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Test and scale marketing tactics that increase ROI across every channel
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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • conversion
    Interview Call To Action
    Offer an exclusive interview with an industry celebrity as a prize for signing up. The industry celebrity will give credibility to your CTA and potential customers will be more likely to convert due to a fear of missing out (FOMO). The scalability of this tactic is limited, but it can be a great technique for generating your first 100 signups.
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    +19%
  • retention
    Post-Purchase Follow-Up: Specific Product
    Send an email or series of emails when a customer purchases a specific product. Personalize your emails knowing the specific product this customer - and segment - is interested in.Increase repeat purchase rates and LTV by maximizing engagement from customers who recently purchased from you.
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    +12%
  • conversion
    Email Course Call To Action
    Email courses are great for B2B companies that strive to first educate potential customers before making sales. Send out a series of automated emails at constant intervals that build upon each other. Think of an email course as being similar to a blog series. (Hint: at the end of the course ask using to sign up for a free account.)
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    +20%
  • traffic
    Host A Twitter Chat
    Hosting Twitter chats can directly increase your audience AND influence in your industry. However, pulling off a successful chat is not as easy as throwing up a few questions and crossing your fingers. First, do your homework and find a relevant topic that your target audience cares about - perhaps something that has received a lot of media coverage recently. Next, promote your upcoming chat through other social channels and participate in Twitter chats to increase reach. After all, you can't have a chat without active participants. (Hints: use an image to advertise your upcoming chat and ask open ended questions during the chat.)
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    +12%
  • retention
    Step-By-Step Reactivation Email
    Inactive users and users who signed up but never used your app may want to come back but have no idea where to start. Sending them a step by step reactivation email where you guide them through the process of using your app can get them to come back and give you another try. You can leverage existing content - blog posts, FAQs, product documentation - to create a workflow for them.
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    +11%
  • traffic
    Ebook Call To Action
    Offer an ebook as your call to action.
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    +12%
  • conversion
    Incentivized Live Chat
    Live chat is a great way to drive up purchasing intent, but getting people to actually engage with your live chat can be a challenge. Providing an incentive for visitors to use your live chat, such as a discount or free first month, is effective at getting them to click on the chat button and talk to your sales representatives.
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    +12%
  • conversion
    Video Course Call To Action
    Offer a free video course as a Call To Action to move prospective leads through your sales funnel. Creating value for potential users is an effective way to begin the nurture phase. A free video course will give these users an incentive to provide you with valuable information, such as email addresses, that you can later use to move them further towards conversion.
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    +17%
  • conversion
    Product Giveaway Call To Action
    Your call to action needs to display a reward to your users to help intrigue them to your call to action. Offer a free product in return for signing up, so there is benefit to your call to action button and it increases you click through rate.
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    +17%
  • conversion
    Survey Results Call To Action
    Offer the results of a user-completed survey as your CTA. This tactic can lead to high conversion rates because people have invested time into taking your survey and they are eager to see their results. Beyond being used as a lead-generation tool, you can also glean insight into how to improve your product by asking targeted questions and incorporating user feedback.
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    +20%
  • traffic
    Free Quote Call To Action
    Offer a free quote as your call to action.
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    +13%
  • retention
    Post-Purchase Follow-Up: Category
    Send an email or series of emails when a customer purchases a product from a specific category. Personalize your emails knowing which product category - and segment - these customers belong to. Get customers to purchase more of the products they're interested while your brand is still fresh in their mind.
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    +58%
  • conversion
    Pinned Twitter Lead Card
    Grow your subscriber list by creating a pinned tweet lead card. First, create a Twitter card inside of Mailchimp. Next, submit the card to your Twitter Ads account. Finally, add the card to a tweet. If integrated properly, all email signups will be added to your list in Mailchimp.
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    +17%
  • traffic
    Transparent Email Capture Layer
    Use a transparent email capture that shows your website in the background to increase activation. When users see the email capture, they’ll get some of your content in the background and become more likely to sign up. Make your copy and CTA stand out with color and sizing tweaks while keeping the transparency layer clear enough to have your landing page shine through.
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    +12%
  • conversion
    Swipe File Call To Action
    Offer a swipe file of best practice designs as your call to action.
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    +10%
  • traffic
    Respond To "I Need (Your Product's Solution)" Tweets
    Respond to Twitter users that explicitly express the need for something in their lives. For example, search for "I need a new content management system" if you are in the CMS space. This tactic can be difficult to scale, but it ensures that your promotional efforts are reaching interested audiences. (Hint: try responding with an image instead of text.)
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    +12%
  • conversion
    T-Shirt Call To Action
    Offer a free company t shirt for signing up.
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    +14%
  • conversion
    Free Tickets Call To Action
    Studies have proven the power of the word “free” in marketing. Generate conversions (assuming your goal is not direct revenue) by offering free tickets to an industry event as the call to action in your advertisements or on your website. When done effectively, you can use this tactic to capture email addresses, drive traffic to your website, or increase attendance to a lead-generating event.
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    +16%

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