July 19, 2021
Are you supposed to answer every relevant question on Quora?
Of course not, especially if you’re a busy entrepreneur or marketer. To help you select the best questions to answer, think about Brian Dean’s Skyscraper Technique: “Find link-worthy content and make something even better.”
Here’s how to apply the Skyscraper Technique to your Quora answers:
Does answering questions on Quora really generate traffic?
It does! I share how it successful it was for me later in this blog post, but there are tons of examples online of entrepreneurs or marketers using Quora to generate web traffic and generate leads.
For instance, Wishpond’s content marketer Tara Tarbaj was able to generate 23,000+ views on her Quora answers, and was able to send over 1100 people to a corresponding blog post linked to in one Quora answer!
In another extraordinary case, blogger Charles Chu used Quora to attract 1.5 million views and 30K newsletter subscribes in less than a month!
And CodingNinjas sees 20 qualified leads per week from organic Quora traffic!
Want to replicate these incredible results for yourself? Use these actionable tactics to help you earn upvotes, attract Quora followers, boost traffic to your website or blog, and generate high-quality leads.
To increase your chances of having your answer earn a ton of views, try to be one of the first to answer a recently asked question.
Here’s how to find recently asked questions:
Search for your primary keyword or question in the Quora search bar, go to the search results page, and then use the filter menu on the left side to filter By Time. I recommend using the option to filter through questions published within the past day or with the past week.
When I worked for Dashlane as the Community Manager, I would frequently ask questions like, “Is Dashlane safe?” and “What makes Dashlane different from any another password manager?”
As a result, I earned more than 30,000 views and more than 50 upvotes primarily from answering Quora questions from potential Dashlane users, offering additional insight into our brand and our product, and even giving them the opportunity to contact me directly if they had any questions (how’s that for social selling!).
Moreover, since Dashlane dealt with password security and technology, I also answered related questions about two-factor authentication, computer hacking, identity theft protection, and a ton of other related topics.
I recommend following a topic on your brand (if available), and relevant topics in your market or industry. Then, answer questions about your brand, your products, and services, how you compare to competitors, etc.
Pro Tip: People who post these questions are likely in the middle of your marketing/sales funnel and are turning to Quora for additional information that could help them convert into paying customers.
Make sure to provide as much helpful information as possible to help them answer their query and include links to resources where they can learn more, like your help center, tutorial videos, product documentation, or information on how to get in touch with you or a sales rep if they have additional questions.
If you don’t see a question related to your topic or subject, or if you want to start a new answer thread, you can anonymously ask a question and then answer it yourself.
From the Quora homepage, click the red Add Question button at the top of the page.
Then, in the popup, type in your question. Quora recommends starting your question with “What”, “How”, “Why”, etc. However, you can begin questions with prepositions, like “Is”, “Can”, “Should I”, etc.
Note that when you enter a question, Quora will generate questions related to your query that you can follow and submit answers to at a later time.
In addition, at the bottom of that popup box, Quora gives you the option of including a link that offers additional context.
I only recommend using that space to link back to a source you reference in your question. For instance, if I ask, “Rumor has it Apple will launch the iPhone 11 this April. Is that true?” I would provide a link to the article where I found the rumor for additional context.
Finally, select the Add Anonymously checkbox before you click Add Question. Once your question is live, go ahead and be the first to answer it!
A few Quora users are guilty of answering questions like this:
What makes this answer so cringe-worthy is that it is overtly promotional, doesn’t provide any valuable information, and has a totally out of place CTA.
Remember, the point of marketing on Quora is to provide value to other users. This requires being a bit more strategic about your link placement in answers. To help, here are a few strategies you can use:
A little known Quora growth hack is to answer questions about time-sensitive or newsworthy events within your industry, like award shows, large conferences, national holidays, and trending topics. This will increase your chances of having your specific answer or having your answer appear in a thread shared by Quora’s official social media accounts.
Here’s an example of an answer thread Quora shared on Martin Luther King Jr. Day about the civil rights activist:
— Quora (@Quora) January 15, 2018
Across every social media platform, images are proven to boost post engagement significantly and the same applies to Quora. Use Canva to find and customize stock images for your Quora answers. “Badass Marketers & Founders” co-founder Josh Fechter notes that top Quora writers attach a photo of a celebrity (when it’s relevant) and before-and-after photos to boost click-through rates.
Pro Tip: Quora will use the first picture in your post as the cover image, even if it’s in the middle or at the end of your post. Therefore, if decide to include an image, make the first one stand out.
It’s easy to write paragraphs of text to answer questions, but don’t forget about mobile users. To improve readability on mobile, use limit paragraphs to only 1-2 sentences, use number lists and bullet points, and bold important points, quotes, or highlights you really want readers to notice.
Josh Fechter has mastered the art of writing for mobile on both Quora and LinkedIn. Take this answer as an example:
An Answer Wiki is a type of Quora answer where Quora users can consolidate several different perspectives or resources into a single answer to a particular question–just like a Wikipedia page. Answer Wikis are commonly found on questions that ask for recommendations and suggestions, questions with several similar answers, and questions with several different answers.
Also, share answers to your Quora questions on Twitter and Facebook. (But focus on the content of the question, not the fact that your brand answered a Quora question.) There’s a good chance some of your followers may have the same question/could benefit from your answers!
I’m taking questions on Quora over the next few days. Ask me about DuckDuckGo & Internet Privacy: https://t.co/9nTcDBgODl
— Gabriel Weinberg (@yegg) January 24, 2018
Quora Sessions are similar to Reddit’s “Ask Me Anything” sessions, where anyone can ask experts, artists, or other influencers specific questions about virtually anything! (Just think twice about advertising on Reddit)
Quora Sessions are broken down into two parts. First, the host takes questions for a period of a few days. During this time, Quora users can ask questions or upvote questions they would like to be prioritized.
In the second part of the session, the host will answer the questions they find the most interesting.
But, there’s a catch.
Unfortunately, not everyone can host a Quora Session. You will need to have at least 100+ followers in order to host a session.
If you have more than 100 followers, here’s how to host your own session, according to Quora user Jack Munzel:
Already publishing great content on your company blog? Republish it on Quora! Quora introduced Blogs in 2013, and was created to allow writers to share their knowledge and expertise, but may not have an established audience already.
Quora Blogs work similarly to content shared on Medium or on LinkedIn. Each blog post is categorized under relevant topics, (i.e. Marketing, Shopping, Writing, etc.). Therefore, when you share a blog post on Quora, anyone who follows or shows interest in a topic that you write about may see your writing.
For an extra boost of traffic to your blog, consider republishing content on Quora! Here’s how to set up your own Quora blog:
When you’re ready to add your first post, simply click one of the Write Post prompts on the page.
And that wraps up my Quora growth hacks! Have questions on how to growth hack your Quora account? Let’s chat on Twitter: @ladderdigital.
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