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Test and scale marketing tactics that increase ROI across every channel
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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • traffic
    Convert Mentions To Links
    Reach out to people who mention you online but don't link to you. You derserve those links. There are several tools to go about this dicover process - we like Buzzsumo. They have a tool called 'no link' that finds these opportunities for you.
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    +20%
  • traffic
    Time Your Outreach Emails
    Not everyone on your email list has the same daily routine... nor do they all live in the same timezone. Segment your email list and send out outreach emails that engage potential customers at the ideal time. Use a tool like Boomerang help you execute perfect timing.
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    +20%
  • traffic
    Contact Journalists On MuckRack
    Find journalists who are working on stories that you could contribute to.
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    +17%
  • traffic
    Contact Authors Who Just Published
    Use a link alert system to get notified when someone has just published a blog in your niche - they're much more likely to update it and add a link to your site at that point.
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    +13%
  • traffic
    Find Branded Links
    If someone is linking to your competitor with their brand name as the alt text, it's likely this is a sponsored or guest post, and they might be willing to do one for you too.
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    +16%
  • traffic
    Find Competitor's Guest Posts
    Search for the author's name of your competitor's content person to see where else that person has been featured on the web. They'll probably allow you to post there as well!
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    +14%
  • traffic
    Find Linking Hubs
    Find pieces of content that link to more than one competitor as they will likely be a 'roundup' post that could link to you too. Reach out to the blogger, writer, or content marketing person at the blog that wrote the post and offer your own post as an addition to the list. Make sure your post provides both relevant content and appropriate added value over the other links in the roundup.
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    +14%
  • traffic
    Skyscraper Technique
    Skyscraper is a classic technique that can help you create content that ranks higher than your competitors. Here’s how it works: You read a ton of great blog posts every day. Find one that’s link-worthy, write your own unique version and make it better, and then do outreach for backlinks. Think of it as a skyscraper size race - make your own content a dozen stories higher than the competing product.
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    +17%
  • traffic
    Outbound Linking
    Link out to relevant sites to prevent users who come to your site through search from returning to Google. Google considers a search more successful if after clicking on a search result, the user does not return to the search results page to select another link or create a new query. This is known as time to long click. Link out to valuable information sources so users leave your site on your terms rather than through Google, meaning an increase in long clicks and an increase in your search ranking.
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    +10%
  • traffic
    Find Recurring Backlink Sources
    Find out which sources are giving competitors backlinks again and again. Then start reaching out to them for backlinks to your own content with better articles, better infographics, etc... Combine this with the Skyscraper Technique tactic.
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    +15%
  • traffic
    Find Competitor's Best Content
    Do your competitors have excellent content? Leverage it. Set up alerts to notify you when a post by a competitor receives a backlink. Write a post on the same topic and ask the backlinking site to link to back to yours as well. This works especially well with sites linking back to more than just one of your competitors.
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    +14%
  • traffic
    Translate Other's Content
    Suffering from writer’s block or simply feel your content is getting stale? Find interesting content in another language and translate it to English. Put it on your site, and ask the original author to link to it. Not only will you have new content to share but more backlinks to your site as well, which will help boost your page’s SEO!
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    +16%
  • traffic
    Reverse Image Search To Find Link Opportunities
    If you produce original imagery for your blog, then chances are someone has reposted your images. A quick Google reverse image search on your images can help you pull up a list of places where your images have been posted. You can then contact them and ask them for a link, which is a lot more valuable for SEO than getting them to take the image down.
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    +19%
  • traffic
    Get Interviewed On Podcasts
    Podcast hosts love to interview entrepreneurs, influencers, and experienced players in their space. If you get the opportunity to be interviewed on a podcast, take it. It’s a high impact, low effort way of getting in front of a highly engaged user base. Go a step further by researching podcasts in your space, reaching out, and pitching them on an interview. This tactic is also a great way to gain backlinks for SEO purposes.
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    +20%
  • traffic
    Resource Pages
    Many sites include a list of resources for users to gain more information on a topic. These lists can be great sources for backlinks to your content. Reach out to site publishers any time you see such opportunities. This will work especially well if you reach out to sites with outdated, broken links that need to be replaced.
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    +16%
  • traffic
    Give Testimonials
    Give testimonials for tools you use and like. This serves several functions for your business. It will get you a backlink for your website, will help increase brand awareness, builds relationships with other businesses and influencers, and can position you as an influential figure with a valued opinion in your space.Offer to give testimonials to your favorite tools and services. In return, make sure they actually link to your website in that testimonial.
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    +14%
  • traffic
    Submit To Online Directories For SEO Boost
    "Submitting your website to online directories is one of the easiest ways to get referral traffic but you don’t want to publish your website to every directory out there. Instead, focus on the ones that are most relevant to your industry or generate the most traffic." -Hubspot Moz has excellent resources for "Best Directories by City" and "Best Directories by Industry". Go through each and submit/claim your site on the most relevant directories for some juicy backlinking.
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    +17%
  • traffic
    Ask For Specific Link Page (And Place)
    Don't just email asking for a link. Ask them to link from a certain place on their site, to a specific page on your site. Makes it simpler for them to say yes.
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    +20%
  • traffic
    Buy A Domain And Redirect
    If you can find domains that are relevant and already have link authority, you can buy them and 301 redirect them to your site to pass on the link equity.
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    +12%
  • traffic
    Backlinking Request
    Get in touch with relevant sites/publications that have previously covered material similar to the content you cover or related to your product, and ask to link back to your site. Make sure to give them a specific reason that benefits them in some way, for example if you spot a dead link on their site, or if your content is more relevant than a link they previous had.
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    +16%
  • traffic
    Free Tool / Widget
    Build a free tool or widget to attract backlinks. For example, a personal finance company can build a free mortgage calculator to help their visitors. This is both a useful service and one that will attract links from blogs and other companies, as well as help you submit to sites like Product Hunt to drive traffic. At Ladder, we built the Ladder Playbook as this sort of free resource.
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    +11%
  • traffic
    Glossary Of Terms
    Provide the definitions for a number of popular industry terms and jargon to attract backlinks while simultaneously gaining authority in your industry. Providing definitions also offers the opportunity for your content to be indexed as a Google featured snippet.
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    +20%

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