The Chief Financial Officer (CFO) role has come a long way. It used to be all about numbers – budgets, expenses, and financial reports. But now, things have changed. Today's CFOs are doing much more. They're not just watching over the company's money; they're helping to steer the entire business towards its goals.In this blog, we will explore how the CFO's role has transformed from being strictly financial to becoming a key strategic player in the business. We'll look at real-world examples where CFOs have significantly impacted their companies' direction and success. This shift in role is not just a trend but a reflection of the changing business landscape where financial insight merges with strategic vision.
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In the dynamic business world, "ROI" (Return on Investment) has long stood as a symbol of financial success—a fundamental gauge of profitability steering decision-making and strategic planning. Yet, the landscape of ROI is evolving, and its definition is expanding beyond mere monetary returns. Today, savvy businesses recognise that ROI isn't a monolithic figure but a multi-dimensional metric encompassing financial and non-financial outcomes.
Read More →Here at Ladder, we also use a lot of JWT’s Planning Guide in our planning framework. As they say, if it ain’t broke… JWT’s Planning Guide is still really relevant because it goes back to the fundamentals of good advertising. But, whilst it’s rightly revered, a great planning guide can only take you so far. The real trick goes beyond understanding fundamentals.
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Me: Is your goal to grow sales or decrease costs? Client: Both. Me: *audible sigh whilst shaking head disapprovingly* At Ladder, we use test…
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A phenomenon is occurring across the marketing landscape, best described in a four-letter word: FOMO. This “fear of missing out” has sent many a marketer t…
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This document is Ladder’s values statement — the driving force behind everything we do to grow our clients and expand our business. Read on if you want to …
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Building a startup from the ground up is an exciting prospect. As the founder of a startup, it’s important to have a fleshed-out plan for growing your comp…
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Tis the season for seasonal marketing campaigns! We’re all used to seeing storefronts plastered with Halloween-themed ghouls and goblins, travel companies …
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When most people think of what a marketing team looks like, they probably imagine what amounts to an “arts & crafts” department. After all, the marketi…
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I know what you’re thinking: Building a customer base without pitch decks, an office, collateral, a website, etc. is impossible. But impossible isn’t a wor…
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At Ladder, we believe in transparency as a smart way of doing business. In that vein, we’re open-sourcing our 2017 marketing plan for growing Ladder...
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See the marketing plan template that drives our success. This marketing plan example covers strategy, testing, analytics, performance, budgeting, and ...
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First off let’s start by saying we are not medical professionals. We are not economists. We are growth marketers. What we write here is not a commenta...
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Growth is a complex topic, lots of companies struggle with it. It’s affected by business drivers that stretch beyond P&L sheets and business funct...
Read More →![Plan for Growth with the Monte-Carlo Simulation [No Code Solution]](https://cdn.prod.website-files.com/6098e41066be8b2b7cb437cd/60f02f320d401abb0c63abff_20200228_LAD_Blog_Image_Plan-for-Growth-with-Monte-Carlo-Simulations-01.png)
If you’ve ever predicted future growth by dragging across an Excel formula, the Monte-Carlo Simulation is for you. It’s an impossible task: accurately...
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Just as the richest players in poker can still lose it all, even brands with the biggest marketing budgets can still lose millions on a bad play. Peps...
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Your small business is thriving in the domestic market, and you’re even seeing new customers from all over the world! You’ve gone global! In fact, a 2...
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Are you a founder of a startup with fewer than 10 customers? Here’s my advice as founder of a marketing agency: STOP talking to marketers and start ta...
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Forecasting marketing performance is always difficult. This is particularly true in the noisy world of online marketing, where a million different var...
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Forget “growth hacking.” This is how great marketing agencies help you scale through funnel economics, scalable processes, & ROI-driven marketing experiments.
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Hold my beer — I’m going to show you how to take a systems approach to operations management. ?? We’ll start with a question a lot of founders, leader...
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Imagine trying to explain the value of the transistor radio to the general population back in 1954. How could manufacturers convince consumers that th...
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In this piece, you will learn what falls into the Adaptive Growth approach. The audit to give you an understanding of where you are now. The data-dri...
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Ladder is a global growth agency that uses data-driven strategy and proprietary technology (amplified by machine learning) to identify your growth lev...
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We made a mistake. Okay, a few actually, butat Ladder, we’re not afraid to admit when we do something wrong. It’s part of our goal to be as transpare...
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Welcome to Month #2 of Ladder’s 2017 Marketing Plan Execution series — a diary of our monthly marketing activity featuring all of the successes and fa...
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Welcome to the first of our Weekly Update series of blog posts where we detail our full journey in strategizing and executing our 2017 Marketing Plan ...
Read More →![Ladder Growth Blueprint: The Most Important Document In Marketing Strategy [Interactive Template]](https://cdn.prod.website-files.com/6098e41066be8b2b7cb437cd/60f02cbe57444236f4e17e81_201809_LADDER_Blog_Audit3.png)
Welcome to Ladder’s Growth Blueprint Template 1.0... it will help ensure your growth strategy hits its ROI targets. This growth strategy template i...
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When you’re writing a marketing plan from scratch, one of the most important aspects to consider is your market / industry. What is your target audien...
Read More →![Ladder.io’s Marketing Strategy Executive Summary [Free Template]](https://cdn.prod.website-files.com/6098e41066be8b2b7cb437cd/6138e8b0f3e0e8384b24aad3_Ladder.io%E2%80%99s%20Marketing%20Strategy%20Executive%20Summary%20%5BFree%20Template%5D.jpg)
When you’re writing your marketing plan for a year, quarter, or even month, you’ll need to get started with an analysis of your current marketing stra...
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While many people get their business experience around a conference table, I learned a few key lessons at the poker table that no class or meeting cou...
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