Any marketer can use Facebook Ads to find the people who may benefit from their products and services.
But how do you identify people whoare more likely to engage with your brand?
Facebook Custom Audiences!
Using an existing customer list, data from your site, or Facebook Page, Custom Audiences can help you find people who are already familiar with your business.
Moreover, you can use Facebook Custom Audiences to develop “Lookalike Audience”, which is comprised of people who “look like” your current fans and customers.
But let’s not stop there. In mylatest guest blog post published by Databox, I’ll teach you how to find “super fans” using two advanced Facebook advertising strategies for creating high-converting custom audiences. Keep reading to learn more!
Sign up to our newsletter to stay up to date with all the latest movements in the field.
More from Ladder Blog
The art world is being disrupted by generative AI, and artists aren’t happy. Generative AI models like DALL-E, Midjourney, and Stable Diffusion were trained by scraping millions of images from the internet, without permission. Artists claim this violates copyright, while the companies training these models argue this falls under fair use.
Read More →In the world of digital marketing and data-driven decision-making, creative testing is a pivotal tool in achieving business growth. Gone are the days of relying on gut feelings or guesswork; now, business decisions are powered by data-validated insights, meticulously collected, analyzed, and validated. This transformative process empowers businesses of all sizes, from established enterprises to budding startups, to thrive in an ever-evolving digital market. This article looks at the practical applications, challenges, and innovative transformations associated with creative testing, offering you valuable insights and actionable strategies to implement in your own digital marketing efforts for achieving growth and success.
Read More →
