffic
    Internal Linking
    Link from each page of your site to all the other relevant pages on your site, to associate related topics. Great for increasing pages per view, but also looked at by Google as a relevancy factor and makes your site easier to crawl.
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    +16%
  • traffic
    End Slate Next Video Link
    Custom End slate is the last part of a video that usually has CTA to promote one of your other videos to increase the average session time (a key ranking indicator) and subscriber booster. End slate is a great way to strengthen your brand and take away users attention from related videos.
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    +14%
  • traffic
    Top 10 List Placement
    Create top 10 lists for products/startups in your industry and get each startup / product to push the content to their audience in return for being featured. This type of content is really easy to put together and can yield a high return on effort.
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    +11%
  • traffic
    Content Summary Button
    Long-form content is undoubtedly effective, but potential customers don't always have the time to read through a lengthy post. Solve their problem and convert readers by creating a summary button at the top of your blog post. Summarize your content into a single paragraph that replaces the original content when a user clicks the "Summary" button. Below the summary you should include a CTA with an email form. Implement your own solution, or if you are not technically savvy try using TLDR (Wordpress only).
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    +19%
  • traffic
    Get Interviewed On Podcasts
    Podcast hosts love to interview entrepreneurs, influencers, and experienced players in their space. If you get the opportunity to be interviewed on a podcast, take it. It’s a high impact, low effort way of getting in front of a highly engaged user base. Go a step further by researching podcasts in your space, reaching out, and pitching them on an interview. This tactic is also a great way to gain backlinks for SEO purposes.
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    +20%
  • traffic
    Deep Linked Content Sharing
    Share app content via SMS or email with links that take users directly to a desired piece of content. When you allow users to share links to your site in mobile, generating deep links straight to the app is a great way to increase user engagement. You can also pass data through the install process for new users to get to the right page from a share.
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    +19%
  • traffic
    Alltop Industry Analysis
    Utilize Alltop to conduct research into a given industry. This will give you an overview of what is currently being discussed in the space. Find content that is being talked about widely and synthesis the information into a comprehensive post. Or give your own stance on the topic. Alltop is a fantastic resource for coming up with content ideas.
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    +14%
  • traffic
    Remove Duplicate Content
    Google penalizes sites that have duplicate content - you should remove the duplicate content OR use a rel canonical tag to indicate which one is the original. Removing duplicate content can help your pages properly rank rather than competing against one another. Comb through your site, find places where you have the same exact copy, and make changes and removals where necessary. A site audit tool can help you automate the discovery process for duplicate content.
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    +16%
  • traffic
    Reverse Guest-Posting
    Want to boost your site’s credibility? Influencer marketing is a great way to leverage the authority and following of credible individuals in your industry. Do this by asking an influential blogger to guest post on your site. Not only will this add to site’s credibility but you will likely see an influx of new traffic to your page.
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    +14%
  • traffic
    Bullets And Subheadings
    Break up big blocks of text with bullet points and sub headings to improve readability and increase SEO performance.
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    +15%
  • retention
    Archive Email
    If you have a really popular piece of content that you sent in a newsletter a while ago, consider re-sending it to your email list again. Most of your users, especially ones you’ve attracted since you sent the newsletter, have probably never seen it. Since the content already worked so well in the past, it’s likely to perform again, driving up click and open rates on your email.
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    +14%
  • traffic
    Content Marketing Tutorials
    Tutorials are great because they offer a ton of value and are not sell-y. Create a step-by-step tutorial or a how-to that directly benefits your target audience. Solve a common pain point or describe a complex procedure and your audience will be grateful that you took the time to clear the fogginess. (Note: make sure to update tutorials if software you mention changes/updates.)
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    +20%
  • traffic
    Slideshare End CTA
    Inserting CTA slides at the end of a Slideshare presentation will help leverage/direct Slideshare traffic. This can be particularly useful for B2B leads: "SlideShare has up to 5 times more traffic from business owners than Twitter, Facebook, YouTube, and even LinkedIn!"
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    +15%
  • traffic
    Flash Content
    Similar to the concept of a "flash sale" entice potential customers to engage with content by generating urgency and the fear of missing out (FOMO). Make some content available for only a certain amount of time or create an upper-limit on the number of people who can download the content. (Tip: add a widget showing the time remaining or number of downloads left.)
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    +18%
  • traffic
    Commenter Pre-Outreach
    Contact people who typically comment on your posts and notify them that you will be releasing a new piece of content at a given time. This will boost engagement by bringing your followers together.
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    +18%
  • traffic
    Triberr Influencers
    Pay to promote your piece to influencers on Triberr. This is an easy way to reach a community of talented Bloggers and Influencers looking for great content. Seeding a piece on Triberr can pay dividends in down stream exposure.
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    +12%
  • traffic
    Short URLs
    Using short URLs is a better user experience and there are indications that Google ranks shorter URLs higher than longer ones (all things being equal).
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    +10%
  • traffic
    Sniply Tags
    Publish relevant industry content that will get shared around - but include a Sniply link with a CTA button prompting people to learn more on your site. All content shared via a Sniply link will be branded with a small CTA popup of your design.
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    +85%
  • traffic
    Subscribe End Slate CTA
    At the end of your video (end slate) prompt people with a call to action to subscribe to your channel.
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    +13%
  • traffic
    Schema Mark Up
    Using Google's schema markup can help you get a higher clickthrough rate on your search results. Using structured snippets and data to beautify the way your pages appear on Google search will offer more options to searchers and potentially result in more organic traffic to your pages.
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    +13%
  • traffic
    Guest-Posting
    Get your name out in front of your audience by guest-writing articles and sharing your expertise. Figure out the top blogs and writers in your space. Make sure they appeal to your target audience and have a decent readership. Ask if you can contribute a guest post on their blogs - they’re almost always looking for new content to push to their readers. Write high quality guest posts to establish yourself as an industry leader and organically push your product.
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    +16%
  • traffic
    Glossary Of Terms
    Provide the definitions for a number of popular industry terms and jargon to attract backlinks while simultaneously gaining authority in your industry. Providing definitions also offers the opportunity for your content to be indexed as a Google featured snippet.
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    +20%
  • conversion
    Content Offer
    Offering a piece of content for an email address can improve activation rates. Create a PDF or eBook out of some longform piece of content you have on your blog, or write a whitepaper or special piece of content specifically for the offer. Then, gate it behind an email capture form to get visitors interested enough to want to give you their emails or register for an account to get it.
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    +60%
  • traffic
    Carousel Story Ads
    You can use Facebook’s carousel ads to tell a brief story about your product’s benefits. Each ad can be an image rather than a product, with text in the image telling bits of the story you want to tell. i.e. - Card 1: “We built the ultimate secure group messaging app.” Card 2: “You + your friends, all in one place.” Card 3: “Best in class end-to-end encryption.” Each card can contain a “Sign Up” CTA to drive clicks.
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    +24%
  • traffic
    Blog Banners
    Create a wide banner graphic for each blog post and/or post section.
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    +11%
  • traffic
    Custom Blog Graphics
    Tired of constantly seeing stock images at the beginning of blog posts? Make your posts stand out by creating custom blog graphics. This will not only strengthen your brand, but also bolster your SEO efforts by avoiding the usage of previously indexed images.
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    +19%
  • traffic
    Larger Font Size
    Don't make your font size too small or people will bounce and that will hurt your rankings. This will help with time on site, which is a critical metric for better ranking on Google search.
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    +11%
  • traffic
    Interview Influencers
    A good way to build relationships with influencers is to offer to interview them for your blog. Ask them questions on their expertise and background and have them give tips and advice to your readers. This content provides value for your readers while giving exposure to both your blog/business and the influencer. Typically they'll also provide a backlink (for SEO) and share on social.
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    +18%
  • conversion
    Block Public Content Until Signup
    Only share some of your content publicly. Lock the rest behind a registration gate, requiring users to sign up to see it. Your public content will leave users wanting more and increase the likelihood they register while your gated content will reward those who went through the registration process.
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    +16%
  • traffic
    BuzzFeed Community Feature
    BuzzFeed is visited over 150 million times a month and having a piece of content as a Community Feature can drive huge levels of engagement. The odds are stacked against you, but by following best practices you can increase your chances. Use the following links to put your best foot forward. (Note: you can only suggest content for a Community Feature once every 24 hours.)
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    +15%
  • conversion
    Static Sidebar Signup Form
    You can put a static signup form on the sidebar of your blog or website. Because this is unobtrusive but still noticeable, it's one of the most appealing ways to drive activations from your blog content. The design of this box and the copy you use is of the utmost importance, and you'll want to test it multiple times to find the best combination.
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    +13%
  • retention
    Start Here Email
    Provide a list of your top content for new users who have just joined your list. This type of 'start here' email gives them a good idea of what you're about and what your content can help them with. This should increase engagement with your content and help long term retention by providing more value up front.
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    +57%
  • traffic
    Co-Produce Content
    Similar to a guest post, but more involved. Co-produce content with an authoritative guest and publish to both of your audiences. This will result in a greater reach and a more diverse set of eyeballs on your content. Join forces with a complementary company for the best effect.
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    +20%
  • traffic
    About Page Keyword Optimization
    Adding your highest volume keyword target to meta titles and descriptions in your about page will improve your rankings on that keyword. About pages usually have a lot more text than images compared to other pages on your site. This provides ample extra room for keyword optimization throughout the page.
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    +20%
  • traffic
    Custom Social Media Graphics
    Create a social media graphic for each blog and social post. A premium display of imagery and design can help increase click and share rates on your social posts. Rather than using generic stock photos, have a designer put together high-quality premium imagery for your blog and social posts.
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    +14%
  • conversion
    Blog Purpose On Homepage
    Putting the purpose or theme of your blog explicitly in the hero copy on the homepage will set the expectations of your readers and draw them in to the content.
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    +10%
  • conversion
    Updated Content Page
    Sometimes you update content on a page that you've been using to drive conversions, but you aren't sure if the new content will perform as well as the old page did. The best practice is to A/B test new vs. old and see if there's a difference before switching it out fully. Split the percentage of visitors that land on each page and collect data over a few days to see which one works best.
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    +9%
  • traffic
    LSI Keywords
    Latent Semantic Indexing (LSI) Keywords can be a great way to boost SEO when included in your content. These keywords can be found at the bottom of a Google search page. Just search your chosen keyword and scroll to the bottom to find the “Searches related to” section. Those are great LSI keywords you can incorporate into your content and copywriting.
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    +12%
  • traffic
    Content Upgrade
    Instead of offering stand-alone, gated content try a different approach. Offer content upgrades at the end of short-from content that expands on the topic discussed. This will leverage the fear of missing out (FOMO) while delivering value. For example, a conceptual post about PPC followed by a content upgrade of a step-by-step PDF for Google PPC beginners. Other forms of content upgrades could include: a Slideshare presentation, podcast, checklist, etc..
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    +19%
  • traffic
    Recycle Content As SlideShare
    Your long-form pieces of content don’t have to just sit on your blog - they can also be converted into shareable and easily digestible SlideShare presentations. Summarize the main points of your long-form writing and use the most salient parts to create a slide deck. This gives different content consumer types different options when engaging with your content.
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    +13%

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