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How To Repurpose Content And Research For Better Marketing

How To Repurpose Content And Research For Better Marketing

Your company spends a lot of time researching at the top of the funnel when creating ads. But, did you know you can repurpose content and research to save your marketing team time? Find out how!

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How Video Marketing Increases Customer Retention Rates

How Video Marketing Increases Customer Retention Rates

Video marketing strategy helps customer retention. Dive into our strategy of how social video marketing could change the future of customer acquisition and retention.

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How To Create Content That Generates 5,228 Visitors In Only 14 Days

How To Create Content That Generates 5,228 Visitors In Only 14 Days

Editor’s Note: This is a guest post on viral content from Ong Si Quan, Content Marketing Manager at CandyBar, a digital loyalty card app. In the live chal…

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A Quora Marketing Guide: How To Use Quora Questions And Answers In Your Marketing Strategy

A Quora Marketing Guide: How To Use Quora Questions And Answers In Your Marketing Strategy

“A Quora Marketing Guide: How To Use Quora Questions And Answers In Your Marketing Strategy” is a guest post from Ksenia Larina, Content Strategist at&nbsp…

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Hashtags: How (And How Not) to Use Them

Hashtags: How (And How Not) to Use Them

I believe there are two types of people in the world. #ThoseWhoUseRidiculouslyLongHashtagsLikeThis And those who refuse to use any. Are either of them wron…

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YouTube SEO in 2019: A Brief Guide to Optimizing Videos For Search

YouTube SEO in 2019: A Brief Guide to Optimizing Videos For Search

If Google is king, YouTube SEO is queen. The royal family is entwined; in other terms, Google owns YouTube. If you’re looking for a safe path to get to the…

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Top 5 Tweaks To Optimize Your Internal Anchor Text For SEO

Top 5 Tweaks To Optimize Your Internal Anchor Text For SEO

There are many levers you can pull in search engine optimization (SEO) –  from utilizing the right keywords to using a readable URL, publishing unique…

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Quora Growth Hacks (Part 1): A Guide To Get You Started

Quora Growth Hacks (Part 1): A Guide To Get You Started

If I have a question, I’ll likely turn to three reputable sources. My mom, Google, and Quora (in that order). Quora is one of the largest question-and-answer websites where visitors can gain quality insights, share their expertise, and find valuable answers for pretty much any topic. This makes it a perfect platform for entrepreneurs and content creators to share their knowledge and expertise, drive traffic to a website or blog, and generate high-quality leads.

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How Google Analytics Can Improve Your Content Marketing

How Google Analytics Can Improve Your Content Marketing

Leverage Google’s Free Content Analytics And Make An Impact Hundreds of millions of Internet users take new photos, create videos, and write blog post...

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How to Use Facebook’s Dynamic Ads For Quality Blog Traffic

How to Use Facebook’s Dynamic Ads For Quality Blog Traffic

You went to a lot of effort to design your blog and write each blog post, but how much time have you put into promoting it? Sure it’s going out in you...

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Storytelling: How to Make it a Powerful Tool for Content Marketing

Storytelling: How to Make it a Powerful Tool for Content Marketing

‘Storytelling: How to Make it a Powerful Tool for Content Marketing’ is a guest post by Mile Živković, a content marketer and work-life balance expert...

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How to Develop a Content Strategy: A Simple Five-Step Guide

How to Develop a Content Strategy: A Simple Five-Step Guide

This guest post was originally written by Tyler Hakes, strategy director at Optimist, a full-service content marketing agency. It has been updated wit...

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2017 in Growth Marketing: Ladder’s Top Growth Posts of the Year

2017 in Growth Marketing: Ladder’s Top Growth Posts of the Year

After a strong 2016 in content marketing, it’s time for Ladder to take a look back at our first full year of content. Last year it was a test – does ...

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5 B2B Blog Post Ideas That Just Work

5 B2B Blog Post Ideas That Just Work

How do you create B2B blog posts that are resourceful, engaging, and original? You could hire a talented freelance writer or a content service provide...

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How Small Businesses Can Put a Modern Twist on Traditional Marketing

How Small Businesses Can Put a Modern Twist on Traditional Marketing

If there’s one thing we can all agree on in this politically-charged climate, it’s this: Consumers hate ads. Before the Internet, small businesses wou...

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The Frankenstein Method: Content Marketing Tactics That Bring New Life to Dead Blog Posts

The Frankenstein Method: Content Marketing Tactics That Bring New Life to Dead Blog Posts

Publishing fresh, relevant, engaging content is every content marketer’s goal, but what do we do about older blog posts from months, even years ago th...

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What Is Video Marketing? Benefits, Challenges, and Best Practices

What Is Video Marketing? Benefits, Challenges, and Best Practices

Video is a powerful marketing medium that is not used to its full potential by a lot of brands. 86% of consumers want to see more videos from business...

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7 Content Distribution Channels You Aren’t Using (But Should)

7 Content Distribution Channels You Aren’t Using (But Should)

You finally hit “Publish” after hours spent researching, outlining, writing, editing, and proofreading your content. Now it’s time for your content di...

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2016 in Review: Ladder’s Top Growth Posts of the Year

2016 in Review: Ladder’s Top Growth Posts of the Year

2016 was a big year for Ladder’s content marketing efforts. It was the first time in Ladder’s 2+ years of operation that we took content seriously, an...

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Here’s How We Drove Newsletter Growth Using Facebook Lead Ads

Here’s How We Drove Newsletter Growth Using Facebook Lead Ads

Earlier this summer, we shareda case study on how Ladder used Facebook Lead Ads campaigns to decrease our cost per lead and cost per qualified lead by...

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Our Content Publishing Schedule Isn’t Working. Here’s How We’re Fixing It.

Our Content Publishing Schedule Isn’t Working. Here’s How We’re Fixing It.

We made a mistake. Okay, a few actually, butat Ladder, we’re not afraid to admit when we do something wrong. It’s part of our goal to be as transpare...

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We Audited Our Email Marketing Campaigns. Here’s What We Learned:

We Audited Our Email Marketing Campaigns. Here’s What We Learned:

Welcome to Part 4 of the Ladder 2017 Marketing Plan: an audit of our live email marketing campaigns! Below we’ll go through our current campaigns, loo...

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What are Featured Snippets? A Quick Guide for Marketers

What are Featured Snippets? A Quick Guide for Marketers

What’s better than ranking #1 on a search engine’s results page? Ranking #0. No, I’m not talking about paid ads! There is a way to have your content a...

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