At Ladder, we’ve built a business around conducting scalable, predictable, and repeatable growth marketing experiments to help our clients meet their goals.
But these experiments also help us optimize our own marketing and sales funnels.
For instance, during our annual team retreat this February, we held a company-wide hackathon and asked our strategists to create a marketing experiment that solves this problem for our sales team: how to increase the number of qualified leads who book intro calls with our sales team.
In our latest post published on the Instapage blog, we shared the simple improvement we made to our lead qualification workflow that helped us improve the number of qualified leads who booked a call by 48%!
Sign up to our newsletter to stay up to date with all the latest movements in the field.
More from Ladder Blog
Get Facebook ad support & answers via our ultimate Facebook FAQ guide – covering ad sizes, approvals, spending, strategy, settings, culture, polit...Read More →
See the marketing plan template that drives our success. This marketing plan example covers strategy, testing, analytics, performance, budgeting, and ...Read More →
Promote a social post to get cheap visits to a website and capture emails. High quality social posts can be targeted to reach specific audiences based on interests, shopping habits, browsing habits, and more. Publish a post on a social network and use their native advertising too...
Place your call to action form or button on the right side of your landing page to increase activation. Focusing on the right side of your landing page rather than the center, especially when the form remains visible while scrolling down the page, keeps registration forms and CTA...