You only have 50 milliseconds to make a lasting first impression. To put this in perspective, it takes about 50 milliseconds to read the phrase "50 milliseconds" out loud--and yes, I timed it.
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I believe there are two types of people in the world. #ThoseWhoUseRidiculouslyLongHashtagsLikeThis And those who refuse to use any. Are either of them wron…
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Tis the season for seasonal marketing campaigns! We’re all used to seeing storefronts plastered with Halloween-themed ghouls and goblins, travel companies …
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“But I knew that already!” If you’ve said this after reading yet another blog post on “the growth marketing hack guaranteed to improve your web traffic by …
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I’m sure you’ve read a few articles on App Store Optimization (ASO) that recommend, more or less, the same tactics: “Maximize your keywords”.
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oday, digital marketers are expected to be highly-creative, analytical and data-driven, and tech-savvy, but is learning HTML and CSS a must-have skill for digital...
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Why Brands on Should Focus on Twitter Engagement, Not Just Follower Growth If you search for Twitter growth hacks, dozens of the articles solely focus on how to grow your brand’s Twitter following, but not a lot of them even mention specific tactics to keep new followers engaged.
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When it comes to launching campaigns for our eCommerce clients, we can tell you everything you need to know about Facebook Ads, Twitter Ads, Reddit Ads...
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If I have a question, I’ll likely turn to three reputable sources. My mom, Google, and Quora (in that order). Quora is one of the largest question-and-answer websites where visitors can gain quality insights, share their expertise, and find valuable answers for pretty much any topic. This makes it a perfect platform for entrepreneurs and content creators to share their knowledge and expertise, drive traffic to a website or blog, and generate high-quality leads.
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How can you improve app retention and engagement? We're cracking open the secret.
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Are you supposed to answer relevant question on Quora? Of course not, especially if you’re a busy entrepreneur or marketer. To help you select the b...
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Author’s Note: This post on how to make an animated GIF (without Photoshop) was updated to include information on how to add GIFs to Facebook, Twitter...
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What problem are you trying to solve? For forgetful people (like me) who always forget the passwords to my online accounts, Dashlane promise...
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Done right, retargeting ads are an effective method of re-engaging inactive users, upselling current customers, and converting website visitors into p...
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First, it was Facebook Lead Ads. Then, it was Google AdWords. And today, it’s Twitter ads This week, I launched my very first Twitter advertising camp...
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If there’s one thing we can all agree on in this politically-charged climate, it’s this: Consumers hate ads. Before the Internet, small businesses wou...
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Let’s get your first Google AdWords (now Google Ads) campaign launched on the right foot! I’ll document how I created the campaign from start to finis...
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Not all marketing certifications are made equal. Some are great for students, new grads, or junior marketers who are just starting to learn the basics...
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On June 28, Facebook released a new “Info and Ads” section on Pages, which allows users to see the active ads currently running on Facebook, Instagram...
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How can you redo a blog post to publish fresh and exciting content? Check out our Frankenstein method to content marketing, where we show you how to update fresh content!
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You have your content posted to all the social media channels, but where else can you share it? Check out these six platforms to level up your content distribution!
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Your small business is thriving in the domestic market, and you’re even seeing new customers from all over the world! You’ve gone global! In fact, a 2...
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That’s the global average value of one lost customer. $243 doesn’t sound like a lot, but let’s put this into perspective. If you lose 5 customers in ...
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Although LinkedIn is the platform of choice for many B2B marketers, Facebook is a perfect platform not only to build brand awareness but also convert ...
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Any marketer can use Facebook Ads to find the people who may benefit from their products and services. But how do you identify people whoare more like...
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At Ladder, we’ve built a business around conducting scalable, predictable, and repeatable growth marketing experiments to help our clients meet their ...
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Author’s Note: I talk about ranking your business in Google Maps and Search, but these same tactics can be applied to Bing Places for Business and Bin...
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Click-Through Rate vs. Conversion Rate: What exactly is the difference? Let’s start with the basics. A click-through rate (CTR) is a metric, show...
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Earlier this summer, we shareda case study on how Ladder used Facebook Lead Ads campaigns to decrease our cost per lead and cost per qualified lead by...
Read More →![How to Align Your Marketing and Sales Teams for Exponential B2B Business Growth [Webinar Recap]](https://cdn.prod.website-files.com/6098e41066be8b2b7cb437cd/60f02db1f3f59c663b931005_201806_LADDER_Blog_Webinar.png)
It’s a classic game of tug-of-war between marketing and sales. Your marketing team is focused on generating leads anyway they can, while your sales te...
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What’s better than ranking #1 on a search engine’s results page? Ranking #0. No, I’m not talking about paid ads! There is a way to have your content a...
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