18 Marketing Tactics to Attract B2B Customers with a B2C Product
Marketing Experiments

18 Marketing Tactics to Attract B2B Customers with a B2C Product

Malaika NicholasMalaika Nicholas

July 19, 2021

What problem are you trying to solve?

For forgetful people (like me) who always forget the passwords to my online accounts, Dashlane promises to “securely remember all of your passwords.”

For people who need to work on projects remotely, Google Docs allows you to “write, edit, and collaborate wherever you are. For free.”

For people who want to keep in touch with friends and family around the country or overseas, “download Skype and stay in touch with family and friends for free.”

These Business-to-Consumer (B2C) companies all have one thing in common: they offer a product or service that solves a specific problem for consumers encounter at home and on-the-go.

But what about in the workplace?

What if I need to share a password for an online analytics account with a client?

What if I want to write, edit, and collaborate on documents with my colleagues?

What if I need to keep in touch with a client who moved recently relocated to a new state?

To answer the growing demand to have a solution that solves a common problem both at home and at work, B2C companies are beginning to introduce robust Business-to-Business (B2B) products specifically for teams, businesses, and large enterprises.

In our latest blog post, we explain the inherent differences between marketing to B2B and B2C audiences and provide 18 actionable marketing tactics we’ve used at Ladder (in no particular order) that will drive traffic to your website, convert B2B visitors into paying customers, and keep them happy while using your service or platform.

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