Any marketer can use Facebook Ads to find the people who may benefit from their products and services.
But how do you identify people whoare more likely to engage with your brand?
Facebook Custom Audiences!
Using an existing customer list, data from your site, or Facebook Page, Custom Audiences can help you find people who are already familiar with your business.
Moreover, you can use Facebook Custom Audiences to develop “Lookalike Audience”, which is comprised of people who “look like” your current fans and customers.
But let’s not stop there. In mylatest guest blog post published by Databox, I’ll teach you how to find “super fans” using two advanced Facebook advertising strategies for creating high-converting custom audiences. Keep reading to learn more!
Sign up to our newsletter to stay up to date with all the latest movements in the field.
More from Ladder Blog
If you’re at all involved in digital marketing you’ll have heard or even said it plenty of times - “best practice.” But the truth is that best practice has been done before. And while it sounds like the be-all and end-all solution - in reality, it's the bare minimum. It's the starting point, not the finish line. It’s a generic blueprint for beginning - which, while super helpful, is not the answer to unlocking growth. What it is, is a foundation on which to build your growth.In the fast-paced world of digital marketing, relying solely on best practices can be a recipe for stagnation. While these practices provide a solid framework, they often fall short in addressing the unique needs and nuances of your brand, business or product.
Read More →
In the fast-paced realm of digital marketing, achieving a high Click-Through Rate (CTR) on Facebook is a game-changer. Even though CTR isn’t always correlated with good Cost per Conversion, all things being equal, improving your CTR will improve your results. Creative testing serves as the secret sauce. It systematically explores various facets within your ad campaigns, a process akin to refining your artistic strokes. The goal? To discover what resonates most profoundly with your audience. This comprehensive guide will navigate you through the world of Facebook CTR enhancement via creative testing, offering actionable strategies, real-world illustrations, and practical tips. If you're ready to harness the full potential of your Facebook ads and supercharge your CTR, read on.
Read More →
