What problem are you trying to solve?
For forgetful people (like me) who always forget the passwords to my online accounts, Dashlane promises to “securely remember all of your passwords.”
For people who need to work on projects remotely, Google Docs allows you to “write, edit, and collaborate wherever you are. For free.”
For people who want to keep in touch with friends and family around the country or overseas, “download Skype and stay in touch with family and friends for free.”
These Business-to-Consumer (B2C) companies all have one thing in common: they offer a product or service that solves a specific problem for consumers encounter at home and on-the-go.
But what about in the workplace?
What if I need to share a password for an online analytics account with a client?
What if I want to write, edit, and collaborate on documents with my colleagues?
What if I need to keep in touch with a client who moved recently relocated to a new state?
To answer the growing demand to have a solution that solves a common problem both at home and at work, B2C companies are beginning to introduce robust Business-to-Business (B2B) products specifically for teams, businesses, and large enterprises.
In our latest blog post, we explain the inherent differences between marketing to B2B and B2C audiences and provide 18 actionable marketing tactics we’ve used at Ladder (in no particular order) that will drive traffic to your website, convert B2B visitors into paying customers, and keep them happy while using your service or platform.
Sign up to our newsletter to stay up to date with all the latest movements in the field.
More from Ladder Blog
Putting finance at the heart of the business allows you to connect all the dots, have the business work in harmony, grow faster, and substantially reduce setbacks. By analyzing the data provided by all the departments, finance can design a master template, a master data budget, or a growth plan to make the right decisions that can help you effectively grow the business.
Read More →
Your marketing success ultimately comes down to your goals, your risk tolerance, and employing a sound strategy regardless of whether it’s volume or efficiency-based. The key is to clearly outline your strategies and expectations and optimize your resources, time, and capital to give yourself the best opportunity for success. Remember that you and your growth partner must be on the same page or you might run into some very unpleasant conversations when it comes time to report on progress.
Read More →
