Ladder.io - Playbook

Grow your business
without the guesswork

Test and scale marketing tactics that increase ROI across every channel
Enter your business e-mail
782
Growth Tactics
Across Every Channel
28
Tactics Added
In Last 30 Days
26%
ROI Increase
Reported on average
  • retention
    Tools Email
    Send an email explaining all the tools that you use to do your job - it will be relevant and helpful to some of your user base. People are always interested in what type of tech allows you to do your job, and therefore this type of email has a high open rate. It also positions you as innovative, forward thinking and productive.
    Learn more
    +14%
  • retention
    Customer Re-Engagement
    Send an email or series of emails to win back customers who haven't purchased in a specific timeframe. Offer discounts, promotions, or exclusive products to draw them back to your site. Use this to increase LTV by getting more customers to make repeat purchases.
    Learn more
    +11%
  • retention
    Helping Email
    Send an email asking your subscribers for help on what to write next. Ask them about challenges they’ve faced, recent successes they’ve had, or what they think of specific topics. Use the responses you get to guide your writing and tackle new topics. You can even use direct quotes from their replies to add extra meat to your content.
    Learn more
    +12%
  • retention
    Variable Rewards
    Rather than predictable rewards for actions, offering variable rewards seems to make a product more addictive. For example when you scroll down a Facebook timeline you aren't sure if you'll see an incredibly engaging post or the worst post of your life. Another example is a slot machine - if you knew exactly what you'd get, you'd never pull the lever. Introducing variable rewards has proven time and time again to make a product addictive and therefore improve retention.
    Learn more
    +16%
  • retention
    Explaining Not Assuming
    In your UI, don’t count on a user just being able to intuit exactly what is needed. What might seem obvious to you is not necessarily obvious to the user-- so don’t be afraid to explain and give context for actions the user is being prompted to take. Give users a reason for what they’re doing and an explanation as to what their actions mean.
    Learn more
    +14%
  • retention
    About Page
    Add an about page to your site that informs users about your mission. People who come to your ‘about’ page, want to know who your brand is, what your story is, and what you represent. Use this opportunity to establish a connection with your customers and potential customers. This is the one page where you should not be making your sales pitch. Find out what your customers care about and use a voice that is relatable to the types of people who will be using your product.
    Learn more
    +19%
  • retention
    Post-Purchase Follow-Up: Specific Product
    Send an email or series of emails when a customer purchases a specific product. Personalize your emails knowing the specific product this customer - and segment - is interested in.Increase repeat purchase rates and LTV by maximizing engagement from customers who recently purchased from you.
    Learn more
    +12%
  • retention
    Post Purchase Discount
    After a first purchase, a customer has a 27% chance of returning to your store. Customers who return a second or third time have a 54% chance of returning again. Email a post purchase discount to a first time buyer so they are more likely to move down the funnel from one-time buyer to devoted customer.
    Learn more
    +11%
  • retention
    New & Trending Email
    Send an email newsletter or product update email to tell your users what’s new and trending on your platform. Doing so not only informs them of the latest news about your product, but also helps reactivate users that have dropped off and increasing the number of active users on your platform.
    Learn more
    +16%
  • retention
    Inject Personality
    Instead of being generic, try showing personality when displaying your products or services on your landing page. Talk about the way your product was made, hype up its awesome features, or tell your business or personal story. It helps you look more relatable and conversational in the way you communicate your product to customers.
    Learn more
    +18%
  • retention
    Priority Customer Support
    Providing premium product support to your best customers keeps them happy and have them raving about your product. Investing the extra support effort for high value customers keeps them engaged with your product, reduces frustration, prevents churn, and can lead to positive feedback and new client referrals.
    Learn more
    +11%
  • retention
    Visual Hierarchy
    Use visual hierarchy to make your platform easy to use without thinking. This is most commonly done by clever use of color, a grid system and/or typography. Decreasing your user's mental load will directly increase retention for your product.
    Learn more
    +10%
  • retention
    Image Carousel
    An image carousel is a UI element in which multiple images or pieces of content rotate through a single coveted space on a page. Many experts argue that carousels pose a huge accessibility issue and that users often scroll right past them and do not engage at all. When used correctly, however, image carousels are a good way to save space, increase user engagement, and consolidate media. If you think an image carousel could be right for your site, consider these tips from Nielsen Norman Group to maximize your carousel’s effectiveness.
    Learn more
    +6%
  • retention
    Founder Calls
    Try calling all your customers to ask for feedback. You only need around 15 minutes per call and you can do them via Skype to make it easier. The feedback you get through talking to multiple customers will make an enormous difference to your trajectory, and you'll see a huge retention boost purely because you're showing you care. Make sure you use a block meeting system like Calendly to schedule.
    Learn more
    +18%
  • retention
    Thanking On Confirm
    By thanking a user once the signup or conversion is confirmed, you put their mind at ease that everything has gone correctly and they don't have anything to worry about. This helps ease their concerns and they can go on with using the product. This is also a great spot to place a link to whatever the next action you'd like them to take is.
    Learn more
    +13%
  • retention
    Share Like Notification
    If someone likes a user's share, notify them. People share things online with hopes that their friends and colleagues will benefit from the information. Send users an indicator that what they have shared is receiveing some love. (Note: do not oversend these notifications or you may annoy your most active users.)
    Learn more
    +19%
  • retention
    Undos Not Prompts
    Give users an undo option instead of prompting for confirmation. Although confirmation prompts are very popular in user interface, an undo option is preferable in the vast majority of instances. Confirm prompts make the user uneasy as they question whether the action they are undertaking is the right decision. Assume that your users know what they are doing and make them feel in control by enabling them to undo an action if they deem it necessary.
    Learn more
    +16%
  • retention
    Annual Payments
    Offer a discount to customers who sign up for annual payments. For example, if your normal monthly subscription costs $20 a month, try charging $180 for a whole year at a $15 a month. This rate will increase the longevity of your contracts by encouraging customers to save money by signing up for the whole year.
    Learn more
    +18%
  • retention
    Fake User Activity
    In order to solve the 'chicken and the egg' problem with community-based or marketplace sites, sometimes it helps to create and populate 'fake' profiles to simulate activity. Doing so ensures users aren't seeing a ghost town when they log in.
    Learn more
    +17%
  • retention
    Feature Request Follow-Up
    Whenever a customer requests a feature, make a note directly in that feature's trello card / asana task. When that feature is released, email those people personally to let them know the new feature they requested has been launched. This will massively improve retention for those users, even bringing them back from dormant / churned status. It really doesn't take very long, but you can automate this process with your CRM if needed.
    Learn more
    +19%
  • retention
    Webinar Upgrade
    Try offering webinars to paying customers only. This has the effect of increasing retention from existing paying customers by providing extra value for free, and helping them learn how to use your product better. You can also email the invite to all of your users, including free users / those who haven't paid yet. This can prompt large volumes of upgrades.
    Learn more
    +11%
  • retention
    Exposing Options
    Instead of hiding options behind dropdown menus in your UI, exposing options can make the use of your platform a lot simpler for users. For options that are critical to the workflow of users in your platform, hiding them behind menus increases the amount of time they have to spend on navigation. Expose them while reserving drowpdown menus for secondary options.
    Learn more
    +15%
  • retention
    Comment Mention Alert
    Alert users when they’re mentioned in a comment by another user to get them to return to your platform. This helps continue conversations between users and creates a community among your users. Your platform becomes more interactive and draws users back more regularly.
    Learn more
    +19%
  • retention
    Add Favicon
    A favicon is the tiny square image that appears in your web browser as a graphical representation of your site. It may seem like a minute detail, but adding a favicon can help communicate your brand’s legitimacy, make your company’s bookmark recognizable, and improve user experience.
    Learn more
    +14%
  • retention
    Qualaroo Survey Follow-Up
    A Qualaroo survey gives you data that enables you to send follow-up surveys with unique questions based on how a user responded in your original survey. For example, if a user made a purchase, you can ask them why they picked that item. Their response can be used to guide a follow-up question, such as "Was there another store that didn't stock that item?"
    Learn more
    +18%
  • retention
    Provide Feedback
    When a user completes an action on your website, they will expect some form of confirmation to assure them that the action registered on the site. Providing a simple feedback message upon the completion of an action is an easy but important way to improve your customers’ experience and get them to keep coming back to your site.
    Learn more
    +17%
  • retention
    Trending Widget
    Try adding a widget that shows users trending posts / products. This gives a user somewhere to go if they decide the current page they're on isn't relevant, rather than losing that user forever. Many users will come back purely to check what's trending - popular sites like Product Hunt and Reddit are built around this mechanism.
    Learn more
    +13%
  • retention
    Logo Link
    Link your logo on your website to your homepage. Having a clickable logo on your website that links to your homepage is a standard practice that improves your website’s usability and is generally expected of any good website. If your logo doesn’t currently link to your homepage, make it happen.
    Learn more
    +14%
  • retention
    User Survey Emails
    Send users emails surveying their experience. Just feeling like they're being heard is enough to keep some people sticking around. Make sure you act on the most actionable and priority pieces of feedback and respond to your users in order to further the feeling that you're responsive and actively making changes based on valid suggestions. You can do this via email or a product update blog post.
    Learn more
    +15%
  • retention
    Top Tips Welcome
    Send a welcome email with top tips for getting the most out of the product. This type of email can educate your customer right at the time they need it most and can help them reach that 'aha' moment which makes them stick around.
    Learn more
    +57%
  • retention
    Step-By-Step Reactivation Email
    Inactive users and users who signed up but never used your app may want to come back but have no idea where to start. Sending them a step by step reactivation email where you guide them through the process of using your app can get them to come back and give you another try. You can leverage existing content - blog posts, FAQs, product documentation - to create a workflow for them.
    Learn more
    +11%
  • retention
    Onboarding Tutorial
    Guiding new users through the onboarding process for your app is a crucial tactic to increase retention and ensure users are effectively using your platform. Creating an onboarding process that has the user run through each part of the app with descriptive and interactive elements ensures that they’re not frustrated by lack of guidance and unclear UX/UI. Further, a guided onboarding tutorial will enable you to learn information about your user that you weren’t able to during registration.
    Learn more
    +11%
  • retention
    Enabling Corrections
    You can make your UI more responsive by making it easier for users to make corrections. Maybe they’ve made a mistake in filling out a form, maybe they want to change the size or type of their order, or maybe they need to change profile information. Whatever the case may be, it is a good rule to allow a user to have a more natural experience interacting with your brand.
    Learn more
    +11%
  • retention
    Educational Onboarding Email
    When onboarding new users, sending an educational email that explains how others have used and found success with your app is a great way to get them engaged with your product. This can be targeted specifically at users that have bounced early in their use of your app. It can help get them past a “how/why would I use this?” dilemma.
    Learn more
    +60%
  • retention
    Slipping Away
    Email former frequent users/visitors who haven't been back recently (30-90 days). Retaining your VIPs can have a large impact on sales, engagement, community, referrals, etc. PLUS, reactivating a former VIP is often easier/more cost effective than acquiring new prospects.
    Learn more
    +16%
  • retention
    Recommend Widget
    Adding a widget that shows users recommended posts and products based on their behavior and the current page they’re on can increase time on site, drive conversion for related products, or increase readership of your other articles. Populate a widget at the bottom of an article or product page with other relevant content or similar products. Visitors who don’t find the items they need or want to continue browsing will have an easily visible way to find fresh content and products and stay on your site.
    Learn more
    +19%
  • retention
    All-Hands On Deck Support
    Rather than a dedicated account manager that can cause bottlenecks, have dynamic routing so that anyone from the team can provide support depending on what you need.
    Learn more
    +18%
  • retention
    Deferred Deep Linking
    You can set up a deep link that carries context all the way through the app store download. This lets you create full user journeys that are contextualized for the user in question. So for example, if a user clicks on a web banner and it takes them to the app store, you can still send them to the same content they were viewing on the mobile web after the app downloads. 
    Learn more
    +19%
  • retention
    Testimonial Email
    Send an email with a testimonial from one of your clients to remind everyone how useful your product is. You'd be surprised how few of your user base is even aware of all of your product features or use cases. These types of emails can open up a whole new world of functionality for them and therefore improve retention rates.
    Learn more
    +20%
  • retention
    Connect Social Accounts
    Incentivize your users to connect their social accounts to your service to automatically find the friends that are using it. Connecting via social will give you crucial data about your users and those they are connected to online while allowing them to interact with their friends. Offering a small reward for those users who connect their accounts can be even more effective.
    Learn more
    +15%
  • retention
    Auto-Import Contacts
    Auto-import a new user's contacts from another social network (or email account / phone contact book) to help them connect to their friends who are already on your platform. This can help solve the 'empty room' problem and keep new users engaged.
    Learn more
    +13%
  • retention
    Unexpected Freebie Email
    Give your subscribers a free gift unexpectedly to increase engagement. It doesn't have to be anything too costly - an industry report, discount on complementary products or the chance to win a prize all work well without costing too much.
    Learn more
    +15%
  • retention
    Mobile App Onboarding
    Using a mobile app is different from using the web version of your product, so create a customized onboarding flow for new mobile users. Explaining your app, showing each section and its functions, and guiding users through their first action immediately engages them with your app and ensures that they don’t bounce early due to confusion or lack of context.
    Learn more
    +11%
  • retention
    Discount For Deactivated Customers
    When trying to bring back customers that haven’t made a purchase in a while or were formerly subscribed to your service, offering a discount - % off next order, discounted first-month rate - can bring them back into the fold. Send an email to your deactivated users with a welcome back offer to get them to shop or sign up again.
    Learn more
    +12%
  • retention
    Exclusive Content Email
    Sending out emails with exclusive content to your business’ VIPs is a great way to reward them for their patronage with discounts and gifts. It helps build loyalty to your brand and will make VIPs more likely to talk about you to their friends and family.
    Learn more
    +16%
  • retention
    Customer Retargeting
    Try retargeting paying customers who haven’t made a second purchase. Retarget them with ads that show products similar to the ones they bought. This helps to reactivate customers who liked what they purchased but haven’t thought to return yet.
    Learn more
    +40%
  • retention
    Multifunctional Controls
    Instead of multiple choices, filters, and distractions in the control set of your UI, try using multifunctional controls. This focus on ease of use and simplicity makes it easier for visitors to find what they need without being paralyzed by a flood of functions. Decrease clutter in your UI while retaining a high level of discoverability to make site navigation and item discovery a breeze for visitors.
    Learn more
    +19%
  • retention
    Putting Others First
    Always construct conversations in terms of value added to your users rather than promoting your own self interest. When you can align your value-add to something your customer needs customers are more likely to trust you, repeat business with you, and refer you to friends.
    Learn more
    +17%
  • retention
    Followed By X Influencer
    When notifying a user someone engaged with them on your platform, call it out in the subject line of the email if that person is followed by any recognizable influencers. i.e. John Smith (followed by Hiten Shah) upvoted your answer on Quora. It’s an easy way to draw people back to your platform when others interact with them.
    Learn more
    +16%
  • retention
    Top Tips Drip
    Set up an email drip campaign to regularly share top tips for your industry. This typically works best as a 10 part series with one tip per week, or a five part series with one per day.
    Learn more
    +18%
  • retention
    Founder Welcome Email
    In general, welcome emails result in 320% more revenue per email than normal bulk marketing emails. Make sure to get the most out of this first email by asking for feedback with an open-ended question from a founder. This will both let your new subscriber know you care enough to engage with them one on one and also allow you to discover if and how your product or service fits the subscriber’s need, increasing the potential of starting the sales cycle.
    Learn more
    +9%
  • retention
    Infinite Scroll
    If you have too much content on a website it might load slow. The solution, to add a 'false bottom' or pagination to the page, solves that problem. However it introduces a new problem - the user is much more likely to bounce rather than click to go to the next page, particularly on mobile. The solution is called 'infinite scroll' - you essentially load more content on the page automatically as soon as a user hits the bottom of the page. This uninterrupted scroll is popular on many sites now as it has a large positive effect on retention.
    Learn more
    +17%
  • retention
    Product Documentation
    Try publishing detailed product documentation of a frequent issue for users. This is a great way to provide effective customer service and decrease frustration with your product. A strong FAQ or product documentation page can help users better familiarize themselves with your product and use it more effectively.
    Learn more
    +12%
  • retention
    Best Customers Email
    Improve your retention and LTV by sending an email or series of emails to acknowledge and reward your best customers. Bonus: include a "special" offer to reward them.
    Learn more
    +18%
  • retention
    Keyboard Shortcuts
    Implement keyboard shortcuts alongside buttons in your platform for easier navigation. For example, allow the use of the arrow keys or some other set of keys for easier forward-backward navigation of parts of your UI. This helps more advanced users or ones who prefer to use their keyboard over their mouse have an easier and quicker time of getting around to different parts of the platform.
    Learn more
    +19%
  • retention
    Responsive Layouts
    In an age where 25% of internet users only access the internet on mobile and more new web browsing compatible devices are being created every year, it is increasingly important to have a responsive layout that is coded to adapt to all screen sizes. Responsive layouts load much more quickly than static layouts on smaller screens, which is crucial when, according to Website Magazine, 40 percent of site visitors will leave a page if it takes over 3 seconds to load. If you’re still not convinced, you should also know that responsive layouts are better for SEO.
    Learn more
    +58%
  • retention
    Style Consistency
    If elements that are functionally similar in a product have consistent styles throughout, the cognitive burden of using that product is lessened. Consistency breeds familiarity and builds trust. This can have a very positive effect on retention.
    Learn more
    +18%
  • retention
    Change Transitions
    Instant changes in your UI can be jarring to users. Try animated transitions, such as a sidebar that slides into view instead of displaying instantly, to give them a sense of logical change in your app. Keep transitions visible but short to avoid wasting users’ time with long delays.
    Learn more
    +11%
  • retention
    Top Content Email
    Many subscribers to your email list have never seen the best content you've produced. Therefore it makes sense to send out an email showcasing your top content, with links to each individual piece. This should drive retention as you show your best side to people who haven't seen it, and even those who have seen the content get reminded of your value.
    Learn more
    +71%
  • retention
    Designing For Zero Data
    When designing your UI, you’ll be confronted with zero data states where users will have nothing input in your interface. The most common appearance of this is in brand new users. Designing for this state - creating a system where the very first data entry is guided - gives context and helps onboard users. It helps them get past the learning curve of your product while ensuring they don’t drop off due to confusion.
    Learn more
    +17%
  • retention
    Retries And Redos
    Web forms aren’t always reliable. Rather than throwing up obscure error messages or berating potential customers for making mistakes, try retries and redos that give them a second chance when something goes wrong. If an upload fails, for example, users shouldn’t be forced to re-fill the entire form. A retry or redo is an easy way to avoid frustration and failed conversions.
    Learn more
    +14%
  • retention
    Payment Method Expiration Notices
    Automatically notify users if their credit card has expired or can’t be charged. Rather than allow them to churn, sending a notification via email or in-app that their payment method has failed will help to retain users that want to remain subscribed. Allowing their subscription to end without notifying them of payment errors can result in a permanently lost subscriber.
    Learn more
    +11%
  • retention
    User Group Meeting
    Focus groups aren't dead... and they are often an overlooked strategy for SaaS companies looking to gain product feedback. Get a few key users together in a room and talk out issues with using the product. An in-person meeting can generate surprising insight that can't be captured online. (Tip: reward users for taking part.)
    Learn more
    +20%
  • retention
    Author Byline
    Add author bylines to your blog posts and guest posts to improve trust. Include your name, any relevant certifications you have, the name of your business, and a link to your site. Whenever someone reads your articles and looks at the author byline, they’ll get a good idea of who you are and why they should trust you along with a way to learn more about your business.
    Learn more
    +15%
  • retention
    New Content Posted Alert
    When users that your users follow post new content, sending an email notification can drive them to return to your platform. This helps users with content discovery and increases retention on your platform. Simply have an automated email message send out to the followers of a user whenever they post new content with a link and a short excerpt.
    Learn more
    +10%
  • retention
    Image Galleries
    Try adding multiple images in a gallery to your pages. Create a gallery that depicts your product at all angles and with all features, giving a detailed visual walkthrough of what it's like to experience. This display of your product will give interested customers more information about what they will be getting for buying in or signing up.
    Learn more
    +18%
  • retention
    'At Risk' Tagging
    Start with data analysis on what leads to churn on your platform. Once done, automatically tag users ‘at risk’ of churning and target them with increased customer support, incentives, etc... By getting ahead of the problems that a user at risk of churning is experiencing, you’ll be more likely to retain them and alleviate their issues with your service.
    Learn more
    +18%
  • retention
    Share Re-Shared Notification
    If content the user has shared, has been reshared, notify them. Nothing is better than seeing that others enjoyed your content so much that they had to share it with their circle. (Note: similar to sharing "like" notifications, do not oversend these notifications.)
    Learn more
    +19%
  • retention
    Qualaroo Mobile Vs. Desktop Need Discrepancies
    Users visiting your site on mobile may have different wants/needs than desktop users. A mobile user may just be there to learn about your product, while a desktop user wants to reach your pricing page. A Qualaroo survey asking mobile and desktop users what they wanted to accomplish on your site at their time of visit can give you insights into whether your landing page serves them properly.
    Learn more
    +18%
  • retention
    Merge Similar Functions
    Simplify your site’s UI by merging similar functions under the same button or link. For example, you can combine your contact and support information under a single “Contact Us” function rather than listing out each option on the page. This reduces clutter on the page and helps users focus on what actually matters - using your product without obstacles, distractions, and confusion.
    Learn more
    +14%
  • retention
    Personalize Subject Line
    Personalize your email subject line based on user info. Experian, MailerMailer and Mailchimp have done studies showing that personalised a subject lines results in a 22.3 percent increase in open rate over emails without personalization. Many companies choose not to collect any personal data with email addresses to keep their sign up forms as frictionless as possible. If you want to send emails with personalized subject lines while keeping your sign up forms simple, you should at least collect first names with email addresses.
    Learn more
    +11%
  • retention
    Social Commitments
    Give your users the opportunity to share when or how they will interact with your brand or use your product on social media. People who make a social commitment to an action in front of others feel more accountable to actually follow through than people who commit in solitude.
    Learn more
    +11%
  • retention
    Latest Widget
    Try adding a widget that shows users the latest posts or products uploaded to your website. This encourages them to look at and try the newest offerings on your site and makes it easier to find brand new content and items. By adding this widget, you’ll be actively driving traffic straight to what’s new on your site or blog.
    Learn more
    +16%
  • retention
    Fear Of Missing Out Email
    Send an email to users who are missing out on platform activity. It is a well known marketing rule that activating new customers is six to seven times costlier than keeping existing ones. CarDelMar successfully re-engaged their lapsed customers by gamifying their campaign, utilizing the mechanics of fun. Find fun, dynamic ways to revitalize your brand’s image and mobilize inactive customers.
    Learn more
    +19%
  • retention
    Default Continuity
    To ensure high retention numbers, have your app or platform automatically renew a subscription by default. Make the ending of a subscription an opt-out action by the user and retain their payment information for regular monthly service. This prevents users who want to remain subscribers from being dropped off the service while retaining uncertain users as customers until they decide to commit to unsubscribing or remaining.
    Learn more
    +18%
  • retention
    Post-Purchase Follow-Up: Category
    Send an email or series of emails when a customer purchases a product from a specific category. Personalize your emails knowing which product category - and segment - these customers belong to. Get customers to purchase more of the products they're interested while your brand is still fresh in their mind.
    Learn more
    +16%
  • retention
    Inject Humor
    Businesses may be serious, but the way you present yourself or your products to your users doesn’t have to be. You can inject humor into your UI and copy rather than formality. Make sure you understand what your users like and what they respond to best and before trying humor. If it’s appropriate, it can help you build a closer, more personal relationship with them.
    Learn more
    +6%
  • retention
    One Column Layout
    Employing a one column layout on your landing page is helps better guide visitors from the top to the bottom of the page without overloading them with information. You can avoid distracting visitors with extraneous information in side columns and instead lead them straight to your site’s call to action.
    Learn more
    +18%
  • retention
    Webinar For Customers
    Webinars can be a wonderful +1 for paying customers, but they can also be used as a content marketing tool to attract new customers. Webinars offer an intimate experience with potential customers that generates trust and newfound knowledge. Position your webinar around a relevant topic and don’t mention your product until the closing. A rule of thumb is to spend around 45 minutes educating and 10-15 minutes pitching your product. (Hint: to further push the value of your webinar, distill the insights into a blog post to be published afterwards.)
    Learn more
    +19%
  • retention
    Latest Features On Logout
    Displaying your latest features on the logout screen is an effective way to keep users coming back. Set up a post-logout redirect page that shows your logged out users what new features they’re missing out on. You’ll take advantage of your last opportunity to catch a user’s attention and thus increase retention.
    Learn more
    +17%
  • retention
    Natural Language
    Instead of using dry text like Name: or Email:, try using natural, informal, or conversational language. For example, prompt visitors with a short, conversational Mad Libs style paragraph where they are prompted to enter their name, email address, and the product they’re interested in learning more about.
    Learn more
    +15%
  • retention
    Editorial Email
    Try sending an email that is less sales-y and more editorial. Give your customers relevant content they look forward to reading and view as less promotional. Increase open rates + reduce unsubscribe rates!
    Learn more
    +16%
  • retention
    Chrome Extension
    Build a basic browser extension of your app to make it easier to use. Sites like Evernote build extensions to allow for one-click feature usage without forcing users to return to their site. Simplify and streamline platform usage by taking a highly popular feature and developing a browser extension.
    Learn more
    +20%
  • retention
    Coming Soon On Cancel
    Customers sometimes cancel their subscriptions because you don’t have exactly what they’re looking for or because your product is missing key features they need. Adding a “Coming Soon” page during the cancellation process that lists the features you’re currently developing or are about to launch is an effective tool to convince those customers to stick around for longer.
    Learn more
    +14%
  • retention
    Extra Padding
    Rather than crowding the elements on your page together, try including more white space or extra padding between elements. This will make your website much easier to read, resulting in an improved user experience. Check out Unbounce’s tip for using whitespace as a suggestive cue on a landing page.
    Learn more
    +19%
  • retention
    Onboard Users Manually
    Great user onboarding can impress the user and make a brand more desired. Offer to onboard users manually to improve retention. Contact your customer or potential customer personally via email, live chat, demos, etc.
    Learn more
    +16%
  • retention
    Handwritten Thank You Cards
    Send your customers handwritten “Thank You” cards to make them feel valued and important to your business. It’s a small investment that can bring huge returns, decreasing churn and turning your customers into advocates for your business.
    Learn more
    +12%
  • retention
    Onboarding Email Interview Request
    Gain insight from new customers by asking them to talk in exchange for a reward (e.g. a $25 Amazon gift card). Conduct interviews online to make thing easier and more cost-effective. This tactic will help you gain feedback that a survey can't capture.Example Questions:"Why did you decide to upgrade to a paid subscription?""Which products were you using prior to trying out product?""How will you evaluate the success of our product?"
    Learn more
    +10%
  • retention
    Registration Source Onboarding
    Changing your onboarding process based on the source from which your new user came to your app is a great way to properly cater your app’s experience to specific custom user cases. For example, if someone came in through a Google search, a full onboarding tutorial can work well. But someone who found you via Product Hunt might want to dive right into your product, so a lightweight onboarding may work better.
    Learn more
    +11%
  • retention
    Showing State
    Try showing the state of an item/email/shipping/submission/etc instead of being 'state agnostic'. "Informing users about the particular state in which [something] is in, is a good way of providing feedback. Interface states can help people understand whether or not their past actions have been successfully carried out, as well as whether an action should be taken." -goodui.org
    Learn more
    +17%
  • retention
    Automatic Password Reset
    If a user enters their password wrong 3 times, you should automatically send them a password reset email to make it easier on them. This will make the password reset process a lot simpler and ensure that you don’t lose users because they can’t remember their passwords. The simpler the reset process, the more active users on your platform.
    Learn more
    +19%
  • retention
    Fewer Borders
    While borders are a nice framing device for different parts of your UI, having too many borders can distract from your platform or content. Cut down on the number of borders you use to prevent wasting attention of your visitors. Fewer boxes and borders used only in places where they’re necessary makes your site look less noisy to users.
    Learn more
    +13%
  • retention
    Popular Items Widget
    Add a widget to your landing page that shows visitors popular posts or products. It’s an effective way to use social proof - what people are reading, sharing, or buying - to drive visitors to view popular content. Since people are more likely to read or buy things others are enjoying, providing information of your top selling products up front will help to increase conversion and time on site.
    Learn more
    +15%
  • retention
    Social Listening
    Listen for customers complaining or praising your company on social media and respond. A study from Lithium Technologies showed that 53% of consumers who tweet a brand expect a response within an hour. Social listening gives you the opportunity to understand and address the concerns of your consumers in real time. Take it a step further and leverage the topics that resonate with your audience to optimize content, SEO, and PPC strategies.
    Learn more
    +16%
  • retention
    Archive Email
    If you have a really popular piece of content that you sent in a newsletter a while ago, consider re-sending it to your email list again. Most of your users, especially ones you’ve attracted since you sent the newsletter, have probably never seen it. Since the content already worked so well in the past, it’s likely to perform again, driving up click and open rates on your email.
    Learn more
    +14%
  • retention
    Tutorial Email
    Many people who sign up to use your product will not be fully aware of the value it can provide. Ensure these people do not become lapsed users simply because they don’t understand what your product can do for them by sending a tutorial email. Asana designed their tutorial email to teach users how to use the product in their projects and maximize their productivity. While you should include multiple resources that display the full power of your product, focus on the one thing users must do to understand the value of your product.
    Learn more
    +83%
  • retention
    Aggressive Live Chat Prompts
    Prompt users to contact you via in app messages to improve onboarding. Furthermore, create custom rules to trigger prompts such as: sending after X amount of web sessions, or to users that have been inactive over X amount of days. We recommend trying Intercom because they make this easy to execute.
    Learn more
    +19%
  • retention
    Vector Images
    Vector images scale without losing definition. This makes them perfectly suited for responsive websites that must deal with multiple screen sizes. The higher quality you get with vector images provides an overall better user experience and ultimately improves retention.
    Learn more
    +20%
  • retention
    Re-Send To Unopens
    Re-send emails to people who did not open them the first time to increase your open rate. While it is true that you run the minor risk of a spam complaint, that risk can be thoroughly minimized. Wait a number of days before re-sending emails, change the subject line of your second email, or state in the body of your new email that it is a re-send to avoid being mistaken as spam.
    Learn more
    +38%
  • retention
    Podcast Creation
    Create a podcast sharing stories about your industry, showcasing products, interviewing founders, and providing regular valuable insight to listeners. You have a lot of expertise in your field and sharing it is an effective way to reach an audience that loves to listen to personalities but may not be as likely to read blog posts. Publish on iTunes and other podcast networks and produce new content regularly. You can use the podcast as a lead generation tool for your product or as a way to earn affiliate advertising revenue.
    Learn more
    +12%
  • retention
    Set Collections
    Try advertising set collections instead of independent items. People natuarlly want to complete sets, and often find sets to be an easier investment (especially if the the set is synergistic). PLUS, a set is a higher value offer which 20% of your big spenders would likely take.
    Learn more
    +17%
  • retention
    SumoMe Contact Form
    Adding a SumoMe contact form to your page makes it easier for users to reach you with their questions and concerns. Strong communication with users is a great way to keep them on your platform and decrease churn.
    Learn more
    +18%
  • retention
    Direct Manipulation
    Add context to elements in your user interface by allowing for direct, individual manipulation instead of separate menus. For example, when you want a user to be able to manipulate items in a list, adding manipulation tools as an on-hover tooltip rather than a separate list of actions will make your UI look cleaner and more easily navigable.
    Learn more
    +15%
  • retention
    Distinct Clickable Styles
    When visually styling links on your page, try a single distinct style for clickable elements and a separate one for selected elements. This clarifies both where a user is situated on your page and where they can go without having to pay too much attention to different colors or styles. It will help them more easily learn and navigate your interface.
    Learn more
    +20%
  • retention
    Anticipate Intent
    In your UI design, try anticipating the intent of your users to ensure that their experience is smooth and free of frustration. For example, if they’ve opened a hover-over menu, moving their mouse slightly off the menu by accident shouldn’t automatically close it. Instead, anticipate intent by inserting short delays and interactions to keep them happy with your UI.
    Learn more
    +12%
  • retention
    Recognition Not Recall
    In your design, use recognition instead of recall. People might tend to think better when given cues or hints, as opposed to being asked to free associate. Imagine you’re being asked to make a list of your favorite movies: Is it easier to grab movies willy-nilly from your memory, or for you to pick from a list of movies? Guide a user with things they recognize, instead of making them pull ideas out of their own brains.
    Learn more
    +16%
  • retention
    Seasonal Email
    Try sending a seasonally themed email to your list. Seasonally themed promotions, events, new items, etc. are an easy way to reconnect/engage your subscriber list to keep your brand top-of-mind.
    Learn more
    +14%
  • retention
    Feature Launch Email
    When you launch a new feature for your platform, send out an email to your users to inform them of the news. This will reactivate many users whose use of your platform may have dropped off while informing your current active users of what they can expect when they log in next. Highlight user-requested features to show responsiveness in development and attract users that may have dropped off due to a missing or broken feature.
    Learn more
    +16%
  • retention
    Custom Onboarding Through Deep Links
    Use deep links to customize the onboarding experience. Your deep links can collect data from the unique source that led a user to install your app. For example, if a friend referred a new user, the user should be able to see that in a personalized onboarding flow. For example, you can include an image of a friend that referred them to your app through Facebook. 
    Learn more
    +15%
  • retention
    App Performance
    After launching your app, focus on quick turnaround on bug fixes, increasing transition speeds and smoothness, decreasing app crash rates, and focusing on end to end stability and speed optimization. This will ensure that you get high app store ratings from happy users and that you won’t lose users who find your app frustrating and difficult to use.
    Learn more
    +17%
  • retention
    Expectation Setting
    For multi-step registration or order completion forms, setting expectations for the number of steps a user needs to go through is a good way to make sure they don’t bounce in the middle of an order or registration and aren’t disappointed with the final outcome. Clearly indicate the number of steps to keep them informed on their progress.
    Learn more
    +12%
  • retention
    Tailor Emails Vs Always Sending
    Don't always send every single notification email, tailor them to the user by prioritizing the most interesting ones and capping to ensure user isn't spammed with too much frequency.
    Learn more
    +20%
  • retention
    Site Search
    Users will want to be able to search sites with a lot of information so that they can quickly find the information they are looking for. Including site search utility can improve your website’s interactivity and keeps users on your site longer. Still, many websites include site search features that do not deliver relevant results, and thus decrease user engagement.
    Learn more
    +11%
  • retention
    Personalized Onboarding
    Personalizing the onboarding experience of each user when they first sign up is a great way to introduce them to your app and get them to the content they’re looking for. Use their names, reference friends who are also using your app if they signed up with a social login, and customize their experience based on the preferences they indicate.
    Learn more
    +11%
  • retention
    Visual Clarity
    Design every page on your website with an intended purpose and make sure that every element on each page clearly contributes to achieving that purpose. Creating visual clarity with both suggestive cues and explicit cues makes the actions your users should take readily apparent.
    Learn more
    +15%
  • retention
    More Contrast
    When designing your CTA buttons and sign-up forms, try using more contrasting colors and designs rather than following the same feel and styling of the rest of your landing page. This makes the CTA stand out prominently and can catch the eye of visitors, distinguishing it from the rest of your page and drawing more clicks. Pick brighter, complementary colors from your landing page’s color palate to make the button stand out without clashing.
    Learn more
    +12%
  • retention
    Conventions Not Inventions
    Reinventing the wheel in your UI can work sometimes, but conventions exist for a reason. Putting forward to the right and back to the left or a close button in the top right corner feels natural. It’s also consistent with other UI that a user might interact with daily. Adhering to those conventions makes your platform feel familiar to users old and new from the get-go.
    Learn more
    +16%
  • retention
    Expectation Email
    For new subscribers, it’s important to let them know what they can expect out of you in terms of frequency of contact, speed of response for support requests, what time to expect emails, and what content to expect. Setting these expectations in a welcome email builds anticipation for your future contact efforts while ensuring that they’ll know to expect your emails in their inbox.
    Learn more
    +11%
  • retention
    Downsell On Cancellation
    When a user wants to end their subscription to your product or remove items from their cart, chances are it’s because of price or how much of your product they need. Try a downsell during the cancellation process to get them to sign on for a cheaper subscription that provides less of what you offer or provides them with a discount. This can keep price-conscious users retained.
    Learn more
    +17%
  • retention
    Live Chat
    Add live chat to your site and talk directly to potential purchasers. An ATG global consumer trend study found that 90% of consumers consider live chat helpful, 62% are more likely to purchase again from a site that has live chat, and 38% of respondents made their purchase due to the live chat itself. Ensure that every person who visits your site and wants to buy your product is able to do so by keeping a person on hand to answer questions and help confused customers.
    Learn more
    +19%
  • retention
    Recommendation Email
    If you're tracking the types of products a user is purchasing or looking at, you should be able to recommend to a high degree of accuracy other products that user might be interested in. This type of email can be an excellent way to increase LTV and drive repeat purchases.
    Learn more
    +16%
  • retention
    Start Here Email
    Provide a list of your top content for new users who have just joined your list. This type of 'start here' email gives them a good idea of what you're about and what your content can help them with. This should increase engagement with your content and help long term retention by providing more value up front.
    Learn more
    +57%
  • retention
    Delay Card Error Email
    Wait five days to email customer after card fails. Issue might not actually exist as it could just be an error on your side. Try running transaction again a few times over a few days before actually emailing (as email can create support issues or churn).
    Learn more
    +10%
  • retention
    Delay Welcome Email
    If your welcome email comes immediately after someone signs up for your app, you’re automatically drawing them away from it and distracting them from taking their first actions. Instead, delay your welcome email by an hour or two. They’re already in your app - they just signed up! - so give them the time to go through onboarding and their first few use cases before giving them the official welcome.
    Learn more
    +12%
  • retention
    Follow Recommendation Emails
    Use collaborative filtering to send emails recommending followers, connections, or friends a user would like. By offering suggestions you are helping sustain network effects and simultaneously encouraging users to stay active within your community.
    Learn more
    +19%
  • retention
    Grouping Related Items
    Instead of using a disordered set of buttons and UI elements, try grouping related items under dropdowns. This increases usability and cleans up your UI, making it easier for your users to find what they’re looking for without having to fight with or get confused by a clunky interface. Group items logically based on their functional similarities. https://www.goodui.org/#32
    Learn more
    +12%
  • retention
    Pre-Filled Form 'Smart Defaults'
    "Pre-filling form fields with educated guesses removes the amount of work users have to do. This is a common technique for helping users move through forms faster by being respectful of their limited time." -goodui.org
    Learn more
    +16%
  • retention
    Icon Labels
    Instead of leaving your icons open to interpretation, try actually labeling them. For example, label your share button as “Share” and your contact button as “Contact Us.” This removes ambiguity and potential sources of confusion in your site and makes icons more understandable for visitors. A text label will make sure that an icon is never misinterpreted as serving a different function.
    Learn more
    +17%
  • retention
    Unused Feature Email
    Try sending an email to existing users who haven't used a particular feature. The vast majority of your users probably aren't even aware you have that feature, so showcasing it can solve a problem for them and keep them using your product for longer.
    Learn more
    +14%
  • retention
    Eliminate Free Trials
    Get rid of your no credit card free trial and replace it with an upfront payment to access the content/app or require a credit card to start limited free trial. This will target only qualified and driven users to signup. It can increase monthly paid customer onboarding.
    Learn more
    +16%
  • retention
    First Action Welcome
    When a user first registers, send them a welcome email explaining the first action they should take. This prompts them to immediately return to your platform and start using it in a guided manner. You can combine this with a mandatory onboarding process for your platform to properly teach new users how to best use the service.
    Learn more
    +78%
  • retention
    Progressive Reduction
    Progressive reduction is based on the idea that as users spend more time interacting with your website, many of the functions that seemed complex when they first joined become simpler over time. As a user becomes more familiar with your website’s functions, progressively reduce instructions and tutorial prompts to improve usability for your repeat visitors.
    Learn more
    +17%

Want 312 more tactics, test scripts and an automated marketing plan?

Enter business e-mail