July 15, 2021
Imagine trying to explain the value of the transistor radio to the general population back in 1954. How could manufacturers convince consumers that they would meet needs customers weren’t even aware they had? A tough sell, but once it caught on, it changed the world.
Being an innovator always comes with the huge challenge of educating potential investors, developers and end users on the significance of a totally new product or service. When bitcoin hit the market, its leaders struggled to answer the same question: “Why is this necessary?”
Bitcoin shares initially sold at a mere $.003 each, thanks to public unease about this fresh concept. Seven years later, shares are nearing $2,200, according to recent estimates. But many companies find it cost-prohibitive — not to mention painful — to wait so long for their innovations to take hold.
Click the button below to read the full article in Entrepreneur!
Sign up to our newsletter to stay up to date with all the latest movements in the field.
More from Ladder Blog
Putting finance at the heart of the business allows you to connect all the dots, have the business work in harmony, grow faster, and substantially reduce setbacks. By analyzing the data provided by all the departments, finance can design a master template, a master data budget, or a growth plan to make the right decisions that can help you effectively grow the business.Read More →
Your marketing success ultimately comes down to your goals, your risk tolerance, and employing a sound strategy regardless of whether it’s volume or efficiency-based. The key is to clearly outline your strategies and expectations and optimize your resources, time, and capital to give yourself the best opportunity for success. Remember that you and your growth partner must be on the same page or you might run into some very unpleasant conversations when it comes time to report on progress.Read More →
Promote a social post to get cheap visits to a website and capture emails. High quality social posts can be targeted to reach specific audiences based on interests, shopping habits, browsing habits, and more. Publish a post on a social network and use their native advertising too...
Place your call to action form or button on the right side of your landing page to increase activation. Focusing on the right side of your landing page rather than the center, especially when the form remains visible while scrolling down the page, keeps registration forms and CTA...