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Malaika Nicholas

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22 Creative Facebook Ad Design Tactics to A/B Test
Acquisition
Creative

22 Creative Facebook Ad Design Tactics to A/B Test

You only have 50 milliseconds to make a lasting first impression. To put this in perspective, it takes about 50 milliseconds to read the phrase "50 milliseconds" out loud--and yes, I timed it.

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Hashtags: How (And How Not) to Use Them
Social
Content

Hashtags: How (And How Not) to Use Them

I believe there are two types of people in the world. #ThoseWhoUseRidiculouslyLongHashtagsLikeThis And those who refuse to use any. Are either of them wron…

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A Quick Start Guide to Seasonal Marketing
Strategy & Mindset
Process & Tactics
Creative

A Quick Start Guide to Seasonal Marketing

Tis the season for seasonal marketing campaigns! We’re all used to seeing storefronts plastered with Halloween-themed ghouls and goblins, travel companies …

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Scientific Marketing: Using Data to Drive Your Marketing Strategy
Strategy & Mindset
Process & Tactics

Scientific Marketing: Using Data to Drive Your Marketing Strategy

“But I knew that already!” If you’ve said this after reading yet another blog post on “the growth marketing hack guaranteed to improve your web traffic by …

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The Psychology Behind Better App Store Rankings
Search
Acquisition

The Psychology Behind Better App Store Rankings

I’m sure you’ve read a few articles on App Store Optimization (ASO) that recommend, more or less, the same tactics: “Maximize your keywords”.

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A Digital Marketer’s Quick Guide to HTML and CSS
Process & Tactics

A Digital Marketer’s Quick Guide to HTML and CSS

oday, digital marketers are expected to be highly-creative, analytical and data-driven, and tech-savvy, but is learning HTML and CSS a must-have skill for digital...

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Twitter Growth via Hacks That Boost Twitter Engagement
Process & Tactics
Awareness
Acquisition
Retention

Twitter Growth via Hacks That Boost Twitter Engagement

Why Brands on Should Focus on Twitter Engagement, Not Just Follower Growth If you search for Twitter growth hacks, dozens of the articles solely focus on how to grow your brand’s Twitter following, but not a lot of them even mention specific tactics to keep new followers engaged.

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Amazon PPC: Everything You Need To Know For Advertising on Amazon
Process & Tactics

Amazon PPC: Everything You Need To Know For Advertising on Amazon

When it comes to launching campaigns for our eCommerce clients, we can tell you everything you need to know about Facebook Ads, Twitter Ads, Reddit Ads...

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Quora Growth Hacks (Part 1): A Guide To Get You Started
Content
Social

Quora Growth Hacks (Part 1): A Guide To Get You Started

If I have a question, I’ll likely turn to three reputable sources. My mom, Google, and Quora (in that order). Quora is one of the largest question-and-answer websites where visitors can gain quality insights, share their expertise, and find valuable answers for pretty much any topic. This makes it a perfect platform for entrepreneurs and content creators to share their knowledge and expertise, drive traffic to a website or blog, and generate high-quality leads.

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17 Actionable Strategies For Increasing App Engagement and User Retention
Activation
Retention
Revenue

17 Actionable Strategies For Increasing App Engagement and User Retention

Want to know the Number 1 reason why a majority of smartphone owners say they’ll delete an app? “I rarely used it.” With billions of available deskt...

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11 Ways To Answer Questions On Quora And Generate Leads
Process & Tactics
Strategy & Mindset

11 Ways To Answer Questions On Quora And Generate Leads

Are you supposed to answer relevant question on Quora? Of course not, especially if you’re a busy entrepreneur or marketer. To help you select the b...

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5 Ways To Make An Animated GIF (Without Photoshop!)
Process & Tactics
Social

5 Ways To Make An Animated GIF (Without Photoshop!)

Author’s Note: This post on how to make an animated GIF (without Photoshop) was updated to include information on how to add GIFs to Facebook, Twitter...

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18 Marketing Tactics to Attract B2B Customers with a B2C Product
Process & Tactics

18 Marketing Tactics to Attract B2B Customers with a B2C Product

What problem are you trying to solve? For forgetful people (like me) who always forget the passwords to my online accounts, Dashlane promise...

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Retargeting Ads: What They Are — And 12 Brilliant Ways to Use Them
Revenue
Email
Social
Process & Tactics
Retention

Retargeting Ads: What They Are — And 12 Brilliant Ways to Use Them

Done right, retargeting ads are an effective method of re-engaging inactive users, upselling current customers, and converting website visitors into p...

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Setting Up Your First Twitter Advertising Campaign – A Step-by-Step Guide
Social
Acquisition

Setting Up Your First Twitter Advertising Campaign – A Step-by-Step Guide

First, it was Facebook Lead Ads. Then, it was Google AdWords. And today, it’s Twitter ads This week, I launched my very first Twitter advertising camp...

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How Small Businesses Can Put a Modern Twist on Traditional Marketing
Strategy & Mindset
Content
Process & Tactics

How Small Businesses Can Put a Modern Twist on Traditional Marketing

If there’s one thing we can all agree on in this politically-charged climate, it’s this: Consumers hate ads. Before the Internet, small businesses wou...

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Launch Your First Google AdWords Campaign – A Step-by-Step Guide
Process & Tactics
Search

Launch Your First Google AdWords Campaign – A Step-by-Step Guide

Let’s get your first Google AdWords (now Google Ads) campaign launched on the right foot! I’ll document how I created the campaign from start to finis...

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The Top 3 Digital Marketing Certifications, According To Marketing Experts
Leadership
Strategy & Mindset

The Top 3 Digital Marketing Certifications, According To Marketing Experts

Not all marketing certifications are made equal. Some are great for students, new grads, or junior marketers who are just starting to learn the basics...

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Facebook’s Info and Ads Section is a Game Changer For Marketers
Process & Tactics

Facebook’s Info and Ads Section is a Game Changer For Marketers

On June 28, Facebook released a new “Info and Ads” section on Pages, which allows users to see the active ads currently running on Facebook, Instagram...

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The Frankenstein Method: Content Marketing Tactics That Bring New Life to Dead Blog Posts
Process & Tactics
Content

The Frankenstein Method: Content Marketing Tactics That Bring New Life to Dead Blog Posts

Publishing fresh, relevant, engaging content is every content marketer’s goal, but what do we do about older blog posts from months, even years ago th...

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7 Content Distribution Channels You Aren’t Using (But Should)
Content
Process & Tactics
Search

7 Content Distribution Channels You Aren’t Using (But Should)

You finally hit “Publish” after hours spent researching, outlining, writing, editing, and proofreading your content. Now it’s time for your content di...

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How To Take Your Small Business Global
Process & Tactics
Leadership

How To Take Your Small Business Global

Your small business is thriving in the domestic market, and you’re even seeing new customers from all over the world! You’ve gone global! In fact, a 2...

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12 Ingenious Customer Retention Strategies For Small Businesses
Retention

12 Ingenious Customer Retention Strategies For Small Businesses

That’s the global average value of one lost customer. $243 doesn’t sound like a lot, but let’s put this into perspective. If you lose 5 customers in ...

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Facebook Growth Hacks: Actionable Tactics for B2B Lead Generation
Social
Process & Tactics

Facebook Growth Hacks: Actionable Tactics for B2B Lead Generation

Although LinkedIn is the platform of choice for many B2B marketers, Facebook is a perfect platform not only to build brand awareness but also convert ...

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2 Ways To Find Your “Super Fans” Using Facebook Custom Audiences
Social
Analytics
Process & Tactics

2 Ways To Find Your “Super Fans” Using Facebook Custom Audiences

Any marketer can use Facebook Ads to find the people who may benefit from their products and services. But how do you identify people whoare more like...

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This Simple Growth Hack Improved Our Intro Call Conversion Rates by 48%
Process & Tactics
Acquisition

This Simple Growth Hack Improved Our Intro Call Conversion Rates by 48%

At Ladder, we’ve built a business around conducting scalable, predictable, and repeatable growth marketing experiments to help our clients meet their ...

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Local SEO: How to Rank Your Business in Google Maps and Search
Acquisition
Search
Process & Tactics

Local SEO: How to Rank Your Business in Google Maps and Search

Author’s Note: I talk about ranking your business in Google Maps and Search, but these same tactics can be applied to Bing Places for Business and Bin...

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Conversion Rate vs. Click-Through Rate: What’s The Difference?
Analytics
Acquisition

Conversion Rate vs. Click-Through Rate: What’s The Difference?

Click-Through Rate vs. Conversion Rate: What exactly is the difference? Let’s start with the basics. A click-through rate (CTR) is a metric, show...

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Here’s How We Drove Newsletter Growth Using Facebook Lead Ads
Social
Content

Here’s How We Drove Newsletter Growth Using Facebook Lead Ads

Earlier this summer, we shareda case study on how Ladder used Facebook Lead Ads campaigns to decrease our cost per lead and cost per qualified lead by...

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How to Align Your Marketing and Sales Teams for Exponential B2B Business Growth [Webinar Recap]
Process & Tactics
Acquisition
Awareness

How to Align Your Marketing and Sales Teams for Exponential B2B Business Growth [Webinar Recap]

It’s a classic game of tug-of-war between marketing and sales. Your marketing team is focused on generating leads anyway they can, while your sales te...

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What are Featured Snippets? A Quick Guide for Marketers
Search
Content

What are Featured Snippets? A Quick Guide for Marketers

What’s better than ranking #1 on a search engine’s results page? Ranking #0. No, I’m not talking about paid ads! There is a way to have your content a...

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Growth is a high velocity game.

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