What problem are you trying to solve?
For forgetful people (like me) who always forget the passwords to my online accounts, Dashlane promises to “securely remember all of your passwords.”
For people who need to work on projects remotely, Google Docs allows you to “write, edit, and collaborate wherever you are. For free.”
For people who want to keep in touch with friends and family around the country or overseas, “download Skype and stay in touch with family and friends for free.”
These Business-to-Consumer (B2C) companies all have one thing in common: they offer a product or service that solves a specific problem for consumers encounter at home and on-the-go.
But what about in the workplace?
What if I need to share a password for an online analytics account with a client?
What if I want to write, edit, and collaborate on documents with my colleagues?
What if I need to keep in touch with a client who moved recently relocated to a new state?
To answer the growing demand to have a solution that solves a common problem both at home and at work, B2C companies are beginning to introduce robust Business-to-Business (B2B) products specifically for teams, businesses, and large enterprises.
In our latest blog post, we explain the inherent differences between marketing to B2B and B2C audiences and provide 18 actionable marketing tactics we’ve used at Ladder (in no particular order) that will drive traffic to your website, convert B2B visitors into paying customers, and keep them happy while using your service or platform.
Sign up to our newsletter to stay up to date with all the latest movements in the field.
Get Facebook ad support & answers via our ultimate Facebook FAQ guide – covering ad sizes, approvals, spending, strategy, settings, culture, polit...Read More →
See the marketing plan template that drives our success. This marketing plan example covers strategy, testing, analytics, performance, budgeting, and ...Read More →
Promote a social post to get cheap visits to a website and capture emails. High quality social posts can be targeted to reach specific audiences based on interests, shopping habits, browsing habits, and more. Publish a post on a social network and use their native advertising too...
Place your call to action form or button on the right side of your landing page to increase activation. Focusing on the right side of your landing page rather than the center, especially when the form remains visible while scrolling down the page, keeps registration forms and CTA...