In the world of digital marketing and data-driven decision-making, creative testing is a pivotal tool in achieving business growth. Gone are the days of relying on gut feelings or guesswork; now, business decisions are powered by data-validated insights, meticulously collected, analyzed, and validated. This transformative process empowers businesses of all sizes, from established enterprises to budding startups, to thrive in an ever-evolving digital market. This article looks at the practical applications, challenges, and innovative transformations associated with creative testing, offering you valuable insights and actionable strategies to implement in your own digital marketing efforts for achieving growth and success.
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You only have 50 milliseconds to make a lasting first impression. To put this in perspective, it takes about 50 milliseconds to read the phrase "50 milliseconds" out loud--and yes, I timed it.
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“A Quora Marketing Guide: How To Use Quora Questions And Answers In Your Marketing Strategy” is a guest post from Ksenia Larina, Content Strategist at …
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A phenomenon is occurring across the marketing landscape, best described in a four-letter word: FOMO. This “fear of missing out” has sent many a marketer t…
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*’Machine Learning for Marketers’ was updated March 2019 with the recent release of our automated marketing audit technology. Here’s how we see it at Ladd…
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“But I knew that already!” If you’ve said this after reading yet another blog post on “the growth marketing hack guaranteed to improve your web traffic by …
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We’ve had a blast with Google Optimize ever since Google released their testing and personalization tool in March 2017. Super quick and easy experiments. Sharp insights and reports. And the price — 100% free — is just right. ? First, we just used the Google Optimize tool to boost our own conversion rates. Fast-forward to today: we use Optimize to drive growth for clients, quickly making (and test) changes on landing pages, websites, even entire funnels.
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A/B testing in real life. Every marketer, product manager, or ‘growth hacker’ you’ve ever met has preached to you about the importance of A/B testing ...
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Optimizely has been a great website testing and optimization tool in Ladder’s arsenal for the past two years, but the signs are on the wall that it’s ...
Read More →![232% Increase in eCommerce Revenue via the Ladder Growth Testing Process [Case Study]](https://cdn.prod.website-files.com/6098e41066be8b2b7cb437cd/60f02ed9056e31020d5635d7_201808_LADDER_Blog_Floyd.png)
A global trendsetter in modern home furniture hired Ladder to take their eCommerce growth to the next level. Started by two friends in Detroit, Michig...
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Do you want to stop wasting your money on aimless marketing campaigns that deliver uninspiring results? Marketers from a Rakuten Marketing study said ...
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Each of us, sooner or later, looks at their digital marketing funnel and struggles with the inevitable question: “To automate or not?” The recen...
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There will always be a need for growth. The size and market value of your business don’t matter here, as there always will be a place to improve somet...
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We’ve launched thousands of marketing tests, and let’s be honest: we’ve seen some winners and a few losers (like Reddit Ads). But we want to start hi...
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43% of all the growth marketing tests we’ve ran at Ladder have succeeded. The market average for successful tests hovers between 10-15%. Even the expe...
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In terms of social media marketing, organic reach is at the top of the food chain. It’s free promotion. So, the potential ROI is massive. But, you hav...
Read More →In the previous blog post, we learned about some of the problems and some best practices related to creative testing in social media. In this post, we...
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You know how important A/B testing is — you’ve read all the case studies about millions of dollars made and maybe had shocking results of your own. Yo...
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