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755
Growth Tactics
Across Every Channel
64
Tactics Added
In Last 30 Days
26%
ROI Increase
Reported on average
  • traffic
    Competitor Interest Audience
    Target the social media followers of your competition for a great resource of potential new users or qualified leads. By targeting people who like or follow your competitors on social media, you can tap into an audience base that has already indicated interest in products similar to yours. Your ads will appear in front of a highly targeted segment, helping build awareness with people who are interested in your competitors.
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    +41%
  • traffic
    Power-User Retargeting
    Try retargeting you power user by creating a custom audience. This can be especially effective when you have a new offering. Since they already feel strongly about your product, they will be more likely to engage with your ads and show more interest in a new offering.
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    +58%
  • traffic
    Keyword In First 100 Words
    This is the most standard best practice you should be using in your content marketing efforts. The keyword you’re trying to rank for in search engines? Make sure it’s in the very first 100 words of the post you’re about to publish. It may not be as helpful for crawlers as it was in the past, but it certainly can’t hurt and it can help make the connection between the content and title for your readers a lot more seamless.
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    +19%
  • traffic
    Add Job Applicants To Newsletter
    By posting a job listing you are inherently promoting your brand and content.When an applicant applies to a job, add them to your email list and start sending them emails on a regular basis. Take advantage of networks such as: LinkedIn and Indeed. (Note: don't create fake job postings because that is highly unethical and possibly illegal.)
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    +19%
  • traffic
    Complementary Contest
    You could run a giveaway with a product related to yours. Giveaways can be a highly cost-effective way of growing an email list. Curating a selection of related products that your users might be into allows you to target market segments much more precisely, as your email list will fill up with people signing up to try to receive a product similar to yours. SumoMe provides a step-by-step of how to organize your promotional giveaway, as well as a great tool to put your giveaway into action.
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    +20%
  • traffic
    Event Interest Targeting
    Twitter ads can use event targeting, enabling them to maximize their exposure around trending discussions.
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    +56%
  • traffic
    Spot Engagement Trends
    By pulling a report on engagement by post type, and categorizing each post, you can spot trends regarding what types of posts are driving the most engagement. You can then use those trends as evidence to justify publishing more of that type of content, increasing your engagement rate over time.
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    +14%
  • traffic
    Optimize Search Position
    The vast majority of SEO traffic comes from links in the top 3 positions in any given search results page. If you can crack the top 3 by optimizing anything in position 4-5, you'll see a big boost in traffic. This works regardless of whether you’re on page 1 or page 3, so even if you can’t crack the top 10 for a search, put in a bit of effort to make sure you’re top of the specific page you’re ranking on.
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    +11%
  • traffic
    GDN Affinity Audience
    Target people who Google recognises as having an affinity for relevant product categories via their browsing behaviour with banner ads across site categories.
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    +9%
  • traffic
    Just Retweet
    Promote other's content and earn credits to be used to get others to promote your content. This platform essentially acts as a broker between you and other influencers. It keeps track of how much benefit you've provided and allows you to cash that in for your own benefit. This can be much easier than keeping track of everything and building these relationships yourself.
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    +12%
  • traffic
    Convert Mentions To Links
    Reach out to people who mention you online but don't link to you. You derserve those links. There are several tools to go about this dicover process - we like Buzzsumo. They have a tool called 'no link' that finds these opportunities for you.
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    +20%
  • traffic
    Leverage Caching
    Cache key CSS and images to decrease site load times. This will help users get to your content and products faster without having to deal with frustrating slowdown. An increase in speed results in a decrease in friction in your product and landing page for visitors.
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    +12%
  • traffic
    Inspirational Quotes In Slideshare
    Slideshare is a powerful platform for sharing content to a wide audience. However, it can be difficult to craft a presentation that will stand out. Keep audiences engaged by incorporating inspirational quotes throughout your presentation. And then to squeeze more value from this tactic, reach out directly to the person you quoted and ask them to share the Slideshare presentation. This can help widen distribution and forge relationships with relevant thought leaders.Examples:“Growth Hackers rule the world.” - Stacy Growthington“Dreams are achieved one step at a time. Keep moving forward.” - Steve Motivator“Unlock your full potential through determination and grit.” - Tory Gritsgood
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    +15%
  • traffic
    Bad Neighborhood Check
    Try checking you're not hosting your site on a spammy IP. If you’re hosted on the same IP as sites that are known to spam or have a bad reputation, your own site’s reputation can be damaged and your search engine rankings might take a blow.
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    +12%
  • traffic
    Product Shot Ad
    High quality photography or screenshots in an ad for your product can be an effective way to drive sales. Showing the product up close and in high detail in advertising helps interested consumers to properly visualise the product and how it might look in their use. Often, this visual cue is what’s needed to garner interest in a product and land a sale.
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    +58%
  • traffic
    Two-Sided Referral
    Try offering an incentive to users to refer you and for new users to join. This gives incentives to the person who shares (who benefits directly) and decreases anxiety for the person they share with (they also benefit, so they aren't worried about the person who shares getting an incentive).
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    +12%
  • traffic
    Time Your Outreach Emails
    Not everyone on your email list has the same daily routine... nor do they all live in the same timezone. Segment your email list and send out outreach emails that engage potential customers at the ideal time. Use a tool like Boomerang help you execute perfect timing.
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    +20%
  • traffic
    Buzz-Building Email
    As you’re gearing up for a big launch, send an email in the week leading up to it informing your users or waiting list subscribers of the launch. This gets them excited about what’s to come and reminds them about your product.
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    +57%
  • traffic
    Gain Status Ad Copy
    Many ads target our innate human desire to gain status among our peers. Writing ad copy that references the ambitions, hopes, and dreams your audience holds for their future - standing out among their friends, being prominent and popular, etc... - can drive interest in your product and lead them to click on your ad.
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    +19%
  • traffic
    SlideShare Summary
    Slideshare's easy-to-digest format can increase shares and engagement of a long-form post. AND it's particularly effective for B2B: "SlideShare has up to 5 times more traffic from business owners than Twitter, Facebook, YouTube, and even LinkedIn...[AND] It gets plenty of organic traffic on its own because of its high authority (top 150+ sites in the world) on search and the nature of the content is highly shareable."
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    +16%
  • traffic
    Local Bias Ad Copy
    Make your ad locally relevant by speaking the language of the people you are trying to engage. Where do they consider home? Do they use region specific language? People are proud of their roots or nationality. Incorporate local lingo or well-known destinations into your copy to increase your chances of making a genuine connection.Example:“Razors made in America”“Yinz will love this new home entertainment center.”“A deal as magnificent as the Golden Gate.”
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    +56%
  • traffic
    Free Trial Vs Demo Landing Page
    Offering a free trial of your product can be a smoother entry and more enticing offer than scheduling a demo. Try offering a free trial, and guiding those users into a paid account.
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    +19%
  • traffic
    Hero Section Layout Test
    A/B testing the hero section of a website can have substantial effects on site performance. Hero sections have a strong influence because they are typically above the fold and are the first thing visitors see. Make a good first impression so visitors will be less likely to bounce AND more likely to convert.
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    +10%
  • traffic
    Multi-Target Audience
    When the goal is to test a very specific persona, you may only be able to isolate this audience with multiple layers of targeting. Get granular by layering targeting options one on top of another, combining geography with demographic and behavioral data to narrow down your reach to the specific persona you’re trying to target. This will help you better cater your creative for the smaller audience you’re trying to reach without wasting money on too broad a reach.
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    +60%
  • traffic
    Geographical Beta Expansion
    If your app is highly popular in one country and you want to expand to other parts of the globe, a country- or geography-specific beta can help you reach a new set of users. This lets you test your app in a foreign market, make adjustments based on beta feedback to better cater to that audience, and refine your marketing pitch outside your native geography.
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    +17%
  • traffic
    Twitter No Image Ad
    No image can increase CTR because there are less distractions and it feels less spammy/has more authority. Although a tweet with a photo may be more eye catching, it may take away from the call to action and the link out to the landing page you are promoting.
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    +56%
  • traffic
    Acquire Newsletters
    Reach out to a relevant author who is no longer blogging and ask to buy their list. Usually you can buy the list for pennies on the dollar as they're no longer doing anything with it. Make sure you buy the right author's list as relevance can vary wildly depending on what topics they blogged on. Get them to send out an initial introduction email to build credibility and increase the value of the list.
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    +12%
  • traffic
    Viral Referral Widget
    Add a widget to incentivize sharing post signup. If you’re already built a landing page that converts, take it a step further with a viral boost. Viral referral widgets allow you to offer rewards to users who share your website with friends in their network. Incentivizing people who sign up for your page to share it with their friends can quickly double your conversion rate without your company reaching out to anyone else.
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    +18%
  • traffic
    Ask For Work Email Rather Than Just Email
    If your leads aren't the best quality because they're personal email addresses, try asking for asking for a "Work Email".This can help bring the email address most valuable to you.
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    +57%
  • traffic
    Publisher Interest Audience
    Your audience likely has a set of publishers that they prefer for their daily news and reading. These are usually from their own industry and are easy to determine based on your audience's overall interests. Targeting the Twitter followers of those specific publishers allows you to come at your audience from a whole new angle.
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    +26%
  • traffic
    Carousel Ad
    Compared to single-link ads, Carousel Ads drive 30-50% lower cost per conversion and 20-30% lower cost per click. Their format inspires ad creativity and user engagement. Use carousel to show the breadth of your product offering in one ad. This can increase the likelihood of getting someone to click/convert.
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    +60%
  • traffic
    Deep Linking From Social
    Deep linking off of social sites can be difficult - Instagram, for example, makes it near impossible to do so because they don't hyperlink anything but the profile link.Luckily there are ways to successful take your users straight from Facebook, Twitter, and Instagram to your app. Adding deep linked profile links to app install pages, for example, or ones that lead to a product page in-app, is a great way to take advantage of social.
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    +14%
  • traffic
    Host Live Video
    Use Periscope or Facebook live to broadcast what you're doing in the moment and get highly engaged users. These users will be more likely to interact with you through the broadcasting platforms and you’ll be able to build relationships with them directly.
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    +10%
  • traffic
    Google Shopping Ads
    Google Shopping allows you to show a price and image of the product in your ad. This often dramatically increases performance as people are more likely to click on an ad when they know the price up front. It helps you set expectations for an item’s price immediately rather than allowing the ad viewer to assume your product is too expensive.
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    +74%
  • traffic
    Transcribe Video/Audio Content
    When you create audio or video content (podcasts, explainer videos, live talks, etc…), transcribe them into text and publish them alongside the video. This is a simple and easy way to get keyword-rich content. The transcribing process can also be outsourced easily via freelancing sites like Fiverr or UpWork.
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    +59%
  • traffic
    Scarcity Ad Copy
    By indicating that an offer is due to run out or an item is going to run out of stock, you're more likely to inspire action. People won't want to miss out on something they think will soon be gone, so they'll be driven to click. Try running an ad referencing a time-limited offer or a "last chance to get X product" to drive up click through rate.Examples:“Only 15 limited edition razors left!”“Last chance to get the designer-branded jacket line!”“Only 10 spots left in our email marketing webinar!”
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    +12%
  • traffic
    Lead Capture Ad
    A lead capture ad is a social media ad format that allows email capture without the user having to enter anything. It’s a one click opt-in ad encouraging users to sign up for an email list, with all the necessary form fields already filled out from their profiles. Lead capture ads are designed to be as quick and painless as possible, enabling you to capture emails from interested social media users with little action on their end.
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    +70%
  • traffic
    Viral Content Buzz
    Get your product / content promoted for free by influencers in return for promoting their content. This is essentially like a karma-based system. You share other's content and they share yours in return. This can be a great way to get yourself in front of a new audience for free.
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    +14%
  • traffic
    Page Title Optimization
    The page title is the first thing a person sees when they visit your website: make sure it is optimized to create conversions. A title should be accurate, exciting and succinct. Ideally you will want to optimize your title for search and social, but never do this at the expense of having it sound clunky. A/B test any new title ideas and measure the impact on your conversion rate.
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    +20%
  • traffic
    Stock Image
    Stock imagery can be a good neutral placeholder to test before you get hold of better proprietary pictures. Try to use images that look more natural and less posed, as these are likely to outperform photos that clearly look like stock photos. There are lots of stock photo sites out there with various prices from free to thousands of dollars per image.
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    +19%
  • traffic
    Facebook's Audience Network Targeting
    Try targeting on Facebook's Audience Network (I'd recommend a separate ad set). The Audience Network can be particularly fruitful in retargeting/remarketing campaigns.Here's what Facebook has to say:"Your ads will show in approved partner mobile apps and mobile websites that are part of Facebook's Audience Network. All targeting capabilities available on Facebook are available on the Audience Network as well."
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    +14%
  • traffic
    Pinned Social Post
    Many social media sites allow you to "pin" a post to the top of your profile. This space can be leveraged to give a quick intro, showcase your latest update, highlight your email list, testimonials from clients, etc.
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    +18%
  • traffic
    Category Interest Audience
    Targeting audiences based on their likes and interests related to your product category. For example a luxury bag retailer targeting people who like 'fashion', a hotel aggregation site targeting people who like 'travel' or a drip email software company targeting people interested in 'CRM'. Note that this is a separate tactic from targeting people interested in your product ('black bags', 'rome hotels', 'drip emails') or targeting specific competitors ('gucci bags', 'rome hilton', 'hubspot crm').
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    +61%
  • traffic
    Appeal To Ego Sharing
    When a person shares, they’ll want to know they did something great, not just for their friends, but for themselves. Appeal to their ego by making them look good to their friends. Use landing page copy for friends they referred to remind them who sent them to you. Send a message to both users when a referral turns into a conversion. They’ll both be much more likely to share in the future.
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    +11%
  • traffic
    Expanded Text Ads
    Try adding more text in your AdWords ad. AdWords now has 30 extra characters for a 2nd headline in their ads. This allows for additional description of the product or service being sold, and may lead to further clicks or conversions since customer has more information.*NOTE: This has now become the default text ad format on AdWords.
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    +60%
  • traffic
    Save For Later PDF
    Capture the email addresses of busy viewers of your content (that don’t have time to read your article now) by turning articles into PDFs and sending them directly to potential customers for later consumption. This tactic takes advantage of the notion that people are busy. It is a great lead-generation tactic and it can be executed by putting an email form at the beginning of an article. (Tip: this tactic is most effective for long-form content or step-by-step guides.)
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    +12%
  • traffic
    Interlinking Blog Posts
    Whenever you publish a new post, go back through your old posts and see where they can be linked to the new post (and vice versa). This will lead your readers down a rabbit hole of evergreen content. Focus on keeping the interlinked posts relevant to one another to prevent an overabundance of links that distract from your content.
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    +19%
  • traffic
    Free Content Ad Copy
    People love freebies, especially if they are highly-relevant. Create free, branded content that is easy to access and valuable to potential customers. And then, highlight the offer in your copy - linking the potential customer directly to a landing page with the content… not your homepage. This is an effective tactic to capture email addresses. And further down the line, if they are faced with a problem you can solve, they will be more inclined to contact you rather than the competition. Example:“Check out our eBook on the best uses if AI.”“A must see guide to SEO.”“Enjoy our free marketing plan template and crush your marketing goals.”
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    +14%
  • traffic
    Content Syndication
    Syndication means taking content published on your site and allowing one or more other parties to post that content on their site. Syndicate to sites with audiences similar to your own and give yourself exposure in front of people who are more likely to enjoy your content.
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    +19%
  • traffic
    FB Local Awareness Campaign
    Target people around your local business with ads that either direct people to "Call Now" or "Get Directions".You can even track how effective your ads were at driving store visits!
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    +56%
  • traffic
    Nostalgia Ad Copy
    Take people on a trip down memory lane by evoking feelings from the past. Nostalgia often triggers memories of a pleasant place, person, or period of time. Create this positive association by skillfully crafting copy that makes people smile AND connects them with a time in the past. Nostalgia can be a strong generator of engagement. (Note: consider the shared experiences of your target audience.)Examples:“A razor your grandpa would have been proud of”“A video game that will transport you back to the 90s.”“Jewelry that will make you feel like you are back in high school.”
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    +13%
  • traffic
    Big Budget CPA
    Setting a large budget (10x normal run rate) and setting your bid to a reasonable CPA can sometimes let you take advantage of 'cheap' ad inventory days to scale users.
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    +8%
  • traffic
    Qualaroo Branching Surveys
    You can create surveys with branching paths based on how users respond. If a user says they don't like parts of your product, you can ask them for deeper feedback. You can get clever with branching surveys - a user that shows great interest in your content, for example, can receive an email capture prompt to sign up for a newsletter based on their answers.
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    +11%
  • traffic
    Add Location To Posts
    When you're publishing social media posts you're trying to target at a specific geographical audience, make sure you tag the post with a location. Adding a location to your posts can improve engagement - it instantly becomes more relevant to readers from that area and they're more likely to click/like/reply.
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    +17%
  • traffic
    Income Targeting
    Limiting an audience based on income allows you to target people who you know have money to afford your product or service. This is a great way to improve audience quality and bring in the type of customers that can afford your offering.
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    +37%
  • traffic
    Rich Media Ad Placement
    Rich media ads - large, interactive ads that use more page real estate - are an effective way to claim more audience attention. These ads involve video, audio, or interactive elements (expanding, gamification, social media integration) that encourage viewers to click on and interact with the ad.
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    +44%
  • traffic
    CC Mentioned Influencers
    When sharing a piece of content that mentions an influencer on social media, make sure you copy them into the post. They might share it with their audience, increasing the reach of your post.
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    +11%
  • traffic
    Social Name Keyword
    Add a keyword that describes your product/service in your social profile name to solidify your brand with the product/service: i.e. "Example Company | Recruitment". This can also help SEO in two ways: (1) When someone searches for "Recruitment" on the say Facebook, your brand will have a chance of showing; (2) When someone does a Google search for your brand, the social network results will show as "Example Company | Recruitment - Facebook", further solidifying the association between your brand and product/service offered.
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    +20%
  • traffic
    Image Pattern Background Ad
    An appealing pattern in the background of an image can attract attention. The pattern you use can evoke a different emotion, such as playfulness or seriousness. Decide which pattern to use based on the audience you're targeting and the product you're trying to sell. Coordinate the tone of your copy with the pattern you choose for a more impactful ad.
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    +78%
  • traffic
    Niche Ad Networks
    Ad networks that target specific niches can often be a lot more effective ways to target your audience than broader networks. Use ad networks relevant to your product’s niche to target only those users within that niche. Doing so can help you better optimize your ad spending and reach a more qualified audience for your product.
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    +15%
  • traffic
    Unsolicited Advice
    Try offering an influential site owner unsolicited advice to get a link back to your content. This can be time consuming and you aren't guaranteed a link back... which is precisely why it's so effective! Not many people take the chance to do the work on spec. Remember to share as a blog post - that way even if the original target doesn't acknowledge you, you're still getting a tonne of value from the other people who are interested in seeing your advice.
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    +14%
  • traffic
    Copy Best Adwords Ads For Meta Title / Description
    Leverage your paid ads to test best versions and roll out on organic. You gather a lot of data from the performance of your ads - how well they do with your audience, how many leads they generate, etc… That data can be used to advance your SEO efforts, since you already know what works best from your ads.
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    +11%
  • traffic
    Bio Link
    People you connect with on social media and ones that actively seek you out will look at your profile descriptions, so what better place to link to your site than in those social profiles? Change all your social media bios to include a link to your site and get your partners and employees to do so as well.
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    +15%
  • traffic
    Complement Keyword Audience
    Target audiences with keywords that complement your product category. For example, target luxury products if what you sell is also a luxury product - i.e. people interested in Porsche are likely to be interested in expensive watches. Consider what other items and item categories your audience buys and make ads that target those keywords.
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    +13%
  • traffic
    Invite-Only Beta
    Restrict your product beta to invite-only users to keep the quality of users high in the beginning. Then provide referral rewards for users who share your beta with others, allowing them to jump the queue and get to the front of the line. This is an easy way to drive virality for your beta while increasing registrations and allowing excited registrants to remain a vital part of the process.
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    +17%
  • traffic
    Testimonials Ad Copy
    Testimonials are inherently strong drivers of engagement because they come from individuals outside of your company, and therefore, have greater validity. Reach out to current, or past clients and satisfied users of your product asking them for a quote you can use publicly. Most will be happy to make a public statement of praise. Examples:“This product made marketing 10X easier.” - Tim, Tech Venture CEO“I don’t know what I would do without this.” - Kimberley, Data Scientist“These guys are worth every penny.” - Steve, Entrepreneur
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    +52%
  • traffic
    Pro Quality Images
    Elevate your content by incorporating professional quality images. Nothing screams laziness like a pixelated image. Don't let good content go to waste by skimping out on visuals. (Note: not only do pro images look better, they also receive twice as many shares.)
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    +19%
  • traffic
    Reviews Ad Copy
    Highlight positive reviews of your offer by explicitly mentioning ratings you have received by customers and news outlets. Reviews, like testimonials, can ease the concern of potential customers. This is especially powerful if you have a high priced offering, or are competing in a saturated space. A positive review can be the reason a person chooses your offering over the competition. (Tip: use Google Adword review extensions - they can boost clickthrough rate by up to 10%)Example:“Rated 5-stars by an independent rating agency.”“Tech Weekly gave our product a 10/10 rating.”“The highest rated electric toothbrush on Amazon.”
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    +19%
  • traffic
    Gender Exclusion Audience
    If your ads perform poorly with a gender, removing it from your target audience can better optimize your ad spending. Look at your ad’s analytics to determine how it’s performing with each gender and decide if excluding a poorly performing one would positively impact ad performance.
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    +47%
  • traffic
    Find Keyword Ideas On Quora
    Quora is the most popular Q&A site on the web with over 80 million users a month. Take advantage of the vast number of questions posted by translating questions into keywords. Take this tactic a step further by putting Quora questions into Google Adwords Keyword Planner to generate specific keyword suggestions.
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    +19%
  • traffic
    App Store Keywords & Title Optimization (ASO)
    There are over 2 million apps in the major app stores - your app needs to be properly displayed. Optimizing your keyword set and adding keywords to your title with increase organic installs. The main goal is to rank higher in the app store's search results. (Tip: ASO best practices recommend a description in the app title, not just your brand name.)
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    +59%
  • traffic
    Control Ad Copy
    Promote the level of control a user or buyer has over your product. People like to know that they have the option to entirely customize an experience, if that level of customization is available. That feature can be a strong selling point for your product, especially if it's a feature that helps you stand apart from your competitors.Examples:“Try our customizable razor handles”"Fully customizable reporting dashboard""Complete control, at your fingertips"
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    +17%
  • traffic
    Guest Article Publishing
    Be open to accepting guest articles from relevant authors for publishing on your blog. You can manually recruit these people by offering a quid-pro-quo (offer to write for their blog) or just as a way for them to increase their exposure. You get free content without having to write it yourself, and the credibility of the influencer who published on your site.
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    +11%
  • traffic
    Durability Ad Copy
    Durability is an important feature of almost all products, so why not highlight the characteristic in your ad copy? Your product will stand the test of time and be enjoyed for generations to come. Make that message crystalline, and those people that value durability will give great attention to your offer.Examples:“The longest lasting tools, guaranteed.”“A watch you will pass down to your grandson.”“This thing is literally UNBREAKABLE.”
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    +18%
  • traffic
    Keyword Only URLs
    Another SEO best practice for all blogs, instead of having random strings or the blog post title as your URL, use the keyword you’re trying to rank the blog post for as your URL slug. This both helps you have a clean URL that’s easy to understand for your readers, and whenever the link is copy-pasted, it acts as anchor text, which is great for retaining the SEO benefit of your link.Example:Instead of https://blog.ladder.io/144-actionable-growth-strategies-for-your-business/We use https://blog.ladder.io/growth-strategies/
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    +11%
  • traffic
    Have Public WhoIs Information
    Google has been rumored to use public WhoIs information as a trust signal. Alternatively, a private WhoIs could be a sign of "something to hide." (Tip: match your contact page info with your WhoIs info.)
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    +19%
  • traffic
    Daily Social Posting
    To increase brand awareness and acquire signups/users organically through engaging content through popular social media platforms.
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    +9%
  • traffic
    Social Media Post Content
    A/B testing the copy and content of your social media posts is a smart way to find out what topics your audience is most drawn to. Use a Bit.ly URL for each post to track which approaches get more clicks. This helps determine what kind of voice your audience responds to better - whether more formal with article titles and images, more casual with a conversational tone, or some other approach.
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    +42%
  • traffic
    Influencer Roundup
    By asking a single question (or list of questions) to multiple influencers, you can get engaging content from a diverse pool of opinions. More importantly, you’ll be able to get multiple backlinks and social shares from individuals with large followings and dedicated audiences. This will help you reach a new audience that’s more likely to give you their trust.
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    +18%
  • traffic
    Keyword In Video Title, Description, Filename
    Add your keyword in at least one of your title, description and filename when uploading to Youtube as Google still doesn't know what the video is about until you tell it.
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    +20%
  • traffic
    CTA Popup: One-On-One Demo
    A time-delayed or exit intent CTA popup that offers a one-on-one demo can instantly drive highly qualified leads straight to your sales team. Sometimes people come to your site and see something they like, only to leave because there was no way to learn more. A one-on-one demo offer via a popup will reach them right when they’re actively engaging with your site.
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    +55%
  • traffic
    Qualaroo Net Promoter Score Survey
    Want to understand your relationship with your customers and have a constant pulse on their satisfaction? You can figure out how likely your customers are to recommend you to friends and colleagues with a Qualaroo NPS Survey. This lets you ask direct traffic and return visitors about their opinion of your business and whether they'd be willing to promote it. From there, ask for the reason for their score, and you’ll get feedback gold.
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    +12%
  • traffic
    Influencer Followers Audience
    Targeting the followers of an influencer in your space can drive relevant traffic. Often, influencers are a part of your target audience and there’s a high likelihood that their followers are as well. Create ad campaigns that specifically cater to people who follow the major names and personalities in your industry to reach a targeted segment of your audience.
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    +55%
  • traffic
    Quote Influencers In SlideShare
    When writing content for your SlideShare deck, insert relevant and informative quotes from influencers in the field. Then, once the SlideShare presentation is posted, notify the influencers that you’ve included their writing, link to the post, and give a quick word of thanks. This incentivizes them to share your SlideShare content with their social media audience.
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    +17%
  • traffic
    Publish Collections
    By grouping your content into thematic collections, you can republish old content to your audience in a new way, targeting specific personas with your themes. When you have enough content, start dividing articles up into different collections based on the various themes they fit into. Publish these collections as new articles to drive your audience to relevant pieces of content.
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    +20%
  • traffic
    Invite-Only Contributors
    Only allowing contributors by invite can keep quality high and increase referral. Restricting who can be a contributor will often lead to higher engagement from contributors as it's more of an honor to hold that title and they don't want to lose it. Friends of existing contributors are likely to be high quality and share in the same ethos, so restricting it to invite only is likely to drive very high quality influencers.
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    +11%
  • traffic
    "New Era" Ad Copy
    “The razor you’ve been waiting for”Push the newness of your product as a good way to position your business in marketing and ad copy. Talk about how far ahead of your old, behind the times competition you are, pushing technological innovation or a new approach as your primary value proposition to visitors. i.e "Tired of lousy service?"
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    +56%
  • traffic
    Deep Linked Referrals
    When creating a referral system for your users, make sure the links you send for referral promotions are deep linked with an app install journey. You can seamlessly get app installs and reward both referrers and new users for referral activity. Use deep linking tools like Branch.io to set up referral links straight into your app.
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    +19%
  • traffic
    Customer Lookalike Audience
    Try targeting an audience that looks like your current customers with your advertising. Target them based on your current customers’ demographics, shared interests, geography, etc… You already know what kinds of customers your business draws and targeting people similar to them is a great way to expand your reach and increase ad performance.
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    +48%
  • traffic
    Narrow Geography Targeting
    Targeting an audience at a more local level can help you better target your audience and avoid serving ads to businesses or consumers that you’re not trying to reach. Especially if your business is a retail store with locations in specific geographies or if you want to focus an ad campaign on audiences in specific states or countries, narrowing your ad’s geographic reach will focus your ad spending on the most relevant audiences.
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    +59%
  • traffic
    Number Of Hashtags
    Experiment with the number of hashtags you add to your social posts to find optimum engagement levels. Readers on different social media platforms respond differently to hashtags, so be sure to vary your approach based on what works best for each platform. If you normally use only one hashtag, try two or more. If you use a lot of hashtags, try toning it down. Use whatever works best for each platform to increase click rates and social sharing.
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    +18%
  • traffic
    Wealth Targeting
    Limiting an audience based on net worth allows you to target people who you know have money to afford your product or service. This is a great way to improve audience quality and bring in the type of customers that can afford your offering.
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    +22%
  • traffic
    HARO
    Use HARO to get intros to reporters in your niche. HARO is a platform that provides journalists with a database of sources for upcoming stories on a variety of topics. Become a source on HARO and get notified whenever a journalist is looking for a source in your business’s area of expertise. By using HARO, you can build up a series of quality press and backlinks to your website over time with minimal effort required on your end.
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    +16%
  • traffic
    Host A Twitter Chat
    Hosting Twitter chats can directly increase your audience AND influence in your industry. However, pulling off a successful chat is not as easy as throwing up a few questions and crossing your fingers. First, do your homework and find a relevant topic that your target audience cares about - perhaps something that has received a lot of media coverage recently. Next, promote your upcoming chat through other social channels and participate in Twitter chats to increase reach. After all, you can't have a chat without active participants. (Hints: use an image to advertise your upcoming chat and ask open ended questions during the chat.)
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    +12%
  • traffic
    Find Keywords Through Competitors
    This should be first stop when you’re doing keyword research. What keywords are your competitors ranking for / trying to rank for? What keywords are they advertising on? This research will help you determine which keywords you should be targeting with your ads, copy, and content efforts.
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    +36%
  • traffic
    Dynamic Retargeting
    When retargeting users who have visited your site in the past, try using a dynamic creative that’s based on the products they’ve browsed through. Doing so directly reminds them of the awesome products they saw and encourages them to return. Each ad impression will be relevant to the individual that sees it based on prior interest rather than generic for all viewers.
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    +46%
  • traffic
    Keyword In Meta Titles
    Adding the most important keyword you’re targeting into the meta titles of your page is a good way to increase organic search traffic. Prioritize the front end of your meta titles for the highest-importance keywords and make them relevant to the page content itself. Keep it short, simple, and easily readable by both individuals and search engines.
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    +11%
  • traffic
    Feature Showcase Ad Copy
    “Wide base titanium head for maximum surface area”Showcasing the important features of your product in your ad creative can be a way to successfully differentiate yourself from your competitors. Focus on features that may not be immediately visible in images but would be considered important to potential customers. This lets the most important attributes of your product do the selling.
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    +6%
  • traffic
    Delete Low Performing Blog Posts
    If your blog post isn't getting much traffic and hasn't attracted many links, you should actually delete it as it could be harming your site's reputation.
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    +11%
  • traffic
    Business Model Ad Copy
    It’s possible to quickly validate different business models by split-testing in your ad copy. If you’re trying to decide whether to charge a monthly subscription or a flat yearly fee for your service, for example, A/B test ad copy that references each model to see which one performs best with your audience. You’ll quickly learn what it is your customers would prefer.
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    +13%
  • traffic
    Blockspring Twitter Custom Audience
    If you're looking for a specific Twitter audience based on keywords they include in their bios, you can use Blockspring to easily automate the process. Blockspring will instantly search for the data you want to find and funnel it into a spreadsheet. You'll then be able to directly target a highly relevant set of Twitter users with high quality ads.
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    +23%
  • traffic
    Job Seniority Targeting
    Similar to targeting job titles, targeting seniority can be an effective way of hitting the right people in your audience persona. Make sure you talk to your current (and best) customers to see what job title they hold to inspire your targeting choices here. You should be careful to test this rigorously and review the leads you get, as we've seen instances of people posting fake job titles, which dents the reliability of this type of targeting. The most accurate job title data we've seen is on LinkedIn.
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    +7%
  • traffic
    Qualaroo Funnel A/B Testing
    You can use Qualaroo surveys to provide the “why” in A/B testing at each stage of your funnel. For example, you can test user activation by changing the size of a CTA button, and then proceed to ask survey questions about why users did/did not convert. Once you know the “why” behind a winning variant, you can double down on the factors that drove success. A step-by-step approach will help you optimize your entire funnel to boost conversion.
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    +17%
  • traffic
    Product Positioning Ad Copy
    Do people want an app? A platform? A system? If you're not sure, then you can use ad copy to test different product positioning value propositions. A/B test different copy to position your product in different ways and see which is most effective. This will let you know how to talk about your product with clients, customers, investors, and stakeholders.
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    +7%
  • traffic
    Competitor Keyword Audience
    What better way to beat your competitors than to target the keywords they use in their marketing and advertising efforts? Access the audience of your competitors by looking at the keywords they use in their ad campaigns. You'll discover keywords you may not be using that they find highly effective while eliminating those that underperform. Using your competitors’ strengths to your advantage enables you to optimize your ad spending and reach your target audience more effectively.
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    +16%
  • traffic
    Pokemon Go Lure
    Increase in-store sales by increasing foot traffic through Pokemon Go's Lures. Most effective for Food/Bev businesses. Media cost = $0.99 for 100 Pokecoins = 1 lure. 1 lure = 30 minutes of increased Pokemon activity around your business. ROI = 30 min of increased Pokemon activity should bring in >$0.99 of added revenue.
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    +13%
  • traffic
    Milestone Journalist Pitch
    Hitting an important milestone, whether it’s the initial launch of your product, a major and exciting update, a favorable ranking from an influential ratings site, or any other major news is a perfect opportunity to pitch journalists directly. If they pick up the news and write articles, you’ll earn more awareness and site traffic from interested readers. Pitch your milestone to journalists who cover your space to ensure the news is relevant to them and their readers.
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    +17%
  • traffic
    Ebook Call To Action
    Offer an ebook as your call to action.
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    +12%
  • traffic
    Time Saving Ad Copy
    Time is one of the most valuable resources universally. And people are constantly searching for ways to better use their time. Highlight the time a person could save by using your product or speak to the fact that they will now have extra time to spend as they choose. Using your product will not only save time, but it will also allow for greater freedom for customers to engage in other activities.Examples:“Save 500 hours every year with our management software.”“Free up your weekends to spend time with the people you LOVE.”“Save 2 hours a day by switching to our product.”
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    +15%
  • traffic
    Pushcrew Notifications
    Browser notifications are an easy way to engage your users and customers based on their recent site behavior. Send users Pushcrew notifications when a new relevant update occurs, such as a purchase notification or cart expiration reminder. The pop-up is more engaging than an additional email in an inbox and is more likely to catch their attention.
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    +60%
  • traffic
    Referrals From Existing Users
    Prompt your existing users to refer friends to your product or service. A great way to do this is to provide an incentive of a free trial, a discount, or some other reward. This creates a viral loop around your product, driving happy users to share with their friends, increasing new user registrations, and encouraging those users to participate in the referral system.
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    +17%
  • traffic
    Video Ads For App Installs
    The cost per install of video ads is significantly lower than that of static ads. Create a video ad for your app and promote it on social media and in other apps. Video ads are highly effective, as they grab attention, showcase your product features, and make a direct case for your app’s value while being generally unskippable.
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    +18%
  • traffic
    Narrow Audience
    If an audience is not converting, perhaps it is too broad. Layer more narrow targeting parameters on an existing audience to better aim for the right demographic. 1 million is generally a good audience size.
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    +44%
  • traffic
    Short Paragraphs
    Never go over 3 sentences in a paragraph in order to break up long blocks of text and make it more readable. This decreases bounce rate and increases SEO ranking.
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    +18%
  • traffic
    App Landing Page
    Creating a landing page for your app is crucial to its success. Use this page to build hype and showcase your app's awesome features before its launch. The landing page can also serve as a means of gathering invaluable feedback from beta testers. As the app's launch approaches, use this page to continue teasing out more details, and finally, to keep up the excitement once the app is launched.
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    +12%
  • traffic
    Time On Site Retargeting
    Facebook lets you retarget an audience based on the amount of time they spent on your site. You can use this to filter out visitors who were only there for a short visit, focusing in on ones that spent a lot of time but did not convert. They’re more qualified and likely more interested in your products but may have forgotten about you. Get them back to your site by retargeting them with ads on Facebook.
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    +16%
  • traffic
    Post To Video Sites
    Video content can help you effectively introduce potential customers to your product or service. Whether you create explainer videos, ads, product walkthroughs, or social video content, post video content to sites like YouTube and Vimeo or even Twitter and Facebook’s native video clients to increase their reach and access a new audience of potential customers.
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    +19%
  • traffic
    Limit Functionality Until Share
    Limiting the functionality of your product or the amount of content you display for those users that haven’t shared it with others is a great way to drive up sharing and increase reach. Give away a bit up front, whether it’s content or product functionality, and then limit how much a user can see until they hit share.
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    +20%
  • traffic
    Tagging Authors
    Curate a “best of” list on a specific topic relevant to your readers. For example, it can be a list of the top bloggers in your industry or the best apps for your workflow. Write a brief description for each and why they’re awesome. When sharing the content on Twitter, tag each of the authors or businesses individually in a series of Tweets. Schedule the Tweets to be spread out over time and watch as many of those you featured retweet, favorite, or send a thanks, helping you reach their audience.
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    +18%
  • traffic
    Audience Expansion: Countries
    Slightly widen the scope of your target audience to avoid ad-fatigue. If you are running a Google AdWords campaign to US residents only, try expanding the audience to include other countries that your ad might serve well, such as Canada or the UK. Be sure to take into account any cultural differences or nuances that might affect your ad's success.
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    +58%
  • traffic
    Ease Of Use Ad Copy
    Simplicity and ease of use are major factors in people’s buying decisions. If your product has an ease of use factor that’s impressive for your customers, talking about it in your ad copy can get you more attention and clicks.Examples:“Razors now featuring our patented No-Slip Grip!”“Extra pockets for your convenience.”“Get your email list set up in 5 minutes or less!”
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    +14%
  • traffic
    SumoMe Instant Landing Page
    Using Welcome Mat's 'Instant Landing Page' feature you can lock the signup page in place so users can't scroll down without signing up. A full screen minimalist landing page like this works wonders for activation rates. In some cases we've seen 10%-30% conversion to email signup! Be sure to test different variations of design and copy as it can make a big difference to performance. If you find this too intrusive for the first visit, it can still be very effective if shown on visit 2 or on the 2nd page visited.
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    +13%
  • traffic
    Click To Tweet
    Click to Tweet is a call to action in which you prepopulate a box with a key quote or idea from one of your posts that users can then tweet out at the click of a button. Prompting your readers with a quick and easy way to share a main message from your post is a simple way for users to share your content and spread awareness of your brand among people who are more likely to engage with it.
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    +13%
  • traffic
    Highly Specific Ad Copy
    If you offer multiple products, or a broad category of products, test honing in on just one specific product or aspect of your product offering. You can target a different product or category to each audience. For example, if you’re a fashion retailer, target men who love watches with ad copy and creative showcasing men’s watches.
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    +57%
  • traffic
    Missed Referral Email
    When the friends of a user join your platform, send an email to the user informing them that they missed out on referring a friend for credit. It reminds your users that they have friends who would also enjoy your product while creating a sense of urgency that they don’t miss out on money or rewards for referrals. That sense of urgency will drive them to act in the future and will increase the number of referrals you receive.
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    +16%
  • traffic
    Business Behavior Audience
    Targeting audiences based on their business behaviors. Options on twitter include company size, business type, company age, occupation category, sales revenue, industry and seniority. This can be an effective way for B2B businesses to reach their target customers.
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    +42%
  • traffic
    Segment By Device
    Try isolating by device (mobile vs desktop) if the data shows that one device is outperforming the other. This will allow you to invest more into the more efficient device, and spend less on the underperformer, thereby maximizing the efficiency of the campaign.
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    +28%
  • traffic
    Find Linking Hubs
    Find pieces of content that link to more than one competitor as they will likely be a 'roundup' post that could link to you too. Reach out to the blogger, writer, or content marketing person at the blog that wrote the post and offer your own post as an addition to the list. Make sure your post provides both relevant content and appropriate added value over the other links in the roundup.
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    +14%
  • traffic
    High Bid Test
    When you want to reach different segments of your audience with your ads, try increasing your bid above the suggested or current level. Once you’re sure that your current bid level has reached everyone that it can reach, an increase can lead to a new segment of your audience getting served your ad. It will get your ad featured in front of more eyes, getting it in front of an audience that may not have seen it yet.
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    +52%
  • traffic
    Email Winner Referral
    Emailing a subset of your top users to inform them they’ve won some form of competition can drive referral behavior. Create some sort of competition among your users, such as a rating of the highest level of activity or the most shared content and send out an email letting them know about their success. This can be made into a weekly or monthly email that includes sharing functions and a referral link encouraging top users to invite their friends.
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    +17%
  • traffic
    Language Segmentation Page
    When deciding whether to serve an international audience with landing page copy in their own language, try A/B testing sites with your default language and their language on visitors from that country. For example, for French users, localize your site in French and then offer half your French visitors that site by default. The results will help you determine if localization will appeal to a multi-lingual audience.
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    +18%
  • traffic
    Smarter Process Ad Copy
    Messaging that communicates the way your product improves a companies' process is a great ad-copy tactic (especially in the B2B space). Communicating that you CAN solve the problem is often a higher priority than HOW you will solve the problem.
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    +5%
  • traffic
    Casual Photo Ad
    A casual photo - one that shows your product in action or in a natural setting without too much editing and staging - can be highly effective at increasing ad performance. This is because people seeing the ad get a view of your product in real-life, real-time use. You help them more effectively visualize what it will look like in their possession.
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    +11%
  • traffic
    Job Title Audience
    Targeting your audience persona by what job title(s) they hold can be a very effective way of hitting the right people. Make sure you talk to your current (and best) customers to see what job title they hold to inspire your targeting choices here. You should be careful to test this rigorously and review the leads you get, as we've seen instances of people posting fake job titles, which dents the reliability of this type of targeting. The most accurate job title data we've seen is on LinkedIn.
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    +56%
  • traffic
    Skyscraper Technique
    Skyscraper is a classic technique that can help you create content that ranks higher than your competitors. Here’s how it works: You read a ton of great blog posts every day. Find one that’s link-worthy, write your own unique version and make it better, and then do outreach for backlinks. Think of it as a skyscraper size race - make your own content a dozen stories higher than the competing product.
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    +17%
  • traffic
    Linkedin Text Ads
    By testing the format of ads on Linkedin, for example A/B testing Direct Sponsored Content vs. Text Ads - You can get a better understand of which type of content your audience is most responsive to.
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    +20%
  • traffic
    Twitter App Install Ad
    The App Card is a powerful ad format that allows mobile users to preview an image, view app ratings, and install or open an app directly from their timelines.
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    +15%
  • traffic
    Outbound Linking
    Link out to relevant sites to prevent users who come to your site through search from returning to Google. Google considers a search more successful if after clicking on a search result, the user does not return to the search results page to select another link or create a new query. This is known as time to long click. Link out to valuable information sources so users leave your site on your terms rather than through Google, meaning an increase in long clicks and an increase in your search ranking.
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    +10%
  • traffic
    Switch To Premium Hosting
    Don’t be thrifty with your web hosting solutions. If you suddenly have a blog post explode and go viral, your cheap hosting solution will crumble to bits. More importantly, fast page load times are a big deal for SEO and can help you rank faster by making your site a lot easier for bots to crawl.
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    +18%
  • traffic
    Surreal Ad Copy
    Engage people’s imaginations by creating ad copy that defies reality. Channel your inner Salvador Dali and push the limits of your offer’s benefits, while making it clear that you aren’t totally serious. Metaphors work well to execute this tactic - as do hyperboles. Be surreal, for real.Example:"A razor strong enough to shave a lion."“Luggage big enough to pack your entire closet.”“Headphones that will be permanently attached to your ears.”
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    +15%
  • traffic
    Novelty Ad Copy
    Run an ad touting the novelty of your product offering. Whether it’s standout because it’s new and original or you provide the latest new product lines from other suppliers, novelty can be a powerful way to get people to click an ad. Examples:“Check out our new line of razors.”“Winter is coming! Try our new designer winter jackets!”“Get all the latest email marketing tools on one platform.”
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    +60%
  • traffic
    More Visual Landing Page
    Add more visuals to your landing page in order to maintain user interest. Display your products with high quality images and photos rather than just letting marketing copy do the talking. A visual approach is more appealing to visitors who want to understand what a product looks like and how it functions. Combine short, impactful copy with images and photos on your landing page to increase conversion.
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    +16%
  • traffic
    Reply To Tweets
    When someone replies to or retweets your content on Twitter, take the time to send them a short and sweet thank you reply. If they comment on your content with their thoughts and opinions, continue the conversation. While time-consuming, this approach is more meaningful and engaging than a like, helps build influencer connections, and encourages social sharing of your content. Use tools like TweetDeck or HootSuite to optimize the process.
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    +15%
  • traffic
    Layered Lookalike (Onion Test)
    Match your current customer email list to facebook and establish a lookalike audience to expand audience based off current customers. By creating a layered lookalike test, we can see where performance drops and expand our audience. i.e. create 1% lookalike, create 2% lookalike (exclude 1%), create 3% lookalike (exclude 1% & 2%).
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    +60%
  • traffic
    Large Rectangle Ad (336x280)
    Large rectangle ads are a popular ad format on the Google Display Network (GDN) because of their effectiveness. Generally, wider ads tend to perform better than taller ads due to their reader friendly format.
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    +19%
  • traffic
    Company Name Audience
    Want to target a specific company or set of companies with your social media advertising? You can target users based on the companies they say they work for in their profiles on sites like Facebook, Twitter, and LinkedIn. This lets you serve your ads to a hyper-relevant audience.
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    +36%
  • traffic
    LinkedIn Group Targeting
    LinkedIn allows you to target both public and private groups on the platform. Groups can offer a pre-narrowed audience, for example: "Marketing Executives Group". Group targeting is another method of interest targeting that can lead to qualified prospects.
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    +44%
  • traffic
    Promote YouTube Videos To Your Email List
    Your email list is a valuable asset that can be tapped on to surge traffic to your content. Encourage your email list to engage with your brand on YouTube by embedding a video into a promotional email. (Hint: do not promote old or duplicate content that the email list has likely seen.)
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    +20%
  • traffic
    Emotional Theme Creative
    Great marketing is about connecting the right emotion to the product you're selling in the mind of your customer. By alluding to an emotional theme, you're driving a deeper engagement with your audience and therefore driving more of them to your website or app.
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    +70%
  • traffic
    Recycle Old Social Posts Using Edgar
    Social posts rarely ever reach your entire fanbase (fans/followers), using Edgar, you can automatically set your posts to reappear in your feed to reach more eyeballs per social post.
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    +17%
  • traffic
    Event Keyword Targeting
    Targeting keywords for an upcoming event can be a great way of driving relevant traffic to your site. Find events in your industry where you know that your target audience will be present and set up ads that target them directly. For example, if you’re selling high fashion for women, in New York City, targeting keywords related to New York Fashion Week is a well-timed way to reach your audience.
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    +14%
  • traffic
    Publisher Placement
    If you know that your ideal audience is likely to be on a specific website or on a section of a specific website, use site placement targeting in Google AdSense to target that website or section. Julian Bakery successfully used site placement targeting in conjunction with geo-targeting to increase conversions by 35%.
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    +3%
  • traffic
    Data PR Pitch
    If you have interesting facts or pieces of proprietary data gathered by your platform or through research, consider pitching them to journalists and bloggers writing about your niche. By offering them information they need to write their articles, you can get a link in return and gain access to their audience.
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    +19%
  • traffic
    Notify Featured Influencers
    This is an obvious way to get more backlinks and social sharing, but most people get lazy and don't do it. Take advantage of the fact that you quote, reference, and feature different influencers in your content. Send them a quick email saying “Hey! We featured your quote/post/etc… in our blog! Check it out. Would love to hear your thoughts on the post.”
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    +8%
  • traffic
    Re-Promote Old Content
    Most users never see your content the first time you post it. It might have gotten lost in the feed or maybe they weren't even a follower back when your best content came out. By re-promoting your best old content on a regular basis you can drive much more traffic from social with little extra effort.
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    +17%
  • traffic
    Fix HTML Errors
    Having clean, semantic HTML can produce a generous effect to your website's SEO. Avoid common mistakes such as: having unnecessary dive and having empty HTML tags. Clean up your HTML you will have a stronger website infrastructure and faster load times. (Tip: use a HTML validator to speed up the process.)
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    +20%
  • traffic
    Product Keyword Audience
    Targeting people who are searching for the product you sell can drive highly qualified users. For example, if you sell employee training software, target keywords like ‘training software’. You’ll access an audience searching for exactly the product you’re selling.
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    +48%
  • traffic
    Find Keywords With Google Correlate
    Input primary keywords to find long-tail keyword ideas using Google Correlate. Google Correlate finds patterns and correlations related to search queries using real-world data. (Tip: enter your own data for more powerful functionality.)
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    +18%
  • traffic
    Founder Interviews
    If you are a publishing company giving other companies some press, then you could use your articles as leverage to ask if you can setup an interview. Founder stories are popular and get shared a tonne. As an added benefit, most founders are influencers themselves so if they share your interview it can drive traffic and help you rank higher (thanks to the links).
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    +18%
  • traffic
    Direct Ad Copy
    Being more direct in the ad copy can give your users more context before clicking resulting in higher-intent. You can write this way by first writing how you'd normally write it, then aggressively editing to get to a shorter, simpler version. Just say it like it is and boil the product down to its essential components. Your audience will thank you for it.
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    +54%
  • traffic
    Submit To Hacker News
    By submitting your post to hacker news you're getting in front of a highly technical and influential community of influencers. Make sure that the post itself doesn't come across as "salesy" and instead asks for feedback.Be ready to answer highly sophisticated comments and defend various aspects of your product.
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    +18%
  • traffic
    Getting To Know You Email
    Send an email to your subscribers asking for more info about them so you can better understand their needs. You’ll want to know about your subscribers in detail so you can cater content, ads, and products to them. In your email, ask them to respond with their stories and the challenges they face. The answers will give you a clear picture of what kind of person is signing up for your emails.
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    +13%
  • traffic
    Speed Benefit Ad
    If a major benefit of your app is speed over its competitors, use that to your advantage. Write copy that highlights how fast your app is to set up or how quickly users can do something major. Use an image that shows that speed - try a timer next to your app’s dashboard or a casual photo of your phone next to your laptop timing your use of the app.
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    +15%
  • traffic
    Alt Tags For Images
    This is an absolute basic SEO tactic, but everyone forgets it consistently. Alt tags for images not only help explain to Googlebot what images are on your site, but can be strong SEO juice in and of themselves. Google will be able to understand what each image is and how to index it. Keep your alt tags relevant to the content on the site and the image itself so that it both explains what’s going on in the image and what the content is that surrounds it.
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    +56%
  • traffic
    Urgency Ad Copy
    Using urgency in your ad copy can improve the likelihood of someone clicking and taking action. There are many ways to do this, but make sure it's a credible reason for urgency. For example is your sale ending soon? Is the product only available for a limited time? Is there a limited amount of stock? Are there additional benefits to buying now?
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    +64%
  • traffic
    Answering Relevant Questions
    Keep an eye on Q&A sites like Quora and communities on sites like Reddit. When you see a specific question relevant to your business or area of expertise asked, answer it publicly. You’ll be able to position yourself as a thought leader in your industry if you give high quality answers and participate in conversations.
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    +20%
  • traffic
    Finality Ad Copy
    Craft bold copy that exclaims the finality of your offer. People will no longer have to search for alternatives after finding your solution. Finished. Finito. Their problems will be alleviated and you will be the hero. Make your offer their final, indefinite solution.Examples:“The last razor you will ever have to buy.”“An ERP system to end all ERP systems.”“Stop searching for the perfect pen, we have the only pen you’ll ever need.”
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    +11%
  • traffic
    User Case Study Content
    Get your users to write blog posts about how your product helped them achieve their goals. As well as providing a valuable case study you can link to from your landing pages, this type of content typically ranks well and is keyword rich for SEO benefit. It can also lead to more social and referral traffic.
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    +10%
  • traffic
    Optimize For Website Clicks
    If you're on a limited budget, drive cheap traffic to your landing page by optimizing for website clicks rather than conversions on Facebook.
    Learn more
    +70%
  • traffic
    YouTube CTA
    Pull people back to your site with a CTA on your YouTube videos. Add an annotation link, a link in the video description, or directly reference your site and URL in your video.
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    +39%
  • traffic
    Technology Ad Copy
    Your product’s technological edge can be a great advantage for your ad copy. Viewers of the ad may not fully understand what benefits that technological edge gives them, but they’ll likely be intrigued enough to click on the ad and learn more. Use that technological advancement to benefit your ad copy approach.Examples:“Our razor is the latest in shave-tech”“Featuring proprietary StayWarm Technology.”“99.9% reliability in email delivery!”
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    +39%
  • traffic
    Incentivized Downloads
    Reward your users for completing an action - like downloading your app. If your app relies on microtransactions or you offer a monthly subscription, use an ad that incentivizes users to download, offering them something in return (a free first month, free in-app currency, etc...).
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    +13%
  • traffic
    Short Post Introductions
    Use Short Introductions for your blog post (4-9 sentences) so that you draw the user into the content without putting them off with a rambling story. This decreases bounce rate and increases time on site.
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    +18%
  • traffic
    Category Keyword Audience
    Targeting people who are searching for the type of product you sell can drive highly qualified users. For example, if you’re a travel booking site, targeting terms like ‘cheap flights’ or 'Spain vacations' will have your ad show up in front of people searching for exactly the services you’re offering.
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    +38%
  • traffic
    Uniqueness Ad Copy
    If a major selling point of your product is its uniqueness compared to anything else on the market, you should be using that point in your ad copy. Promote your products with copy that depicts its unique features, comparing it to your competition.Examples:“The only razor with 3 rotating blades.”“Rated the warmest winter jacket on Earth!”“The only email marketing software to allow subscriber segmentation.”
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    +79%
  • traffic
    Instagram Engagement (Via Instagress)
    Launch an Instagress campaign (
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    +86%
  • traffic
    Luxury Ad Copy
    Elevate the status of your offer by creating copy that screams luxury. Your offer is for people that prefer the finer things in life. People that don’t drive their own cars OR cook their own meals. Your offer deserves to be on the Red Carpet.Examples:“Gold-plated fine dining silverware that you won’t want to use.”“A beautiful, handcrafted bird bath that your neighbors will be jealous of.”“A diamond ring with with precision hand engraving.”
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    +9%
  • traffic
    Twitter App Re-Engagement Ad
    Have users that have downloaded your app but dropped off the face of the earth? Chances are they liked what they saw but just forgot about your app. Re-engaging them with promoted app card ads that direct them straight back to your app is a great way to boost retention. Let users open your mobile app straight from a Tweet and watch as they flock right back to it.
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    +11%
  • traffic
    Navigation Bar Keywords
    Change around your landing page’s navigation bar to only feature relevant verticals based on search terms. This can be based on search terms used to get to your site and ones that users employ in your native search bar. Use your navigation bar to point to the most important pages on your site, such as your highest-selling product categories.
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    +11%
  • traffic
    SumoMe Click Trigger
    Using a SumoMe, you can set up a trigger so that a List Builder pops up when you click on a link or button. Just go into the SumoMe dashboard, set up a List Builder campaign, and click on Click Triggers in the sidebar menu. There you'll be able to set up exactly which action happens when someone clicks on a button. SumoMe assigns a specific URL for that click trigger that you can then use as your hyperlink for a button.
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    +59%
  • traffic
    Creative Refresh To Combat Ad Fatigue + Increase Relevancy Score
    Ad fatigue occurs when your ad's target audience sees the same iteration of an ad so many times that it loses effectiveness. Combat this with rotating versions of the same ad using different colors, variations in copy, various images and alternating CTAs.
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    +17%
  • traffic
    Publish On LinkedIn
    The reach of your content can be greatly amplified when you use LinkedIn’s native publishing platform, Pulse. The platform reaches a significant audience of influencers with large followings who may decide to share your content. Further, well-performing posts can be featured on Pulse, resulting in more views, likes, comments, and shares. Include quotes from influencers and let them know they’re featured as a way to incentivize them to share.
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    +17%
  • traffic
    Longform Content
    Longform content is our highest-performing content at Ladder. Our biggest blog posts (10,000 words or more) tend to do extremely well on all important SEO metrics - sessions, pageviews, time on page, sharing, returning users, etc… That’s because this type of content is both immediately actionable & useful, and is long enough that people bookmark it for later visits.
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    +14%
  • traffic
    Concise Copy
    Instead of filling your copy with unnecessary words, try using concise copy. It will make your message easier to understand and your page more digestible. Say what you mean in fewer and shorter sentences to keep visitors hooked.
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    +14%
  • traffic
    Step-By-Step Retargeting
    Retarget different audiences based on how far they got into your product. If they only saw an item, you can retarget them with image and copy referencing that item. If they got deeper and added an item to the cart, you can target them with the item and a prompt to come back to their cart. If they still haven’t returned, you can give a discount. This can go as deep as a post-purchase follow-up with a related second item.
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    +18%
  • traffic
    Share Content With CTAs
    Share other people's content but using a tool like Sniply to bring them back to your site to convert. Sniply loads the content in an iFrame, which allows them to place a popup CTA in the bottom right corner, or on the top of the website, leading back to your site. This is a great way to get the benefits of being a content curator, but provide a direct way for the user to come back to your site.
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    +20%
  • traffic
    Submit To SubReddit
    Submitting to a relevant sub reddit can drive highly-qualified visitors. Just with a few cursory searches on reddit you can find a number of niche communities that would be very interested in your product. Make sure not to be too 'pushy' or 'salesy' however - the reddit community can be notoriously anti-commercial and will react negatively to any product and message that isn't genuine.
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    +16%
  • traffic
    Job Function Audiences And Landing Pages
    When you’re trying to reach a certain kind of professional with your ads, you can try target specific job functions. Cater your ad copy and creative with messaging specific to the audience.
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    +11%
  • traffic
    Disrupt Competitors' Videos Via YouTube Ads
    1. Create the most watchable TrueView ad you can, adding in how much you're willing to spend.2. Target your video ads so that whenever someone searches for the YouTube videos of your competitor that they'll see your ad first. If you play it right, they might not even watch your competitor’s video!
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    +15%
  • traffic
    Conjunction Ad Copy
    By connecting an outcome with your product, you can create positive associations AND help people envision the effect your offer will have on their life. Get creative with the connections (but remain authentic) and keep your target audience in mind. The more you know about the potential customer = the greater the effectiveness.Examples:“A clean shave is the first step to a promotion”“Writing down your thoughts can lead to breakthrough ideas.”“A tailored suit will attract the right kind of attention.”
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    +16%
  • traffic
    Milestone Post
    When your company reaches a significant milestone, publishing a post on it can drive lots of qualified traffic and convince people you're a force to be reckoned with. When a big milestone rolls around, such as a new product launch or major update, write, publish, and share a blog post on it. This approach can help you build excitement for your product, driving signups and conversions with a strong narrative about your major news.
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    +11%
  • traffic
    Post Purchase Review
    Emailing a customer to ask for a review or feedback just after a purchase is an easy way to establish a connection and obtain information on how you can improve your business. Warby Parker’s post purchase review emails are successful because they make customers feel valued and provide a bonus for completing a review. Use this approach to craft a post purchase review email that is a win-win for you and your customers.
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    +20%
  • traffic
    Image Bold Background Ad
    An appealing bold color in the background of an image can attract attention to your ad. If the image stands out from the rest of the page of a social network or site where the ad is served, it has a chance to draw eyes directly to it and your ad will be more likely to be seen. This can improve ad performance and help you better reach your audience.
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    +60%
  • traffic
    Logo Variations
    When you’re deciding on a new logo for your business, A/B test different logo designs on your target audience to figure out which gets the best engagement. Put various logos in front of your audience to see which one they respond to best. Track metrics like pages per visit, time on site, and bounce rate to determine which version is the top performer.
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    +15%
  • traffic
    You Vs. Competitor Page
    There are usually people searching for 'competitor alternative' or 'product vs competitor' - these are incredibly high value searches because these users are actively searching for a solution. Create a page full of content comparing the relative advantages of your product over that solution. As well as helping you rank on the more niche 'you vs competitor' search terms, you may find you start ranking on the competitor's search terms also.
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    +14%
  • traffic
    Social Proof CTA
    Using social proof as a part of your CTA adds legitimacy/authority, and people are more likely to follow a crowd. Find a strong and applicable quote about your product from a client or influencer and include it with a CTA button. This tactic can be effective for listbuilding, app installs, lead collection, etc. 
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    +11%
  • traffic
    Funny/Meme Ad
    Funny images and/or copy can be more eye-catching, plus they can feel more down-to-earth and less like an ad. Humor invokes a feeling, which is the goal of most advertising.
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    +18%
  • traffic
    Brand Name Defense
    Your first step with AdWords should be to target your brand name as a keyword especially if your business name has a generic word. You don’t want your competition to show up when someone runs a Google search for your brand name. Bidding on your own brand as a keyword is inexpensive and will defend your brand name by making sure your ad shows up #1 when people search for you.
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    +77%
  • traffic
    New Ad Platform
    Different advertising platforms take different approaches to the way they reach audiences. Targeting the same audience with the same creative across multiple platforms can be a good way to determine relative volume and efficiency. You’ll be able to see how your audience on each network responds to your creative and adjust your ad spending and copy.
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    +72%
  • traffic
    Age Exclusion Audience
    Your product may not be the best fit or draw the appropriate amount of interest from different age segments of your audience. Try removing poorly performing age segments from your target audience in ads to improve performance. Target the age groups that are most likely to click through and convert to optimize your ad spend.
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    +73%
  • traffic
    SumoMe Image Sharer
    While many sites are utilizing tools that allow users to share text content, it is still rare for companies to include tools that allow users to share images. Image sharer solves this problem by allowing users to instantly share images on your site and link them back to you. Using Image sharer is an innovative and unique way to allow site visitors to engage with your content while also driving traffic to your site.
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    +10%
  • traffic
    PR Domino Effect
    Once you land your first big piece of PR coverage from a large press outlet or a major blog, you’ll be able to take advantage of that article as proof for your next round of PR outreach. Send a link to the piece to your list of reporters and you’ll find that many smaller sites will want to cover you. Then, as you get more coverage, you’ll be able to further take advantage of the domino effect to attract other outlets.
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    +20%
  • traffic
    Influencer Proof Ad Copy
    Incorporate industry influencers in your copy to gain greater exposure from a targeted audience. Potential customers will be more inclined to engage if they recognize the influencer promoting the offer. Adding influencer proof gives your offer instant credibility and a face that people can associate with your product. (Tip: choose influencers that are highly-relevant to by examining the social profiles of your target audience.)Examples:“A perfume worn daily by @StylishSuzy”“Endorsed by LinkedIn influencer, Tommy Marketer.”“The favorite snack of Usain Bolt.”
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    +15%
  • traffic
    Influencer Advice
    Reach out to influencers for advice to get shares. Getting advice from influencers before beginning to publish your content is a great way to help attract press attention and views as you roll out. Making contact pre-launch creates a personal connection between you and the influencer: they are now in on your content before anybody else. From this starting point, you have access to their audience, as they will be inclined to share your work to their audience.
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    +17%
  • traffic
    Adding An Outbound Link
    If you have a high performing page that’s getting a lot of traffic and want people to view a different page to complete an action, add an outbound link to the high performing page via a CTA. This will drive that traffic to the second page, where they will be served with the action you want them to complete.
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    +16%
  • traffic
    Video Ad
    Using an auto-play video in an ad can drive a deeper emotional connection and can be much more engaging. In our experience the CPM of video ads is much lower due to the high engagement rate and relevance score. This can be a very cost effective way to reach a much larger audience than normal, in a less obtrusive, more engaging way.
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    +60%
  • traffic
    Reverse Image Search To Find Link Opportunities
    If you produce original imagery for your blog, then chances are someone has reposted your images. A quick Google reverse image search on your images can help you pull up a list of places where your images have been posted. You can then contact them and ask them for a link, which is a lot more valuable for SEO than getting them to take the image down.
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    +19%
  • traffic
    Cost Savings Ad Copy
    Demonstrate the logical appeal of cost-savings to your customer by examining the benefits of your offer from the customer’s perspective. Quantify the monetary savings. Think about how much money your offer saves a customer in a day, week, year, etc.. Lay out the cost benefits clearly and and potential customers will be able to justify their investment.Examples:“Save $50 a day by switching to us.”“Average weekly savings of over $500”“The most fuel efficient car in the market. Stop spending so much on gas.”
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    +11%
  • traffic
    Self-Deprecation Ad Copy
    Show people that you don’t take yourself too seriously and aren’t afraid to crack a joke. Ads usually act as a mechanism for showing off. By taking an alternative stance you are guaranteed to make people smile. You will also come off as more trustworthy because you are not sensationalizing your offer or contriving benefits.Examples:“Just an okay razor.”“Vacuum cleaner that sucks a little.”“A board game that will cause boredom.”
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    +19%
  • traffic
    Data Blog Post
    Content around interesting data you have on your users or industry is a great way to get attention and PR for your business. You collect a lot of data and insights about your customers that can shine a revealing light on different parts of your industry and your own business’ performance. Sharing that data with the world as content is sure to grab attention with journalists and in your industry.
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    +20%
  • traffic
    Rhyme As Reason Ad Copy
    As a marketer you have a solid understanding of why people are attracted to your offer. Spell out that reason by incorporating a playful rhyme. Put on your Dr. Seuss hat and rhyme your way to successful advertising. (Note: this can be difficult if your offer is oranges.)Example:“For that smooth shave you crave”“A new, energy efficient light for your delight.”“Visit a new shore that you are bound to adore.”
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    +11%
  • traffic
    Gender Focused Ad Copy
    Products and offers are commonly advertised differently to different genders. Your copy should reflect this fact. Use gender targeting and create gender focused copy (and creative) to better engage with potential customers. However, be very cognizant that you are not perpetuating harmful gender stereotypes - which could lead to a PR disaster. Examples:“A rugged, strong truck for game day tailgates. You need this, dude.”“The perfect romance novel for when he falls asleep in his man cave.”
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    +6%
  • traffic
    Stickers & Wild Postings
    In highly concentrated urban areas, many eye-balls can be captured with a simple, well positioned sticker or poster. These low cost tactics are used by rapidly growing startups, particularly those whose customers all congregate in a specific area (for example many developer tools use this method).
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    +11%
  • traffic
    Title Tag And Meta Description
    One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. Your Google Adwords adcopy testing is a great source of inspiration for what to write here.
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    +57%
  • traffic
    Narrow By Spending Method
    Facebook allows you to target people who based on their credit card spending habits. Narrow your Facebook ad targeting to focus on this audience. For example, if you have a more expensive product or want to tap into an audience of high-volume shoppers, you can target high spenders. Narrow down further by other demographic and interest categories to get an even more targeted reach.
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    +10%
  • traffic
    Target Audience Callout
    Call out your target audience to catch their attention AND qualify leads. That a double win for CTR! This tactic is useful if your target audience shares a particular trait, profession, or identity. (Note: have a comprehensive understanding of your target audience before trying this tactic.)
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    +19%
  • traffic
    Newsjacking
    Write about topics that have just been made newsworthy. For example if a political candidate says something about your industry, there will suddenly be lots of people searching for that topic. Inserting yourself into the conversation with timely responses, analysis, and news-worthy content of your own is a great way to get social activity and backlinks for your site.
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    +14%
  • traffic
    Relevant Group Posting
    Rather than paying to show ads, try posting in groups with members who have a strong interest in your product or service. Search for and join relevant groups and communities on LinkedIn and Facebook and try posting your blog content, information about your product, or a promotion/sale. Keep track of the most responsive groups and return regularly with new content and responses to comments. Be sure to follow the rules of the group you’re posting in to prevent your posts from being deleted or marked as spam - if you’re not sure, ask a group admin. It’s a great way to show off your product while building influencer relationships.
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    +55%
  • traffic
    Direct Private Messages
    When trying to reach specific individuals who have indicated that they need something similar to your product, try reaching out to them in direct private messages on social networks or aggregators like Reddit. They’ve already expressed an interest and informing them of your product is a great way to introduce yourself and let them know it exists. As you see people talking about the needs your product covers, send them a quick personal introductory note.
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    +18%
  • traffic
    Submit To Quibb
    Submitting your content to Quibb can get it in front of a powerful tech influencer audience. From Quibb your content may get seeded across other networks and you stand a chance of being featured in the Quibb email newsletter, which can drive a considerable amount of traffic.
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    +13%
  • traffic
    Creative Refresh
    Changing even just a few inconsequential elements in your ad creative can cause the advertising platform to treat it as a new ad and show it to a wider audience. Make simple tweaks like color, text positioning, element sizes, etc… to give your ad a refresh.
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    +34%
  • traffic
    Last Updated Vs Published On
    You should always be thinking about your blogs this way - as constantly updated products and not one off pieces. You can only write about the same topic over and over again before your writing begins to resemble itself. A good way to increase sharing and search ranking for your most important content keywords is to update your posts with new content, new insights, etc…
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    +19%
  • traffic
    Free Quote Call To Action
    Offer a free quote as your call to action.
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    +13%
  • traffic
    Focused Audience Expansion
    If current campaigns are working well, expanding the audience in a way that doesn't broaden its focus/niche will increase the pool of quality leads. *For example, if running a campaign targeting the top 100 marketing agencies, expand to the top 200.
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    +36%
  • traffic
    Lifestyle Image Ad
    Try selling the image of the lifestyle your product promotes rather than just the product itself. Using product lifestyle imagery shows an audience the type of life they can lead by buying the product. Help your audience better imagine what the product would be like in their hands and in their lives, helping them relate to the product and want to buy it.
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    +52%
  • traffic
    Past Customers Custom Audience
    Target people who have purchased from you in the past, by using their email addresses as unique IDs (UIDs) on ad platforms. Past customers already trust your website, and therefore they are more likely to make repeat purchases. Getting them to buy from you originally was the hard part - focus on getting them to continue to come back.
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    +60%
  • traffic
    Twitter Lead Ad (No Card)
    Try creating a lead ad without using Twitter's Lead Generation Cards, just using a link or photo instead. It feels less like an ad, so user will be less prone to skimming over it. Twitter lead cards are fancy and feature-rich, but they look like ads. Instead, try promoting a Tweet with an image and copy that you've found performed well in the past. 
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    +19%
  • traffic
    Dormant Retargeting
    Retarget users that have fallen dormant. As per 500.co, between 60-75% of subscribers on the average email list are dormant-- they haven’t opened an email from that list in at least six months. An AdRoll survey showed that 90% of marketers said that “retargeted ads are as good or better than the gold standard in digital marketing.” Using paid ads or email to retarget dormant subscribers with a new offer can be exceptionally effective.
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    +14%
  • traffic
    Find Email Partners
    You read a lot of newsletters in your field and follow a lot of blogs that promote best practices and news in your industry. You could reach out to those newsletters with an offer to promote their product to your list in exchange for a promotion of your product to theirs. This mutual exchange of sponsorship is a free and low effort way to increase your reach.
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    +56%
  • traffic
    Alliteration Ad Copy
    Repeating a letter or sound throughout a phrase is downright fun AND an effective tactic for creating an ad that will stand out among the mundane. Beyond standing out, your copy will also be easier for people to recall. Alliterations are awesome. (See what I did there?)Example”“Super Soft Shave”“Crazy Cool Clothes”“Bouncy, Bountiful Beds”
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    +13%
  • traffic
    Promoted Social Post
    Promote a social post to get cheap visits to a website and capture emails. High quality social posts can be targeted to reach specific audiences based on interests, shopping habits, browsing habits, and more. Publish a post on a social network and use their native advertising tools to promote it. Choose your target audience, set a budget, and watch the clicks and visits roll in.
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    +56%
  • traffic
    Value Proposition Ad
    There are multiple benefits to buying or using your product - are you sure which one is most engaging? With the advent of the various major ad platforms, it's now trivial to A/B test various value propositions for each of your audiences and figure out what works (or doesn't).
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    +74%
  • traffic
    Use Brackets In Your Title (Or Parentheses)
    Usingbrackets (or parentheses) in your title makes it stand out and increases CTR from the SERP. A/B test your titles using brackets versus not using brackets to see if your target audience is more receptive to the former.
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    +18%
  • traffic
    Skills Audience Targeting
    Targeting people with specific skills can be a great way to segment your traffic. Be sure to test multiple audiences as performance can be very different depending on how they're bucketed by the advertising platform. This tactic works particularly well in B2B advertising.
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    +30%
  • traffic
    Content Giveaway
    Offer a giveaway at the end of a blog post or piece of content as a simple but effective CTA for readers. Have the giveaway require sharing the article to increase the amount of shares the post will get. It’s also a great way to capture email addresses and fill your funnel.
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    +14%
  • traffic
    Longer Landing Page
    A longer, more scrollable landing page might end up giving visitors more of a reason to convert. Short landing pages give less information by design, so a longer page will let you better space out and elaborate on your product copy. Test a longer landing page against a shorter one to see which works best.
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    +20%
  • traffic
    Long Video Description
    Google can't "see" what's in the video, so write a long description for them to analyze to convince them to rank you higher for the right keywords.
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    +11%
  • traffic
    Lead Lookalike Audience
    Once you have a solid lead list, you’ll be able to build an audience for your advertising based on what those leads “look like.” Say you find that a majority of your leads are startups in the New York City area - you’ll be able to build and target an audience of other NYC startups, founders, and their employees. With this approach you'll drive qualified traffic to your site - businesses and individuals similar to ones that have already displayed interest in your product.
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    +61%
  • traffic
    Analogy Ad Copy
    Using an analogy might be a good way to position your business to people who don't know you. People know ubiquitous businesses like Uber and AirBnB. Tying yourself to a prominent business with an analogy - Uber for X, AirBnB for X, etc… - can help people immediately understand what you do. Rather than being confused by your ad, they’ll get the point instantly and know if it’s right for them.Example:“The Rolls Royce of razors”
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    +13%
  • traffic
    Brand Performance ('AIM')
    Ad creative battle-testing on the Facebook platform (Instagram, Mobile Newsfeed, Audience Network) to find out which combination of image / body copy / call to action is most effective at driving conversion BEFORE spending lots launching many channels at once. This ensures every piece of paid marketing afterwards is as efficient as it can possibly be, and works as follows: - Develop x divergent thematic routes for banner (e.g. will people respond better to food imagery vs. block color imagery). - Develop x divergent thematic routes for articulating the core proposition in the ad headline (e.g. will people respond better to “the perfect recipe” vs. “000s of recipes”?). - Develop x thematic routes for other test variables (e.g. link description and body copy). - Identify core target audiences targetable via the Facebook platform. - Build multivariate test on Facebook advertising platform - each banner variant with each proposition variant on each channel. - Bid each Ad Group on optimized CPM or optimized CPC - because by doing this Facebook battle-tests Ads within an Ad Group against each other to ID which is most effective for the audience in question. The platform uses all of the data points it has available in order to optimise towards the Ad which gets the most traction with the target audience - which it gives the most reach. - 30 observations per variant are required for reasonable confidence of significance (e.g. 30 clicks if the goal is a click on oCPC, 30 conversions if the conversion metric is a conversion on oCPM). The added benefit is that this creates ad sets with conversion data utilisable in later advertising.
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    +36%
  • traffic
    Seasonal Ad Copy
    Seasonal ad copy is important because you can take advantage of the specific time of year you're working in to get people to buy your product. So going for Black Friday, Boxing Day, Christmas, Summer Break, Fall Solstice, etc... sales or product promotion lets you serve highly relevant ads at a high-intent time of year.Examples:"Shop our Black Friday sale!""Summer blowout: every item 50% off"
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    +71%
  • traffic
    Referral Promotion
    Referral programs can get lost in a site's architecture and potential customers may not be aware of an offer. By promoting a referral more people will be aware of it's existence and therefore more people will refer their friends. You can promote your referral program in many different ways: email newsletters, product update emails, milestone emails, in-app popups, directly on your landing page, in invoices/receipts, etc…
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    +10%
  • traffic
    Email Sponsoring
    Paying to sponsor a relevant email newsletter can help you access a highly relevant audience. Target regular email newsletters in your industry that you know will be read by your target audience. A good way to figure this out is to sign up for and read newsletters you find interesting.
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    +16%
  • traffic
    SumoMe Share
    Adding Social share buttons to your website makes it incredibly easy for your users to share your content with their social networks. They create benefits for your brand on a number of key marketing fronts including brand exposure, site traffic, user experience, and SEO.
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    +11%
  • traffic
    No-Index Dynamic URLs
    If you have any dynamic URLs (for example using parameters) make sure you no-index them. By including a "no-index" meta tag on your webpage you are signaling to search engines that you do not the page included in a SERP.
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    +20%
  • traffic
    Welcome Ad Copy
    Make people comfortable enough to engage with your offer by writing copy the is conversational and inviting. This laid-back approach to copy is the furthest thing pushy and definitely a warm tactic. It can be used to demonstrate a change in setting or establish context. When a potential customer clicks this ad they are transformed to a new place.Example:“Welcome to whisky country.”“Come on in and check things out. You’ll be happy you did”“Now entering the future.”
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    +15%
  • traffic
    SumoMe Discover
    Discover is a SumoMe app that connects you with over 150,000 other SumoMe. The app finds sites with audiences that are similar to your own and features your articles on those sites, driving traffic back to you. You are also provided with quality articles from other sites so that you always have relevant information to engage your audience with.
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    +19%
  • traffic
    Scraped Email Drip
    Scraping emails of businesses from company data aggregators can help you regularly fill the top of your sales funnel with potential highly qualified leads. Use tools like Import.io or Kimono to scrape data on relevant businesses. Get really narrow with your scraping to target specific businesses by geography, size, funding, and more. Once you have your list, create an email drip campaign pitching your product or service.
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    +62%
  • traffic
    Send Email By Time Zone
    When you send emails at "3pm" you aren't really hitting your users at that time - for some people on earlier timezones it's early morning, and late evening for others. Using something like Mailchimp's Timewarp or Intercom's advanced timezone feature, you can make sure it hits them at the right time.
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    +18%
  • traffic
    Top 10 List Placement
    Create top 10 lists for products/startups in your industry and get each startup / product to push the content to their audience in return for being featured. This type of content is really easy to put together and can yield a high return on effort.
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    +11%
  • traffic
    Discount Copy
    To improve performance and increase customer acquisition, try adding a % discount or amount of money off for your products. This can be tied to an email capture form or a banner presenting a limited time offer. The offer can make interested visitors more likely to browse further and make a purchase rather than miss out on a deal.
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    +60%
  • traffic
    Lookalike W/ Interest Overlay
    Using Lookalike Audiences in Facebook advertising can be a useful way to target leads that are similar to customers you care about. Generate the lookalike audiences based on people who like your page or those that visit your site. Further effectiveness by narrowing down the audience to individuals with the same interests.
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    +37%
  • traffic
    Automatic Calendar Invite
    When someone selects a time in a sales-person's calendar - The calendar invite should be immediately sent.
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    +55%
  • traffic
    Content Summary Button
    Long-form content is undoubtedly effective, but potential customers don't always have the time to read through a lengthy post. Solve their problem and convert readers by creating a summary button at the top of your blog post. Summarize your content into a single paragraph that replaces the original content when a user clicks the "Summary" button. Below the summary you should include a CTA with an email form. Implement your own solution, or if you are not technically savvy try using TLDR (Wordpress only).
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    +19%
  • traffic
    Get Interviewed On Podcasts
    Podcast hosts love to interview entrepreneurs, influencers, and experienced players in their space. If you get the opportunity to be interviewed on a podcast, take it. It’s a high impact, low effort way of getting in front of a highly engaged user base. Go a step further by researching podcasts in your space, reaching out, and pitching them on an interview. This tactic is also a great way to gain backlinks for SEO purposes.
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    +20%
  • traffic
    PR Email Outreach
    Get press by scraping emails from journalists and emailing them to write up an article about you. Ensure you're only targeting journalists who write articles relevant to your business/products. Draw their interest with a highly catered email referencing a specific article they wrote and why they and their audience would be interested in hearing more about you.
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    +19%
  • traffic
    Site Extensions
    Adding site extensions to your Google or Bing ads is a great way to direct interested ad viewers directly to a highly converting section of your site. Instead of just directing them to your landing page, you can also send them to a pricing page, a signup page, a webinar registration, a demo page, or any other part of your site. This is especially helpful when targeting users who may already know you and need to be directed to a more relevant part of your site.
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    +59%
  • traffic
    Fan/Follower Targeting
    When you want to reach your current audience of fans with ads on Facebook, target them by choosing “People who like your Page” in the Targeting section of Facebook’s ad creation. You can go a step further by targeting the friends of your fans to further expand your reach.
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    +30%
  • traffic
    Website Retargeting Onion
    Try separating your retargeting audiences by time since last site visit. This allows you to optimize to each group and speak to each of them differently. For example, you can talk differently to users you haven't seen in a month than you would to ones who last appeared a week ago. This allows you to approach alternate methods of reactivation.
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    +4%
  • traffic
    Endowment Ad Copy
    By giving indisputable value to a person you automatically increase the perceived value of your offer. People feel like they are getting a deal (or even a steal) when they are given freebies or trials. And an additional bonus, they will be more likely to continue using your product because people have the tendency to value things more if they already own them. For example, potential customers stand to lose their newly found, useful tool once their free trial ends.Examples:“30 day free trial”“$20 free play for signing up”“Try it for 14 days.”
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    +13%
  • traffic
    Lead Generation Website Analysis
    Perform a free analysis on a potential customer’s website. No email necessary. This is a great way to evoke curiosity about your product’s capabilities. For example, analyze a website for missing links or errors and then create a brief report of your findings. Ask for email address to see the full report.
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    +19%
  • traffic
    Deep Linked Content Sharing
    Share app content via SMS or email with links that take users directly to a desired piece of content. When you allow users to share links to your site in mobile, generating deep links straight to the app is a great way to increase user engagement. You can also pass data through the install process for new users to get to the right page from a share.
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    +19%
  • traffic
    Influencer Networking
    Try connecting with influencers in person (or on Skype) to get them to share your content regularly. Building relationships with prominent figures in your space can help you expand your reach to their followers and fans. Having them on your side will help you develop trust and credibility with your target audience and serve as a form of social proof.
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    +17%
  • traffic
    Ad Placement
    Test whether a certain placement of an ad performs better than another. For example on Facebook you can show your ads on the right hand side of the desktop site, in the desktop timeline, the mobile timeline or mobile audience network. All of these placements perform differently and you'd want to test how each works separately.
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    +62%
  • traffic
    Supplier Brand Keywords
    Bidding on the brand keywords for the suppliers of the products you stock usually yields relatively cheap traffic. You do have to be careful as many supplier or affiliate relationships expressly forbid this and either way they may tell you to turn this off. However this tactic works so well that it's common practice amongst aggregation sites.
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    +59%
  • traffic
    Single Keyword Ad Groups (SKAG)
    The goal with SKAGs are to help make the relevancy between your keywords and ad so strong that your CTR, quality scores, and cost per conversion metrics improve.
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    +58%
  • traffic
    Tilted Product Shot Image
    Showing a product tilted in the background of the image is a great way to acquaint the user with the product. This type of shot is common practice in magazines and aggregation websites that sell products, so users are well acquainted with this type of view.
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    +6%
  • traffic
    Tools Interest Audience
    Targeting the followers or fans of specific technology tools allows you to come at an audience from a whole new angle. Knowing what tools a person already buys reveals a lot about what type of customer they would be for you - this is a great way to improve lead quality and bring in the type of customers that can afford your offering.
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    +52%
  • traffic
    Complement Interest Audience
    Target audiences whose social media interests complement your product category. Consider what other items and item categories your audience shows interest in and make ads that target those keywords. For example, target luxury products if what you sell is also a luxury product - i.e. people interested in Porsche are likely to be interested in expensive watches. 
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    +51%
  • traffic
    Search Query Report
    Remove negative matches from your search terms. Google AdWords has a search terms report that can show you how your ads perform when they have been triggered by specific words. Mark words that aren’t as relevant to your business as negative words and avoid spending money on people who aren’t interested in your ad.
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    +17%
  • traffic
    Company Size Targeting
    Narrowing your ad targeting based on the size of company you’re trying to reach is a good way to filter for only the perfect potential customers. If you service enterprise businesses, reaching small startups with your ad will lower your ad spend ROI. Set your target audience based on company size to make sure your ad is appearing in front of the businesses you actually want to attract.
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    +22%
  • traffic
    Exclusivity Ad Copy
    Infuse your ad with copy that demonstrates exclusivity. This can increase the perceived value of your offer AND make people feel special. Explicitly state that your offer is not for everyone and people will be knocking at your front door. (Hint: give them the secret password to get in.)Examples:“Join now for exclusive access to our new offer.”“Get this crazy good deal by invitation only.”“Sign-up now for a chance to enter our private club.”
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    +14%
  • traffic
    Accumulating Discounts For Active Referrals
    Let customers refer their way to to using your product for free by incorporating accumulating discounts for active referrals. For each successful referral that stays active, give a small discount to the user who made the referral. Allow these discounts to accumulate over time until your product becomes free to use. (Hint: if referred user stop being active, make adjustments in costs accordingly.)
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    +19%
  • traffic
    Twitter Hashtag Listbuilding & Targeting
    Hashtags can be great qualifiers for targeting, and this tactic will allow you to target events not listed under Twitters internal event targeting.To create a list based on a hashtag (i.e. for an event) you will need to:1. Create a Twitter list (make sure you select "private" if relevant)2. Create an IFTTT recipe, specifying the hashtag you want to track and the name of the list you just created.3. For paid advertising, once your list is built, you can export it and then import it to Twitter as a tailored audience4. Create campaign targeting the new custom audience
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    +6%
  • traffic
    Subscriber Retargeting
    You will have many subscribers to your email list that haven't yet purchased from you. These people potentially have high intent and definitely have high brand recognition - by using custom audiences on Facebook and Twitter you can target these people and convince them to purchase your product.
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    +53%
  • traffic
    Topic Comment
    Comment on a relevant topic to your niche on Reddit, Quora or other forums. These platforms already have a large audience looking to solve exactly the problem you solve, which you can tap into. This tactic is hard to scale, but can be the perfect way to get super-qualified users early on in your product's life.
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    +12%
  • traffic
    Remove Duplicate Content
    Google penalizes sites that have duplicate content - you should remove the duplicate content OR use a rel canonical tag to indicate which one is the original. Removing duplicate content can help your pages properly rank rather than competing against one another. Comb through your site, find places where you have the same exact copy, and make changes and removals where necessary. A site audit tool can help you automate the discovery process for duplicate content.
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    +16%
  • traffic
    Google Search Network With Display Select
    According to Google, the "Search Network with Display Select" option lets you reach people as they search keywords on Google or visit sites in their display network. Setting up ads that appear on both search and display can help you reach a relevant audience on all relevant searches and pages on the web. Note that bidding is automated for Display Network, and that ads are shown selectively by Google.
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    +59%
  • traffic
    Host An AMA
    “Ask Me Anything” sessions, also known as AMAs, have become popular ways to reach and connect with wide audiences by answering their questions directly. Host an AMA to talk about the way you built your business, how you got to where you are today, and what best practices and mistakes guided you along the way. It’s an effective way to build rapport with your audience and reach people who may not have heard of your business.
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    +14%
  • traffic
    Image Overlay Ad
    Showing an image overlaid with brand name and a translucent layer can increase social media ad campaign performance. Try ad creative where your brand logo and a translucent layer are overlaid on top of an image of your choice, whether a photo of a smiling individual or an image of your product. A semi-transparent dark layer will provide a strong contrast between the image and your logo and ad copy, making it stand out for your audience on social networks.
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    +62%
  • traffic
    Conference Speaking
    Many young conferences need talent to attend and give talks. Reach out and get an opportunity to give a talk. This organically gives you an opportunity to talk about your product, lets you develop a reputation as an influencer, and enables you to connect with people in your target audience face to face.
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    +12%
  • traffic
    Emotional Theme Copy
    Great marketing is about connecting the right emotion to the product you're selling in the mind of your customer. Rather than using direct, matter-of-fact copy, try humanizing your offer. By alluding to an emotional theme, you're driving a deeper engagement with your audience and therefore driving more of them to your website or app.
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    +40%
  • traffic
    Video Retargeting Audience
    Retargeting people who have watched your video is a powerful way to turn brand awareness into traffic. A user that's seen your video is much more likely to engage with your ad and will be less annoyed with a harder sell. Some platforms like Facebook allow you to target based on how much of the video was watched, so make sure you experiment with that.
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    +79%
  • traffic
    Sponsor A Thank You Page
    Once a user has purchased something on another site, they'll be looking for something else to do. This is the perfect opportunity for you to drive a customer that you already know is valuable and able to purchase to your website. This would normally be done through an affiliate relationship with the website's owner and would be paid for as a sponsorship (monthly charge) or as a % of sales driven by the link.
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    +19%
  • traffic
    Cross-Promote Apps
    An exchange of promotion with another app - you promote their app to your users, and vice versa - is a cheap, mutually beneficial way to reach a new and relevant audience for your app. Small or large, your user base is valuable, so reach out to complementary apps to build cross-promotion partnerships. For example, if you have a job search app, a money management app’s audience could be highly useful for your user growth, and your audience of job seekers likely need money management advice as well.
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    +19%
  • traffic
    Give Testimonials
    Give testimonials for tools you use and like. This serves several functions for your business. It will get you a backlink for your website, will help increase brand awareness, builds relationships with other businesses and influencers, and can position you as an influential figure with a valued opinion in your space.Offer to give testimonials to your favorite tools and services. In return, make sure they actually link to your website in that testimonial.
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    +14%
  • traffic
    Expat Audience
    There are 92 million expatriates (aka expats) on Facebook. Engage with this substantial demographic using Facebook's robust targeting. Target expats living in certain countries or originating from a certain country.
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    +20%
  • traffic
    Quality Score Optimization
    Quality Score has a major effect on ad performance. A poor quality score will cause impressions and ranking to drop, and CPC to rise (as you'll be paying a premium to be seen). Increasing your quality score (best practices are platform specific) can drastically help you campaign and your budget.
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    +56%
  • traffic
    Auto-Favorite Tweets
    Whenever someone Tweets at you, use services like Tweetfull to automatically favorite their Tweets. By doing so, you’re encouraging users to Tweet about you more often, resulting in more engagement for your social media presence. Be careful to filter out any NSFW Tweets.
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    +19%
  • traffic
    "Alternative To" Keyword Audience
    Targeting the terms “alternative to [competitor]” or “[competitor] alternatives” can land you right in front of their audience. Being the top ad on that search term can bring you a highly qualified audience and is especially effective when they’re sent to a you vs. competitor landing page.
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    +10%
  • traffic
    Longform Ad Copy
    Best practice is typically to write short form ad copy as that's what sells. Conversely sometimes the opposite works - users are less likely to dismiss longform copy as an 'ad' and there can be space to really tell a personalized editorial story.
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    +77%
  • traffic
    Follow / Unfollow
    Follow relevant users from your target audience on social media and unfollow them once they follow you back. The process can be done automatically to scale, quickly and efficiently increasing your number of followers and social media reach.
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    +10%
  • traffic
    Social Page Feed
    Most of the content that exists about a business is often generated by fans and followers sharing photos, videos and text updates. Turn your users into brand ambassadors by sharing their best content in a feed on your site. Black Milk Clothing ties each of their products to a social media hashtag and includes a user feed at the bottom of every individual product page. This practice simultaneously drives user engagement and spreads brand awareness through their customers’ networks.
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    +11%
  • traffic
    Demographic Targeting
    Narrow your audience by relevant demographics to your business. Let’s say your ideal customer is a 25-34 year-old male: you can target that group specifically in many of the major ad platforms.
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    +24%
  • traffic
    Referral Link In Invoice
    Providing a referral promotion link for users who need to pay their next bill can incentivize them to share your product and cut the cost of their next bill. It’s an easy way to build a viral loop around your product while gaining access to the qualified leads of your current customer base. Simply add a link to your referral program with a bit of information about the potential benefits to the user at the bottom of the invoice for their latest payment.
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    +15%
  • traffic
    SumoMe Highlighter
    Highlighter is a tool that prompts your visitors to share text that they highlight on your website. Users can quickly and easily share the content they find most interesting with their network, driving engagement with your brand across social media. This tool is easy to set up and it can be very effective at increasing your social media presence.
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    +15%
  • traffic
    Website Lookalike Audience
    Targeting an audience that looks like your current website users based on their demographic and shared interests. A couple of the major ad platforms now offer the ability to target users based on their shared demographics and interests with the people currently using your website. This tactic can be remarkably effective and should be part of any prospecting strategy.
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    +50%
  • traffic
    Square Ad (250x250)
    Square ads are a popular ad format on the Google Display Network (GDN) because of their flexibility. This format can fit into small spaces that large rectangles ads cannot.
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    +19%
  • traffic
    Location Targeting
    Narrowing your targeting to hit only audiences in a specific location, will ensure you're getting the best quality traffic. Start by looking through your analytics platform and seeing which locations have the most (or least) valuable traffic. You can turn off the least valuable locations or only opt-in for the locations most valuable to you on most ad platforms.
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    +4%
  • traffic
    Audience Overlay
    The sales-ready lead you are targeting is often not the sole decision maker in their company. There are other upper-level employees that will have to be convinced. Map out these additional stakeholders, and craft relevant messaging. For example, creating content that helps IT administrators translate your product's value to their bosses.
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    +19%
  • traffic
    Email Referral Prompt
    Write an email asking your customers for a friend referral. A study by Goethe University Frankfurt and University of Pennsylvania found that referred customers had 25% higher profit margins and were 18% less likely to leave the company. Successful referral programs not only give you more customers, they also give you better customers.
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    +20%
  • traffic
    Press Ad Copy
    Take advantage of the press your offer generates by mentioning media outlets that have featured your product. Incorporating well-known media outlets or news sources can bolster your offer’s credibility while also acting as a guidepost for people to conduct additional research. Utilize earned media to it’s fullest extent... because, you earned it!Example:“New monitor featured on TechCrunch.”“In the New York Times last week.”“Recently featured on MTV.”
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    +18%
  • traffic
    Automatically Share New Content
    Automatically sharing new content added to your site can be a good way to increase social engagement. You can do this via the Twitter API for example, with minimum development time. Rather than sharing every single piece of content, try capping it at 5 per day, or only sharing trending / most popular content, so you don't spam your followers.
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    +14%
  • traffic
    Delayed Retargeting
    Delay your retargeting cookie from tracking users for 45 seconds to a minute. This ensures that the cookie isn’t tracking users who bounce immediately. Instead you’ll be tracking ones who have actually hit the page you’re retargeting from, seen some of its content, and left. The subsequent ads you run will be reaching a much more activated audience.
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    +15%
  • traffic
    Facebook Message Ad
    Set up an ad with a CTA of "send a message". This allows a user to send a message directly to your Facebook page.
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    +19%
  • traffic
    Content Marketing Tutorials
    Tutorials are great because they offer a ton of value and are not sell-y. Create a step-by-step tutorial or a how-to that directly benefits your target audience. Solve a common pain point or describe a complex procedure and your audience will be grateful that you took the time to clear the fogginess. (Note: make sure to update tutorials if software you mention changes/updates.)
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    +20%
  • traffic
    Sales Revenue Targeting
    Target businesses based on their sales revenue is a smart way to narrow your audience to exactly the right set of companies. Twitter lets you target businesses based on different sales revenue ranges, giving you an idea of the number of businesses you’ll reach in each range. This lets you serve highly specific ad creative for the business you’re trying to reach.
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    +15%
  • traffic
    Premium Reviews
    Offer a free premium version of your product in return for a review to amplify the voice of your supporters and spread the use of your brand. Social Tools found that many people were using the free version of their product, but very few were converting to the premium version. They also noticed that many of the free users were writing blog posts about how great their product experience was without being prompted. Social Tools leveraged the support of these influencers by offering a free six month premium subscription to their platform to anyone who completed a YouTube review of their service. Within a few months, they grew their user base by over 500%. 
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    +19%
  • traffic
    Fans Lookalike Audience
    Fans / followers of your business on social media are a strong indicator of the audience you should target. Create a lookalike audience of your social media following by setting your ad to target people similar to them. This will give you access to a highly qualified audience with the same traits as people who have already indicated interest in you. If you have fans who aren’t part of your ideal audience, you can narrow down further with demographic targeting.
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    +70%
  • traffic
    Slideshare End CTA
    Inserting CTA slides at the end of a Slideshare presentation will help leverage/direct Slideshare traffic. This can be particularly useful for B2B leads: "SlideShare has up to 5 times more traffic from business owners than Twitter, Facebook, YouTube, and even LinkedIn!"
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    +15%
  • traffic
    Flash Content
    Similar to the concept of a "flash sale" entice potential customers to engage with content by generating urgency and the fear of missing out (FOMO). Make some content available for only a certain amount of time or create an upper-limit on the number of people who can download the content. (Tip: add a widget showing the time remaining or number of downloads left.)
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    +18%
  • traffic
    Yelp Check-In Offer
    "Check-in Offers reward customers with a special offer when they “check-in” to your business on Yelp. By using the check-in feature on the Yelp mobile application, your customers broadcast to their friends on Yelp that they’re at your business."Check-in Offers appear on Yelp’s Mobile Apps on your business listing, as well as in search results related to your business." -Yelp
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    +60%
  • traffic
    Social Share Exchange
    Reach out to an influencer with a similar sized audience and offer to do a share exchange - you promote their product to your audience and vice-versa. This typically only works if you have a similar level of audience size and an overlap in audience interests (note this can be a complementary audience, for example an audience into high end watches overlaps with an audience who stay in high end hotels).
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    +19%
  • traffic
    Anchoring Ad Copy
    Leverage the anchoring effect in your copy by creating an “anchor” that helps people make decisions without hesitation. People have the tendency to rely too heavily on the information that is first presented to them; take advantage of this tendency. Connect your offer with a specific price-point or a more well-known brand to give potential customers a frame of reference.Examples:“5 blades, only 1 dollar.”“50% softer than Kleenex.”“Laptops that perform better than Apple products.”
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    +13%
  • traffic
    Give Out Stickers
    Whether at events or when someone visits your office, give out stickers with your company name and logo on them. People who take them will put them on their laptops and in public places. This is an easy and quick form of free advertising for your business.
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    +18%
  • traffic
    Amazon Sponsored Products
    Promote the products you sell on Amazon.com with keyword targeted ads. Setting up this type of campaign can be time consuming, but once live you can reach a highly primed audience who are ready to purchase and are very likely to convert. This platform works just like Google Shopping ads - you can set your CPC by product or campaign and adjust it whenever needed.
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    +17%
  • traffic
    Ask For Specific Link Page (And Place)
    Don't just email asking for a link. Ask them to link from a certain place on their site, to a specific page on your site. Makes it simpler for them to say yes.
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    +20%
  • traffic
    Referral Link In Recap Email
    You send thousands of recap emails every day - why miss an opportunity to ask for a referral? In your daily, weekly, and monthly recap emails, add a line with your referral program. Your users already love your product so give them the chance to tell their friends and get something in return. You’ll get new customers via word of mouth while strengthening your relationship with your current users.
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    +15%
  • traffic
    Bid Optimization By Time
    Optimize your bids/budget based on time of day, week, month, or year. Website sales can go through a great deal of variance over the course of a year. Understanding the specific times at which your conversion rates are highest, and then optimizing your bidding strategy based on that data, can be an efficient way to drive your business. Most major ads and analytics platforms have the ability to report by time of day, week, month and year.
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    +37%
  • traffic
    App Indexing For Deep Links
    You can index your app so that you can deep link to any page in the app straight from a Google search. Google's App Indexing project lets you set up app indexing with development resources. On the other hand, you can also use services like Branch.io to have that implemented for you. Then you can get people straight to your app from an AdWords ad or Google Search.
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    +17%
  • traffic
    Diversify Hashtags
    As you add hashtags to your social media content, using too many of the similar hashtags will only get you in front of the same audience. Broaden the range of topics or areas your hashtags cover to get in front of new audiences. Add ones that reference your industry, the features of the product you’re promoting, and the audience you’re trying to reach. Each will reach a different segment of your a
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    +20%
  • traffic
    Infographic Image Ad
    Using an infographic in the image of your ad can drive performance. It’s a descriptive and visual way to depict what results your audience can expect when they buy into your product. Design a small, concise infographic for your ad and use it instead of your other images to see how it impacts your ad performance.
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    +12%
  • traffic
    Commenter Pre-Outreach
    Contact people who typically comment on your posts and notify them that you will be releasing a new piece of content at a given time. This will boost engagement by bringing your followers together.
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    +18%
  • traffic
    Quality Ad Copy
    “Highest quality razor on the market”Comparing the quality of your service against the alternatives can be a good way to position your product. Whether comparing on price, customer service, ease of use, or quality, a favorable comparison against your competition can drive customers to buy from you instead. A great way to do this is to target alternatives to your service based on their negative customer feedback i.e. 'tired of lousy service?'.
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    +65%
  • traffic
    Topic Audience Targeting
    Most of the major ad platforms allow you to target your audience by site topic, displaying your ad on multiple pages with the same type of content. Choose topics relevant to your message and gain exposure on many sites without needing to identify and target them one by one.
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    +18%
  • traffic
    Zero Risk Bias Ad Copy
    “No risk, no reward” is an axiom that isn’t always true. Create copy that emphasizes that no risk can actually lead to a reward. Implementing this tactic will put minds to ease and will make the decision to engage with your offer that much easier. It will also allow potential customers to experience or test your offer before making a commitment to buy.Example:“30 day money back guarantee”“Try before you buy.”“Full refund if you aren’t fully satisfied.”
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    +16%
  • traffic
    Buy A Domain And Redirect
    If you can find domains that are relevant and already have link authority, you can buy them and 301 redirect them to your site to pass on the link equity.
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    +12%
  • traffic
    Loss-Aversion Ad Copy
    Pointing to a potential loss of not buying your product can be an effective way to drive clicks. Ad copy like “Only X items left!” or “Sale ends in X minutes!” drives a sense of urgency for a customer to avoid losing out on an item they’re interested in or a money-saving opportunity. This is because people are naturally risk averse and would prefer to avoid losing out on an opportunity to get a better deal or miss out on an item they want.
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    +12%
  • traffic
    Website Retargeting Audience
    Targeting an audience that has been on the website, but not activated and get them to activate. This is one of the most popular tactics in our database because it almost always works. People get distracted easily when browsing the web - if someone left your site it's highly likely they were just distracted and can't remember (or isn't thinking about) how to get back. A small banner ad prompt can be all you need to get them back to the site to sign up.
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    +76%
  • traffic
    Geography Expansion Targeting
    You should consider targeting people outside of the US/CA or traditional markets. The UK, Australia and New Zealand have largely similar income levels and behavior as the US. If you're able to hire a translator, France, Germany and other European countries can be very valuable market extensions. Many other countries like Israel, UAE, Hong Kong and Singapore have significant English speaking, wealthy demographics.
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    +66%
  • traffic
    Triberr Influencers
    Pay to promote your piece to influencers on Triberr. This is an easy way to reach a community of talented Bloggers and Influencers looking for great content. Seeding a piece on Triberr can pay dividends in down stream exposure.
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    +12%
  • traffic
    Negative Association Ad Copy
    Take a stance in your copy by negatively associating your offer with a well-known group, cohort, or culturally relevant reference. This is a playful approach that can give an edge to your offer AND help it stick out from a sea of conservative copy. (Note: be careful not to insult your target audience.)Examples:“Razors: Hipsters not welcome”“Not your Grandpa’s skateboard. Shred our new deck.”“Protein powder for maximum bulking. Not for wimps.”
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    +17%
  • traffic
    Short URLs
    Using short URLs is a better user experience and there are indications that Google ranks shorter URLs higher than longer ones (all things being equal).
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    +10%
  • traffic
    Backlinking Request
    Get in touch with relevant sites/publications that have previously covered material similar to the content you cover or related to your product, and ask to link back to your site. Make sure to give them a specific reason that benefits them in some way, for example if you spot a dead link on their site, or if your content is more relevant than a link they previous had.
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    +16%
  • traffic
    Update Email List Lookalike Audience
    Unlike website lookalike audiences, a lookalike built from an import email list is not updated in real time. So, creating a new lookalike audience based on a newly expanded email list can clarify your audience AND keep your targeting updated.
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    +38%
  • traffic
    Email Subscription Confirmation
    When you get a user’s email address, prompt them to give you a confirmation. Double Opt-In email marketing sounds like it shouldn’t be more effective: after all, you’re asking a user to go through a two-step process when giving you their email address instead of one. However, a two-step process is crucial for weeding out spam signups. Email marketing is not just about the breadth of your email list, but also about the quality of the leads.
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    +17%
  • traffic
    Factoid Ad Copy
    A good way to get clicks on your ads is to include a fact in your ad copy. Facts backed up by research provide proof of the value of your product or service, so including them in your ad can draw additional attention to it.Example:“89% of men say our razor is better than the competition”
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    +22%
  • traffic
    Sniply Tags
    Publish relevant industry content that will get shared around - but include a Sniply link with a CTA button prompting people to learn more on your site. All content shared via a Sniply link will be branded with a small CTA popup of your design.
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    +56%
  • traffic
    Free Tool / Widget
    Build a free tool or widget to attract backlinks. For example, a personal finance company can build a free mortgage calculator to help their visitors. This is both a useful service and one that will attract links from blogs and other companies, as well as help you submit to sites like Product Hunt to drive traffic. At Ladder, we built the Ladder Playbook as this sort of free resource.
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    +11%
  • traffic
    Retargeting By Page
    Retarget prior visitors based on the exact page(s) that they were on during their visit. This lets you create highly dynamic ads that give custom content and custom messaging for the exact visitors you want to target.
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    +39%
  • traffic
    Video-Centric Landing Page
    Incorporating / adjusting a landing page's design to showcase a video (~1 minute at most) can increase conversion with minimal content. This approach maintains focus on two elements: the video itself and the form submission. No other information or copy gets in the way of your visitors and the CTA.
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    +17%
  • traffic
    Keywords Through Google Suggest
    Utilizing Google Suggest aka Google's autocomplete function is a way to quickly generate keywords from your web browser. Simply type a word or phrase into Google and see what follows. (Tip: experiment using characters such as : "_" to find even more unique keywords.)
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    +19%
  • traffic
    Friends Of Fans Targeting
    According to research by ComScore, there is a high degree of similarity between the tastes of friends. This means every fan of your company has hundreds of friends who are significantly more likely to convert. Target friends of fans of to exponentially amplify the power and scope of your impressions.
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    +19%
  • traffic
    Add AdWords Remarketing Tag
    In order to track people who visited your site so you can retarget them on AdWords, you'll need to add the AdWords Remarketing tag to your website. A great way to do this is using Google Tag Manager.This will then let you execute tactics like increasing bids for retargeted traffic, allowing you to bump your ads to the top spot so they immediately see your business.
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    +19%
  • traffic
    Industry Audience Targeting
    Targeting people who work for companies in the right industry can be a great way to segment your traffic. Be sure to test multiple audiences as performance can be very different depending on how they're bucketed by the advertising platform. This tactic works particularly well in B2B advertising.
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    +45%
  • traffic
    Guest-Posting
    Get your name out in front of your audience by guest-writing articles and sharing your expertise. Figure out the top blogs and writers in your space. Make sure they appeal to your target audience and have a decent readership. Ask if you can contribute a guest post on their blogs - they’re almost always looking for new content to push to their readers. Write high quality guest posts to establish yourself as an industry leader and organically push your product.
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    +16%
  • traffic
    Social Proof Ad Copy
    Incorporating social proof into your copy can drive conversions by strengthening the validity of your offer. Social proof can be demonstrated by mentioning experts, celebrities, or groups of people that love your product. Another way to demonstrate social proof is stating the sheer amount of users of your product. Regardless of your strategy, make sure to connect your offer to people or groups your target audience cares about. Examples:“Most popular growth hacking tool in Silicon Valley.” “Used by NFL athletes.”“Trendy purse that all celebrities are carrying.”
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    +72%
  • traffic
    Audience Expansion - Include Search Partners
    Test expanding the audience seeing your search ads beyond google.com.  Search Partners are other search websites outside of Google.com that Google can show your ads on. Generally, advertising on the search partners is cheaper, due to less competition.
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    +72%
  • traffic
    Multi-Product Ads
    Use Facebook’s Multi-Product Ads services when you want to showcase multiple products to a wide audience with many images and lines of copy. Use high-quality images and strong descriptions to best depict your products and grab your audience’s attention. This approach is especially useful when retargeting an audience that has visited your site and browsed items but not made a purchase, displaying a carousel of items similar to what they were looking for in their News Feeds.
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    +30%
  • traffic
    Informal Ad Copy
    Some audiences react well to a friendly tone. When creating ad campaigns, first understand how your users would respond to a more informal approach. Speak to them the way they speak to others and they will respond.
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    +59%
  • traffic
    Glossary Of Terms
    Provide the definitions for a number of popular industry terms and jargon to attract backlinks while simultaneously gaining authority in your industry. Providing definitions also offers the opportunity for your content to be indexed as a Google featured snippet.
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    +20%
  • traffic
    Location Exclusion
    Stop wasting ad spend. Exclude certain locations in your advertising targeting to avoid serving ads in areas that historically do not convert. Also exclude locations that do not fit your target audience's profile. E.g. don't advertise a luxury product in a poorer area.
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    +20%
  • traffic
    AdWords Copy In Meta Descriptions
    Look at AdWords ads for the different keywords you’re prioritizing for your landing pages and content. What words do they use often? Adding those words into the meta description of your article or page can help you get more clicks on your content via search engines.
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    +16%
  • traffic
    Positive Association Ad Copy
    Highlight an existing positive association to your offer OR create one. Connecting your offer to something or someone that is generally considered positive can give you instant credibility. It will also be easier for a person to recall the offering in the future. Make positive associations that shed a positive light in your direction. What or who you associate with matters.Examples:“The official household cleaner for super moms.” “The Rolex of cars.”“Presidential suite of marketing tools.”
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    +13%
  • traffic
    Subfolders Vs Subdomains
    Though Google says there is no preference, subfolders seem to a smarter solution for SEO purposes. Avoid potentially losing site traffic and domain authority by sticking with subfolders over subdomains. The reason... Google is not perfect and it may not recognize that a subdomain is connected to your main domain.
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    +19%
  • traffic
    Person Image Ad
    The image you use in your ads can make a big difference between a successful campaign and a complete lack of interest. Using a photo of a smiling person in your ad can give off the impression of a happy customer and is an eye-catching way to drive engagement with your ad. That’s because psychologically, a smiling face looks friendly and attractive and implies trustworthiness.
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    +48%
  • traffic
    Reactive Devaluation Ad Copy
    Generating copy that is simultaneously reactive and devaluing of the competition can be tricky. One of the most important things to consider when deploying this tactic is timing. A well-timed ad, citing a current issue or perhaps an athlete during the Olympics, will convert like crazy. Your copy should strive to skew a recent, widely-known reference against the competition. Example:“The Verizon Guy doesn’t like Sprint, he was simply paid a great deal of moola.”(during Wimbledon) “Roger Federer is being paid to tell you to buy the other guy’s razors”“Gucci Mane is free, unlike our competitors' express shipping options.”
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    +14%
  • traffic
    Carousel Story Ads
    You can use Facebook’s carousel ads to tell a brief story about your product’s benefits. Each ad can be an image rather than a product, with text in the image telling bits of the story you want to tell. i.e. - Card 1: “We built the ultimate secure group messaging app.” Card 2: “You + your friends, all in one place.” Card 3: “Best in class end-to-end encryption.” Each card can contain a “Sign Up” CTA to drive clicks.
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    +53%
  • traffic
    Custom Blog Graphics
    Tired of constantly seeing stock images at the beginning of blog posts? Make your posts stand out by creating custom blog graphics. This will not only strengthen your brand, but also bolster your SEO efforts by avoiding the usage of previously indexed images.
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    +19%
  • traffic
    Journalist Email Guess
    There are a number of services that can be used to guess the email of a journalist to reach out to them. Tools like Rapportive and Clearbit Connect plug directly into Gmail and enable you to test different emails in the To: field in Compose. Use guesses like [email protected], trying different combinations until you find the right address. Then write your pitch email and hit send.
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    +12%
  • traffic
    YouTube Description Link
     Add a link back to your landing page or to a page specific to the content of the video in the YouTube video description. It serves as a great way to direct an audience of interested viewers that want to learn more right back to your page. 
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    +18%
  • traffic
    Qualaroo Product-Market Fit Survey
    Launched a product but not sure if you've found product-market fit? Try sending a post-NPS survey follow-up of your users asking whether they would be negatively impacted by the loss of your product. If a large portion of your users think your product is essential in their lives, chances are you've found product-market fit.
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    +15%
  • traffic
    Audience Segmentation
    When an audience made up of several features is performing well, try breaking it down into individual pieces to see which is driving the positive performance.Ex) Competitor Interest Audience - first test as a group. If it works, break up into different pieces so that you can determine which competitor interest is the best audience.
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    +72%
  • traffic
    Facebook Call To Action
    Testing different CTA text options on Facebook Ads. Different CTAs can resonate differently with audiences. Learn More can be less pushy than Sign Up, etc...
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    +2%
  • traffic
    Interview Influencers
    A good way to build relationships with influencers is to offer to interview them for your blog. Ask them questions on their expertise and background and have them give tips and advice to your readers. This content provides value for your readers while giving exposure to both your blog/business and the influencer. Typically they'll also provide a backlink (for SEO) and share on social.
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    +18%
  • traffic
    Purchase Behavior Audience
    Targeting audiences on social media based on their recent purchase behavior is a smart way to narrow down your ad spending. Reaching users on social media based on what they’ve bought off the site can help you better target people who’ve bought products similar or relevant to what you sell. For example, if you’re selling hiking equipment, targeting Facebook and Twitter users who have bought various outdoor sporting goods helps you reach a more relevant audience.
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    +35%
  • traffic
    Respond To "I Need (Your Product's Solution)" Tweets
    Respond to Twitter users that explicitly express the need for something in their lives. For example, search for "I need a new content management system" if you are in the CMS space. This tactic can be difficult to scale, but it ensures that your promotional efforts are reaching interested audiences. (Hint: try responding with an image instead of text.)
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    +12%
  • traffic
    Facebook Canvas Ads
    Facebook Canvas ads allow for a more immersive, media-rich experience in comparison to static advertisements. A major advantage of these ads is that they are opened inside Facebook as opposed to a mobile webpage creating a seamless experience with no load times. Functionality is also robust allowing for animations, product galleries, videos, and tilt-to-view images.
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    +6%
  • traffic
    Automation Ad Copy
    Delivering the message that your offer will automate a laborious task is a definite plus. People want to make their lives easier and anyway you can facilitate this is highly-attractive. Your offer solves their problem with ease. Turn it on and it will do all the work for you. That was easy.Examples:“Put your morning shave on autopilot”“Auto-magically become more productive with our software.”“Go to sleep and let our laundry system clean your clothes overnight.”
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    +14%
  • traffic
    Discount Ad Copy
    Try offering a discount in your ads. If you’re running a sale on a particular item, advertise that sale with your ad copy. If you’re not, consider running a sale for anyone that lands on a specific product page through an ad.Examples:“20% off all men’s razors.”“Get $50 off your first purchase.”“Limited time offer: Get your first 3 months free.”
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    +42%
  • traffic
    Responsive Ad
    In today's world, users are viewing advertisements on a wide array of displays. Utilize the responsive ad feature within Adwords for running on the Google Display Network (GDN). Your ad will change to the size needed for placement, allowing for better readability and more conversions.
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    +20%
  • traffic
    Budget/Spend Optimization
    Redirect spend to that which is performing best. If you have 3 campaign running, all of which are bringing in leads, but one has a much higher ROI, divert budget to champion campaign to maximize ROI.
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    +19%
  • traffic
    Narrow Keyword Audience
    Narrowing down your target keywords by creating ad-specific groups will help you reach a more targeted audience. Create specific groups with specific ads for high-intent niche search terms, catering your ad copy and imagery to the specific audience you’re targeting. This lets you serve unique ads with targeted copy and creative to each segment of your audience.
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    +78%
  • traffic
    Decoy Effect Ad Copy
    The decoy effect causes people to change preferences between two options when presented a third option that is clearly advantageous. This a common tactic deployed in pricing models, but it can also be leveraged for more effective copy. Present multiple options, but have a clear winner (aka your offer) that people can’t resist.Example:“Disposable razor: $5; Economy razor: $5; The Executive Razor: $6”
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    +15%
  • traffic
    "Central Commercial Areas" Targeting
    You can target central commercial areas (places with high business presences i.e. restaurants, offices, malls, etc...) to quickly segment high traffic areas of a specific geography. This lets you exclusively target tightly packed, narrow geographies that might be more relevant audiences for your ads.
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    +73%
  • traffic
    Survey-Informed Landing Page
    Use surveys of your current customers to determine what your landing page copy should be. Ask customers what words and phrases they would use to describe your product. You can either adapt the answers into your own versions or directly insert them as social proof quotes in your landing page.
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    +18%
  • traffic
    Co-Produce Content
    Similar to a guest post, but more involved. Co-produce content with an authoritative guest and publish to both of your audiences. This will result in a greater reach and a more diverse set of eyeballs on your content. Join forces with a complementary company for the best effect.
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    +20%
  • traffic
    About Page Keyword Optimization
    Adding your highest volume keyword target to meta titles and descriptions in your about page will improve your rankings on that keyword. About pages usually have a lot more text than images compared to other pages on your site. This provides ample extra room for keyword optimization throughout the page.
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    +20%
  • traffic
    Landing Page CTA Ad
    Ads that look like ads tend to get ignored. So instead of creating a whole new ad creative that might get ignored, take a hint from your most effective landing page CTA approach. Make your ad look as similar to that CTA - copy, color of button, background color/pattern. When someone is served with your ad, they won’t see an ad but a relevant and effective CTA.
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    +12%
  • traffic
    Custom Social Media Graphics
    Create a social media graphic for each blog and social post. A premium display of imagery and design can help increase click and share rates on your social posts. Rather than using generic stock photos, have a designer put together high-quality premium imagery for your blog and social posts.
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    +14%
  • traffic
    Add Sitelinks
    Add sitelinks ad extension shows links to specific pages on your website beneath the text of your ads to help customers get to what they're looking for on your site with just one click.
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    +38%
  • traffic
    Question Ad Copy
    Try rephrasing your ad copy as a leading question to give your customers something to respond to. The answer should indicate why your service is valuable to them! i.e. "Want more customers?" "Need higher conversion rates?"
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    +68%
  • traffic
    In-Market Audience Targeting
    Select from in-market audiences in the Google Display Network to reach customers who are actively considering purchasing products and services that are similar to your own. Google suggests that in-market audiences are most effective when used together with remarketing. Layer your in-market audience on top of your remarketing list to boost your volume of remarketing conversions.
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    +10%
  • traffic
    Facebook Behavior Targeting
    Target people within Facebook behavior categories.
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    +24%
  • traffic
    Run Of Site Targeting
    Advertising option that lets your ad to appear anywhere on a page without control over its placement. This approach targets broader audiences with a lower pay per click while optimizing for a specific conversion metric. You're relinquishing targeting control to Google or Facebook's targeting algorithms, allowing them to make the best choice in finding the most likely to click audience..
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    +28%
  • traffic
    LSI Keywords
    Latent Semantic Indexing (LSI) Keywords can be a great way to boost SEO when included in your content. These keywords can be found at the bottom of a Google search page. Just search your chosen keyword and scroll to the bottom to find the “Searches related to” section. Those are great LSI keywords you can incorporate into your content and copywriting.
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    +12%
  • traffic
    Easter Egg
    Add an easter egg to your site to engage users and increase word of mouth. An easter egg is a secret feature, message or inside joke that is hidden within a website. Easter eggs engage users in a unique and dynamic way while also increasing word of mouth around your site and showing your brand to be exciting and fun.
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    +17%
  • traffic
    Directory Posting
    Post your product - or pay to have it posted - in relevant directories that list similar products in your space. Research different aggregators like AlternativeTo and submit your product for inclusion to their system. Then, when people search for products like yours on those sites, your product will come up as an option. This can give you relevant traffic and potential backlinks to your site, boosting SEO authority.
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    +17%
  • traffic
    Moving Man Method
    Blogs shut down all the time. When that happens, a lot of backlinks die off and redirect to 404 pages. When you produce content you want backlinks for, find dead websites that have published similar content. Then find other sites that link to them, send an email saying the site they link to is down, and offer them your content as a viable alternative.
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    +15%
  • traffic
    Gain-Seeking Ad Copy
    “For a smooth shave, try our razor. Limited time only: Buy one, Get one free!”Pointing to a tangible gain in performance (rather than avoiding a loss) can drive action effectively. For example, highlighting a BOGO deal on a product can drive a visitor to convert into a customer by targeting their desire to own more of something than they may actually need. They’ll be driven to act by the prospect of gaining something for seemingly nothing.
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    +54%
  • traffic
    Appeal To Ego Ad Copy
    People like to be reminded how awesome they are (even if they won’t admit it). Craft copy that strums a person’s ego and they will view your offer positively. An important part of successfully pulling off this tactic is to understand your target audience. What are they proud of? What characteristics do they like to show off? What are they the best at?Example:“The razor a hard-working guy deserves.”“A winter coat for the most adventurous in their circle.”“A new gadget that will show off your tech-savvy.”
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    +16%
  • traffic
    Content Upgrade
    Instead of offering stand-alone, gated content try a different approach. Offer content upgrades at the end of short-from content that expands on the topic discussed. This will leverage the fear of missing out (FOMO) while delivering value. For example, a conceptual post about PPC followed by a content upgrade of a step-by-step PDF for Google PPC beginners. Other forms of content upgrades could include: a Slideshare presentation, podcast, checklist, etc..
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    +19%
  • traffic
    Recycle Content As SlideShare
    Your long-form pieces of content don’t have to just sit on your blog - they can also be converted into shareable and easily digestible SlideShare presentations. Summarize the main points of your long-form writing and use the most salient parts to create a slide deck. This gives different content consumer types different options when engaging with your content.
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    +13%
  • traffic
    One-Sided Referral
    Offering incentives to users to refer you to their friends or as a thank you for signing up is a great way to drive conversion for your products and an easy way to drive people to share you with their friends. Try offering either or both forms of one-sided referrals in the form of X% off a next order or next invoice for a referral or as a signup reward to get access to new users and increase user loyalty.
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    +13%

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