Grow your business
without the guesswork

Test and scale marketing tactics that increase ROI across every channel
Enter your business e-mail
853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • conversion
    Daily Deal Promotion
    Send your product out in a daily deal promotion on sites like AppSumo and offer a discount to members. This can drive thousands of relevant customers from app promotion sites that have a wide distribution.
    Learn more
    +10%
  • retention
    Post Purchase Discount
    After a first purchase, a customer has a 27% chance of returning to your store. Customers who return a second or third time have a 54% chance of returning again. Email a post purchase discount to a first time buyer so they are more likely to move down the funnel from one-time buyer to devoted customer.
    Learn more
    +11%
  • conversion
    Test Discount/Offer Values
    If you're offering a $100 discount, try A/B testing with a $200 discount or a $50 discount. You'll learn if a larger offer converts more, OR you might even find that a lower offer converts just as well - allowwing you to save costs.
    Learn more
    +55%
  • conversion
    Seasonal Discount
    Try offering a discount to purchases within a specific season / holiday. This tactic is often paired with the "Seasonal Email" tactic, as seasonally themed promotions, events, new items, etc. are an easy way to reconnect/engage your subscriber list to keep your brand top-of-mind.
    Learn more
    +38%
  • traffic
    Referrals From Existing Users
    Prompt your existing users to refer friends to your product or service. A great way to do this is to provide an incentive of a free trial, a discount, or some other reward. This creates a viral loop around your product, driving happy users to share with their friends, increasing new user registrations, and encouraging those users to participate in the referral system.
    Learn more
    +17%
  • conversion
    First Purchase Discount
    Extend a discount or offer to a person visiting your site for the first time to provide the push needed to turn that visitor into a paying customer. This will help form a consumer-friendly first impression of your brand and increase the likelihood that first time visitors return to your site.
    Learn more
    +55%
  • retention
    Discount For Deactivated Customers
    When trying to bring back customers that haven’t made a purchase in a while or were formerly subscribed to your service, offering a discount - % off next order, discounted first-month rate - can bring them back into the fold. Send an email to your deactivated users with a welcome back offer to get them to shop or sign up again.
    Learn more
    +12%
  • conversion
    Discount Welcome Email
    When someone signs up for your email list, offering them a discount in your welcome email can inspire them to make a purchase immediately. Offer a % off coupon code for signing up to capture emails and include it in your automated welcome email. This will drive interested customers to return to your site and browse your products, eventually convincing a portion of them to make a purchase with the coupon.
    Learn more
    +63%
  • conversion
    Discount Call To Action
    Offer a discount as part of your call to action (cta). 
    Learn more
    +13%
  • traffic
    Discount Copy
    To improve performance and increase customer acquisition, try adding a % discount or amount of money off for your products. This can be tied to an email capture form or a banner presenting a limited time offer. The offer can make interested visitors more likely to browse further and make a purchase rather than miss out on a deal.
    Learn more
    +54%
  • traffic
    Accumulating Discounts For Active Referrals
    Let customers refer their way to to using your product for free by incorporating accumulating discounts for active referrals. For each successful referral that stays active, give a small discount to the user who made the referral. Allow these discounts to accumulate over time until your product becomes free to use. (Hint: if referred user stop being active, make adjustments in costs accordingly.)
    Learn more
    +19%
  • conversion
    Pokemon Go: Catch-Them-All Trainer Discount
    If you're doing a good job of using lures to attract Pokemon trainers to your location, the next step is to attract them with some juicy sales for Pokemon trainers. Offer Pokemon trainers a small discount if they show you a screenshot of a Pokemon they caught near your location.
    Learn more
    +12%
  • traffic
    Discount Ad Copy
    Try offering a discount in your ads. If you’re running a sale on a particular item, advertise that sale with your ad copy. If you’re not, consider running a sale for anyone that lands on a specific product page through an ad.Examples:“20% off all men’s razors.”“Get $50 off your first purchase.”“Limited time offer: Get your first 3 months free.”
    Learn more
    +48%
  • conversion
    Discount Popup Copy
    Test discount popup copy to see what level of discount is needed to draw your potential customers from consideration to purchase. You can try percentage-off, free shipping, BOGO, or any other discount approach.
    Learn more
    +10%
  • conversion
    Big Purchase Discount
    Try offering a discount, free shipping promotion, or free returns to customers who make purchases over a certain price threshold. This encourages them to spend more to get perks and will result in larger purchases more regularly.
    Learn more
    +29%

Want 312 more tactics, test scripts and an automated marketing plan?

Enter business e-mail