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Test and scale marketing tactics that increase ROI across every channel
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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • conversion
    Remove Homepage Sliders
    Sliders might seem fun and interesting, but in reality they can negatively affect conversion and bounce rates. This is because they can dramatically lower page loading time, cause “banner blindness” and push your content below the fold. Beyond these three reasons, they also tend to run poorly on mobile devices. Remove homepage sliders to improve your site performance and bring focus to what is most important for you to display.
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    +60%
  • traffic
    "Click Magnet" Words
    A word affects the definition, spirit, and motivation. Words like "new", "proven", "now" are known words that improve clickthrough rate. Test "click magnet" words in your title tags.
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    +16%
  • traffic
    Use Brackets In Your Title (Or Parentheses)
    Usingbrackets (or parentheses) in your title makes it stand out and increases CTR from the SERP. A/B test your titles using brackets versus not using brackets to see if your target audience is more receptive to the former.
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    +18%
  • conversion
    Pinterest Style Blog
    Use a blog template that looks similar to Pinterest. This format can work well for blogs that intend to be image heavy, such as fashion or food blogs, but can work across industries if there's lots of high quality custom imagery.
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    +10%
  • traffic
    Bullets And Subheadings
    Break up big blocks of text with bullet points and sub headings to improve readability and increase SEO performance.
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    +15%
  • conversion
    Small Menu Plus Hero Image Blog
    Establish credibility and get straight to the point by creating a blog that focuses on the essentials. Your content and your company's reason for existing. Create a hero image above the fold that succinctly expresses your USP or value proposition. And complement the hero image by removing unnecessary menu components.
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    +19%
  • traffic
    Blog Banners
    Create a wide banner graphic for each blog post and/or post section.
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    +11%
  • traffic
    Custom Blog Graphics
    Tired of constantly seeing stock images at the beginning of blog posts? Make your posts stand out by creating custom blog graphics. This will not only strengthen your brand, but also bolster your SEO efforts by avoiding the usage of previously indexed images.
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    +19%
  • traffic
    Larger Font Size
    Don't make your font size too small or people will bounce and that will hurt your rankings. This will help with time on site, which is a critical metric for better ranking on Google search.
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    +11%
  • traffic
    Co-Produce Content
    Similar to a guest post, but more involved. Co-produce content with an authoritative guest and publish to both of your audiences. This will result in a greater reach and a more diverse set of eyeballs on your content. Join forces with a complementary company for the best effect.
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    +20%
  • traffic
    Custom Social Media Graphics
    Create a social media graphic for each blog and social post. A premium display of imagery and design can help increase click and share rates on your social posts. Rather than using generic stock photos, have a designer put together high-quality premium imagery for your blog and social posts.
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    +14%
  • conversion
    Blog Purpose On Homepage
    Putting the purpose or theme of your blog explicitly in the hero copy on the homepage will set the expectations of your readers and draw them in to the content.
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    +10%

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