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How To Advertise On Facebook: Demystifying How Facebook Ads Work

How To Advertise On Facebook: Demystifying How Facebook Ads Work

Facebook always wants to make more money off ads. Here’s an insider’s guide on how to advertise on Facebook & drive performance without wasting your budget.

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How to Use Data-Driven Creative Testing for Better Strategy in Marketing

How to Use Data-Driven Creative Testing for Better Strategy in Marketing

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Facebook B2B Paid Social Trends Report

Facebook B2B Paid Social Trends Report

How do you know if your Facebook ads are performing better than average or below average? Take a look at our growth benchmarks so you can find out for yourself.

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The Importance Of Target Audience Testing In Marketing With ATT

The Importance Of Target Audience Testing In Marketing With ATT

Have you let Facebook do your target audience testing for you? With app tracking transparency, it’s imperative you learn how to use audience testing to your advantage.

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What is App Tracking Transparency And How Is It Affecting Your Facebook Ads

What is App Tracking Transparency And How Is It Affecting Your Facebook Ads

What does the new App Tracking Transparency mean for your company and your marketing campaigns? Find out everything you need to know about ATT and how it affects you.

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How To Run Successful Advertising On TikTok, Quora, And Snapchat

How To Run Successful Advertising On TikTok, Quora, And Snapchat

Need new ways to market your business? Advertising on TikTok, Quora, and Snapchat may just be the future. Here’s how to create successful creative marketing campaigns.

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A Quora Marketing Guide: How To Use Quora Questions And Answers In Your Marketing Strategy

A Quora Marketing Guide: How To Use Quora Questions And Answers In Your Marketing Strategy

“A Quora Marketing Guide: How To Use Quora Questions And Answers In Your Marketing Strategy” is a guest post from Ksenia Larina, Content Strategist at&nbsp…

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Hashtags: How (And How Not) to Use Them

Hashtags: How (And How Not) to Use Them

I believe there are two types of people in the world. #ThoseWhoUseRidiculouslyLongHashtagsLikeThis And those who refuse to use any. Are either of them wron…

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Meet Faveeo’s ‘Essentials’: A New Marketing Channel For IT Innovation

Meet Faveeo’s ‘Essentials’: A New Marketing Channel For IT Innovation

Companies in the IT innovation space need a B2B channel that will cut through the noise and get their content in front of a relevant audience. If you’re hu…

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The Social Video Formula That Boosts Engagement: How To Create Videos For Social Media

The Social Video Formula That Boosts Engagement: How To Create Videos For Social Media

“The Social Video Formula That Boost Engagement: How to Create Videos for Social Media” is a guest post by Patrick Foster, and long-time eCommerce Consulta…

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[Case Study] How Facebook Lead Ads Decreased Our Cost Per Lead by 80%

[Case Study] How Facebook Lead Ads Decreased Our Cost Per Lead by 80%

Special thanks to Rob Tutty at Driftrock for his help and guidance in getting Facebook Lead Ads set up for Ladder! We have a culture of learning from the b…

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7 eCommerce Lookalike Audiences That Are Worth Testing

7 eCommerce Lookalike Audiences That Are Worth Testing

7 eCommerce Lookalike Audiences That Are Worth Testing is a guest post by Elad Levy, Head of Growth at Fixel – a tool specializing in building powerful aud…

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50+ Ad Copy Examples Guaranteed To Increase Clicks

50+ Ad Copy Examples Guaranteed To Increase Clicks

It’s a cheerleader. Not a cheerleader for products, but one for that voice inside your head. The one who’s always saying things like, “damn, I should...

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What Marketers Can Learn From The Most Effective Russian Ads from the 2016 Election

What Marketers Can Learn From The Most Effective Russian Ads from the 2016 Election

We’ve all heard reports about how Russian operatives created and distributed ads and posts on Facebook between June 2015 and August 2017....

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How to Write Copy That’s Optimized for Conversion

How to Write Copy That’s Optimized for Conversion

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Quora Growth Hacks (Part 1): A Guide To Get You Started

Quora Growth Hacks (Part 1): A Guide To Get You Started

If I have a question, I’ll likely turn to three reputable sources. My mom, Google, and Quora (in that order). Quora is one of the largest question-and-answer websites where visitors can gain quality insights, share their expertise, and find valuable answers for pretty much any topic. This makes it a perfect platform for entrepreneurs and content creators to share their knowledge and expertise, drive traffic to a website or blog, and generate high-quality leads.

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How to Use Facebook’s Dynamic Ads For Quality Blog Traffic

How to Use Facebook’s Dynamic Ads For Quality Blog Traffic

You went to a lot of effort to design your blog and write each blog post, but how much time have you put into promoting it? Sure it’s going out in you...

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How Meme Knowledge is Essential For Your Marketing Growth

How Meme Knowledge is Essential For Your Marketing Growth

“How Meme Knowledge is Essential For Your Marketing Growth” is a guest post written by Claudia Jeffrey, a Content Strategist at Crowd Writer. She also...

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How to Use Social Listening to Improve Customer Experience

How to Use Social Listening to Improve Customer Experience

“How to Use Social Listening to Improve Customer Experience” is a guest post written by Adela Belin, a content marketer and blogger at Writers Per Hou...

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Twitter Follower Growth: The Ultimate Guide to More Followers and Engagement

Twitter Follower Growth: The Ultimate Guide to More Followers and Engagement

*This guest post on organic Twitter follower growth is fromKas Szatylowicz. She’s a social media manager and outreach coordinator atNightwatch— a sear...

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Viral Marketing: How to Create a Viral Social Media Marketing Campaign

Viral Marketing: How to Create a Viral Social Media Marketing Campaign

“Viral Marketing: How to Create a Viral Social Media Campaign” is a guest post written by Hanson Cheng You might have found that global events have d...

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5 Ways To Make An Animated GIF (Without Photoshop!)

5 Ways To Make An Animated GIF (Without Photoshop!)

Author’s Note: This post on how to make an animated GIF (without Photoshop) was updated to include information on how to add GIFs to Facebook, Twitter...

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Facebook Ad Support • Your Ultimate Marketing FAQ Guide

Facebook Ad Support • Your Ultimate Marketing FAQ Guide

Get Facebook ad support & answers via our ultimate Facebook FAQ guide – covering ad sizes, approvals, spending, strategy, settings, culture, polit...

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The Reddit Ads Experiment: What We Learned for $250 (Updated With FAQ!)

The Reddit Ads Experiment: What We Learned for $250 (Updated With FAQ!)

This is a guest post on Reddit Ads by Alex Berman of Experiment 27. We worked with Alex to test out Reddit’s advertising platform. Below are the resul...

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Retargeting Ads: What They Are — And 12 Brilliant Ways to Use Them

Retargeting Ads: What They Are — And 12 Brilliant Ways to Use Them

Done right, retargeting ads are an effective method of re-engaging inactive users, upselling current customers, and converting website visitors into p...

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Setting Up Your First Twitter Advertising Campaign – A Step-by-Step Guide

Setting Up Your First Twitter Advertising Campaign – A Step-by-Step Guide

First, it was Facebook Lead Ads. Then, it was Google AdWords. And today, it’s Twitter ads This week, I launched my very first Twitter advertising camp...

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Create your own ad spend calculator with Google Data Studio

Create your own ad spend calculator with Google Data Studio

Keeping ad spend under control is essential if you have a limited budget. Even if you don’t, you probably want to appropriately manage it and have a f...

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How to use the Facebook Pixel

How to use the Facebook Pixel

These days, running your own ad campaign isn’t rocket science – in big part thanks to tools like the Facebook Pixel.  Well-known ad platforms suc...

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What Is Video Marketing? Benefits, Challenges, and Best Practices

What Is Video Marketing? Benefits, Challenges, and Best Practices

Video is a powerful marketing medium that is not used to its full potential by a lot of brands. 86% of consumers want to see more videos from business...

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Test of the Month: How Ladder Launched a Facebook Video Ad With an 11% CTR

Test of the Month: How Ladder Launched a Facebook Video Ad With an 11% CTR

We’ve launched thousands of marketing tests, and let’s be honest: we’ve seen some winners and a few losers (like Reddit Ads). But we want to start hi...

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10 steps to grow your mobile app on Facebook

10 steps to grow your mobile app on Facebook

A friend of mine recently asked me how to effectively promote a mobile app on Facebook Ads, what are the best practices, and what to do if they haven’...

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Facebook Growth Hacks: Actionable Tactics for B2B Lead Generation

Facebook Growth Hacks: Actionable Tactics for B2B Lead Generation

Although LinkedIn is the platform of choice for many B2B marketers, Facebook is a perfect platform not only to build brand awareness but also convert ...

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2 Ways To Find Your “Super Fans” Using Facebook Custom Audiences

2 Ways To Find Your “Super Fans” Using Facebook Custom Audiences

Any marketer can use Facebook Ads to find the people who may benefit from their products and services. But how do you identify people whoare more like...

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8 Essential Tools You Need to Grow a Booming eCommerce Business

8 Essential Tools You Need to Grow a Booming eCommerce Business

At Ladder, we’ve had the pleasure of working with dozens of eCommerce businesses. Every day we hear problems that founders and marketers face in build...

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Here’s How We Drove Newsletter Growth Using Facebook Lead Ads

Here’s How We Drove Newsletter Growth Using Facebook Lead Ads

Earlier this summer, we shareda case study on how Ladder used Facebook Lead Ads campaigns to decrease our cost per lead and cost per qualified lead by...

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Mastering creative testing in social media

Mastering creative testing in social media

Even with the boom of social media, where testing has become increasingly frictionless, creative testing has actually become more complex. The main is...

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Instagram Growth Hacks: Build Your Brand Organically

Instagram Growth Hacks: Build Your Brand Organically

If you’re here to read about so-called Instagram growth hacks that will earn your page thousands of engaged followers in less than 48 hours by using b...

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Facebook Live: The Holy Grail For Organic Reach

Facebook Live: The Holy Grail For Organic Reach

In terms of social media marketing, organic reach is at the top of the food chain. It’s free promotion. So, the potential ROI is massive. But, you hav...

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How to structure your Facebook ad account for creative testing

How to structure your Facebook ad account for creative testing

In the previous blog post, we learned about some of the problems and some best practices related to creative testing in social media. In this post, we...

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Using Instagram to Drive Conversions and Grow a Community

Using Instagram to Drive Conversions and Grow a Community

NOTE: Instagress is now a defunct service, as of May 2017. Some other services that have similar functionality still exist. However, the general conce...

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5 Cheap and Effective Ways to Run Facebook Ads A/B Tests

5 Cheap and Effective Ways to Run Facebook Ads A/B Tests

You know how important A/B testing is — you’ve read all the case studies about millions of dollars made and maybe had shocking results of your own. Yo...

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