Acquisition

Why Cost per Acquisition Is Your Key to Growth Control - The Power of Efficiency

In the ever-evolving landscape of paid digital marketing, metrics abound. Click-through rates, impressions, conversion rates - each offers a glimpse into your campaign's performance. But when it comes to gaining full control over your growth strategy, one metric rises above the rest: Cost per Acquisition (CPA). Let's delve into why efficiency, as measured by CPA, is the linchpin of successful paid digital marketing and the gateway to unlocking your growth potential.

How To Advertise On Facebook: Demystifying How Facebook Ads Work

Facebook always wants to make more money off ads. Here’s an insider’s guide on how to advertise on Facebook & drive performance without wasting your budget.

Marketing Audit Expertise: We Wrote The 100-Page Step-By-Step Guide You Need

Discover why marketing audits are essential to growth. Then, download our free marketing audit template:

The Importance Of Target Audience Testing In Marketing With ATT

Have you let Facebook do your target audience testing for you? With app tracking transparency, it’s imperative you learn how to use audience testing to your advantage.

What is App Tracking Transparency And How Is It Affecting Your Facebook Ads

What does the new App Tracking Transparency mean for your company and your marketing campaigns? Find out everything you need to know about ATT and how it affects you.

How To Run Successful Advertising On TikTok, Quora, And Snapchat

Need new ways to market your business? Advertising on TikTok, Quora, and Snapchat may just be the future. Here’s how to create successful creative marketing campaigns.

How Video Marketing Increases Customer Retention Rates

Video marketing strategy helps customer retention. Dive into our strategy of how social video marketing could change the future of customer acquisition and retention.

22 Creative Facebook Ad Design Tactics to A/B Test

You only have 50 milliseconds to make a lasting first impression. To put this in perspective, it takes about 50 milliseconds to read the phrase "50 milliseconds" out loud--and yes, I timed it.

Shorten Your Sales Cycle To Accelerate Lead Nurturing For More Deals

Unbounce Review: The Landing Page Builder We Love

This is an objective review of Unbounce – from a global growth agency that uses the landing page builder across 200 businesses. We are not affiliates nor w…

Advanced CRO Tactics: Qualifying Leads With ‘Negative Optimization‘

It’s Friday morning. You wake up feeling good, grab a coffee on the way to work, and roll into the office just in time for the weekly KPI meeting. This wee…

[Case Study] How Facebook Lead Ads Decreased Our Cost Per Lead by 80%

Special thanks to Rob Tutty at Driftrock for his help and guidance in getting Facebook Lead Ads set up for Ladder! We have a culture of learning from the b…

7 eCommerce Lookalike Audiences That Are Worth Testing

7 eCommerce Lookalike Audiences That Are Worth Testing is a guest post by Elad Levy, Head of Growth at Fixel – a tool specializing in building powerful aud…

50+ Ad Copy Examples Guaranteed To Increase Clicks

It’s a cheerleader. Not a cheerleader for products, but one for that voice inside your head. The one who’s always saying things like, “damn, I should...

The Psychology Behind Better App Store Rankings

I’m sure you’ve read a few articles on App Store Optimization (ASO) that recommend, more or less, the same tactics: “Maximize your keywords”.

How to Write Copy That’s Optimized for Conversion

Marketing Tactics in 2022: A Guide With 200+ Tactics Worth Testing

Deciding on the right marketing tactics and strategies to grow your business is hard. If you're looking for successful marketing strategies, we have them for you! Ads. Content. Conversions. Email capture. Newsletters...

Twitter Growth via Hacks That Boost Twitter Engagement

Why Brands on Should Focus on Twitter Engagement, Not Just Follower Growth If you search for Twitter growth hacks, dozens of the articles solely focus on how to grow your brand’s Twitter following, but not a lot of them even mention specific tactics to keep new followers engaged.

Google Optimize: Conversion Rate Optimization Made Easy

We’ve had a blast with Google Optimize ever since Google released their testing and personalization tool in March 2017. Super quick and easy experiments. Sharp insights and reports. And the price — 100% free — is just right. ? First, we just used the Google Optimize tool to boost our own conversion rates. Fast-forward to today: we use Optimize to drive growth for clients, quickly making (and test) changes on landing pages, websites, even entire funnels.

An Expert’s Thoughts On How To Scale ‘Single Keyword Ad Groups‘ (SKAGs)

Our Growth Analysts at Ladder noted some issues with ‘keyword stuffing’ in a few Google Ads campaigns recently. Initially, several keywords that perfo...

10 Effortless Ways To Grow An Email List

Building an email list takes time, but time is something a lot of business owners and startup founders don’t have. As a result, you might be tempted t...

How Meme Knowledge is Essential For Your Marketing Growth

“How Meme Knowledge is Essential For Your Marketing Growth” is a guest post written by Claudia Jeffrey, a Content Strategist at Crowd Writer. She also...

SEO Best Practices: 5 Tactics To Increase Organic Traffic [+ Infographic]

This guest post detailing SEO best practices to keep top-of-mind was written by Harsha Kiran, director of SEO at SEOtribunal. Updated December 5...

What Is A Good Conversion Rate?

Editor’s Note: This is a guest post from Ruchika Sharma of VWO, the world’s first connected conversion rate optimization platform. All of t...

Facebook Ad Support • Your Ultimate Marketing FAQ Guide

Get Facebook ad support & answers via our ultimate Facebook FAQ guide – covering ad sizes, approvals, spending, strategy, settings, culture, polit...

Reddit Ads: We Spent $250. Here's What We Learned

This is a guest post on Reddit Ads by Alex Berman of Experiment 27. We worked with Alex to test out Reddit’s advertising platform. Below are the resul...

How to Ease Purchase Anxiety for First-Time Buyers

A while ago, my company AdSoup tried a little experiment for one of our recent PPC campaigns. The objective was to assess the performance of our landi...

Setting Up Your First Twitter Advertising Campaign – A Step-by-Step Guide

First, it was Facebook Lead Ads. Then, it was Google AdWords. And today, it’s Twitter ads This week, I launched my very first Twitter advertising camp...

Test of the Month: Some Of The Best Growth Tactics We Launched This June

Following the incredible success of last month’s Test of the Month post, I’m excited to announce our Test of the Month winners for June. As a quick r...

Marketing in Data-Sensitive Industries. Personalization vs. Privacy

With a wealth of data at their fingertips, marketers operating within the digital ecosystem, whether it’s the banking, government institutions, or hea...

This Simple Growth Hack Improved Our Intro Call Conversion Rates by 48%

At Ladder, we’ve built a business around conducting scalable, predictable, and repeatable growth marketing experiments to help our clients meet their ...

Local SEO: How to Rank Your Business in Google Maps and Search

Author’s Note: I talk about ranking your business in Google Maps and Search, but these same tactics can be applied to Bing Places for Business and Bin...

Marketing Funnel Growth Guide 2019: Analysis, Strategies, Tactics, and Tools

Businesses can only survive for so long with an uncoordinated marketing strategy. “Growth hacks” aren’t sustainable. And while they may yield some fru...

Conversion Rate vs. Click-Through Rate: What’s The Difference?

Click-Through Rate vs. Conversion Rate: What exactly is the difference? Let’s start with the basics. A click-through rate (CTR) is a metric, show...

Using Customer Interviews To Capture Deep Insights

Early-stage companies are often searching for a big enough problem to solve. Entrepreneurs possess a hunch that a problem exists, but articulating thi...

How to Align Your Marketing and Sales Teams for Exponential B2B Business Growth [Webinar Recap]

It’s a classic game of tug-of-war between marketing and sales. Your marketing team is focused on generating leads anyway they can, while your sales te...

Why You’re Leaving Money on the Table If You Don’t Run Ads

Last month, Ladder co-founder & Chief Product Officer Michael Taylor gave a lecture at the GrowHack Bootcamp The lecture was all about using paid ...

Using Instagram to Drive Conversions and Grow a Community

NOTE: Instagress is now a defunct service, as of May 2017. Some other services that have similar functionality still exist. However, the general conce...

Twitter Ads: 10 Powerful Strategies To Supercharge Growth

The right Twitter ads can give your business a major boost. It just takes picking the right ad for the right occasion. Easy, right? Maybe not. The Twi...

21 Conversion-Oriented Landing Page Tests for Your Business

These days, too many companies simply send traffic directly to their context-less home page from ads, social media, etc… The result? A ton of wasted...

14 eCommerce Marketing Tactics to Increase Sales Revenue (Part 1)

This is Part 1 of our 2-part eCommerce growth series — a list of high-value, high-ROI tactics as chosen by Ladder’s strategists. Based on our strategi...

6 Essential Marketing Tactics to Grow Your eCommerce Store

Welcome to Part 2 of the eCommerce Stack — tech and marketing strategies that will help you grow your eCommerce store. For Part 1, check out the eComm...